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First. Just a little background on me and Social Terra...
Early Adopter: Started Experimenting with Social Media in 2007.
Risk Adverse vs Risk-Seeking.
Heard the Word on the Street from Wall Street Insiders since 2004.
Worked for The Corcoran Group and Halstead Property.
I earned $200,000 in one year from Social Media leads alone!
10 Years in NYC Real Estate - 100 Million Sales Volume.
2012 - Just closed Deal $35,000 Commission. Lead Source: Facebook.
Contributing Blogger for Inman Next & Inman Ambassador.
We believe in merging traditional and
Social media marketing.
Harvard-educated and the woman behind Faith Popcorn before she founded her own national forecasting rm, The Next Group, Melinda Davis has been
described variously as "a secret weapon of the Fortune One Hundred" and a "hired-gun visionary." Her success lies in her uncanny insight into the human
mind, and her ideas have paid o! for leading corporate clients, including AT&T, Viacom, Unilever, and L'Oreal, to name a few.
In The New Culture of Desire, Davis reveals ndings from a 6-year study conducted by The Next Group that identify a profound cultural shift taking place in
our society. As a country, says Davis, we are no longer motivated by physical desires (food, sex, money, etc.). Instead, we are in search of things that feed the
metaphysical (internal) state (spiritual, emotional and intellectual satisfaction). In her book, Davis identies the major trends that illustrate this drive for
psychic survival.
Like the national bestsellers, Megatrends and The Tipping Point, The New Culture of Desire is sure to have a profound impact on the way we perceive and
pursue our lives.
Melinda Davis is President & CEO of The Next Group, the action-oriented futurist think tank and marketing consulting group in New York City, specializing in
strategic vision of the future, brand positioning, and new product and business development.
She is a popular speaker internationally on the subject of popular culture and creative consumer marketing. Her background includes adventures in
journalism, magazines, advertising and literary ction. Educated in Europe and America, graduated Harvard University, Melinda lives in New York City.
MEMO: This presentation you are about to see SOLD OUT in NEW YORK!
Can You Truly Prove Social Media ROI?
What do I mean by ROI?
Return on Investment
Everyone wants to know how to QUANTIFY Social Media.
And because of the nascency of the medium, there are no patterns
yet; therefore, there really is no tried & true way to go about
measuring ROI.
BUT from my data and experience, it is completely quantiable as
long as you know which parameters to measure.
You need to TRACK social metrics, insights, costumer
engagement, conversions, turn ratios and, of course, your ultimate
goals.
There are 3 basic elements
to the measurement of ROI.
Brand Identity
1
Lead Generation
& Conversion
2
Sphere of Influence
3
Lets Begin.
Brand Identity
1
In a 140 character world if
you want to have a chance at
helping the consumer retain
something and eventually
pass it on, it is imperative
that you hyper-focus on your
strength or particular niche.
Socialnomics
Agent Brand identity is vital in this
overly saturated digital world we live
in.
You need to stand out.
And your agent brand must be clear,
concise and have continuity.
Ask 5 People to Use 1 Adjective to Describe You
TIP Alert!
Examples
Co-Branding KEY
Brokerage
Member of President's Council 2012
Wall Street Journal 2012 Real Estate Top 250
SoHo Team of the Year 2011
Brand Rejuvenation of condo development and team.
Inception and Execution of iProperty Movies.
Recommended Social Media Strategy.
Opportunities with Vendors, Charities
and more PR!
Brand on Brand
Iterations
Value-Exchange
Tweeter Beware
15 Minute Break
Lead Generation
& Conversion
2
Leads generated through social media are warm
leads. As agents, we all want to:
Increase our revenue.
Drive more trafc to our listings and
agent pages/blogs/social media.
Produce passive income.
Bring in more relocation referrals.
Pull in more customers.
Establish a legacy.
TRACK IT - NOT IN
YOUR HEAD!
Create a spreadsheet on Google Drive or whatever
cloud service you use.
TIP Alert!
3 Keys to unlock $$$$$...
51% of Facebook users and 64%
of Twitter followers are more
likely to buy from the brands
they follow.
Source: Crowdspring
Informative Media Rich Content
F
A
I
L
Engagement
Bi-Directional (Inbound and Outbound)
Give a Behind the Scenes Look!
E
N
G
A
G
E
Be the Real Estate Expert with a Niche
Find New Platforms & Interesting Content.
B
l
a
c
k

&

W
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i
t
e

O
l
d

N
e
w

Y
o
r
k

P
h
o
t
o
s
/
H
i
s
t
o
r
y
Sphere of Influence
3
Second Degree Connections
...is where the leads are.
Quality and Quantity...
KEY WORD - DIVERSITY.
TIP Alert!
AND Pick up the phone...
Some Takeaways and Tips
Mixture of return on investment and return on inuence.
Take Social Media Seriously.
Remember: You Dont have to be social to be social.....
Use a Social Media Daily/Weekly/Monthly Checklist
TIP Alert!
RECAP
Brand Identity
1
Lead Generation
& Conversion
2
Sphere of Influence
3
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http://socialterra.eventbrite.com/
Contact Stephanie Now!
steph@socialterraconsulting.com
or @stephldavis