Gokul Milk Gokul Skimmed Milk Powder (Standred Grade) Gokul Skimmed Milk Powder (Extra Grade) Gokul

Cooking Butter Gokul Ghee Gokul Shrikhand Gokul Table Butter Gokul Dahi Gokul Paneer Gokul Lassi Gokul Cream Gokul Deshi Cooking Butter Gokul WMP

Aarey Products: Aarey Products Contd.: Contd. Long life Cow Milk (250 Ml. Bott.) Masala Milk Masala Milk (200 Ml .Bott.) Special Masala Milk (200 Ml. Bott.) Lassi Lassi Plain Lassi Mango Lassi Strawberry Dahi Ghee Peda Target Segment Per Day: Target Segment Per Day Cow Milk : 95000 liters Tonned Milk : 30000 liters Special Milk : 35000 liters Energee :22000 bott. Masala Milk :1000 bott. Lassi :20000 bott. Ghee :1500 kg. Dahi : 500 cup USP: USP The quality of milk is checked at the time of reception & before sending the milk to packaging. To check adulteration etc the government has modern laboratories with latest equipments like Cryoscope, Density meter, Chromatograph etc. The Composition of the product are tested at their on laboratories before manufacturing the product. Product which are available at the stores are fresh and hygiene. Sales Force Structure: Sales Force Structure

Aarey Booth : Aarey Booth Aareys Pricing Stratigies: Aareys Pricing Stratigies At the time Aarey was formed, consumers had limited purchasing power, and modest consumption levels of milk and other dairy products. Aarey adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. Despite competition in the high value dairy product segments from firms such as Amul, Mother Dairy GMMS ensures that the product mix and the sequence in which Aarey introduces its products is consistent. with the core philosophy of providing milk at a basic, affordable price to appeal the common masses. This helped Aarey to create its brand image in the household sector of the society. Recruitments: Recruitments Since Aarey is a government organization and all its rules and regulation are based on government philosophies, so its recruitment is also based on the government criteria. It is done by a government organizing committee Maharashtra Public Service& Staff Selection Service. The recruitment is based on the merit of caste reservation system .preferably it is for the schedule cast people. Training: Training The Government takes the initiative to trained the work force before letting them to work . It specializes all the workers in there domain and looks after it periodically. It conducts training program every year specially for the workers who looks after the production process. It also conducts training program for the top level employees once in a year. Growth Opportunities: Growth Opportunities Since Aarey is a government organization and all its rules and regulation are based on government the growth opportunities are very less in this organization. Promotion is done once in every 12 years for the employees at all levels. If there are some retirement or vacancies then only the promotion is done on the basis of potential or merit. They provide sitting promotion to employee after completing 12 years. Direct Process:

Direct Process Manufactures the product Supplies the product by themselves at their retail outlet No intermediaries involve Sales directly to the consumers Meetings: Meetings Meetings are held once in a week. It is lead by the dairy incharge Mr.P.K Rajput. Discussions which take place are about production , sales , customer complains . Meetings are also held once in a month with the dairy commissioner where an overview of the whole months performance is being presented . People Power :Aareys secret of success: People Power :Aareys secret of success Produce an appropriate blend of the policy makers farmers board of management and the professionals each group appreciating its roles and limitations. Bring at the command to the rural milk producers the best of the technology and harness its fruit for betterment. Provide a support system to the milk producers without disturbing the agro- economic system. Plough back the profits, by prudent use of men, materials and machines, in the rural sector for the common good and betterment of the member producers. Even though growing with time and on scale it has remained with the smallest producer members. In that sense Aarey is an example par excellence of an intervention for rural change. Competition: Competition The rules of the game of the Indian Dairy Industry have changed. Unless Aarey redefines its paradigms to meet the changing times, its risk being left behind. Since 1991, anybody and everybody has been free to enter the dairy industry and to reap benefit from the market that our federation created and nurtured with Aarey . Multinationals, backed by their surplus capital, are seeking a hefty share of milk and milk products. At the same time, regional private companies have been able to penetrate markets on the strengths of aggressive pricing made possible by cavalier treatment of taxation laws and quality standards. More recently, Government has even allowed free import of dairy products, leaving the door open of dairy open subsidized imports from advance dairying nations. The dynamics of the Indian dairy industry are now increasingly linked to the global dairy industry.