Pakistani parallel of Gillette is engro because there are many similarities. 1- diversified portfolio 2- R&D 3- consumer centric.

Strategic Similarity Characteristics

Purpose-Vision& Mission

One from the strongest portfolio of trusted, quality, leadership brands of P&G Focuses at Brand value by innovation Delivering value customer leadership faster, better and more completely than our competitors. HIGH quality products that represent good value for money.

One of the best services of Tranzum Companies & Services Focuses at Excellence, innovative, new era solutions for customers and all stakeholders Premium services Fast and reliable delivery

Business Strategy Being first Innovation

being first to market improvements to existing technologies new introductions and superior
products.

Core Businesses Diversified Portfolio

Market leader in the majority of these areas Personal grooming Portable power Oral care Electrical appliances

Research Oriented &

Conducts market research

Diversification into new areas that Complement and supplement the core business, with the diversification aimed at achieving excellence and industry leader status in the new areas open to unconventional ideas TCS provides express & logistics services to C2C, B2B, & B2C Overnight Express Delivery Second Day Delivery Same Day Express Delivery Fragile & Special Handling Out-of-Service Area Deliveries Holiday Deliveries 2, 5, 10 & 25 Kg Economical Red Boxes International Sentiments Express Express Services Same Day Express Freight Plus Overnight Express Red BOX Red Box Student Express Logistics Services Domestic Express W&D Services Overland Express MMS 24/7 Call Center

Consumer Centric

Business Expansions

Qualitative research. Quantitative research. find out what the consumer wants and than produces the product Continuous growth in various business categories

Tracking service (by Email,sms,tracking number etc)

Voice Of Customer Guestbook

TCS is the only Express & Logistics Company in Pakistan that has its own dedicated fleet of charted cargo aircraft. W&D

Segmentation Marketing

Strong Distribution network

Extensive Strategy powerful promotional campaigns Web presence, Focus on delivering Value Strong retail presence

Extensive Strategy

Branded vehicles,
Over 430 conveniently located Express Centers, backed by over 225 satellite-tracked delivery vehicles and dedicated couriers astride motorbikes