Background Along the changing times, needs clean water more difficult to fulfill.

Clean water crisis has become a threat in almost all parts of the world. This happens because the natural water resources can no longer meet the needs of an increasingly rate of human population growth and the vigorous industrialization in various fields. In this case, industry plays a role especially on pollution of fresh water sources from waste water discharge. The presence of water on the earth is not a lot of turns. In the picture below shows that clean water is in a very limited portion compared with sea water. Within this amount, also calculated the portion of contaminated water, the water is getting smaller net amount. Therefore, we need to find other sources that can produce clean water.

With the innovation of this membrane technology, production process and potable water can be produced from sweat and rain water. Membranes are thin skin or thin sheet material, which serves as a selective separation. The selective function of separator membrane make us can determine what substances we want to separate them. By mixing materials with hydrophilic material, only water (H2O) that can pass through the membrane, while others reject. This separation process can be seen in the image below.

Figure 2 Filtration Process

Design This jacket consists of two basic layers. The first is a parachute, which is a waterproof material. And the second is the membrane, which is a material that can absorb H2O. This jacket can also be used on both sides with a different use. On the front side can be used to run, and on the back side can be used to drive a motorcycle. Design sketches can be seen in Figure 3 and Figure 4.

Figure 3 Front Side

Figure 4 Back Side

If we use it as a running jacket, sweat water selected by the membrane, and only pure H2O which is absorbed by the membrane, the rest rejected. Whereas if we use it as a motorcycle jacket, rain

water can also be selected by a membrane, just pure H2O which is absorbed by the membrane, the rest rejected. Selected H2O accommodated on the inside of the jacket (between 2 layers of parachute and membrane). This water can be accommodated in the two materials because both materials could not be penetrated by water. Sweat or rain water can pass through the membrane as described in Figure 2 using pressure. Temperature increased body heat causes increased pressure can penetrate the membrane. And on rain water, rain water that fell from the sky has the pressure to penetrate the membrane. While water can also come out of the water storage layer at a certain volume of water that produces a certain pressure, so if the pressure exceeds the water can also be out of the jacket. The lining membrane, water can absorb sweat because the outer surface of the membrane is hydrophilic, which can then only H2O through the membrane, the rest rejected. A long straw is mounted, so users can drink the water directly. 5CSituation Analysis: Company Analysis

PT. Syndicate 4 is a newly home industry company that has a product like Voda Jacket, it can filter sweat and rainwater into water (H20) that it can be drank. This product is the pioneers of its kind and have no competitor yet. PT. Syndicate 4 company will introduce their product with their Website, TV, radio spots, Blog, Twitter, Facebook, Blackberry Messenger PIN, phone number, etc. that everyone can find the information about the jacket. Because of the product is the Pioneer, many people will still cant accept drink water from the jacket filtering process from a sweat or rainwater. Our home industry company has a mission not only to be company with a lot of sells, but also can influence people to try and believes that the water produce by filtering with the jacket is clean and healthy to drink. Customer Analysis

PT. Syndicate 4 home industry is still new and small company that located in Bandung. During the first launch of the Voda Jacket in Bandung, it will offers variety of discount, event in order to

make the customers buy, it also offers a lot of facilities to buy the product, to make it easy to be find. PT. Syndicate 4 is a company that takes into consideration what is going on in Indonesia climate in order to sell products, that going to have a big impact in the society. Example that since Indonesia have two climate, summer and rainy season, when summer people can use the jacket for physical exercise like jogging that will produce many sweat that can be filtered to be water, and at rainy season people can use it when riding motorcycle. Competitor Analysis

At this time, Voda Jacket has no competitors because it is the first innovation in jacket that has a membrane filter use to filter water to be a drinking water. But over the course of time many home industry or even a big company that produce jacket can also imitate our membrane jacket concept. So the most important thing to sustain from the competitors that imitate the product is to make the strong brand awareness to the market. Collaborators

PT. Syndicate 4 using partnership with distro clothing, automotive accessories shop and sport shop because we know especially in Bandung has many distro brand and distributor, rather than build or rent their own distributor outlet that will make higher cost. By partnership with many distro, it can make easier for costumer to find the location where the Membrane Jacket being sold. Beside partnership with distro, we try to partnership with community club like motorcycle, sport, and other community. And the last isusing Internet selling from the Membrane Company website that have E-Commerce function. Climate (PEST Analysis)

The Voda Jacket has no political and legal problem or issue. Not everyone can bough this jacket since the price is high enough for such thing like a jacket. So this product will be fit for medium to high income of economical status. Because this is a new innovation of jacket that can filter sweat or rainwater into a drinking water, but many people doesnt used to do that, the behavior is drink from a bottle water with a trusted

brand from a good spring that were followed by a hygienic process. It is difficult to changes the people habits, but our goal is to educate them that water is being filtered by the jacket is safe to be drank. The technology that being used in this jacket is a Flat sheet hydrophilic membranes that can filter rainwater or sweat into a pure water that only contains H2O. This technologies in membrane that will be used most to educate people to make them believe the water being filtered is safe to be drink. SEGMENTATION As for this product, we would tried to create a segmentation which fit the characterization of the product. Below was the descriptions: 1. Geographics: Country Density Province/region : Indonesia : urban area : Java, Kalimantan, Bali, Sumatra

2. Demographics: Age Gender : between 17-50 years old : male and female

3. Psycographics: TARGETING Based on the segmentation above, we concluded to target our product in: middle and young Indonesian people, especially who lived in Java island, with strong buying power and environmentally cautious. Social class Life style : middle to up class or upper class : ecofriendly cautious, healthy and high quality life style

POSITIONING What-key customer benefit : the customer could consume the pure, high

quality water, directly without having the water boiled Who-products target : the product was designed for people who

eco-conscience and set high standard of their quality life, and healthy life style Against who Why : the other water and jacket product : to get people ready for water requirement

anytime and anywhere, regarding the limited sources of clean water recently Here, we concluded that the positioning of this product was: As the product which can provide ready to drink water to people, who set high standard and healthy quality of life, anytime and anywhere without having the water boiled. Tagline: Wear with It-Drink with It 4P Product. This product is an innovative jacket that has a function as an absorbent water that can be used as drinking water. Jackets is generally only serves to protect the body from hot or rain weather, but this jacket has another function that is able to absorb water such as rain water or sweat that can be used as drinking water. Innovations jacket is called Voda Jacket. This jacket consists of two basic layers. The firs is parachute, which is waterproof material. And the second is the membrane, which is a material that can absorb H2O. This jacket can also be used on both sides with different use. On the front side can be used to run, and on the back side can be used to drive a motorcycle. With the membrane, process production clean water which can be drunk can be produced from rain or sweat. The membranes are thin skin membrane or thin sheet material, which serves as a

separator selective separation. The function of the separator membrane is selective, so we can determine what substances we want to separate. By blending membrane materials with materials that can be passed to the water, only clean water (H2O) that can pass through the membrane, while others held. Other substance together in the water such as dust and dirt can persists in the jacket lining. Based on this, it is necessary to create new innovations jacket to create and design the multifunctional jacket, which is gives a positive impact to the wearer. Besides that, membran jacket will be design, shape and comfort by consumers, this is done so that the interest of consumers in the use of these membrane jackets can be accepted.

Price The price of membrane jacket sale at IDR 750.000,Place Using social media as place to promote and sell the product (such as facebook, twitter or etc) Display and sell products in the stores that will be a business partner (such as; distro, automotive accesories store) Promotion Create a company logo accordance with the image to be constructed Prepare a video about the company profile and product demos Designing brochures that describe the advantage of the product

Creating social campaigns to promote products Create a special place to showcase and purchase the product directly Exploring joint promotions with other companies that are not competitors Find prospective customers by following exhibitions Find potential customers in associations related to the business Be a guest speaker on radio talk show to promote products Organized a seminar which discusses about the product, service and company (such as university)

Sponsored charity event

Customer Relationship Who: sportsman, athlete, motorcycle rider. What: the product that can make any people who thirsty to drink the water from sweat or rain. How: Easy location of aftersales (richness) Sport community (jogging club, etc) (affiliation) Social media (rich) Customer Service (richness) Special forum with Blog or website (richness) Motorcycle community (motorcycle club) (affiliation)