2013 Role Descriptions

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: AUDI PRODUCT PLANNING & OPERATIONS ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role will provide support to two teams within the Audi of America organization: Product Planning and Operations. Through four different rotations, the Graduate Analyst will be exposed to Product Strategy & Technology Planning; Product Launch; Vehicle Sales; and Operations. As part of the Product Planning team the analyst will gain an understanding of Audi customer requirements and expectations in the competitive environment as a basis for developing actionable and timely strategic recommendations for new vehicles, variants and features. With the Audi of America Operations team, the role will be introduced to the daily operations of the organizations (new vehicle sales, planning, distribution, etc.). Direct responsibilities for this role will include a balance of ongoing tasks and self-directed projects, varying from rotation to rotation. Examples of the work assigned to this position: Build knowledge base of all functional areas within Product Planning & Operations, including an understanding of different Audi of America business systems and processes Develop new analytical tool to help maximize Audi vehicle variant complexity (sales turn, volume, etc.) Create and maintain CO2 compliance calculator to ensure model year 2017 and beyond are meeting EPA Greenhouse Gas regulations Research new variants for portfolio inclusion (customer, competitive, etc.) Help implement new portfolio decision matrix Support in the strategic planning and cross functional operational integration for A3 sedan launch Help develop new launch database tool to better track organizational launch milestones and readiness Analyze, report and understand key operational performance metrics at the national, region, area, and dealer levels Ensure direct contact with all departments within Vehicle Sales, including Retail Incentives, Corporate Sales, and VIP Sales Support and understand all aspects of Audi of America short term sales planning and product allocation methodology Assist in reporting and presentation generation for Audi Executive Management and Regional update meetings Help the Distribution Manager with Logistics and Port Operations related tasks and reports

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: LOCATION:

AUDI REGION OPERATIONS ANALYST, SOUTHERN REGION & WESTERN REGION (2 POSITIONS) ALPHARETTA, GA & WOODLAND HILLS, CA

ROLE RESPONSIBILITIES & TASKS Both of these roles will provide support to the Audi Operations team, one in the Western Region and one in the Southern Region, with a focus on region and field operations. In these roles, the Analyst will gain knowledge of the automotive business from a field operations perspective through exposure to a variety of field functional areas: Sales Operations, Marketing, Distribution, Dealer Network Improvement and Development, and Customer Satisfaction. Throughout each rotation the role will be expected to provide thorough analysis and reporting, as well as effective communication of the analysis. The role will also have regular communication and interaction with the field teams. In addition to the rotational areas, the roles responsibilities will span a wide range from performing work to support the region, such as region or dealer meeting planning, budget tracking, and regional calendar support to independent, creative, and self-directed projects.
Examples of the work assigned to this position: Build a base of Audi-specific products and business understanding Develop a solid understanding of new and certified pre-owned (CPO) sales and support in the collection, reporting and analysis of sales numbers and other sales performance metrics Assist colleagues in the field to comprehend dealership relationships at a fundamental level Provide incentive program research, development, communication and tracking assistance Gain an understanding of the Dealer Ad Groups (DAGs) through development of advertising plans, support of DAG meeting presentations, bi-monthly special offers development Support in the coordination and logistics of marketing events taking place in the region Assist in the communication and implementation of national marketing plans and dealer point of purchase materials Support the region to develop knowledge of the distribution process from ordering stage through dealer delivery through: sales analysis and reporting; special region order requests and vehicle tracking Assist with the execution of Audis national Dealer Network Development strategy and in the buy/sell and open point appointments process for dealerships in the region Conduct dealership site visits and business reviews with the Sales Manager and General Manager Gain a solid understanding of key customer satisfaction initiatives Support the ongoing training efforts for Creating Audi Fans Provide analysis of CSI/SSI performance and help in developing and communication loyalty metrics

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: AUDI MARKETING ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role will provide the opportunity to gain experience with the Audi of America Marketing team. The individual will be exposed to a variety of marketing disciplines that are leveraged within Audi, with a focus on Retail Digital Marketing, Advertising Media, and Social Media. The Retail Digital Marketing department is responsible for the optimization of Audi websites at the regional and dealer level with a strong focus on development and syndication of content, media optimization and metrics. Both the Advertising and Social Media disciplines of Audi Marketing are responsible for ensuring that both media efforts align with marketing strategies and the Audi Brand positioning. They provide creative media allocations and analysis of the effectiveness of buying decisions to maximize budget expenditures and marketing material alignment, through working cross-functionally. The Analyst in this role will have the chance to contribute to the efforts of these Audi of America Marketing teams to ensure successful marketing strategies and representation of the Audi Brand. Examples of the work assigned to this position: Learn the elements of media planning and strategy Work with internal constituents and agency partners on advertising media plan development and implementation Assist in managing social media initiatives for Audi of America Take ownership of select programs to assist in social programs Work with agency to provide consumer insights that can be used to drive strategy and target development In partnership with the agency, support development of prospecting strategies and tactics and ownership/loyalty strategies and tactics Support Retail Digital launch projects, will require cross-functional collaboration Provide dealer website feature enhancements and metric reporting Analyze dealer website packaging and adoption Coordinate regional reporting, content, and campaign needs Facilitate and maintain field updates and communication Coordinate evolution of the Progressive Retail Experience Assist in the creation of presentations for management and executive review Responsible for ad hoc projects and analysis and process improvement initiatives

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: AUDI & VOLKSWAGEN DEALER DEVELOPMENT ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role will have the unique opportunity to experience two of our automotive Brands, as well as, two very distinct sides of the automotive industry. The first two rotations will occur in the Dealer Network Development departments for the Audi and Volkswagen Brands. Here the role will be exposed to four focus areas of Dealer Network Development: Facility Program, Network Performance Analysis, Market Studies, and Franchise Support. The third rotation will occur in the area of Industry and Government Relations where the role will be able to bring their knowledge of dealer networks to work on franchise policy issues. The role will also provide content development support for the Dealer Legislative Action Center website. Examples of the work assigned to this position: Assist in the execution of both Audi and Volkswagen Brands national Dealer Network Development strategies Facilitate development and support tracking tool to track progress and standards compliance issues Assist facilitation of annual dealer business planning process and monitor Dealer Action Plan tracking Analyze market level dealer performance, Network Strategy issues, and become familiar with dealer business management Manage and track Network Development projects to improve and develop the dealer network Maintain master Dealer Network database of dealers, keeping track of all changes to the dealers network Work with the Dealer Network teams to insure that all Network policies and procedures are adhered to Monitor and report on franchise legislation in the states, maintaining a database of active bills and bill status Participate and report on Alliance of Automobile Manufacturers State Relations and R2R meetings Assist in monthly development of Dealer Newsletter, Dealer Alerts, Dealers Making a Difference and other website tools to ensure robust and up-to-date material on site Coordinate the timely preparation of corporate exhibits for any Network Development litigation Cover House and Senate legislative hearings and draft reports for internal dissemination Responsible for ad hoc analysis and process improvement initiatives

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: VOLKSWAGEN AFTER SALES ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role will be exposed to the entire Volkswagen Brand After Sales organization, through rotations in its various departments: Parts and Service Marketing, Parts Product Management, and Parts and Accessories Sales. The After Sales organization is responsible for developing the strategic direction for accessories sales in the U.S market; the creation, development, and implementation of After Sales Marketing strategies; and improving market share, parts sales penetration, and profitability that comes from the Parts business. This opportunity will allow the Analyst to assist the After Sales organization in meeting its aggressive revenue goals, as well as gain an understanding of how the After Sales departments provide company-wide program support. Examples of the work assigned to this position: Assist with the creation, design, and production of all communications elements within the VW After Sales Marketing team Provide eCommerce support: Monitor the VW Aftersales public-facing website content Perform appropriate analysis of eCommerce opportunities, competitive pressures, and results Continually review secondary research to gauge consumer behavior trends and competitive trends that impact the aftersales business Support the creation, tracking, and implementing growth initiatives, advertising, merchandising, incentive & promotional programs to increase profitability for all Volkswagen Dealers Enhance and manage the VW Service Calculator Support the sale of third-party vendor products, including both accessories and commodities (tires, oil, batteries, etc.) through a variety of drop ship programs Provide parts and accessories objective tracking support to the Regions and Dealers Assist with the improvement of the Parts and Accessories Sales promotions and incentives Review the Parts and Accessories Sales team sales data to verify integrity Responsible for ad hoc analysis, projects, and process improvement initiatives

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: VOLKSWAGEN CUSTOMER EXPERIENCE DATA ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role provides the opportunity to join the dynamic Customer Experience Team, which includes the Volkswagens training department called Volkswagen Academy. Customer Experience is at the heart of our business, as such, the role will provide the Analyst with exposure to a great variety of departments and functions, as well as access to different levels within the organization, from corporate to retail. The role will be able to acquire a well-rounded view of the automotive industry, through involvement in projects ranging from dealership visits, to process analysis, competitive benchmarking, and new vehicle launches. Examples of the work assigned to this position: Support the Volkswagen Academy in monitoring the launch of a new dealer Sales training initiatives Assist in launch of new Connected Services technology to dealer personnel Provide analysis of key metrics to measure impact of training on dealer performance, as well as other Customer Experience dealer performance metrics Assist with execution of Customer Experience dealer tour strategy and messaging Identify opportunities to imbed Volkswagen VOW into the organization culture Assist the Field organization in identifying and assimilating best dealer practices for improving the customer experience Analyze and interpret external data such as J.D. Power studies Create compelling strategic business cases to improve and sustain customer loyalty Maintain executive level dashboard relating to all Customer Experience metrics Creation of presentations for management and executive review Identify root cause customer defector issues and propose solutions to the business that ensure alignment of activities cross-functionally Effectively report and analyze dealer and regional performance as measured by the Customer Experience Surveys Responsible for ad hoc analysis and process improvement initiatives

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: VOLKSWAGEN SALES OPERATIONS ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS
This role provides the opportunity to learn the full scope of the Volkswagen Brands Sales Operations organization. Through three different rotations, Dealer Relations, Sales Planning & Strategy, and Sales & Distribution, the Analyst will be exposed to the facets of the business that drive vehicle sales customer satisfaction and overall dealer and manufacturer profitability. The Dealer Relations and Communications department is responsible for the franchised dealer operations, which will allow for the Analyst to provide support in the following ways: to the Dealer Council, at the Regional and Dealer meetings, with factory to dealer communications, and from a reporting and data analysis aspect. As part of the Sales Planning and Strategy rotation the role will be exposed to all VW sales reports and play an integral part in streamlining the reporting process while ensuring vital data is still captured and communicated. The final rotation with Distribution will provide insight into the distribution process. In conjunction with Audi and VW Canada, the Analyst will be able to identify distribution best practices, at the region and dealer level, through process document within the department. Examples of the work assigned to this position: Assist in the planning, execution, recording and follow up for Dealer Council meetings Support dealer presentations given by various leadership Assist in conceiving, planning and executing National/Regional Dealer and Brand meetings. Record meeting minutes and hold various departments accountable for follow-up Help in the writing of scripts for month-end vehicle sales and other highlights videos Review all sales reports, and determine and implement ways to combine and/or eliminate inefficiencies Assist in the monthly planning process with Germany Provide key reports to monitor aged company car program Assist with the forecast strategy for model mix Learn the distribution process and its functions completely, from order entry to retail sale, as well as the role distribution plays to the overall success of the company Develop process maps for various pieces of the distribution system Oversee the planning and execution of the GM and Distribution meeting Follow up on necessary action items and ensure matters from the regions are addressed Build strong positive working relationships with dealers and regional staff Provide ad-hoc data analysis and interpretation to assist the sales organization

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: VW CREDIT, INC. ANALYST LOCATION: HERNDON, VA & AUBURN HILLS, MI (2 POSITIONS) ROLE RESPONSIBILITIES & TASKS
The role will gain knowledge and experience in key areas of the VW Credit, Inc. business, through a series of structured job rotations. Job rotations and duties will involve analytics, reporting, program design and administration, strategy development, business decisions, dealer and customer interface, and phone work. Specific departments in which the VCI Analyst will work include Risk, Marketing, Sales Operations, Remarketing and Auctions, Credit and Funding, Customer Care, Collections, Field Sales and Risk, as well as an experience on one of the companys vehicle brand teams. **Rotations will be in Herndon, VA, Auburn Hills, MI., and either at the Chicago or Portland area Automotive Finance Service Centers. Candidates must be open to travel and relocation. Examples of the work assigned to this position:
Customer Care Provide brand-differentiated, exceptional service to our customers in a fast-paced inbound environment. Learn how to effectively identify, and resolve a wide variety of customer questions related to, invoicing and payments, ownership and title transfers, vehicle buyout and payoff, assistance during financial difficulty, Consumer Internet, tax, registration, and many others Learn the fundamentals of customer correspondence via processing credit disputes, account extensions, and other support functions. Gain a working knowledge of vehicle titling and the release of secured interests via the payoff process Customer Accounts (Collections) Build effective collection skills by calling on delinquent accounts, skip tracing to locate customers and utilizing various strategies to resolve accounts to the satisfaction of both the customer and the business Perform the basic functions of the Asset Recovery and EWU-DEF Teams Credit and Funding Learn and apply knowledge and skills in credit decisioning, including how to read credit reports, key indicators of credit worthiness, etc. Coordinate with dealer contact to resolve concerns regarding the status of credit decisions Service dealers through learning and performing role as a Funding Auditor reconciling all information required to expedite the payments made to dealers for approved applicants Risk Management and Marketing Learn basics of portfolio analysis and the strategies needed to ensure a healthy financial business in Credit based upon setting proper interest rates, residual values, and numerous other factors Gain comprehension of how marketing plays a key role in promoting and supporting the credit business with dealers and end-customers VW Credit & Brand Field Operations Learn the VCI field business through shadowing and working with Collateral Protection Specialists, Business Development Managers, and other Region office personnel Visit dealerships with CPS to help check vehicle Inventories and dealer accounting records Visit dealerships with Business Development Managers to enhance business relationships, promote companys financial products, and to discuss and help resolve any VCI related issues Gain an understanding of region office operations through working with the region office staff Learn the Brand field business through shadowing and working with Brand personnel in visiting dealerships, determining inventory allocations, product launches, sales incentives and media planning

2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

JOB TITLE: SERVICE AND QUALITY ANALYST LOCATION: AUBURN HILLS, MI ROLE RESPONSIBILITIES & TASKS
This role will be exposed to the entire Service and Quality organization, through rotations in its various departments: Compliance/TREAD, Quality Monitoring, Warranty & Technical Field Operations, Volkswagen Quality Analysis, and Group Customer Quality. In some of the areas the role will provide statistical and analytical support include: forecasting consumer behavior, survey return data, auditing TREAD reports, analyzing warranty/customer relations/field report data for trend analysis, performing Weibull analysis, developing warranty forecasts, and conducting warranty return data analysis. In addition, the Analyst will develop reporting methods for product defects and analysis, and prepare top market issues and escalation reports. Examples of the work assigned to this position:
Compliance and Tread Obtain detailed knowledge of TREAD requirements, government investigations , class actions, and campaign group processes and procedures Analyze historical campaign completion rates in order to forecast trends for both VW and Audi in the U.S. and Canada Examine return mail statistics and coordinate project with outside vendor to discover efficiency improvements Perform Weibull analysis utilizing warranty and consumer relations data for trend analysis for government investigations Develop statistical early warning analysis tool for data from United States Department of Transportation databases Quality Monitoring Conduct Warranty claims and parts data analysis to drive product quality improvements Obtain detailed knowledge of Department processes, technical information sources, and vehicle diagnostic processes Participate in reporting and investigative activities to identify technical issues that drive the warranty claims Obtain detailed knowledge with regards to product monitoring, problem understanding development, first level analysis, and countermeasure monitoring Address top technical issues and push them through the resolution process with the different factories Warranty & Technical Field Operations Conduct analysis on Warranty Reserves and audit for compliance Learn Warranty Administration and Dealer interface; Warranty Systems, data sources and reporting methods Participate in daily warranty claim validation and Dealer communications Review Dealer 4-Stage Improvement Program and participate in Warranty Development/Audit activities with Dealers Conduct dealer visits to become familiar with vehicle diagnosis and system documentation input processes VW Quality Analysis Obtain detailed knowledge of analysis process and documentation requirements Gain familiarity with utilization of electronic and optical test equipment; and bench and vehicle parts testing processes Perform analysis projects as requested by QM, GCQ & Factories Support Market Introduction activities: preparation, trainings, Port Activities, Launch Report Analyze, filter, interpret, and organize Pilot Fleet (Breitenabsicherung ) data for the new vehicles for the market Group Customer Quality Develop an understanding of quality and design complaints from the customers perspective through customer visits Analyze all relevant customer satisfaction data and studies that relate to product quality Gain an understanding and impact of quality surveys (JD Power IQS, CSI, APEAL, SSI, Consumer Reports and various enthusiast publications) Identify and address top customer quality issues with the JD Power Office to provide prompt resolution Participate in Pilot Fleet meetings to ensure customer quality issues are given the proper attention Ensure that activities are shared with Audi to maximize potential for synergies and best practice sharing

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2013 GRADUATE PROGRAM ROLE DESCRIPTIONS

TITLE: TREASURY ANALYST LOCATION: HERNDON, VA ROLE RESPONSIBILITIES & TASKS

This role will provide support to Treasury department where the Analyst will have the opportunity to rotate through: Cash Management, Treasury Markets and Risk. This position will be responsible for all USD cash positioning and payments for the US Companies (Volkswagen Group of America, Audi of America, Bentley Motors, Automobili Lamborghini America, VWGoA Chattanooga Operations and VW Credit, Inc.). In Treasury Markets the role will gain an understanding of structured financing and funding project management including research, negotiations, analysis and reporting. Examples of the work assigned to this position: Reconcile prior day cash activity Determine the daily treasury settlement position for the US companies using the SAP- Global Treasury Platform (GTP) Identify commercial paper requirements and excess investment opportunities Work with varied organizations (Accounting, Tax, Payroll, etc.) to ensure all cash inflows and outflows are identified Support requests of internal customers (e.g. National Sales Companies, VW Credit, Inc.) Deal directly with the banks in regards to payment inquiries, investigations, and open issues Initiate wire/ ACH payments utilizing bank software, with individual wire payments ranging into the hundreds of millions of dollars Execute commercial and financial payments through GTP Develop, negotiate, issue and administer Asset Backed Securities Program (ABS) Implement projects that will provide solutions for long term / short term funding requirements by successfully negotiating and executing structured financing activities on behalf of VW of America, VW Credit, Inc., and other affiliates Monitor financial market conditions (including capital, money and derivative market developments), and develop and manage reporting process to Treasurer and for VW senior management Manage and assist in the Asset Liability Management process as needed through the use of Maturity Transformation models and other risk based processes Manage and assist in the interest rate forecast and budgeting forecast and associated communication through VWAG, VWFSAG and VCI Treasury Perform ad-hoc tasks and special projects as identified

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