(Name of Presenter)

(Designation)
(Affiliation)

NYR at a glance
What: Rice self-sufficiency Where: Philippines Who: Producers, consumers and policy-makers When: 2013 How: Unity through the NYR2013

WHAT IS NYR?
Part of the Philippine governments bid to achieve rice self-sufficiency beginning 2013 An advocacy campaign that aims to promote responsible rice consumption and productive farming Proclaimed by President Aquino to enjoin every Filipino, thus a national program

WHAT ARE ITS GOALS...

Help achieve rice self-sufficiency

WHAT ARE ITS GOALS...

Promote better health among rice consumers

WHAT ARE ITS GOALS...

Improve the income of farmers

As Consumers
Eat just the right amount of rice

On average, we eat around 4 cups of rice a day when at most 3 cups is enough.

We are eating more rice than other food groups when rice and other grains should only be of our meal plate.

A Typical Filipino Plate

A Recommended Plate

As Consumers
Eat just the right amount of rice Eat brown rice and other staples

BROWN or UNPOLISHED RICE (pinawa)

has higher milling recovery If each Filipino would eat brown rice 36 meals a year, our rice importation would shrink by an average of 50,000mt/yr because of its higher milling recovery. SFrancisco, economist

has many nutritional benefits and helps reduce the incidence of cancer and cardio-vascular diseases high in fiber, hence consumers easily feel full and will not overeat

Alternative staples available in the country

As Consumers
Eat just the right amount of rice Eat brown rice and other staples Do not waste rice

Every Filipino wastes about

tablespoons cooked rice

Every Filipino wastes about

or

grams uncooked rice

DAILY

 In 2010, our wasted rice was equivalent to 13% of the total rice imports of the same year That is equivalent to PhP6.2B or the consumption of nearly 2.6M Filipinos a year

As Consumers
Eat just the right amount of rice Eat brown rice and other staples Do not waste rice Value our farmers more

As Farmers

Be more inspired to farm

Use efficient technologies

a minimum yield increase of 1mt/ha using hybrid rice in the 800,000 ha irrigated rice areas in the country can result in an additional rice production of 1.6 mt of palay (960,000 mt milled rice; usual importation is 600,000 mt)

Access RiCE information

Web (print)

CDs/DVDs
Download the offline version of the website (English and Tagalog versions). Visit www.pinoyrkb.com

Mobile phones
PhilRice Text Center 0920-911-1398
To register: Type REG <space> Name <space> Address

Farmers Contact Center call: 1 800 10 982 2474 text: 39132

As Policy-makers

Display an NYR tarpaulin in the main faade of your office

 Recite the Panatang Makapalay during flag ceremonies, meetings, assemblies, or trainings

 Create ordinances
Half cup of rice (visibility/default) Serving of brown rice and other food staples More stringent policies for those offering unli-rice or eat-all-you-can

 Include the NYR advocacies in your platforms

Public
Encourage responsible rice consumption

Producers
Encourage adoption of efficient production technologies

RICE SELFSUFFICIENCY

Policy-makers
Negotiate advocacy of policies supporting NYR goals

Are you one with us?

WEBSITE: www.nyr2013.com FACEBOOK: NationalYearOfRice2013 TWITTER: @yearofrice2013