Declaration

I Vasoya Jayesh J. undersigned a student of T.Y.B.B.A. Here by declare that the project work

presented in this report is my own work and has been carried out under the supervision of Prof. Manish Thaker of Smt. M.T. Dhamsaniya Commerce College & B.B.A. Rajkot. This report has not been previously submitted to any other University your any examination.

Preface
Practical training is an important part in the management studies. Only bookies knowledge is not the right way of learning anything especially for the management students. Thus by practical training of business management, student comes to know that how management theories apply in the modern business world. Industrial training has developed awareness in the students about industrial environment and practice. During this academic year 2005-06 as a part of my studies, I have undergone 15 days practical training in JAY KAY MOTORS to knowledge about management. It was really a great experience for me to get practical training in such a reputed unit.

Acknowledgement
During this practical training and preparing this report, many persons have directly or indirectly helped me. First of all I am thankful to my parents and family members who have inspired me to do the B.B.A. course and as a part of that course I have prepared this project report. I express my most sincere thanks & appreciation to Mr. MANISH THAKAR for providing me valuable guidance. I should feel myself lucky that I got the opportunity for the industrial training. Own my profound gratitude to B.B.A. staff for providing their kind co-operation. Widely needed during training is great means of cooperation. I must convey my thanks to he authorities and the other staff members of JAY KAY MOTORS who have given me useful information and practical training to finish this report. I also thanks to my dear friend and especially to Mr. SAIJA MITTAL who is helped to completed this project report.

Index
Contents 1. 2. 3. 4. 5. 6. 7. 8. General Information Marketing Department Marketing Research Findings Future Plans Conclusion & Suggestions Bibliography Questionnaire Page No. 02 11 22 28 51 53 55 56

Index
Contents 1. 2. 3. 4. 5. 6. Introduction History & Development Heroes & Stars An Overview Organization Structure Awards & Achievements Page No. 07 08 10 11 12 13

Introduction
A legend for the times to has made his a memoir in the golden pages of history by giving birth to Honda Motors Company. Mr. Soichiro Honda, one of the most successful and respected business tycoons has made his place in the world of automobile company. His vision of beyond horizons and his aspiration to all of us. The foundation of partnership with Hondas was laid by Mr. Raman Kant Munjal. His way of business tricks have shown us the way ahead even today. Thus, came the existence of Hero Honda with the Hero Group. The trust has helped to setup a primary school in Dharuhera. Today the trust has grown into one of the best educational institution. The trust has also setup a charitable Hospital in the same premises. After the Gujarat calamity, the trust has launched a series of timely and effective rescue operation in the worst affected areas.

History & Development

Hero Honda began operation with the establishment of Dharuhera plant in 1985. Covering a total area of over 58,000sq.Mts. This fully automated plant is equipped with state of the art machinery, an in-house R&D set up, and today it produces a bike every 30 seconds. To meet the Growing demand, Hero Honda opened another unit at Gurgaon, using FMS technology. Spread over 47000 sq. mts., it is rated as one of the most modern motorcycle manufacturing plants in the world; the plant produces 1,800 bikes every day. The spirit of excellence has permeated all our ancillaries and vendors. Today, they consistently meet all exceed all requirements on quality, cost and delivery. All this gives us a unique joy, a joy that happens when all aspects of the manufacturing process and supply chain, seamlessly translate into the joy experienced by our many satisfied chain, seamlessly translate into the joy experienced by our many satisfied customers and dealers. Leaders are not born, they evolve over time. It all started on the auspicious Batsakis day, the 13th April, 1984 when the Hero Group and Honda Motor co. Joined hands. On its journey to take on the No.1 mantle, Hero Honda created some prominent milestones

1985 CD100, Indias first 100cc 4-strock bike rolls out of Dharuhera plant. The original `Fill it. Shut it. Forget it. Bike born. 1991 - Hero Honda becomes one of the Indias top 100 companies. 1991 CD100SS launched. The Tough and Rugged take on the roads. 1994 Hero Honda chairman declared businessman of the year, by business India magazine. 1994 Designed to Excel, the splendor takes center stage. 1997 State of the art Gurgaon plant inaugurated and the Street is launched with City Riding Made Easy. 1998 Hero Honda becomes the no.1 motorcycle brand. 1999 CBZ is launched. Motorcycling Unplugged becomes the Bikers new mantra. 1999 Hero Honda receives ISO 14001 Certification, for Environment conversation. 2000 Launch of worldwide Honda safety riding programme, as Ride Safe in India. 2000 Splendor becomes the Worlds No.1 twowheeler brand. 2001 Hero Honda launches a customer relationship initiative the passport programme, popularly knows as Suhana safar, for its 4 million-plus customer.

2001 The new millennium witness the launch of passion When Style Matter.

Heroes & Stars

The association of Hero Honda with sport began in June 1993, with the sponsorship of the India Sri Lanka test series, followed by the Hero Cup in November 1993. From then on, there has been no looking back. The sponsorship of the Womens World Cup in 1997 came next, HERO HONDA as patron of Indian cricket. At present, Hero Honda is one of the official sponsors of ICC World cup cricket up to 2003. Hero Honda further extended its association with sports with the Hero Honda masters golf tournament, 1997 an event on the Asian PGA tour. Hero Honda has since sponsored this event every year, and helped it grow into one of the most prestigious us golf tournaments in India. Hero Honda has appointed Hritik Roshan and Sourav Ganguly, the Desh ki Dhadkans, as brand ambassadors. Hero Honda also had an equally strong passion for entertainment. Over the years, Hero Honda has sponsored film awards like the Hero Honda stardust millennium honors and the BFJA awards for Bengali films.

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In a gesture that honors and salutes some of the finest talent in South Indian Cinema, Hero Honda also recently sponsored the 20th Cinema express awards.

An Overview
Name of the unit Address Road Rajkot 360 002 Ph:(0281)2224403, 2228432 Fax: - 91-281-2224432 Form of the organization Auditors Bankers Pioneers of the unit Chairman Managing Director : Partnership firm : V.B. Chauhri & co. Mehsana : HDFC Bank : Mr. Vishvjit Chauhan : Mr. Vishvjit Chauhan : Mr. Shivkumar Chauhan
11

: JAY KAY MOTORS, RAJKOT : White House Gondal

General manager Website

: Mr. Dhruv Rupabhinda : www.jaykays.biz.

Organization Structure of Jay Kay Motors

CHAIRMAN

M.D. Motors)

M.D.(Jay Kay

Accounts Dep.

General Manager

Asst. Manager (sales) Sales executive executive

Asst. Manager (marketing) Direct Sales

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Awards and Achievement of Hero Honda

Awards and achievements are a part of Hero Honda
1) 1992 Harvard business school awards for good corporate performance (Economic times, 1991) 2) 1993 national productivity council awards for Best performance in the Automobile Sector. 3) 1994 A&M magazine votes Hero Honda as the most admired motorcycle company. 4) 1995 national small industries corporation Ltd. Honor our chairman with the national award for outstanding contribution Towards Development of small scale industries. 5) 2000 national productivity award for best performance in automobile and tractor sector. 6) 2001 ranked amongst the top 10 Indian companies by the far eastern economic review.

13

Achievements of Dealer (JAY KAY MOTORS) 1) One recent achievement of JAY KAY is that now they are having 2 showrooms in only one city i.e. Rajkot, for Hero Honda only. 2) In sales & service the JAY KAY is the best in our city i.e. Rajkot, either than other dealers.

14

Index
Contents 1. 2. 3. 4. Importance of Marketing Department Marketing Yesterday & Today Strategies of Hero Honda Marketing Mix I. II. III. IV. 5. Place Product Price Promotion 24 17 18 21 Page No. 16

Products of the Company

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Importance of Marketing Department

Marketing is the focus point of all business activity because the objective of all business enterprise is to satisfy the needs & wants of the customers. Production and purchase has no meaning unless a firm is able to market the goods and services. Nothing happens unless somebody sells something. Marketing is the distinguishing feature of business. A business is essential part from all other human organization by the fact that it markets the product or services marketing are the basic of business planning and generates revenue for the firm. Efficient marketing management if essential for the survival and growth of every enterprise. Marketing is a system of integrated business activities designed to develop marketing plans and programs leading to the satisfaction of customer wants. Marketing department represent an important functional area of business management efforts for the flow of goods and services from the producer to the consumers.

16

Marketing Yesterday & Today

Traditional experts view on marketing in a very narrow sense. According to them Marketing is a performance of business activity that direct the flow of goods and services from producers to consumer. Hence, traditional concept is product oriented and it neglects the importance of social responsibility and after sales service. But in todays world marketing mix The process of discovery and translating consumer needs and wants into product specifications, creation demand and services, and than in turn expanding the demand. In short it includes all those activities which are under taken to fulfill the consumer needs and wants. In todays world business unit follow societal marketing concept which calls upon marketers to built social ethical consideration into their marketing factors they balance between profit, consumer wants, satisfaction and public interest.

17

Strategies of Hero Honda

The various forms of media help the companies to sell their products and services directly to the customer without mediators. The existing media broadcasted, catalogues, direct mail and internet and online services. Multinational companies are extensively using all these Medias to make direct offers to customer and to find out new prospects. For the proposed company, chosen by me Hero Honda sales have been effectively generated through traditional direct marketing channels like catalogues, direct mail and telemarketing. The extra ordinary growth of direct marketing is the result of many factors. Higher costs of driving, traffic congestion, parking headaches, lake of time etc. are encouraging at whole shopping. Consumers appreciate direct marketers, tall free phone and their commitment to customer services. Increasingly, business marketers have touched to direct mail and telemarketing in response to the high and increasing costs of reaching business markets through the sales force. Direct marketing is extensively used in case of proposed project. It saves time and introduces consumers to a large selection of production. They can do comparative shopping by browsing through mail catalogues. Direct marketing material can be timed to reach prospects at the right moment and direct marketing material receives higher leadership because it is sell to more interested prospects. Although direct and online marketing are booming, a large number of companies still relegate them

18

to minor roles in their communication, promotion mix. Advertising and preciously guard their budgets.

However, the Hondas have increasingly recognized the importance of integrating their marketing communication. They have appointed a chief communicator officer in addition to chief information officer. The CCO supervises specialists in advertising, sales promotion, public relations and direct and the allocation of funds to each communication tools.

News Campaign about a Product Paid an Ad with a Response Direct Mail Outbound Telemarketing Face to Face Sales Call Ongoing Communication

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Till recent times, the Hondas have not adopted on line marketing in our city. But the major advantages of on line marketing which can be derived are:Convenience : Customer can order products 24 hours a day wherever they are. Information : Customer can find comparative information about companys products competitors and prices. 3) Customers dont have to face sales people or open themselves up to persuasion and emotional factors. The Hondas have preferred online ads. They have placed classified ads in special section offered by the major commercial on line ads that pick up while subscribers are surfing on line services. The Hondas have decides to participate in sponsor internet forms, newsgroup and bulletin board that appeal to interested group. Thus, the Hondas have entered into the wide field of marketing areas to makes the publics carried away through advertisement. 2) 1)

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Marketing Mix
Marketing mix Product Place Price Promotion

Advertising Sales

Publicity

Personal selling

Marketing mix is a combination of different marketing decision and it is useful to sale the product and services. Marketing mix includes 4-P 1) Product mix 2) Price mix 3) Place mix 4) Promotion mix 1. Product Mix:Product is the thing possessing utility. It has three components. a) Product Range. b) Service after sale. c) Brands. 2. Price mix:-

21

Price is the valuation placed up on the product by offer. It has to cover pricing, discount allowanced & terms of deals with price competition.

3. Place mix:Place is the delivery of the product & right to consume it. It includes channels of distribution, warehousing & inventory control. 4. Promotion mix:Promotion is the persuasive communication about the product by the offer to the prospect. It cover advertising, personal sealing, sales promotion, publicity, and public relation, exhibition and demonstration used in promotion. Largely it deals with nonprice competition. Promotion includes:1. Advertising:It is defined as any paid from of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. It is impersonal salesmanship for mass selling, a means of mass communication. 2. Publicity:It is non-personal stimulation of demand for a product, service or a business unit by placing commercial significant news about it in a publication or obtaining favorable presentation of it upon radio, TV, or stage that is not paid for by the sponsor. 3. Personal selling:22

It is the best means of area of face to face communication and presentation with the present for the purpose of making sales. There may be one prospect of a no of prospects in the personal conversation. 4. Sales Promotion:It covers those marketing activities other than Advertising, publicity and personal selling that stimulate consumer purchasing and dealer effectiveness. Such activities are displays, show, exhibitions, demonstration and many other non-routine selling efforts at the point of purchase. All kind of promotion plays the role of communication channels between the marketer and the consumer. Promotion as an element of marketing mix has three broad objective. d) information e) persuasion f) reminding The overall objective of promotion is, of course, influencing the buyer behavior and his predisposition, ( need attitude, goals, beliefs, values and preferences.)

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Products of the Company

1) Splendor ( Designed to excel ) 2) Splendor Plus ( Designed to excel more ) 3) 4) 5) 6) 7) 8) 9) Passion ( When style master) Passion plus ( When style masters more ) CBZ ( Motorcycling unplugged )

CD 100 ( Fill it, shut it, forget it ) CD 100ss ( Though and rugged ) CD-Dawn ( Public ka naya transport ) Joy ( The joy of riding )

10) Street Smart ( License to enjoy ) 11) Ambition ( Power fuel bike )

12) Karizma (Jet set go)

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Marketing Research

25

Index
Contents 1. 2. 3. 4. Introduction Nature of Research Research Objective Research Methodology Page No. 27 28 29 30

26

Introduction
Market research is an important element of marketing research process. It includes complete analysis of the market information regarding nature and science of organization. Profitability of different markets changes in markets various factors affecting those changes are studied vigorously. The main purpose of market research is to know about consumer and market of its products and services. It also helps to know the shortcoming of a product policy of a strategy and help in improving to make them effective in the best interest of consumers and to increase profitability.

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Nature of Research
Research can be defined as the systematic gathering, recording, analyzing of data about problems, and relating to the marketing of goods and services. There are two types of research basic research and applied research, basic research is that research which is intended to expand the body of knowledge for the use of other. Applied research is carried out for solving of a particular problem or for guiding a decision. So, because of above, the research for advertisement effectiveness and preferences of HERO HONDA SPLENDOR PLUS is applied research.

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Research Objective
TOPIC:- Consumers tastes and preferences for HERO HONDA SPLENDOR PLUS. As we have given above topic by JAY KAY MOTORS, RAJKOT. We have to collect information, which is useful for completion of our objective of this research. Our objectives of this research are as follow. To know advertisement effectiveness of SPLENDOR PLUS. To know the most effective medium for advertisement of SPELENDOR PLUS. To know consumers preference for various promotional schemes of SPLENDOR PLUS. To know the current consumer states for SPLENDOR PLUS. To know the taste and preferences of various consumers for SPLENDOR PLUS.

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Research Methodology
Sample size: @ 100 respondents.

Sampling area: @ Rajkot, Wankaner.

Sampling instrument: @ Questionnaire.

30

Findings

31

Index
Contents 1. 2. Findings Conclusion Page No. 33 49

32

Findings
Q 1. CHART SHOWING WHICH GENDER PREFERS MORE?

100 80 60 40 20 0 Male Female GENDER PERCENTAGE

Interpretation :Above chat shows that 98% of respondents are male and 2% respondents Female.

Objective of the Question :The objective of research is to know which gender is using bikes of HERO HONDA.

Conclusion :So we say that Male respondents are more than female respondents.

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Q 2. CHART SHOWING AGE OF RESPONDENTS.

60 50 40 30 20 10 0 18-25 25-35
AGE PERCENTAGE

35-40

40 & Above

Interpretation :Above chart showing that 57% of respondents are between the ages 18-25. 24% of respondents are between the ages 25-35. 12% of respondents are between the ages 35-40 respondents are above the ages of 40.

Objectives of the Question:The objective of research is to know which age group prefers more the bikes of HERO HONDA.

Conclusion :So we can that bikes are used more by the young age group.

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Q -3. CHART SHOWING OCCUPATION OF RESPONDENTS.

35 30 25 20 15 10 5 0 Business Services OCCUPATION Other PERCENTAGE

Interpretation :Above chart shows that 20% of respondents are businessman, 27% of respondents are professional peoples, 12% of respondents are services persons, 35% of respondents are students, 6% of respondents are other peoples.

Objective of the Question :The objective of research is to know to category the bikes of HERO HONDA are being sold more.

Conclusion :So we can say that students are using are the bikes in majority number.

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Q 4. CHART SHOWING MONTHLY INCOME OF RESPONDENTS.

45 40 35 30 25 20 15 10 5 0 Less than 5000 500115000 1000115000 More than 15000

Interpretation :respondents respondents respondents respondents Above chart shows that 17% are having income less than 5000, 23% are having income 5001-10000, 42% are having income 10001-15000, and 18% are having income more than 15000. of of of of

Objective of the Question :The objective of research is to know the monthly income of selected people.

Conclusion :So we can say that the middle class people having income between 10000-15000 are using bikes of HERO HONDA in majority number.

PERCENTAGE

MONTHLY INCOME IN Rs

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Q 5. CHART SHOWING USAGE OF SELECTED PEOPLE.

100 80 60 40 20 0 YES NO HAVING TWO WHEELER PERCENTAGE

Interpretation :Above chart shows that 97% of respondents are having two wheeler and 4% of respondent are not having two wheeler.

Objective of the Question :The objective of research is to know that selected sample is using our product or not.

Conclusion :So we can say that majority peoples are using two wheelers.

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Q 6. CHART SHOWING THE TYPE OF TWO WHEELER.

70 60 50 40 30 20 10 0 MOPED GEARED PERCENTAGE

TYPE OF TWO WHEELER

Interpretation :Above chart shows that 32% of respondents are moped users and 68% of respondents are geared vehicle users.

Objective of the Question :The objective of research is to know which types of two wheeler are being preferred more by the customer.

Conclusion :So we can say that geared vehicle is preferred more than the moped by the customer.

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Q 7. CHART SHOWING THE COMPANY OF THE TWO WHEELER.

chart that of

40 35 30 25 20 15 10 5 0

Interpretation :
Above shows 36%

Hero LML TVS Kinetic Bajaj Other are respondents Honda Hero Honda users, 12% of respondents are COMPANY OF TWO WHEELER LML udders, 12% of respondents are TVS users, 15% of respondents are Kinetic users, 20% of respondents are Bajaj users & 5% of respondents are other companys users.

The objective of research is to know which companys bikes are being preferred more by the customer.

So we can say that the bikes of Hero Honda are preferred more by the customer.

Q 8. CHART SHOWING THE RIDES TAKEN BY THE CUSTOMER.

PERCENTAGE

Objective of the Question :

Conclusion :

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90 80 70 60 50 40 30 20 10 0 Yes No RIDES TAKEN BY CUSTOMER

Above chart shows that 87 % of respondents have taken ride of the Hero Honda bikes and 13% of respondents have not take the ride.

The objective of research is to know have the taken ride of the latest model of Hero Honda i.e. Splendor Plus.

So we can that majority people have taken the ride of the Splendor Plus.

Q 9. CHART SHOWING THE MODEL UDED FOR THE RIDE.

PERCENTAGE

Interpretation :-

Objective of the Question :-

Conclusion :-

40

30 25 20 15 10 5 0 Splendor Passion Ambition CBZ CD-Dawn Karizma PERCENTAGE

MODEL USED FOR THE RIDE

Interpretation :
respondents respondents respondents respondents respondents respondents Above chart shows that 30% have taken the of splendor, 18% have taken the ride of passion, 12% have taken the ride of ambition, 24% have taken the ride of CBZ, 12% have taken the ride of CD-Dawn, and 4% have taken the ride of Karizma. of of of of of of

Objective of the Question :

The objective of research is to know which product is being preferred more by the customer.

Conclusion :
So we can say that the Splendor is preferred more for the ride by the customer.

Q 10 . CHART SHOWING THE AWARENESS ABOUT THE LATEST MODEL.

41

100 80 60 40 20 0 YES NO AWARENESS PERCENTAGE

Interpretation :Above chart shows that 92% respondents have awareness about the latest model and 8% of respondents have not awareness about the model.

Objective of the Question :The objective of research is to know if the customer are aware about the new product of Hero Honda or not.

Conclusion :So we can say that majority people have awareness about the latest model.

Q 11. CHART SHOWING THE RESPONSE OF THE CUSTOMER FOR THE LATEST MODEL.

42

60 50 40 30 20 10 0 YES NO CAN'T SAY PERCENTAGE

RESPONSE

Interpretation :Above chart shows that 55% of respondents have good response for the latest model, 28% of respondents have not as much good response for the latest model & 17% of respondent are not sure about their opinion.

Objective of the Question :The objective of research is to know if the customers have liked the companys new product or not.

Conclusion :So we can say that majority people have liked the latest model.

Q 12. CHART SHOWING THE CHANGE IN FACULTY IN SPLENDOR PLUS.

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40 35 30 25 20 15 10 5 0 Average Colors Pick up Comfor. Appera. Others Ride FACILITY CHANGED

Above chart shows that 36% of respondents have liked the change in average, 15% of respondents have liked the change in color, 20% of respondents have liked the changed in pick up, 12% of respondents have liked the comfortable ride, 12% of respondents have liked the appearance & 5% of respondents have liked the other changed in the latest model Splendor Plus.

Objective of the Question :The objective of research is to know which facility the consumers have liked more.

Conclusion :
So we can say that the change in average is liked by the customers.

Q 13. CHART SHOWING THE FACILITIES DEMAND BY THE CUSTOMER IN SPLENDOR PLUS.
44

PERCENTAGE

Interpretation :-

30 25 20 15 10 5 0 Colors Style After More C.C. Average Powerful sales Disk services Break FACILITY DEMAND PERCENTAGE

Interpretation :Above chart shows that 14% of respondents have demanded the change in colors, 28% of respondents have demanded the change in style, 15% of respondents have demanded the change in after sales services, 16% of respondents have demanded more C.C. 19% of respondents have demanded more average, 8% of respondents have demanded powerful disk break in the latest model Splendor Plus.

Objective of the Question :The objective of research is to know which facility the consumers have demanded in the new model Splendor Plus.

Conclusion :So we can say that the change in style is demanded by the customer.

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Q 14. CHART SHOWING THE INTEREST TO EXCHANGE THEIR VEHICLE WITH SPLENDOR PLUS.

70 60 50 40 30 20 10 0

Interpretation :Above chart shows that 70% of respondents have interest to exchange their two wheeler with the new model Splendor Plus & 30% of respondents have not interest to exchange their two wheeler with the new model Splendor Plus.

Objective of the Question :The objective of research is to know if the customers are ready to exchange their two wheeler with the new product of Hero Honda Splendor Plus or not.

Conclusion :So we can say that majority people have interest to exchange their two wheeler with the new model Splendor Plus.

PERCENTAGE

YES

NO WANT TO EXCANGE

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Q 15. CHART SHOWING THE PROCESS TO EXCHANGE THE TWO WHEELER WITH SPLENDOR PLUS.

50 40 30 20 10 0 With Exchange Installment offer Finance offer With cash PERCENTAGE

PROCESS

Interpretation :Above chart shows that 47% of respondents are interested to purchase the new model with installment system, 16% of respondents are interested to purchase the new model with exchange offer scheme, 24% of respondents are interested to purchase the new model with cash.

Objective of the Question :The objective of research is to know that how do the customers purchase the new model Hero Honda Splendor Plus.

Conclusion :So we can say that majority people are interested in installment system.

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Q 16. CHART SHOWING THE SATISFATION WITH THE AFTER SALES SERVICES.

70 60 50 40 30 20 10 0 PERCENTAGE

YES

NO SATISFATION

Interpretation :Above chart shows that 70% of respondents are satisfied with the after sales service & 30% of respondents are not satisfied with after sales service.

Objective of the Question :The objective of research is to know that if the customers are satisfied with the after sales services or not.

Conclusion :So we can say that majority customer is satisfied with the after sales service.

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Conclusion of Research
We can see from the analysis of the research done that HERO HONDA COMPANY is very popular among respondents. The survey has showed that 38% of the population possesses the bikes of Hero Honda Company. The analysis also reveals that around 87% of the people have wished to possess the bikes of Hero Honda Company but due to some or other circumstance, they have to conceal their wishes. The analysis also reveals that the various schemes launched by Honda Motors have attracted abundant of buyer, which is around 70% for its vehicle. Also, we can see that the Golden Pedals and Pings given by them makes us realize the heights they have touched.

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Futur e Plans

50

Future Plans
The destiny of all companies lies in its future plans. Future plans always reveal blue print of our action wished to be taken. Since the inception of partnership of Hondas with the Hero Group, it has expanded a lot through every inches. Initially, it was producing only Honda CDSS, but with the rolling of time it has produced CDDAWN, Ambition, Street Smart, Splendor, Splendor Plus, Super Splendor, Karizma, Joy, CBZ and many mores. Slowly but steadily, it is planning to increase its area of operations and to increase the turnover of Rs. 100 corers by 2005-06. This is on the cards for the Honda Motor Company.

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The Ending

Conclusion

Conclusion & Suggestions

52

As I have done the practical study and the report work earlier also in our B.B.A. programmed, I have felt that it is the easiest and the most appropriate way of leaving the practical aspects of management. Visiting the JAY KAY MOTORS I have got positive attitude from management. Because of this study we are able to know the role of advertisement and sales promotional tools in consumer goods industry. I have done survey to know effectiveness and sales promotion. After conducting the survey; I care to know that 98% of the respondents are aware about the product of Hero Honda Company. The company has reached extraordinary heights and spending a lot for domestic sales and advertising. After conducting the survey successfully we have collected information about the advertisement and sales promotion. So we have the following suggestion. Wall- painting, poster & television are medium which are easily viewed by the customer, so company should extend their advertisement on these media. Respondents like the advertisement, which has effective but simple slogans & family, oriented them, so the company should introduced their types of advertisement. Hero Honda Company also makes new advertisement for television and also changes time of advertisement.

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Bibliography

Bibliography

54

Marketing Management Kotler Marketing Management Gandhi

- Philip

- J.C.

55

Questionnaire

Questioner
56

Marketing research on taste & preferences of Consumer for Hero Honda Splendor plus BS: vasoya jayesh Dear sir, I, VASOYA JAYESH student of T.Y.B.B.A. of M.T. Dhamsaniya College is on of the survey of the taste & preferences of consumers for the latest model Hero Honda Splendor plus as a part of our syllabus in T.Y.B.B.A. so please follow the instructions given below:

Instruction :
1] Fill the relevant details. 2] Tick mark the appropriate box. Personal Information : (your identity will be kept secret) 1] Name : 2] Address :

3] Gender : Male 4] Age : 18-25 25-35 35-45 45 & Above Female

5] Occupation : Business Professional

57

Service

Student

Other

6] What is your monthly income? Less than Rs. 5000 Rs. 10000 to 15000 Rs. 5000 to 10000 Rs. 15000 & Above

7] Do you have any two-wheeler? Yes No

8] If yes, which type of two-wheeler you have? Moped Geared

9] Which two-wheeler do you have? Hero Honda Kinetic LML Bajaj TVS

10] Have you ever taken ride of the Hero Honda bikes? Yes No

11] If yes, which bikes have you taken for ride? Splendor CBZ Passion CD-Dawn Ambition Karizma

12] Are you aware about the latest model of Hero Honda I.E.? Splendor Plus : Yes 13] If yes, do you like it? Yes No No

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14] If yes, which types of change do you like in it? Average More C.C. 15] If no, Why? Colors Appearance Pick-up Other

16] Which other features do you want in splendor plus? Style Power full disk break

17] Would you like to exchange your two-wheeler with Splendor Plus? Yes 18] If yes, Than how? Purchase Purchase Purchase Purchase it it it it with with with with installment system finance offer exchange offer cash No

19] Are you satisfied with the after sales service of the company? Yes No

20] If no, Please give your suggestions:

59