CARAT MEDIA WEEKLY NEWSLETTER

No. 683

 Media Report

http://www.deweymedia.com/

Lifewin2012

71.4%

80%
32%

71.4%

99
eMarketer20129
201614.5
2013238
99

2013138.6
19.39%(40%)

40.3%

42.9%

28.6%
14.3%

16.9%

20132985.27
83027196003.1
730.4

MIC44.1%

P2P33.2%2011
17P2P6.6%

2011

2012

63.2%

66.5%

3.3%

27.2%

44.1%

16.9%

P2P

26.6%

33.2%

6.6%

15.2%

23.1%

7.9%

IPTV

9.5%

20.6%

11.1%

10.4%

12.6%

2.2%

7.7%

12.6%

4.9%

6.1%

10.6%

4.5%

5.6%

8.6%

3.0%

--

4.8%

0.5%

0.6%

0.1%

MIC20128

50.7

Youtube25

Image courtesy of kittisak / FreeDigitalPhotos.net

12-65
Nielson NetWatch, 2012H1

81%
(55%)

Google/Nielsen(74%)

(50%)

24%

Google, Ooyala, Explosive growth for your mobile video strategy, 26 Sep, 2012
Nielsen Multi-Screen Media Lab Study Sep11

YouTube47%
38%)( 35%)

MIC

55.6%
41.8%40.4%40.3%

19

20-29

30-39

48.4%
52.9%
56.2%

2
44.5%
44.3%
48.6%

3
47.2%
42%
43%

4
40.6%
38.8%
40%

5 29.7%
38.6%
38.9%
1

40

59.2%

46.6%

46.2%

44.3%

36.5%

YouTube User Profile 2011MIC20133

(CPM)(CPC)
(CPV)

YouTube

Rich Media

Rich Media

banner

CPM

CPM
CPV

CPM
CPC
CPV

CPM
CPC
CPV

2012

1Sony Walkman2012

Sony 2012

CPV/CPMCPV

SKIP

CPC

999,999,999

999,999,999

999,999,999

CPM/CPV

CPC

CPC/CPV

1530

1~3

15
sec

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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