SUMMER PROJECT REPORT ON AN ANALYTICAL STUDY OF LED LIGHTS TO GO GREEN AND BEING ENERGY EFFICIENT Under the guidance

of:
Mr. SANTOSH MANDAL
Deputy Regional Manager VIN Semiconductors Pvt. Ltd.

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) (APPROVED BY AICTE)

VIVEKANAND EDUCATION SOCIETYS INSTITUTE MANAGEMENT STUDIES AND RESEARCH CHEMBUR, MUMBAI Submitted By: AKARSH SHAILENDRA SRIVASTAVA
ROLL NO: - 02 PGDM 2011--13

DECLARATION

I, Akarsh Srivastava hereby declare that this project report is the record of the authentic work carried out by me during the period and has not been submitted to any other Universities or Institute for the award of any degree/diploma etc.

________________ AKARSH SRIVASTAVA PGDM - MARKETING (2011 2013) Date: 10/08/2012 Place: MUMBAI

ACKNOWLEDGEMENT

I feel privileged to be associated with VIN SEMICONDUCTORS PVT. LTD. I deeply express my gratitude for giving me an opportunity to work as an intern at VIN SEMICONDUCTORS PRIVATE LIMITED I would like to express sincere thanks to my company guide, Mr. Santosh Mandal, Deputy Regional Manager, for providing valuable suggestions and regular guidelines throughout the activities of the project. His guidance was extremely useful for timely completion of the project. As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express my sincere gratitude to all my faculty members for the proper guidance and assistance extended by

them. I am also grateful to my parents, friends, to encourage & giving me moral support. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of notice. this project report if they bring such mistakes to my

SR. NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

CONTENTS Executive Summary Industry Analysis Company Profile Product Mix The BCG Growth Share Matrix SWOT ANALYSIS Ansoffs Product/Market Matrix On The Job Training Market Research (Title, Objectives and Hypothesis) Data Analysis Advantages of LED Bulbs Suggestions Conclusion Bibliography Questionnaire

PAGE NO. 06 07 12 15 17 19 20 22 23 25 33 35 36 37 38

SR.NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

LIST OF CHARTS Consumption of electricity by different countries List of countries by energy production vs. consumption Product Mix Awareness of the GO GREEN concept Initiative towards energy efficiency Options through which a company initiates towards energy efficiency Planning to contribute towards energy efficiency Lights used in corporate premises Awareness about future Monthly electricity bill Awareness of energy efficiency of LED Lights Contribution of LED to GO GREEN concept Use of LED Lights in office premises Improving the energy efficiency of the company Lights currently in use of office premises Brands used for LED Lights Market for LED lights in the future Heard of VIN LED Lights? Someone to brief about VIN LED? Was the survey helpful?

PAGE NO. 09 10 15 16 25 25 26 26 27 27 28 28 29 29 30 30 31 31 32 32 33

EXECUTIVE SUMMARY

VIN Semiconductor Private Limited (VIN) is one of India's foremost private sector companies in India having a turnover of over Rs. 80 crores. VIN semiconductor also ranks among India's Most Valuable (Company) Brands', in Led Lighting Product. They are into making Led Lighting, Led signage and led video walls. They are also a part of Vishal arts which are immensely famous for their Art work. VIN Led employs over 150 people at more than 7 locations across India & Abroad. VIN crossed significant milestones both in the range of Led Lighting product launched as well as the breadth of distribution. Investment in people systems, trade marketing expertise and product development enabled the launch and national rollout of several lighting products.

The objective of the Project report is to examine the various options which a company initiates towards energy efficiency and also to study the corporate awareness about LED Lights. To get a perfect knowledge of this, I reached out to the head offices of the top corporates and I came up with some facts and figures which made me understand the corporates awareness of LED Lights and its contribution to the GO GREEN concept.

It made me capable of communicating right words at the right time to the right person, which is very important in marketing.

Industry analysis:Over the years, opportunities for Light Emitting Diodes (LEDs) in Indian lighting markets have showcased and materialized in automotive, communications, signage, signaling, and architecture and entertainment sectors. The opportunity for LEDs in the general space illumination segment of residential and commercial buildings has most recently emerged. This segment is niche and has significant potential for market transformation towards LED lighting. LED technology has been globally recognized as extremely efficient and Eco friendly in comparison to the Incandescent Lamps (ICLs) and florescent lamps (FTLs, CFLs). Penetration of LEDs in India could significantly reduce lighting load, peak demand and overall energy consumption without compromising on the entire lighting industry in India in 2009 was estimated to be 7167 crores according to Statistics of Indian Lighting Industry, ELCOMA, out of which, the share of LED lighting was only 216.38 crores. The Indian LED market is anticipated to grow at 54% till 2014 based on the industry estimates. The growth factors can be attributed to: Government support for promoting investments in energy efficient lighting, Development of national standards for testing and performance evaluation Transfer and improvements in existing technology for new applications. Global mandate to address GHG emissions, and decline in average prices of LED. The lighting technology would improve over a period of time both in terms of efficacy and life. It is very difficult to predict this improvement in technology. The quantum of these improvements would depend on the maturity of the technology and the market outlook towards these technologies. The efficacy of LEDs is expected to double in the next 20 years. Formation of the National Standards for LEDs would accelerate the market development of LEDs as government can exhibit the same through procurement processes. Energy-efficient lighting technologies and the need to develop alternate technologies is gaining importance in India due to issues of energy deficiency, electrification of remote rural regions, and energy sustainability. Light Emitting Diode (LED) Lighting is considered the key emerging segment in the Indian lighting market, driven by the move towards energy-efficient lighting solutions. According to Frost & Sullivan Research, the LED lighting market in India was USD 73.3 million in 2010 and will continue growing at a CAGR 45.53% till 2015. This market is expected to grow considerably in the future and the growth is attributed to short-term drivers namely, street light applications and the railway sector. Over 60% of the total demand in 2012 will be attributed to these two applications.

Frost & Sullivan is confident that LED lighting is expected to grow significantly in the future, replacing traditional lighting technologies, but its penetration largely depends on standardization, Government support, awareness, and affordability. Keeping in perspective the challenges faced by the LED lighting suppliers and end users, Frost & Sullivan's Automation & Electronics Practice recently hosted its 2nd Annual Executive Congress on LED Lighting in association with Semiconductor Equipment and Materials International (SEMI). According to Niju V, Deputy Director, Automation & Electronics Practice, Frost & Sullivan, South Asia & Middle East, "The excitement around LED Lighting applications is helping it to move towards newer user segments, thus expanding this market considerably. The major challenges of absence of standards and lack of awareness are being mitigated by the efforts of the Bureau of Energy Efficiency (BEE) and the LED industry, thereby facilitating its usage in hitherto low-usage application areas. Phenomenal growth of the market is expected to make viable commercial volumes of local manufacturing that shall aid in driving down the prices of the products significantly. As energy conservation initiatives gain more prominence, this industry is all set to acquire a star status in the next couple of years." The LED lighting market also has its share of challenges. LED lighting installations require more complicated designs, spanning optical, thermal, and electronics domains. LED lamps continue to be quite expensive compared to conventional lamps; they rely on imports, as current economies of scale prevent indigenous manufacturing. Absence of uniform standards for different applications is also restraining LED adoption and is paving the way for sub-standard cheaper imports to flood the market. The highly competitive factors affecting the Indian Lighting Market are price advantage and brand image. LEDs are garnering significant interest and playing a vital role in LEED certified buildings in India. The BEE is working with lighting associations to define standards, testing protocols, and certifying parameters for different lighting applications. Star rating labels are being made mandatory for luminaries/lamps for indoor commercial and outdoor lighting applications. Government backing for green technologies and thereby its adoption in high-value applications like street lighting is helping LED Lighting make inroads in the Indian lighting industry. The increasing awareness of LED lighting benefits is also influencing its slow and steady penetration. Frost & Sullivan's study provides an in-depth coverage of the LED lighting market in India by product and application segments. It discusses the key trends across applications and also analyzes the market opportunities in India for LED lighting to provide strategic recommendations based on findings from the electronics manufacturing industry.

Rank

Country

Electricity consumption (MWh/yr)

Year of Data

Source

Population

As of

Average power per capita (watts per person)

World

18,471,105,332

200210

all sources

6,882,980,472

2005306 12

001

China

4,603,700,000

2011

CIA

1,347,350,000 2011 389

002

United 3,741,000,000 States

2009

CIA

312,884,000

2011 1363

European Union India

3,037,000,000

2009

CIA

502,486,499

2011 689

003

905,974,000

2010

NIC

1,210,193,422 2011 107

004

Japan

859,700,000

2011

CIA

127,960,000

2011 766

005

Russia 857,600,000

2008

CIA

142,856,536

2010 783

006

Canada

549,500,000

2008

CIA

34,721,000

2012 1804

India is the third highest country in the consumption of electricity compared to their population which shows the consumption level is as high as per capita consumption in India. One third consumption of electricity is consumed by the industries and only rest 25% is consumed by the rest of the population, which shows the consumption is so high in industries and the common people in India are still facing the Load shading issues in rural and urban area frequently. If in any ways we would able to reduce the consumption, then the other people will be benefited.

Steps taken by Government:In an effort to provide more Energy Efficient Lighting sources, it is observed that LED Lighting is emerging to be a very important segment that can be tapped to replace many inefficient lighting sources. LED has matured to a level that it can now be brought to India immediately. During a brainstorming, following barriers were noted to be tackled in order to launch LED lighting in India successfully: (a) Limited availability of LED technology in India. (b) High initial cost of LEDs that makes the pay-back period very long. (c) Absence of National standards for LEDs as a result industry is prone to import substandard products. (d) Consumer awareness is very low. (e) Lack of testing protocols, facilities and accredited laboratories at the national level. (f) No incentive either to set up manufacturing facilities in India. In order to achieve successful launch of LED Lighting in India, government initiative was inevitable. Elcoma initiated to partner with Ministry of Power to seek for immediate government support. The ministry with the help of Bureau of Energy Efficiency prepared a white paper Preparation of Economic case to stimulate LED Lighting in India. It recommended various steps that would ensure a perfect launch and introduction of LED Lighting in India.
10

Following recommendations were made:To constitute a central Institutional mechanism (CIM) which along with other stake holders shall oversee the design, development and implementation of the program and put in place a robust monitoring and evaluation process by an independent agency like National Productivity Council/ National Manufacturing Competitiveness Council (NMCC). Aggregation of future LED demand under regulatory oversight is the appropriate way to significantly enhance volumes and therefore attract leading manufacturers to India and have co benefit of reduced cost. Mandating phased domestic manufacturing for such demands must be integrated in the policy framework. Appropriate fiscal incentives needs to be structured by the Government to promote LEDs in India (e.g. tax, duties, tariffs, incentive to manufacture in India etc). To give immediate push, initially to concentrate on commercial applications Recommendation to MOP to provide at least one LED lamp under electricity to all villages scheme. Motivate Central and State government procurement agencies to take part in this program. Setting up of a neutral, trusted testing facility urgently. (Government approved Rs. 25 Crores for this initiative last year). Technical standards must be mandated by BIS. Domestic manufacturing of these technology materials and processes may be encouraged in the first phase.

11

Company profile:VIN was founded in 2005 as a major provider of LED Lighting solutions. Leveraging upon the heritage of the Group's 5 decades of experience, VIN has successfully become India's first leading provider of LED Lighting solutions for an entire range of functional lighting applications. VIN's constant focus towards alleviating the world's most pressing environmental challenges has motivated the team to develop green lighting solutions that reduce operating costs and improve productivity. VIN is leading the way into a new era of environment and human friendly LED Lighting thereby helping to shape the future of lighting technology. As the leading innovator in the LED lighting Industry, VIN has a proven track record of helping companies realize the potential business benefits of LED lighting solutions. VIN has also played a pioneering role in the areas of quality of service and light output by combining the most advanced digital control, thermal management and lighting fixture designs with international quality standards and performance. VIN provides the most versatile, best-in-class and costeffective LED Lighting solutions for various applications. Corporate Governance:Corporate governance is reflection of their culture, policies, and their relationship with stake holders and their commitment to values. VIN endeavor will be to bring high level of satisfaction to customers, vendors, investors, employees, and community - at large. VIN is aiming to become pioneer in bench marking its corporate governance practices with the best in country. Their corporate governance policy is based on following principles: Maintaining transparency and high degree of disclosure at all levels. Comply with the laws of the land in which we operate. Satisfy the spirit of the law and not just the letter of the law. Work culture:VIN is a people oriented Company and they truly believe that happy and energized employees are the key to success. They are committed towards attracting and retaining talent and follow global best practices to ensure that employees build fruitful and rewarding careers with them. They strive to create a vibrant and open work environment that is employee friendly and socially responsible.

12

They offer a global work culture that provides opportunities for constant learning and growth, based on our culture of performance and meritocracy. They encourage and empower their people to acquire new skills and achieve highest standards of productivity matching their professional and personal aspirations. They also make significant investment in creating a safe and secure work environment for their employees starting with a strict policy for environment, health and safety. Rewarding is intrinsic to their nature and they ensure that excellence never goes unrecognized. All in all VIN work place is an ideal equilibrium of work and play, where the employees get opportunities to grow professionally as well as personally. Commitments:VIN is committed to provide: Quality Products with highest performance standards. Commitment to continue improvements in the products. VIN stands committed in partnering with our dealers and suppliers in a mutually rewarding association. Abiding all environmental legislation and related regulations. Conservation of natural resources and endeavoring energy conservation measures. To reduce level of risk by improving working condition and creating awareness amongst employees and business associates. VIN is committed long term to the mission of helping their customers realize their full potential. Just as they constantly update and improve their products, they want to continually evolve their company to be in the best position to accelerate new technologies as they emerge and to better serve their customers. Vision:To become a highly respectful, knowledge based innovative global enterprise in LED Lighting manufacturing segment. We stand for Leadership Position of Excellence for our quality products and aim to be a Global player in improving the quality of Human life. We believe that, this endeavor is a continuous process, and strive hard to evolve and excel in every part of our activity. We stand for what we say and what we do, with total commitment driven by our Values and Principles.

13

Our vision sets out the framework and objectives for the future, and directs everyone in the organization towards achieving the set goals. Our aim is to be a growing company, driven by experiencing the true sense of self-respect with a high level of integrity. Creative translation of 'Innovative Ideas' with a vision of 'Powerful Future' is our ambition. Mission:To find fulfillment at every step, by continually improving the quality of human life. To be a successful Global Company, by enabling People and Businesses to realize their full potential. To build integrity, fairness with high performance in whatever we do, and be a respected corporate citizen. We stand by our statement and will achieve our mission by: Focusing on Quality Deliverance as the core competency of our business process Being a Customer Centric Organization, with continuous value addition Embracing ' Continual Improvement ' as a practice, in all our Business operations Nurturing 'Breakthrough ideas' with our 'Industry wisdom' and delivering the best possible solution through our 'Knowledge Management Holding the true sense of self-respect in whatever we do, both in terms of an individual Associate and Organization as a whole Above all, we measure our success in terms of the positive contributions we have made in the lives of people. Environment Policy:VIN design products to continuously realize improvements and reduce their overall lifecycle environmental impact. Their motive is to use the planets limited resources effectively. VIN understands the corporate social responsibility and has initiated steps towards providing a safer environment for future generations. VIN LED is committed to the ' Safety & Environmental protection policy' and truly believes that by strict adherence to these depicted policies they can avoid any accidents / damages either to the personnel or environment during any of their Business Process, which is very much an achievable goal. It is, therefore, the Company's intention to serve with the true spirit of safety legislation and not just fulfill the technical requirements of the law.
14

Product Mix:Some of the products of the company are:-

15

16

The BCG Growth Share Matrix:Boston Consulting Group (BCG) Matrix is a four celled matrix developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBUs (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment. According to this matrix, business could be classified as high or low according to their industry growth rate and relative market share. Relative Market Share = SBU Sales this year leading competitors sales this year. Market Growth Rate = Industry sales this year - Industry Sales last year.

17

The four categories are:(1) Stars - Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead. Net cash flow is usually modest. SBUs located in this cell are attractive as they are located in a robust industry and these business units are highly competitive in the industry. If successful, a star will become a cash cow when the industry matures. (2) Cash Cows - Cash Cows represents business units having a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be utilized for investment in other business units. These SBUs are the corporations key source of cash, and are specifically the core business. They are the base of an organization. These businesses usually follow stability strategies. When cash cows lose their appeal and move towards deterioration, then a retrenchment policy may be pursued. (3) Question Marks - Question marks represent business units having low relative market share and located in a high growth industry. They require huge amount of cash to maintain or gain market share. They require attention to determine if the venture can be viable. Question marks are generally new goods and services which have a good commercial prospective. There is no specific strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt expansion strategy, else retrenchment strategy can be adopted. Most businesses start as question marks as the company tries to enter a high growth market in which there is already a market-share. If ignored, then question marks may become dogs, while if huge investment is made, and then they have potential of becoming stars. (4) Dogs - Dogs represent businesses having weak market shares in low-growth markets. They neither generate cash nor require huge amount of cash. Due to low market share, these business units face cost disadvantages. Generally retrenchment strategies are adopted because these firms can gain market share only at the expense of competitors/rival firms. These business firms have weak market share because of high costs, poor quality, ineffective marketing, etc. Unless a dog has some other strategic aim, it should be liquidated if there are fewer prospects for it to gain market share. Number of dogs should be avoided and minimized in an organization. Products like LED down lights, LED ceiling lights, LED bulbs, and LED tube lights comes in the star category. LED walls and mirror lights, LED Pathway and staircase lights, LED showcase lights and LED outdoor wall lights comes in the cash cow category. LED Street Lights LED Underwater Lights, LED fountain and garden lights comes in the question mark category. LED flood lights, LED in ground lights and LED High Bay Lights comes in the dogs category.

18

SWOT ANALYSIS:-

Strengths: Lumens/watt ranges from 30-80 and expected to better with time Good color temperature and all visible colors Wide range of color lamps available Extremely long lamp life, expectancy 40,000-50,0000 hrs No mercury or other heavy metals

Weakness: Very expensive and long ROI Does not perform well under high wattage applications yet Still in development phase of technology High glare effect High quantities of aluminum used for heat sinks Re-lamping expensive the whole LED arrays needs to be replaced Single LED failures create negative visual effect

Opportunities: Could replace all applications of light fixtures after some years of development Threats: Still under development and may not reach reasonable price levels for years

19

Ansoffs Product/Market Matrix:The Ansoff Growth matrix is a tool that helps businesses decides their product and market growth strategy. Ansoffs product/market growth matrix suggests that a business attempts to grow, depends on whether it markets new or existing products in new or existing markets.

The output from the Ansoff product/market matrix is a series of suggested growth strategies that set the direction for the business strategy. These are described below: Market penetration:Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: i. Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling Secure dominance of growth markets Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors
20

ii. iii.

iv.

Increase usage by existing customers for example by introducing loyalty schemes A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research.

Market development:Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: New geographical markets; for example exporting the product to a new country New product dimensions or packaging: for example New distribution channels Different pricing policies to attract different customers or create new market segments

Product development:Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets. Diversification:Diversification is the name given to the growth strategy where a business markets new products in new markets. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks. Here, the light market was already into existence as there were Incandescent Lamps (ICLs), and then came florescent lamps (CFLs) and now LED Lights. We can clearly see that, it is the product that has been developed in the existing market. Thus, VIN Semiconductors markets New Products in the existing market i.e. the Product Development Strategy.

21

On The Job Training:My profile at VIN Semiconductors was of a market researcher. As we are aware that the top corporates follow CSR practices in one way or the other, some of them even contribute to the GO GREEN concept by taking some of the necessary measures in their premises. But are they aware of the energy efficiency of LED lights? Do they know that LED Lights contribute to the GO GREEN concept? Are they ready to replace their existing CFL lights with LED lights? I conducted the research based on these parameters. My company provided me with the necessary research skills and techniques required while conducting a research. Some of them are: Recognizing research problems Critical thinking and critical reviewing Knowing the current work in field Research methods Understanding the research context Following good research practice Agile learning Being innovative and creative Being flexible and having an open mind Discipline Never hesitating while asking for help Independent working Building relationships and networks Working in a team Receiving feedback at regular intervals

22

MARKET RESEARCH
Title of the project: An analytical study of LED lights to go green and being energy efficient Objectives:(1) To examine the various options which a company initiates towards energy efficiency (2) To study the corporate awareness about LED lights to go green and being energy efficient (3) To analyze the effectiveness and power consumption of the existing lights used in corporate premises (4) To find the feasibility (scope) to replace existing lights with LED in corporate premises Null Hypothesis:(1) A corporate does not initiate any step towards energy efficiency (2) Corporates are not aware of the energy efficiency of LED lights (3) A corporate does not feel the effectiveness, the worth and feasibility of replacement of existing lights Alternate Hypothesis:(1) A corporate does initiate towards energy efficiency (2) Corporates are aware of the energy efficiency of LED lights (3) A corporate does feel the effectiveness, the worth and feasibility of replacement of existing lights Sources of Data:(1) Primary Sources: - Primary sources are original sources from which the researcher directly collects data that have not been previously collected, e.g., collection of data directly by the researcher on brand awareness, brand preference, brand loyalty and other aspects of consumer behaviour from a sample of consumers by interviewing them. Primary data are first-hand information collected through various methods such as observation, interviewing, mailing etc. Here, the primary data has been collected through questionnaire. Advantages of a questionnaire:(a) Questionnaire is very cost effective when compared to face-to-face interviews. This is especially true for studies involving large sample sizes and large geographic areas. Written questionnaires become even more cost effective as the number of research questions increases. (b) Questionnaires are easy to analyze. Data entry and tabulation for nearly all surveys can be easily done with many computer software packages. (c) Questionnaires are familiar to most people. Nearly everyone has had some experience completing questionnaires and they generally do not make people apprehensive. (d) Questionnaires reduce bias. There is uniform question presentation and no middle-man bias.
23

The researcher's own opinions will not influence the respondent to answer questions in a certain manner. There are no verbal or visual clues to influence the respondent. (e) Questionnaires are less intrusive than telephone or face-to-face surveys. When a respondent receives a questionnaire in the mail, he is free to complete the questionnaire on his own timetable. Unlike other research methods, the respondent is not interrupted by the research instrument. (2) Secondary Sources: - These are sources containing data that have been collected and compiled for another purpose. The secondary sources consist of readily available compendia and already compiled statistical statements and reports whose data may be used by researches for their studies, e.g., census reports, annual reports and financial statements of companies, Statistical statements etc. Secondary sources consist of not only published records and reports, but also unpublished records. The latter category includes various records and registers maintained by firms and organizations, e.g., accounting and financial records, personnel records, register of members, minutes of meetings, inventory records, etc. Here, the secondary data (i.e. the address of the head offices of the ET TOP 500 companies) has been collected through websites like Google, JustDial.com.

24

Data analysis:The analysis of each question of the questionnaire has been done along with its interpretation (1) Awareness of the go green concept

Awareness of the go green concept

10%

YES NO

90%

Here, it can be interpreted that 90% of the respondents are aware of the go green concept while 10% are not aware of it. (2) Initiative towards energy efficiency

Initiative towards energy efficiency

6%

YES NO

94%

25

Here, it is be interpreted that 94% of the respondents do take initiative towards energy efficiency while the rest 6% do not take any initiative. (3) Options through which a company initiates

Options through which a company initiates

0%

31%

Switching off the lights, AC's when not in use Switching of the electronic items Others 69%

Here, 69% of the respondents said that they switch off the lights; ACs when they are not in use. 31% of the respondents said that they turn off the remaining electronic items like Laptops, Desktops; TVs when they are not in use. Apart from these, any other answers were not mentioned. (4) If no, then are you planning to contribute towards energy efficiency?

Planning to contribute
NO 0%

YES 100%

26

The remaining three respondents, who mentioned that they are not taking any initiative towards energy efficiency, said that from now on they would take the necessary steps towards saving energy. (5) Lights used in corporate premises

Lights used in corporate premises

2% 6%

LED CFL BOTH

92%

92% of the corporates use the normal CFL lights, 6% of them use both CFL and LED lights, while only 2% used only LED lights. (6) Are you aware that in 5 years time almost 50% of lights will be LED?

Awareness about future

26% YES NO 74%

74% of the respondents believe that in 5 years time, 50% of the lights will be LED while 26% are not aware of it.

27

(7) How much is your monthly electricity bill approximately?

Monthly electricity bill

30,000 - 50,000 6% Above 50,000 10%

20,000 - 30,000 20%

Less than 20,000 64%

Here, the data collected interprets that 64% of the corporate pays a monthly electricity bill of less than 20,000 Rs. 20% of the corporate pays a monthly electricity bill in between 20,000 to 30,000 Rs. 6% of the corporate pays a monthly electricity bill of 30,000 50,000 Rs. While the remaining 10% pays above 50,000 Rs. as their monthly electricity bill. (8) Are you aware of the energy efficiency of LED lights?

Awareness of energy efficiency of LED lights

14%

YES NO

86%

28

Here, 86% of the respondents are aware of the energy efficiency of LED lights while the remaining 14% are not aware of the same. (9) Do you think LED lights contribute to the go green concept?

Does LED lights contribute to the go green concept?

0% 9%

YES NO CANNOT SAY

91%

Here, it is interpreted that 91% of the respondents believes that LED lights contribute to the go green concept while the rest 9% cannot say anything about this. (10) Are you using LED lights in your office premises/organization?

Use of LED lights in office premises

8%

YES NO 92%

29

Here, it is interpreted that 92% of the corporate use the normal CFL lights in their office premises while only 8% of the corporate use LED lights. (11) If no, how essential do you think it is to improve the energy efficiency of your company?

Improving the energy efficiency of the company

0%

38%

Least important Important 62% Very important

Here, 62% of the respondents said that is important to improve the energy efficiency of their company while 38% said it was very important. (12) What are the lights currently in use of your office premises?

Lights in use of the corporate premises

3% 8% Down Lights 39% Ceiling lights Tube lights Bulbs 50% Others

30

Here, it is interpreted that 50% of the corporate use ceiling lights while 39% use tube lights. 8% of the corporate use down lights while 3% use bulbs. There was a combination of ceiling and tube lights which were used by most of the corporate. The wattage were not known to the respondents. As far as the usage in hours is concerned, it was normal office hours ranging from a minimum of eight hours to a maximum of twelve hours. (13) Which brand do you use for LED lights?

Brands used for LED lights

25% 50% 25% Philips Bajaj Wipro Anchor Others

Since only four corporates used LED lights, two of them used Philips, one used Bajaj and the remaining one used another brand. (14) Do you feel there will be a market for LED lights in the future?

Market for LED lights in the future

12%

YES NO 88%

31

Here, it is interpreted that 88% of the respondents believed that there will be a market for LED lights in the future while the remaining 12% said no. (15) Have you heard of VIN LED lighting?

VIN LED LIGHTS

0%

YES NO

100%

Here, it is interpreted that none of the respondents have heard of VIN LED lights. (16) If no, would you like someone to brief about it?

Some one to brief about VIN LED?

44% 56%

YES NO

32

56% of the respondents were interested to know about VIN LED lights while the rest of 44% were not interested in knowing about this particular brand. (17) If yes, what is the best time to revert back to you? Here, all the respondents responded by saying that anytime during office hours would be convenient to revert back to them. (18) Was this survey helpful in knowing more about go green concept and energy efficiency?

Was this survey helpful?

24%

YES NO

76%

Here, it is interpreted that 76% of the respondents found this survey helpful while 24% did not find this survey helpful. Advantages of LED Bulbs:The operational life of a LED lamp (up to 50,000 hours) is in contrast to the average life of an incandescent bulb, which is approximately 1000-2000 hours. For lights in very inaccessible places, using LEDs would eliminate the need for difficult bulb replacement for many years. It really is simply a case of fit-and-forget! The cost of LED lights compared to traditional incandescent bulbs. The main advantage of LED lighting is clearly in the energy savings (and therefore money savings) which are achieved. The way in which LEDs achieve this energy saving is by the amount of heat they create. Traditional incandescent bulbs lose up to 90% of their power on creating heat which is wasted. LEDs save on power consumption by generating considerably less wasteful heat.
33

The cost savings are considerably higher than just the energy saving if you consider the cost of 30-50 replacement incandescent bulbs. With LEDs, there would be no replacement bulbs required for many years and they often pay for themselves in energy savings in less than a year of use. For commercial premises like retail outlets, hotels and offices, there is a significant maintenance cost in replacing light bulbs which can be virtually eliminated. This is an important point, especially where there are a large number of bulbs in place. Eliminating the constant need to replace bulbs by changing to LED options can be very attractive, and after the cost of replacing halogen bulbs is taken into account, LED bulbs really are the ultimate energy saving bulb. Compact Size As the LEDs which provide the light in the bulbs are so small, the high powered LED bulbs are direct replacements for halogen bulbs in terms of size. This gives LEDs a distinct advantage over energy saving CFL bulbs which are generally larger than their halogen counterparts, and can look unsightly in some elegant light fittings. When it comes to display or accent lighting, the compact size of LED light bulbs, as well as the availability of coloured lighting provides for very versatile lighting which is appropriate everywhere from retail displays to Christmas lights in homes. Practical Advantages LED light bulbs represent the safest form of lighting and even when they go wrong, they are still not dangerous to be around, unlike incandescent bulbs which generate lots of heat when in use and have even been known to explode when things go wrong. LEDs are not strictly light bulbs, they are an electrical circuit (semiconductor). They do not contain filaments and therefore are not prone to the usual light bulb problems associated with incandescent bulbs. LEDs will invariably last 30 to 50 times longer than standard incandescent bulbs, whilst using an average of 90% less power which makes them ideal for places where lights are switched on for lengthy periods of time. More durable with no fragile parts, the bulbs generate virtually no heat and are therefore safe in almost all areas around the home. The cool running temperature of LEDs could reduce air conditioning costs, and the fire risk associated with overheating incandescent bulbs is not an issue with LEDs. As LEDs are very strong and durable, they are able to endure vibration so they are appropriate for use in many places where existing bulbs are subject to regular failure, eg around heavy machinery. They are also able to tolerate low temperatures and therefore allow more flexibility in their use.

34

LEDs do not produce any UV (ultraviolet) or IR (infra red) radiation, and can thus be used to light paintings or other precious artefacts without causing any fading. Unlike CFL or fluorescent lighting, LED lighting also does not flicker, and this reduces eye strain and other problems associated with flickering lighting solutions. Taking Care of the Environment Taking care of the environment has become a way of life in the 21st century, and we all have a duty to try and reduce our carbon footprints, be it at home or in our businesses. An easy way to make a start in improving the efficiency of our homes and businesses is through LED lighting. Environmental specialists list improving energy efficiency as an important factor to reduce our impact on the environment. LED lights use up to 90% less electricity than standard halogen bulbs and have an extremely long lifespan which equates to considerably reduced carbon emissions and less waste because fewer lamps need to be disposed of. Suggestions:(1) Since, 10% of the respondents are not aware of the go green concept, 6% of the respondents do not take any initiative towards energy efficiency, go green campaigns and workshops should be set up so that the people are aware of this concept. (2) People should also be made aware of the different options to save energy apart from switching off lights, ACs and various other electronic items when they are not in use. (3) As 14% of the respondents are not aware about the energy efficiency of LED lights, they need to know the advantages of replacing CFL with LED lights in the corporate premises and also about the drastic decrease of payment in their monthly electricity bills which they will see by replacing it. (4) Since, none of the respondents knew about VIN LED Lights, VIN LED needs to emphasize a lot on advertising. This can be done through television advertisements, Radio advertisements, Print advertisements, online advertisements, Billboard advertisements, Word of mouth, endorsements etc. The best type of advertising depends on the business or organization and its particular needs. If a company needs mass-market exposure and has the capital, television advertising is probably a good fit. For a local company on a budget, a customer referral program to stimulate word of mouth might be the best option. The best advertising campaigns typically involve several forms of media to effectively gain maximum exposure.

35

Conclusion:(1) A corporate does initiate some steps towards energy efficiency by switching off the lights, ACs and other electronics items when not in use. Hence, the first hypothesis is rejected.

(2) As 86% of the respondents were aware about the energy efficiency of LED lights, the second hypothesis is also rejected.

(3) Though the respondents were aware about the energy efficiency of LED lights, the fact is that it is very expensive. Also replacing the CFL with LED lights would result in changing the structure of their office ceiling or premises, for which the corporate are not ready at this point of time. Hence, the third hypothesis that a corporate does not feel the effectiveness, worth and feasibility of replacement of existing lights is accepted.

36

Bibliography:http://www.indiainfoline.com/Markets/News/Indian-LED-lighting-market-expected-to-grow-atCAGR-of-45.53-percent-till-2015-Frost-and-Sullivan/5309140144

(1)

(2) http://en.wikipedia.org/wiki/List_of_countries_by_electricity_consumption (3) http://en.wikipedia.org/wiki/File:Electricty_Production_vs_Consumption_by_Country_(2012).png (4) http://www.vinled.com/profile.asp (5) http://www.vinled.com/products.asp?cat=LED%20LIGHTNING&subcat=LED%20Tube%20Lights (6) http://www.managementstudyguide.com/bcg-matrix.htm (7) http://www.greenlight-ventures.com/assets/files/Lighting_Technologies_SWOT_Analysis.pdf (8) http://tutor2u.net/business/strategy/ansoff_matrix.htm (9) http://www.energybulbs.co.uk/ledguide

37

Questionnaire:1) Client Details:Name and address of the organization Name and designation E-mail id Contact number Age 2) Are you aware of the go green concept? (a) Yes (b) No

3) Is your company taking any initiative towards energy efficiency? (a) Yes 4) If yes, then by which ways? (b) No

5) If no, then are you planning to contribute towards energy efficiency? (a) Yes 6) Which lights do you use? (a) LED (b) CFL (b) No

7) Are you aware that in 5 years time almost 50% of lights will be LED? (a) Yes (b) No

8) How much is your monthly electricity bill approximately? 9) Are you aware of the energy efficiency of LED lights? (a) Yes (b) No

10) Do you think LED lights contribute to the go green concept? (a) Yes (b) No
38

11) If yes, in what way? 12) Are you using LED lights in your office premises/ organization? (a) Yes (b) No

13) If no, how essential do you think it is to improve the energy efficiency of your company? 14) What are the lights currently in use of your premises? LIGHTS Down lights Ceiling lights Street lights Tube lights Bulbs High bays Others 15) Which brand do you use for LED lights? (a) Philips (b) Bajaj (c) Wipro (d) Anchor (e) Others WATTAGE QUANTITY USAGE IN HOURS

16) Do you feel there will be a market for LED lights in the future? (a) Yes (b) No

17) Have you heard of VIN LED lighting? (a) Yes (b) No

18) If yes, would you like to know more about it/ use this brand? (a) Yes (b) No

19) If no, would you like someone to brief about it? (a) Yes (b) No

20) If yes, what is the best time to revert back to you? 21) Was this survey helpful in knowing more about go green concept and energy efficiency? (a) Yes (b) No
39