A SUMMER TRAINING PROJECT REPORT ON

IMPACT OF BRAND IMAGE OF SELLING DEMAT ACCOUNT AT RELIANCE SECURITIES

Submitted in partial fulfillment of the requirement For the award of degree Of
MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Mr. Viksit Tripathi Asst. Professor SUBMITTED BY:Jitendra Kumar MBA 3rd Semester Roll No. 11021073

IFTM UNIVERSITY, MORADABAD

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CERTIFICATE OF ORIGINALITY

I Jitendra Kumar Roll No.11021073 a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at Reliance Securities and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor Mr. Rachit Agarwal and faculty mentor Mr. Viksit Tripathi, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

(Student Signature) Date:__________________

(Mentor Signature) Date:__________________

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CERTIFICATE OF THE COMPANY

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ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at Reliance securities I am thankful to Mr. Viksit Tripathi (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Rachit Agarwal (Central Manager, Reliance Securities) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Jitendra Kumar)

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Reliance Securities Ltd. The project is done under expert supervision and guidance of Mr. Rachit Agarwal (Central Manager, Reliance Securities) The Project is about the study of Impact of brand image on sale of demat accounts. At Reliance securities, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the products. They had to work with the sales representatives of the company and think of ways of improving the sales and distribution channel and implementing them. The main aim was to increase sales and for this different ways were tried and implemented. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way.

TABLE OF CONTENTS
Chapter No. Chapter Name
Certificate of Originality Certificate from Company Acknowledgement Executive Summary

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1-13 14-42 43-44 45-46 47-52 53-56 57-71 72-73 74-75 76-77 78-79 80-81 ----

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