@ScottMonty Audience Report

Key Metrics: @ScottMonty | March - 24 - 2013

Total Audience

@ScottMonty had 91,773 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

91,773

anonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

Pull is a good measure of how influential @ScottMonty 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

1,037x
ScottMonty
@ScottMonty | Mar 12 2007

calculation, is gauged by how well connected @ScottMonty 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

Identified Audience

Tweets Followers Following

38,683 91,773 26,135

IDENTIFIED AUDIENCE

Audience Reach Insights

Insights : - On average, each of @ScottMonty's followers has 4,091 connections across all social media platforms.

AVERAGE NETWORK SIZE

Audience Demographics
ScottMonty
@ScottMonty | Mar 12 2007 Insights : -*Statistics based on 83% of @ScottMonty's followers, whose sex we were able to determine.

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

SEX

Tweets Followers Following

38,683 91,773 26,135

AGE RANGE

Insights : - 34% @ScottMonty's audience is between 36 45. - *Statistics based on 24% of @ScottMonty's followers, whose age we were able to determine by identifying through social profile or public records data.

Audience Demographics [continued]

Insights : - Compared to the average @ScottMonty's female followers tend to be more in the 36 - 45 age range.

FEMALE FOLLOWERS BY AGE

Insights : - Compared to the average @ScottMonty's male followers tend to be more in the 46 - 55 age range.

ScottMonty
@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

MALE FOLLOWERS BY AGE

Audience Geographic Insights

Insights : - @ScottMonty has a higher percentage of followers from Chicago, Illinois than the typical Twitter user.

Tweets Followers Following

38,683 91,773 26,135

TOP CITIES

Audience Geographic Insights [continued]

Insights : - @ScottMonty has a higher percentage of followers from Michigan than the typical Twitter user.

TOP STATES/PROVINCES

ScottMonty
@ScottMonty | Mar 12 2007

Insights : - @ScottMonty has a higher percentage of followers from USA than the typical Twitter user.

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

TOP COUNTRIES

Tweets Followers Following

38,683 91,773 26,135

Audience Interests Insights

Insights : - Compared to the average audience, @ScottMonty's audience's top three interests are Business, Auto, and Politics.

ScottMonty
@ScottMonty | Mar 12 2007

INTEREST AFFINITY

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

Tweets Followers Following

38,683 91,773 26,135

Audience Career Insights

Insights : - @ScottMonty's consumer audience has a high level of income compared to the average.

INCOME LEVEL

ScottMonty
@ScottMonty | Mar 12 2007

Insights : - Compared to the average audience @ScottMonty's top three industries are Auto, Marketing/PR, and Media.

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

Tweets Followers Following

38,683 91,773 26,135

INDUSTRY

Audience Education Insights

Insights : - @ScottMonty's followers attend College/University schools more than the average Twitter audience.

EDUCATION TYPE

Audience Social Media Usage

ScottMonty
@ScottMonty | Mar 12 2007 Insights : - @ScottMonty's consumer audience is active on at least 179,237 social profiles and/or blogs.

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

SOCIAL MEDIA USE

Tweets Followers Following

38,683 91,773 26,135

Insights : - 96% of @ScottMonty's followers have LinkedIn profiles. - @ScottMonty's has more followers who use Quora than does the typical Twitter user.

SOCIAL MEMBERSHIPS

Audience Social Media Usage [continued]

Insights : - 29% of @ScottMonty's consumer audience has been identified as a *Geo Location.

ONLINE ACTIVITIES

ScottMonty
@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of http://t.co/8lu6VjHY, and a generally nice guy. Formerly from Boston.

Tweets Followers Following

38,683 91,773 26,135