-AAccounting - the process of systematically collecting, analyzing and reparting financial information Advertising - a paid, non personal message

communicated to a select audience through a mass-medium. Advertising media - the various form of communication through which advertising recheas its audience. -BBalance sheet - a summary of a firms assets, liabilities, and owners` equity accounts of a particular time, showing the various dollar amounts that enter in to tha accounting equation. Barter system- a system of exchange in which goods or services are traded directly for other goods and/or services without using money Board of directors - the top governing body of a corporation, the numbers of which are elected by stockholders. Book keeping - the routine, day-to-day record keeping that is a necessary part of accounting. Brand - a name, term, symbol, design or any combination of these that identifies a seller products and distinguishes them from competitors products. Business - the organized effort of individuals to produce and sell , for a profit, the goods and services that satisfy societys needs. Business ethics the application of moral standards to business situation. Business plan- a carefully constructed guide for the person starting ones own business. -CCompetition - a rivalry among business for sales to potential customers. Consumer - individual who purchases goods or services for his own personal use rather than to resell them. Contract - a legally enforceable agreement between two or more parties who promise to do or not to do a particular thing. Corporation - an artificial person created by law, with most of the legal rights of a real person, including the right to start and operate a business, to own or dispose of property, to borrow money, to sue or be sued, and to enter into binding contracts. Credit - immediate purchasing power that is exchanged for a promise to repay it, with or without interest, at a later date.

-DDatabase - a single collection of data that are started in one place and can be used by people throughout the organization to make decisions. Demand - the quantity of a product that buyers are willing to purchase at each of various prices.

-EEconomic- means connected with the economy of a country or an area, or with the money that a society or an individual has Economical- providing good service or value in relation to the amount of time or money spent Economics - the study of how wealth is created and distributing. Economy - the system through which a society answers the three economic questions: what, how and for whom. Entrepreneur - a person who risks time, effort and money to start and operate a business. Ethics the study of right and wrong of the morality of choices made by individuals. Free-market economy - an economic system in which individuals and firms are free to enter and leave markets at will. -IIncome statement - a summary of a firms revenues and expenses during a specified accounting period Information - data that are presented in a form that is useful for a specific purpose. Insurance - the protection against loss that is efforted by the purchase of an insurance policy. International business - all business activity that involved exchanges across national boundaries. -LLaw - a rule developed by a society to govern the conduct of, and relationship among its members. Liquidity - the ease with which an asset can be converted into cash . -MManagement - the process of coordinating the resources of an organization to achieve the primary goals of the organization.

Marketing - the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing research - the process of systematically gathering, recording and analyzing data concerning a particular marketing problem. Middleman - a marketing organization that links a producer and user within a marketing channel. Money - anything used by a society to purchase goods and services or resources Motivation - the individual, internal process that energizes, directs, and sustains behaviour, the personal `force` that causes one to behave in a particular way. -OObjective - a specific statement detailing what an organization intends to accomplish as it goes about its mission -PPartnership- an association of two or more persons to act as coowners of a business for profit. Price - the amount of money that a seller is willing to accept in exchange for a product at a given time and under given circumstances. Product- everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits, it may be a good, service or idea. Profit - what remains after all business expenses have been deducted from sales revenue. Promotion - communication that is intended to inform, persuade or mind an organizations target markets of the organization or its products. Pure competition - market situation in which there are many buyers and sellers of a product, and no single buyer or seller is powerful enough to affect the price of that product. -RRetailer - a middleman that buys from producers or other middleman and sells to consumers. Risk - the possibility that a loss or injury will occur . Risk management - a process of evaluating the risks faced by a firm or an individual and then minimizing the costs involved with those risks .

-SSecurities market a market place where member brokers meet to buy and sell securities. Social responsibility the recognition that business activities have an impact on society, and the consideration of that impact in business decision making. Sole proprietorship- a business that is owned and usually operated by one person. Statistic - a measure of a particular characteristic of a group of numbers. Stock - the shares of ownership of a corporation. Stockholder - a person who owns a corporations stock Strategy - an organizations broadest set of plans, developed as a guide for major policy seting and decision making, it defines what business the company is in or wants to be in and the kind of company it is or wants to be. Supply - the quantity of a product that producers are willing to sell at each of various prices. -WWholesaler - a middleman that sells products to other firms.