Unique opportunity Certified E- Friendly Food

What is CEFF - Certified E-Friendly Food?

Certified E-Friendly Food is an international program which was created to highlight and easily identify food without certain food additives - preservatives, artificial colors, sweeteners and glutamates. These additives were evaluated by consumers and experts as the most watched and undesirable. From 2011 is logo CEFF a practical tool attracting consumers when shopping and stressing the quality of food.

Whom is CEFF targeting CEFF (Certified E - Friendly Food) focuses on food manufacturers, distributors and food chains whose aim is to differentiate their products and who target on customers following healthy lifestyle and nutrition. To these companies CEFF brings a unique marketing tool in the form of an independent European logo with clear and testable rules. In order to qualify for logo CEFF manufacturers must fulfill the limited contain of additives based on CEFF rules (absence of about 70 additives). Manufactures pay yearly license fee of 315 EUR for each product that is allowed to use the logo CEFF.

Summary of benefits
With CEFF food manufactures receive: transparent and reliable marketing tool to attract consumers wanting to live healthy life independent logo with clear and verifiable rules unique communication instrument towards consumers who want to reduce chemistry in food sales increase differentiation of own products against competitors free use of logo CEFF for own promotions or other marketing purposes

CEFF master franchise will get

Franchise license of a very rentable, working business model with strong income potential Participation on international program which was already successfully implemented in the Czech Republic Sublicense agreement and authority to use and sell the logo CEFF on local market

International website, including the administration access Graphical manual for easy trademark sales Press conference support from mother organization Unique earnings in the long term prospective, replications of sales (once the logo is on the package of a product manufactures do almost in all cases pay fee in the next year again or even add products for the certification) Free basic consultancy on food additives

Conditions for EU partners

Start-up fee 3 000 EUR Knowledge of local food market Marketing /PR support of the program and CEFF products on the local market Strong sales skills sales of CEFF logo to food producers and food chains on local market Web, manual, POS translation and local web version administration Initial press conference Regular random food testing of CEFF products on additives composition using credible state laboratory (testing of 15% of the certified portfolio yearly, i.e. one test costs in CR about 60EUR) Regular payment to mother company for each sold logo: 20% of the sublicense fee (according to the agreed pricelist) Regular monthly reports to mother company

Financial assumptions
No. of products 100 500 1 000 1 500 2 000 2 500 3 000 Ann. Revenue 31 500,00 157 500,00 315 000,00 472 500,00 630 000,00 787 500,00 945 000,00 Licence fee payment 6 300,00 31 500,00 63 000,00 94 500,00 126 000,00 157 500,00 189 000,00 Income Franchise 25 200,00 126 000,00 252 000,00 378 000,00 504 000,00 630 000,00 756 000,00

Contact
Jitka Palatov CEFF esk republika Phone: +420 606 649 333 E-mail: palatova@ceff.info Web: www.ceff.info