A SUMMER TRAINING PROJECT REPORT ON

A COMPARATIVE STUDY OF MUTUAL FUND AND INSURANCE WITH SPECIAL REFERENCE TO RELIANCE SECURITIES

Submitted in partial fulfillment of the requirement For the award of degree of

MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Ms. Swati Rai Asst. Professor SUBMITTED BY:Ummey Hani MBA 3rd Semester Roll No. 11021192

IFTM UNIVERSITY, MORADABAD

ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at reliance securities I am thankful to Ms. Swati Rai (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Shailendra Sharma (Branch Manager, Reliance Securities) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Ummey Hani)

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CERTIFICATE OF ORIGINALITY

I ________________________________Roll No.___________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at ________________________________________________and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor

_________________________ and faculty mentor ___________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

( Date:__________________

( Date:__________________

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CERTIFICATE OF THE COMPANY

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Reliance Securities. The project is done under expert supervision and guidance of Mr. Shailendra Sharma (Branch Manager, Reliance Securities). The Project is about the study of study the investment pattern of individuals. At Reliance Securities, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the mutual funds and insurance. They had to work with the sales representatives and think of ways of improving the sales and implementing them. The main aim was to comparison between Mutual Fund and Life Insurance. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way. Thus it gave trainees the opportunity to learn about all the products and with the range of products Reliance money offered it made the task a bit easier as we could fulfill the need of the customer in a better way. There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. This report was basically undertaken to find out the consumer preference for mutual funds(Reasons for them to prefer mutual funds) and insurance(Reasons for the people to prefer insurance) in Moradabad. Before doing this project I did a thorough study about mutual funds and insurance.

LIST OF FIGURES
Figure No.
Figure 2.1 Figure 2.2

Figure Name
Organisation chart of Reliance Securities Reliance ADA group structure

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TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary List of Figures

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 29 50 52 54 67 70 86 89 91 93 95 ---

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