UNIVERSITY OF TECHNICAL EDUCATION BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT REGISTRATION NO. UNIT TITLE ASSIGNMENT TITLE ASSIGNMENT NO NAME OF ASSESSOR SUBMISSION DEADLINE

Organisations and Behaviour HCM Consultants: LG Electronics Inc. 2 of 2 Vladimir Ernest Jolidon Friday 18 January 2013, 8am

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

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OB A2 QCF Oct 2012 UTE TD

Unit Outcomes
Outcome Evidence for the criteria Feedback Assessors decision
First Attempt Rework

Internal Verification

Understand ways of using motivational theories in organisations LO3

Discuss the impact that different leadership styles may have on motivation in organisations in periods of change Compare the application of different motivational theories within the workplace

3.1

3.2

Evaluate the usefulness of a motivation theory for managers

3.3

Explain the nature of groups and group behaviour within organisations

4.1

Understand mechanisms for developing effective teamwork in organisations LO4

Discuss factors that may promote or inhibit the development of effective teamwork in organisations

4.2

Evaluate the impact of technology on team functioning within a given organisation

4.3

Merit grades awarded Distinction grades awarded

M1 D1

M2 D2

M3 D3

OB A2 QCF Oct 2012 UTE TD

Outcome

Evidence for the criteria

Feedback

Assessors decision

Internal Verification

Assignment
( ) Well-structured; Reference is done properly / should be done (if any) Overall, youve

Areas for improvement:

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SCENARIO LG set out to change the local culture on sales targets and dealer relationships. On a patch of grass on the outskirts of Delhi, 15 young Indian men and women are clapping their hands and punching the air. Sweat is dripping from their faces in the morning sun. "No.1 forever," they shout in unison. "We are the champions." Welcome to employee-motivation training, Korean-style. It's a far cry from what Indian employees are accustomed to. But when LG, the Korean consumer products giant, entered the Indian market in 1997, its managing director, Kwang-Ro Kim, decided that the way to success was to empower employees and, as he puts it, give them "aggressive targets that change their way of thinking." Kim, still in charge, also set out to change the local culture on sales targets, pricing, and dealer relationships. The result? LG, which makes everything from refrigerators to flat-screen TVs, is the hottest consumer products company in India. It has cornered 30% of the airconditioner market, 21% of washing-machine sales, and 19% of the colour-TV business, beating out such rivals as Whirlpool, Sony, and Samsung. And within three years it wants to overtake Nokia, the market leader in GSM mobile phones, a product LG introduced in India only last November. How a Korean company managed to outsmart its foreign and Indian rivals is a story about culture change. Like two other Korean companies that have been successful in India--Samsung and Hyundai, India's No. 2 car producer--LG had good products and smart marketing. But LG went further by challenging Indian work habits. Yasho Verma, LG's vice president for human resources in India, says "ego problems" had to "be broken." Hence the slogan shouting and the physical exercises. Verma says he prefers recruits from second-tier colleges who "have fire in their bellies" to graduates from top management colleges who "come with a lot of attitudinal baggage." The moulding starts with shouting games, and it seems to work. "The first day it was very tough with all this exercise," says Amit Kumar, a production engineering team leader. "I thought I wouldn't be able to complete everything--the only game I can play is chess." He had to run round the factory as a punishment for not synchronizing his shouting exercises with the others, but the next day he was enthusiastic. "Stress brings out the best in people," says Vinay Madaan, a Six Sigma black belt who drills LG staff. "You have to prove yourself, and it stretches you beyond what you think you are capable of." Negative management traits, such as poor execution of decisions, ducking challenges, and tolerating excuses, are overcome with bonus schemes that can add 80% to salaries. Employees are assessed against precise targets--even the success of public relations staff is calculated by counting the column inches of LG coverage.
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LG has also shaken things up on the marketing side. It has driven prices down by 18% to 20% over the past two years and has "steadily increased distribution outlets and the breadth of product ranges," says Bhuwan Singh, associate director of ORGGfk, an Indo-German market research venture. Anil Arora, head of marketing for LG in India, says the company has used its "brand power" to toughen up relationships with dealers. It has reversed the Indian tradition of giving 30- to 45-day credit on goods, and if dealers fail to pay on time, they lose LG's business. That gives dealers an incentive to promote LG products, and it gives LG enough cash flow to demand discounts from suppliers. LG's success has bred critics. Rivals claim that tough treatment of suppliers and dealers will not work in the long run. And they argue that LG's price cutting cannot be sustained. Kim does not agree. He is proud of what he calls his "strategic aggressiveness" and, along with with his slogan-shouting employees, is showing no signs of slowing down. Last year the company generated $960 million in sales in India, 5% of LG's global total. His target this year: 55% sales growth. That's something LG's Indian workforce can shout about.
Source: Fortune International (Europe); 4/19/2004, Vol. 149 Issue 7, p22-22, 3/4p, written By John Elliott

Additional Information - since they were established, a number of teams both in office and shop-floor areas have become dysfunctional in several ways i.e.: Conflict between team members who are each trying to achieve their individual objectives. A limited exchange of information within teams, as some team leaders tend to control the flow of information. The atmosphere in some teams is not always comfortable informal and relaxed. Too much talk and not enough action! Dissatisfaction amongst some team members either because the team seems to be too large or they feel excluded from discussion and decision making

The above data has been based on a real life organisation, but details have been changed for assignment purposes only and do not reflect the current management practices.

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Role: You are a member of a team of researchers employed by HCM Consultants. Your Senior Consultant asked you to compile a Brief Report for tasks based on the given information in the scenario and also with additional research in relation to the areas outlined below: Tasks Discuss the impact that different leadership styles may have on motivation in LG Electronics Inc. in periods of change (3.1) Compare the application of different motivational theories within the LG Electronics Inc. workplace (3.2) Evaluate the usefulness of motivation theories for manager the LG Electronics Inc. (3.3) Explain the nature of groups and group behaviour within LG Electronics Inc. (4.1) Discuss the factors that may promote or inhibit the development of effective teamwork in LG Electronics Inc. (4.2) Evaluate the impact of technology on team functioning within the LG Electronics Inc. (4.3)

Note Support your answer by presenting facts in the case as well as by referencing external sources of information.

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GRADING Pass is achieved by meeting all the requirements defined in the assessment criteria. (Refer page 2 of the assignment brief)

Merit

Identify and apply strategies to find appropriate solutions.

(M1)

Characteristics / Possible Evidence Use of comparative presentation technique with sufficient details and comparison of motivational theories based on given organisation situation. Select and apply appropriate methods (M2)

Characteristics / Possible Evidence Appropriate methods/techniques have been applied in motivational theories, team development and suggest suitable technology for team functioning. Present and communicate appropriate findings (M3)

Characteristics / Possible Evidence An appropriate structure and approach has been used and logical and coherent arguments has been presented related to motivational theories as well as teamwork, groups and group dynamics.

Distinction Take responsibility for managing and organizing activities

(D2)

Characteristics / Possible Evidence independence demonstrated and substantial activities have been planned, managed and organized related to practice of management and groups and group dynamics. Demonstrate convergent, lateral and creative thinking (D3)

Characteristics / Possible Evidence problem have been solved with evidence of good understanding of organizational performance and impact of technology on team functioning.

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PRESENTATION 1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and students name. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use. 2. Ensure that authenticity declaration has been signed. 3. This is an individual assignment. 4. Content sheet with a list of all headings and page numbers. 5. A fully typed up professionally presented report document. Use 12 point Arial or Times New Roman script. 6. Your assignment should be word-processed and should not exceed 2,500 words in length. A CD should be included with references and accompanying notes. 7. Use the Harvard referencing system. 8. Exhibits/appendices are outside this limit. 9. The assignment should be not contain a bibliography but should contain a list of any references used in the assignment. NOTES TO STUDENTS FOR SUMMISSION Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. Ensure that you give yourself enough time to complete the assignment by the due date. Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time. You must take responsibility for managing your own time effectively. If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. Failure to achieve a PASS grade will results in a REFERRAL grade being given. Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography. NOTE: If you are caught plagiarizing, the University policy and procedures will apply.

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