A SUMMER TRAINING PROJECT REPORT on

COMPARATIVE ANALYSIS OF RELIANCE SECURITIES AND OTHER MAJOR BROKERS

Submitted in partial fulfillment of the requirement For the award of degree of
MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Ms. Gargi Verma Asst. Professor SUBMITTED BY:Rajveer singh MBA IIIrd Semester Roll No. 11021155

IFTM UNIVERSITY, MORADABAD

ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, Deptt. of Management) for providing me an opportunity to undergo summer training at reliance securities I am thankful to Ms. Gargi Verma (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Rachit Agarwal (Central Sales Manager, Reliance Securities) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Rajveer Singh)

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CERTIFICATE OF ORIGINALITY
I ________________________________Roll No._____________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at ________________________________________________ and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor _________________________ and faculty mentor ___________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

( Date:__________________

( Date:__________________

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CERTIFICATE OF THE COMPANY

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Reliance Money Ltd. The project is done under expert supervision and guidance of Mr. Rachit Agarwal (Central sales Manager, Reliance Securities) The Project is about the study of comparative analysis of Reliance securities and other brokers. At Reliance Securities, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the products and also about sales. They had to work with the sales representatives of company. The main aim was to increase sales and for this different ways were tried and implemented. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way. The project dealt with various fields like: 1. Different services of Reliance securities and other brokers 2. To make comparison between the products and services of Reliance and brokers 3. To know the consumer perception for Reliance Securities and other brokers. Thus it gave trainees the opportunity to learn about all the products and with the range of products Reliance Securities and brokers offered it made the task a bit easier as we could fulfill the need of the customer in a better way and which company is providing better services to its customers. A good broker system must be able to cope with an extremely complex and dynamic environment.

The microstructure of the stock market in which brokers work is highly dynamic and volatile. Many stocks are available to be bought and sold, each exhibiting its own patterns and characteristics that are highly unpredictable. With so many options and considerations that need to be taken into account, it is an extremely difficult task for a

broker to investigate aspects of the stock market and consistently provide effective advice to their clients.

Thus, brokers perform their day-to-day tasks with the aid of a broker system. Such a system should provide tools for interacting with exchanges and performing analysis. As a consequence, these broker systems are quite large and complicated by themselves.

On the basis of call and trade facility, there is again not much differences. Comparison among ICICI and indiabulls shows that icici has less no. of customers who rated it low as compared to indiabulls and also higher no. of customers rate it good, but indiabulls has the edge over the rest when it comes to customers who rate it very high. Customers feedback regarding the Research Tips parameter shows that the competition is primarily between three firms- Indiabulls, icici and Indiainfoline. Reliance Securities is gaining its share which is currently at 3.9% market share by providing better offerings, less brokerage and other services, indiabulls is the market leader.

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LIST OF FIGURES
Figure No.
Figure 2.1 Figure 2.2

Figure Name
Organisation chart of Reliance Securities Reliance ADA group structure

Page No.
17 18

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LIST OF TABLES
Table No.
Table 2.1

Table Name
Turnover Limit

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15

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TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary List of Figures List of Tables

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 13 31 33 35 47 50 69 71 73 75 77 ---

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