newsletter

April 2013
After 15 years of retail excellence, Shopwise is inducted into the Outstanding Filipino Retailers prestigious Hall of Fame for being the best in Hypermarket Category. See page 5.

2013 Marks 15 Years of Shopwise

The year 2013 marks another milestone for the company as Shopwise celebrates 15 years of retail service to the Philippine market. This issue pays tribute to the many past and present successes of Shopwise, and the company as a whole. We begin with a special message from DVT, as shared with everyone, in commemoration of the Shopwise Thanksgiving Celebration held last April 11, and the successful evening that was I enjoyed very much our party last night. We are not just retailers we are also warriors spending most of our time and energy working hard and fighting battles. It was truly a pleasure to pause for a while and spend a relaxing evening together as one family. I think we should try to do this more often; we should go out of our way to stay connected on a personal level like last night, especially as we become a bigger and bigger company. It was a simple and meaningful celebration. Brothers and sisters, we have so many reasons to celebrate. I am proud of the 11% growth that you were able to produce last year. Shopwise is now a P12 billion company that provides full time employment to over 2,000 people and their families. This does not include the thousands of other employees we have that are disers, or contractuals, etc. We also have by far the lowest turnover in our industry. Our employees stay with the company for years and

Whats Inside
2013 Marks 15 Years of Shopwise The Shopwise White Party Successful Pros Strengthen the Team Anvil Says Yes to Yes to Success Rustans San Antonio Gets a Facelift Makati Welcomes Rustans Paseo Mall Rustans Evia Brings Freshness to the South More Shopping Options from RDFS 2 McKinley Hill Welcomes Wellcome Stamford The Rebirth of Rustans Alabang Shopwise Tri Team Update RSCI Round-Up HR Corner 1 4 5 6 10 11 12 14 15 16 17 18 19
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Cover Story

Shopwise opened its first store in Alabang in 1998

Shopwise Alabang opened with over 300 employees

The first Management Team of Shopwise

Shopwise wins Grand Prize in First ECR Conference in 2004 besting 18 other entries from all over the Asian region.

years. WE have about 300 officers; over half of these officers came from the ranks. Shopwise is nurturing from within. What an awesome achievement! This is QUALITY FOR ALL employees in action. And yet what fills me with pride is not only WHAT you have done; but even more importantly HOW you have done it. What makes Shopwise special are the QUALITIES I would associate with a GOOD and LOVING Father. Like a good and loving father, you have a lot of STAMINA. You work endlessly, quietly and many times thanklessly. Like a good father, you are AMBITIOUS, you have and pursue

great dreams not for your own good but for the greatness of your family. Like a good father, have INTEGRITY. You know that whatever you do to your reputation, good or bad, passes on to your children. Like a good father, you are HUMBLE and FAITHFUL. Many times, you sacrifice the ME for the WE. You are the FATHER not only of the employees that work in Shopwise, but also of the whole RSCI. 3,700 employees need you to be a good and strong father. Once upon a time Rustans was a damsel in distress. You saved her at a very heavy price of P2.2 billion, and now she is in, and of herself, a beautiful, powerful wife and equal partner. You also have a

child in WELLCOME, with the potential to be the greatest member of our family ever; for as long as this child has your support and guidance. RSCI is one family; like a good Father, Shopwise is a pillar of strength, major breadwinner, and protector. Your achievements are extraordinary already; but they pale in comparison to the great future that lies ahead of us especially since we are now also part of the Dairy Farm Group. Happy 15th! You have fought and won many battles, enriched many lives over 15 years. May you continue to be amongst the strong who strengthen the weak.

Cover Story
AIG invests in RSCI in 2004
DVT wins Ten Outstanding Young Men Award in 2004. He was the sole awardee for Business Entrepreneurship.

Shopwise Manila, opened with a noontime show, Asap Live, in 2005, saw the biggest crowd on opening day. Over 67,000 customers came to the store.

Shopwise becomes Unilevers Most Outstanding Key Account in 2006

Shopwise wins Outstanding Filipino Retailer Best in Hypermarket Category in 2005

Shopwise takes over management of 9 Rustans Supermarkets and 12 Expresslanes in 2006.

Spinnaker invests in RSCI in 2007

Rustans wins Ayala Green Merchant Award for Best Green Campaign in 2010 Shopwise wins Outstanding Filipino Retailer Best in Hypermarket Category in 2011 RSCI holds Php3.5 Billion Corporate Note Facility in December 2010

Shopwise opens 2nd provincial store in San Pedro Laguna in 2011

Rustans wins Ayala Green Merchant Award for Best Green Campaign in 2011 and Best Merchant for RSF Greenbelt
Rustans opens Bennys in 2010

The Dairy Farm International Group acquires RSCI in 2012 Shopwise opens first real provincial store in 2012. Registered highest opening day sales to date. Shopwise is inducted into OFRs Hall of Fame in 2012

DVT wins Entrepreneur of the Year Award in 2011

Rustans sansRival wins 2 Anvil Awards in 2011

All Expresslanes are converted to Wellcome in 2012

Cover Story
Celebrating 15 Years of Shopwise: The Shopwise White Party

White was the color of the night in the Shopwise Officers White Party Thanksgiving Celebration held last April 11, 2013 in Shopwise Araneta. Everyone came in high spirits including DVT and the rest of RSCI Management.
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Welcome to RSCI
Successful Professionals Strengthen RSCIs Leadership Team
Jeff Lee Senior Finance Advisor Jeff has done a lot over the last few months as our acting CFO to help us build a very efficient internal financial management system. He has also trained not only our financial and accounting teams, but also, more importantly, business owners to become much better P&L managers. He has also given us new skills and tools for making financial decisions. He has agreed to remain involved with our business as a Senior Advisor for Special Finance Projects. Dindo Sy Chu Chief Financial Officer Dindo brings with him over 25 years of global experience in finance having worked in multinational companies. He joins us from Avon Cosmetics where he was the CFO for the Philippine market. Prior to Avon, he worked for Roche Pharmaceuticals where he held positions of increasing responsibilities, including CFO roles in Korea, Indonesia and China and also at the global headquarters in Switzerland, as the Global Head of Commercial Finance for the Pharmac e u t i c a l b u s i n e s s . Dindo finished his studies at De La Salle University with a Degree in Business Economics and is a Certified Public Accountant. He is married with 2 children ages 19 and 12.

Pierre-Olivier Deplanck Chief Operations Officer

Pierre is a seasoned merchant and operator with over 23 years of retail experience, 20 years of which were gained in Asia. ln the last 3 years, Pierre has headed Guardian Health & Beauty in Singapore as its COO and subsequently, CEO. As CEO, he not only reversed the chain's declining market share, but exponentially increased its sales and profitability. He has extensive merchandising experience having served as GMS Merchandise Director of Giant Hypermarket in Singapore. Prior to joining Dairy Farm in 2007, Pierre was connected with Carrefour where he held the positions Store Director and Country Merchandise Director in Singapore, Store Director in China, and various merchandising posts in Malaysia and France. Pierre has a Bachelor's Degree in Sociology and Human Sciences from the University Pantheon-Sorbonne in Paris, as well as a Bachelor's Degree in Business Administration in Distribution Techniques from the lnstitut d' Administration des Entreprises in Paris.

Accepting the award from current DTI Undersecretary, Zenaida Maglaya (left) were RSCI President, Donnie V. Tantoco (middle), and RSCI Vice President for Shopwise, Kerwin Legarde

In 1998, Shopwise entered the Philippine retail scene as the newest shopping format to hit the metro. It adapted a European style hypermarket format, virtually unknown to the Filipino market. Since it opened 15 years ago, it has been hailed and recognized as the best Hypermarket in the country, winning the Outstanding Retail Award twice in this category in 2005 and 2011. In 2012, Shopwise was inducted into the prestigious Outstanding Filipino Retailers Hall of Fame in recognition for being the preferred onestop shopping destination for fulfilling the basic needs of the Filipino family. Dubbed as the Oscars of the Retail Industry, the annual gathering of the biggest names and key players in the Philippine retail industry is organized by the Philippine Retailers Association (PRA) and the Department of Trade and Industry (DTI). The institution recognizes Filipino companies who have epitomized the model of a successful retailer in terms of growth and good ethical business practices.
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Feature
Anvil says Yes to Yes to Success!
L-R:

Aggie Artadi (Shopwise Marketing Director), Frances Yu (VP Rustans Format), Ana Punongbayan (Rustans Marketing Director), Kerwin Legarde (VP Shopwise Format), Jill Tan (FSD Merchandise Manager), and Tet Bachmann (Marketing Division Manager for Wellcome) were on hand to receive our latest Anvil Award.

by Aggie Artadi

Kerwin Legarde VP Shopwise Format

camera, action! Thats what was heard all throughout the 1 shooting day of the Yes to Success commercial. That sunny morning of September 2011 brought together a number of RSCI employees cast to portray different personalities embodying our values in our first ever in-house commercial. Some were clutsy, some were stiff, others nervous and some, like Kerwin, were just naturalborn stars. What was it like being a part of this activity? What was it like being a star for a day? What did they feel having their faces splattered all over our offices? Lets hear it from the stars of the YTS commercial themselves

Lights,

levels did not wane (well also because this was the only chance for us to be seen on TV!) The whole program made the employees aware of the simple things we do to make the organization successful. Like in the TVC, each actor/actress played a role in coming up with one message. Internal talents were used to convey a very important message and, the goal was achieved simply because these employees said YES!
Joseph Fuertes Store Manager RSF Ayala, Cebu

Honestly, I really don't know why I was chosen. Bakit nga ba? Nevertheless, I felt privileged to be part of this very important campaign. I believe that these values are very important to our organization and I was glad to be part in conveying these values to everyone. Ang hirap pala to be the leading man. Naks! Seriously though, the experience taught me to be patient due to several takes...hehehe, and patience is indeed a virtue. The more you concentrate and focus on your role, the less mistakes you make. The shoot took the whole day. People were very tired, but patient, and the performance

I played the part of an SA pilfering some grocery items. The maarteng flight-attendantlooking Jill was supposedly the store Manager in the scene. Although it was just a supporting

role, I was so proud and honored to have been casted for the commercial. Feeling artista ako noong nilalagyan ako ng makeup! I think I was chosen because I have been in the company long, and have climbed the ladder to my current position as Store Head of RSF Ayala, Cebu. I learned from the commercial that there is always someone watching. That you always have to be honest, even if others will not, and cannot. Eugene Guillermo AVP Corporate Audit My first reaction was disbelief. Me, star in a TVC? I cant act, is this for real? Who will I suffer this with? What role will I play? I was happy to see that I was assigned to the integrity segment as a Store Manager, chiding the Chef who was trying to eat merchandise pastry covertly while on duty. It was like being true to my real life work as an Auditor. One of my segments was the last to be shot. Since this was in the bakery section, we had to wait for the store to close. Everyone was dead tired and no longer camera-pretty. It took more than 10 takes before we got everything perfect. I will never aspire to be a movie star anymore, hahaha! Seriously, the YTS program definitely boosted the morale of the organization and made us understand the values that we should

embody in our work and daily lives. These values will lead us to succeed as a company and as an individual. I think this was a fun, creative way of preaching these. I am thankful that in my own little way, I was able to contribute in making our core values known to the organization.

part. I may have looked calm on the poster, but the making of it wasnt that easy I could have complained but instead, I dared myself to finish the task. It was tiring, but the excitement, the fun, and most especially, the bonding experience among my co-employees was definitely worth it. Rex Borrilla Waiter, Bennys

Kristine Austria Junior EA, Accounting I felt honored but at the same time nervous, upon learning that I will be part of the YTS Campaign. Being a part of this gave

Noong una, nagulat ako kasi pinili ako para sa project na ito. Hindi ko nga alam kung bakit ako yung napili e. Siguro dahil sa dedikasyon ko sa trabaho? Kung ano man ang dahilan, nakakataba ng puso at nagpapasalamat ako na nasama ako dito. Gumanap ako ng isang bagger. Pinakita namin ang importansya ng unity sa isang grupo. Na kahit ano pa ang posisyon mo, kailangan ng kooperasyon, tulungan at teamwork sa trabaho para umunland lahat. Malaki ang pagbabago sa mga empleyado at kumpanya mula ng ginawa itong project. Nakatulong talaga ito, dahil binigyan kami ng inspirasyon sa aming pang araw-araw na trabaho. Proud at honored ako maging kabilang sa project na ito. Sana masama ako ulit sa susunod :) Jill Tan FSD Manager

me the opportunity to contribute something good to the Company. On the other hand, I had stage fright because I was never a performer. I had never done a shoot before. Then I realized you really feel accomplished if you do something for the greater good. I was assigned to the Daring

When I was chosen to be part of the campaign, I instantly felt honored as I knew the basis for choosing their talent was the character of the employee, his/ her contribution and loyalty to the company. It was nice to 7

portray the role of a Store Man- bida!

know In the TVC, I portrayed a Baker, a bad one who ate the Manong Apollo bread while nobody was looking. Security Personnel This scene teaches us that we should not steal and must always be honest and have malasakit for Masaya ako noong our company. napili ako na sumali sa Simply being included in the comcommercial, pero hindi mercial was unforgettable for me. ko inaakalang mapipili Being together with S'DVT and ako. Siguro dahil other executives/employees of matagal na ako sa RSCI, cracking jokes with them kumpanya, kaya ako while waiting for our shoot, and napili. Gumanap ako because I have only been in the bilang isang Guard sa

ager who exemplified leadership through good example. It also showed how a leader should be able to share his/her knowledge unselfishly to improve the welfare of his people. Even if it took long hours to shoot the video, it was a chance to build camaraderie among the cast members, regardless of position. We were given the opportunity to get to know others we seldom encounter. The video made people reevaluate their integrity and it reinforced the importance of malasakit in whatever we do. I am truly proud to have been a part of this unique project. Congratulations to all of us and to all who made this possible. Toto Britanico Warehouse Manager

commercial. Bilang isang security personnel, kailangan ng disiplina sa sarili, sa trabaho at sa pakikitungo sa kapwa. Hinding-hindi ko makakalimutan na sa aking buhay, minsan ay naging aKtor ako. Ganun pala ang feeling! Habang kinukunan ang eksena, may Direktor na nag -uutos ng paulit-ulit. Akoy natutuwa na naging instrumento ako para makatulong na mapalaganap ang magandang programa ng kumpanya para sa lahat.

company for 4 years, made it even more significant for me. I feel proud being part of the TVC and program altogether. Even one of my batch mates from high-school, who happens to be one of the agents of Nestle, was able to see me in the poster and TVC. Sikat na daw ako! hahaha Now, I can say to my grandchildren in the future, that once I was a commercial model! Hahahahahaha

Dax Chavez

Feeling star ako sa commercial, Store Manager, kahit extra lang ako, hahaha. Ka- RSF Rockwell sama ako sa Malasakit portion kung saan ang role ko ay isang I was shocked when I Shelf Filler. Excited at motivated found out that I will be ako noong napili ako. Siguro, part of the project. Up nakita nila yung personality ko at to now, I still don't loyalty sa kumpanya, kaya ako know why I was senasama sa cast. Masaya maging lected. Maybe its the part ng isang project gaya nito positive feedback kasi nakatulong ako, kahit konti, about me or maybe na turuan yung ibang empleyado dahil sa kakulitan ko tungkol sa mga values ng RSCI. with some of the MarProud ako maging part nito. Sana keting people in the lang, sa susunod, ako na ang HO. I really dont

Weng Alberto Senior EA, Operations When I was chosen to be one of the participants of the Yes for Success project, I felt important. It made me feel that even if I dont play a big role or do significant assignments for the company, in my own way, I contribute to support the team to achieve growth, development and progress of the company. I played an SA, while lipsynching the jingle, particularly to illustrate working with MALASAKIT. And during the shoot, I felt like a star, hehe. The YTS project reinforced selfawareness among the employ-

our families. Being a part of this project was precious for me. It gave me a good experience, fun times with friends and colleagues, and most especially, it constantly reminds me to be a responsible and worthy employee too.

RSCI Receives Anvil Award

ees. This helped everyone think of being good, trustworthy and re-

Rustans Supercenters Inc. (RSCI) was given the Anvil Award of Merit for its Yes to Success (YTS) campaign, under the Public Relations Programs Directed at Specific Stakeholders category, at the recently concluded 48th Anvil Awards held at the Makati Shangri-La Hotel last March 6, 2013 . The prestigious annual Anvil Awards, dubbed the Oscars of local PR practices, and proffered by the Public Relations Society of the Philippines (PRSP), recognizes outstanding PR programs and tools. This years affair gathered practitioners from the fields of public relations and corporate communications, and boasted of a board of jurors comprised of experts in PR, media, the academe, civil society, government and business.
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sponsible individuals. This made us realize the importance of keeping a good relationship with the company that gives us jobs to support and sustain ourselves and

In the News
Rustans San Antonio Gets a Facelift

The newly re-opened Rustans San Antonio now boasts of more modern interiors, brightly lit aisles and a fine assortment of goods for a better shopping experience altogether. It also offers a quick and better alternative to grab -and-go eating with its full line Gourmet to Go assortment and Chopd the newest salad craze thats sure to delight Makati residents. Present at the re-launch last Jan. 4 were RSCI President, Donnie Tantoco, Rustans Format VP, Frances Yu, VP Food Services, Beth Romualdez, and the rest of the Rustans Team.
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In the News
Makati Welcomes a New Neighbor in Rustans Supermarket Paseo Mall

Free oranges were given to Salcedo Village residents last February 15, as it triggered the launch of the newest and freshest store in town Rustans Paseo Mall. On had to celebrate the new store opening were DVT, Beth Romualdez, Frances Yu, Nercy Torrilla (VP Construction), Tess Fernandez (VP Site Sourcing), Dairy Farms Jeff Lee, Kerwin Legarde, Pete Sison (IT) and the rest of the Rustans Merchandising and Operations Team.

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In the News
Rustans Evia Brings a Taste of Freshness to the South

All hands were on deck at the launch of Rustans Evia last March 1. Even local stars Phil & James Younghusband, Sen. Manny Villar, Tessa Prieto-Valdes, Aleli Aguilar-Andanar, and DVT joined in making the event a huge success. But the real star of the show was the fabulous new store!

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In the News
The Rustans Evia Bike-Out

Rustans Evia opened with the first-ever Rustans Bike Out where over 500 bikers came to grace the occasion and get drenched in the rain! It wasnt a race, but everyone emerged as winners, nevertheless!
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In the News
Royal Duty Free Choices Brings More Shopping Options to the Subic Bay Freeport Zone

A shower of confetti marked the opening of Royal Duty Free Choices last March 22, 2013. Joining the celebration were Amb. Benny Tantoco, flanked by DVT, CYT, Mrs. Anne Marie Gordon, Mr. Roberto Garcia, Mr. Ichiro Tsuji and Ms. Vanessa Matsunaga. The event was hosted by Krista Kleiner. Capping off the days event was a free concert featuring Barbi Almalbis.

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In the News
Stamford McKinely Hill Welcomes Wellcome

McKinley Hill recently welcomed Wellcome in Stamford last April 12. On had to share in the celebration were DVT, Jeff Lee, Dindo Sy Chu and the rest of the Wellcome Team headed by Beth Medina.
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In the News
Alabang Village Celebrates the Rebirth of Rustans Alabang

Alabang residents had reason to celebrate as their old-time favorite, Rustans Alabang, re-opened last April 5, 2013. Seen at the re-launch were Amb. Bienvenido Tantoco, Sr., Mr. Rico Tantoco, Ms. Vida Estrella, Mrs. Apples Meer, and Mr. Federico Sarabia, AAVA President. Friends, family, and relatives residing in Alabang Village also joined the celebration.

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News Update
Theyre At It Again! An Update on our Shopwise Tri-Team
by Ana Punongbayan

5, 4, 3, 2, 1, Bang! And they were off. The Shopwise Tri Team was at it again. This time, it was for the Tri-United Race held in Subic Bay last March 10, 2013. Hundreds of swimmers made their way through the 20 kilometer swim in Dungaree Beach. We had 2 swimmers in the water Toto Britanico doing a solo triathlon, and Emer de Guzman, representing the relay team. After a 31:24 minute swim, Emer was quickly out of the water, then tapped Kerwin to start the bike race. Toto emerged shortly after at 42:59 minutes he was then off on the bike. Kerwin came in at 1:29:07, tapped Frances and she was off on a 10 kilometer run under the sweltering heat. Toto finished the bike leg at 1:25:25, parked his bike, and ran the final leg of the race. We, the team who stayed behind, moved closer to the fin-

ish line to get a better view. The race required 2 loops at the 5 kilometer mark. Frances came in first, shortly followed by Toto he narrowed the gap. Then sirens went off an ambulance sped away. What happened?, we thought, but no

them! Toto was pacing Frances! They were going to cross the line together. We quickly called Kerwin and Emer to meet them at the finish line gate as a team, they crossed the line together. Final results show our Relay Team finished at 15th Place at 3:11:57, while Toto finished at 66th Place at 3:11:56. Yes, Toto put his foot in first! What we started as a team, we finished as a team And so the quest for the Iron Man 2013 in August continues Next stop Tri-United 2 in Laiya, Batangas! Go Team Shopwise!

one was saying anything. We just hoped that everyone was OK Runners were coming in, one by one Where were Toto and Frances? From the distant corner, we spotted 2 yellow/ white shirts. Thats

The road to success is not straight. There is a curve called Failure, a loop called Confusion, speed bumps called Friends, red lights called Enemies, caution lights called Family. You will have flat tires called Jobs, but if you have a spare called Determination, an engine called Perseverance, a driver called Will Power, you will make it to a place called Success. Anonymous

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Tips & Tricks

RSCI Round-Up: What Does Success Mean to You?
By Tet Bachmann

There are many ways one can attain success in life. Whether its moving up the corporate ladder, running a profitable business, or raising a happy family. Every individual has a different outlook on what it means to have a successful life. We recently asked several employees what success means to them, and to share with us their most memorable moments of success.

roles to play and have been equipped with wonderful talents to use and showcase to delight our Creator. In 1989, I came to know God in a personal way, since then I have experienced continuous success, and have looked at failure as a stepping stone to more successes to come. Stephanie Ann Ong, Store Head, Wellcome Farmers

Selina Romualdez, Rustan s Cebu Marketing & Merchandising Manager Success is a combination of experiences that led me to where I am now. It is a continuous journey and learning experience rather than a goal. For me, the meaning of success changed throughout the different stages in my life. As a working mother, it has brought me to the realization that one can be successful in balancing work and family. It is when I realized that I have accomplished various milestones in my life; from graduating with a dual degree, to marrying the love of my life, being blessed with 2 beautiful kids and having a dream job that allows me to pursue so many enriching experiences. I am grateful to be a part of this company who can bring out the best in me. Cristine Pardinas SPIC Manager Success is being able to accomplish goals and plans no matter what the outcome is. What is important is the feeling of satisfaction and fulfilment after completing each undertaking. Experiencing success should be constant and endless, big or small. Just getting by each day and being able to balance my life with family, work, friends and spiritual wellbeing is success in itself. A recent accomplishment is seeing my two sons graduate in Kinder and Grade 6 with honors, both were also accelerated by one school year! A success sweetly shared with my loving husband 18

Ellen Ong, PurSuccess is a matchasing Manager ter of one's sense of fulfilment. Success to me is a It's the end process of overbroad spectrum of coming challenges, trials and achievements in life, obstacles in any aspect of life. not necessarily I was a single mom at a very monetary but more of simple young age (17). Being a young things that make one happy. mom and a student could have On a personal note, it is simply being with my family, enjoying simple pleasures. just being together especially in our quest for spiritual growth. On a professional level, it is fulfilling everyday challenges with our team and exceeding been difficult for me but it what is expected of us. never was, because of the full support from my family. I Lourdes Borci, wanted to give back to my parShopwise Store Director ents their pride so they will still Success to me is be proud of me as their daughknowing that you ter. I know that somehow I was have lived your life able to show my family my apaccording to God's purpose. preciation of their love, and It's like this life that we are liv- that I was able to overcome ing here on earth is a big stage one of my most challenging play where we have one-to- one years of my life. audience with God. We have

HR Corner
The Proof of the Pudding is in the Eating
It is said that Success comes to those who wait. True but in RSCI, success definitely comes to those who not only wait, but to those who dare, and work hard. Heres solid proof that it really happens a list of the latest promotions within the company. Marie Elizabeth Medina (BCM) was appointed Vice President-in Training for Wellcome Operations. Her promotion highlights the strategic importance of the expanded scope of her responsibilities in supporting our growth objectives. Her clear and in-depth understanding of the operations and a keen business sense will continue to allow us to meet the increasing demands of our customers, partners and all our stakeholders with more confidence and focus. BCMs appreciation of the importance of effective partnering with both internal and external stakeholders has supported our goal to achieve operational and service excellence. Ana Maria M. Punongbayan was appointed Director for Marketing-in Training effective January 1, 2012. As a Marketing Director, she manages all the marketing strategies and executions of Rustans Supermarkets products in its support to store profit achievements. Prior to her promotion, she held the positions of Ad and Promo Manager and Division Manager for RSCI Marketing. Joy B. Paril was promoted to Store Manager in Training for RS Katipunan. Joy brings with her more than twelve years of experience within the RSCI group, spanning from Sales Associate in the year 2000, Store Supervisor in 2004, and Grocery Head in 2010. Selina S. Romualdez was appointed DM- Marketing and Merc h a n d i si n g for Rustans. In her capacity as DMMarketing and Merchandising, she is responsible for increasing cust om er sales through marketing and promoting products, as well as the development of various strategies using various marketing techniques to increase sales. Selina has been with the company since April 4, 2011. Ester Toots Dela Cruz was promoted DMMarketing in Training effective January 1, 2013. She has been with the company for more than 12 years and started as a Cashier and Customer Service Supervisor. Since then she has been moved to CCSD Head for SW-Makati, CCSD Head for SW-Libis, CRM Head for Marketing, Asst. VMD Head, and VMD Manager.
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Daniel G. Pasumbal (DGP) was appointed Director for Operations - in Training RS Fresh effective January 1, 2013. In this new role, DGP is responsible for over-all management of all RS Fresh Stores. He was a Store Manager for RS Rockwell Success is liking yourself, liking and Store Manager for SW Libis before his promotion. He what you do, and liking how you brings with him seventeen (17) do it. years of related experience, Maya Angelou both within and outside the RSCI group.

Arturo S. Non Jr. was promoted to Store Manager in Training for Shopwise Harrison Plaza. Art has been with our company for more than sixteen (16) years. Over these years, he has held the positions of Helper, Asst. Supervisor, and eventually Supervisor at RDFS Clark, Department Head for Goods Receiving at SW Libis, and Asst. Store Manager for SW Harrison Plaza before this promotion. Art is known for his ability to be a team player and overcoming problems during challenging times.

Lourdes O. Borci was appointed Director for Operationsin Training for Shopwise effective January 1, 2013. Up until her promotion, Lourdes was the Store Manager for Shopwise Harrison Plaza, Store Manager for Shopwise Alabang and Store Manager for Shopwise Sucat. She started her career with RSCI in 2007 as an Asst. Store Manager for SW-Sucat.

Paulette P. Quiray was appointed Store Manager in Training for Shopwise San Pedro. Paulette brings with her ten years of experience with RSCI. She started as CCSD Head for SW Alabang in 2002. She was later on promoted to Asst. Store Manager Support for SW-Sucat.

Moving Up the Corporate Ladder Means You Have To... Demonstrate a Strong Capac-

ity for Growth

Show the ability to evolve your thinking and the capacity to expand your skills. The capacity for growth requires you to have a thirst for knowledge and the ability to learn new things. Otherwise, you will become irrelevant quickly.

Real success is finding your lifework in the work that you love.
David McCullough

More Growth from Within

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The Editorial Team Editor-in-Chief: Managing Editor & Lay-out: Contributing Writers:

Frances J. Yu, VP Rustans Format Aggie G. Artadi, Shopwise Marketing Director Ana Punongbayan, Rustans Marketing Director Tet Bachmann, Wellcome Marketing Division Mgr.

Possess an Attractive Attitude Attitude is everything. But, you do not only have to possess a great attitude, but a likable one at that. People must like working with youif they like your attitude, your aptitude has a better chance of being discovered. Be helpful, show humility, be optimistic, and show empathy towards others. Help others become successful too. Have the Courage to Think Big and Take Risks Be bold and daring. This helps you think, act, and innovate in ways that come naturally to you. Follow you gut, put your capabilities to the test and seize the opportunity to shine. Earn the Trust of Others Being trustworthy is a powerful asset, and essential for getting promoted. It is not enough to just be likable. You must know how to build rapport, be a master at resolving conflicts, and be diplomatic with people. Be Loyal at All Costs Being loyal to your company is paramount to your success. Your personal values must be totally aligned with the organization for you to be unconditionally loyal.
Glenn Llopis, Contributor, Forbes Magazine
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