Professional Documents
Culture Documents
Date: 04/23/2013
OVERVIEW
Statistics
416
Retweets Links
55
Replies Pictures
users
70 11
Tweets Check-ins
180 0
153 2
Category Replies Other Statements Positive Links Answer 3 Answer 6 Answer 1 Rest of categories
1.416.851 Impressions
Potential impact
7,6
% 38 27 13 6 4 2 2 2 5
RT 7 38 4 1 6 4 4 3 3
Users 29 33 15 8 15 7 7 6 17
231.023 Users
Potential reach
4.200
Charts
num. tweets
SocialMichelleR
tweets followers
75
2588
NcVanderhall
9 4 1
00:00 22 apr 02:40 05:20 08:00 10:40 13:20 16:00
tweets 3 2
18:40
10 9
49
2
21:20 00:00 23 apr
followers
time
1030
CBarrows
tweets followers
37
num. users
735
5 4 3 2 1 1 1 2
4
num. followers
tweetreachapp
tweets followers
33
5595
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
>10000
5 6
jameshicks
tweets followers
20
3180
aknecht
tweets followers
>5 5 4 3 2 1 1 4 2
19
18
4426
29
num. users
GettysburgGerry
tweets
15
12047
followers
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Replies Other Statements Potential Impact Replies Other Statements Users Other Replies Statements Original tweets Replies Other Statements Retweets Other Replies Links
4 5
Positive Answer 1
4 5
Positive Answer 1
4 5
Links Positive
4 5
Positive Links
4 5
Answer 3 Answer 6
Charts Impressions per category Tweets per category Users per category
Categories Category Replies Other Statements Positive Links Answer 3 Answer 6 Answer 1 Answer 4 Answer 2 Answer 5 Pictures Total tweets 160 111 52 27 17 10 10 9 7 6 5 2 % 38 27 13 6 4 2 2 2 2 1 1 0 Original Tweets 153 73 48 26 11 6 6 6 6 4 5 2 RT 7 38 4 1 6 4 4 3 1 2 0 0 Users 29 33 15 8 15 7 7 6 6 4 5 2 Impressions 528.805 447.083 148.561 84.666 41.191 29.799 18.222 65.364 19.705 20.956 8.591 3.908 Potential Reach 91.423 183.870 51.128 26.278 34.177 22.035 10.458 57.600 17.117 15.780 8.591 3.908 Tweets/ User 5,5 3,4 3,5 3,4 1,1 1,4 1,4 1,5 1,2 1,5 1,0 1,0 Followers/ User 3.152 5.571 3.408 3.284 2.278 3.147 1.494 9.600 2.852 3.945 1.718 1.954
USERS
Statistics
55
Number of users Top 5 users Most active users
SocialMichelleR
5,0
Number of users per category
7,6
Number of tweets per user
25.761
Number of impressions per user
75
tweets NcVanderhall
49.657
followers karimacatherine
209.076
impressions SocialMichelleR
49
tweets CBarrows LovelyLu
35.656
followers
194.100
impressions tweetreachapp
37
tweets
16.769
followers
184.635
impressions
4 5
tweetreachapp
33
tweets jameshicks
4 5
SteveCassady
14.934
followers GettysburgGerry
4 5
GettysburgGerry
180.705
impressions raehanbobby
20
tweets
12.047
followers
99.314
impressions
Retwitters
SocialMichelleR
11
num. categories CBarrows jimhedger
26
num. of RTs NcVanderhall
49
original tweets
10
num. categories NcVanderhall NcVanderhall
9
num. of RTs CBarrows
44
original tweets
7
num. categories
5
num. of RTs
37
original tweets
4 5
Charts
sgoodacre
7
num. categories BH_Social
4 5
SteveCassady
4
num. of RTs FireStarterSM
4 5
tweetreachapp
32
original tweets jameshicks
6
num. categories
3
num. of RTs
19
original tweets
4200
Followers per user
14 10
15 12
HIGH INFLUENCE
influence level
Low 10 to 50 followers
USERS LIST
SocialMichelleR Total Tweets: 75 jameshicks Total Tweets: Cassaleenie Total Tweets: sgoodacre Total Tweets: socltribe Total Tweets: jonmetricas Total Tweets: 20 13 12 7 4
37
tweetreachapp Total Tweets: 33 SteveCassady Total Tweets: 14 fionamacd Total Tweets: lttlewys Total Tweets: LovelyLu Total Tweets: RedeApp Total Tweets: 12 7 4 2
GettysburgGerry Total Tweets: 15 jimhedger Total Tweets: BH_Social Total Tweets: nickcicero Total Tweets: 13 7 6
HashtagJimmy Total Tweets: 2 Atomic_Reach Total Tweets: 1 JoeBugBuster Total Tweets: 1 TheJoyWriterx2 Total Tweets: 1 bigmahi Total Tweets: giasison Total Tweets: leahmars Total Tweets: pjmckeown Total Tweets: 1 1 1 1
raehanbobby Total Tweets: 2 Deena_McKay Total Tweets: 1 QVIVOapp Total Tweets: Tribe2point0 Total Tweets: cvvalencia Total Tweets: 1 1 1
CoreyFreeman Total Tweets: 1 ParentsofOMM Total Tweets: 1 TheMomsJournal Total Tweets: 1 chlj Total Tweets: javilabbe Total Tweets: 1 1
JMSDreaming Total Tweets: 1 Shelby_Thev Total Tweets: 1 YourSocialMove Total Tweets: 1 fivesprouts Total Tweets: 1
Annexes
TWEETS BY CATEGORY
Category
Answer 1
Answer 1
6
tweets Tweets from this category
6
users
3
retweets
57.600
potential reach
65.364
potential impact
1,0
tweets / user
01:03 - 23 Apr 13
CBarrows @CBarrows
01:05 - 23 Apr 13
Q1 @tweetreachapp How are smartphones and tablets changing the way people watch TV? #SocialChat
A1: Multiple screen viewing - #WalkingDead and #Conan are great examples of how tv shows are using tablets for me #socialchat
01:06 - 23 Apr 13
01:06 - 23 Apr 13
.@SocialMichelleR A1: definitely engaging more with TV programs with #socialTV - adds a new experience #socialchat
MT @tweetreachapp: A1 41% of tablet owners & 38% of smartphone owners use their devices while watching TV daily! #socialchat
01:07 - 23 Apr 13
01:10 - 23 Apr 13
I do! RT @tweetreachapp: A1 41% of tablet owners & 38% of smartphone owners use their devices while watching TV daily! #socialchat
A1: The couch, loveseat and the desk can be anywhere now. #socialchat #smartphones #tablets
TWEETS BY CATEGORY
Category
Answer 2
Answer 2
4
tweets Tweets from this category
4
users
2
retweets
15.780
potential reach
20.956
potential impact
1,0
tweets / user
01:11 - 23 Apr 13
01:13 - 23 Apr 13
Q2 @tweetreachapp Which social platforms dominate the digital discussions of TV? #SocialChat
01:14 - 23 Apr 13
CBarrows @CBarrows
01:15 - 23 Apr 13
A2) Has to be Twitter at #1 right? I hear a lot of folks use Tumblr as well. #socialchat
A2: I use mainly @Getglue at this point - but I've used @Intonow and @Viggle as well #socialchat
TWEETS BY CATEGORY
Category
Answer 3
Answer 3
6
tweets Tweets from this category
7
users
4
retweets
22.035
potential reach
29.799
potential impact
0,9
tweets / user
01:20 - 23 Apr 13
CBarrows @CBarrows
01:22 - 23 Apr 13
Q3 @tweetreachapp What shows are engaging well on social? What are they doing? #SocialChat
A3: For me - it's #WalkingDead - very interactive with it's post show @talkingdead and hashtags #socialchat
01:23 - 23 Apr 13
Brandon H @BH_Social
01:23 - 23 Apr 13
A3 I love shows that engage with #s - #Scandal @AskScandal entire cast tweets during the show. #socialchat
A3 Interesting to see brands like espn build entire shows on instant fan interaction #Socialchat
01:26 - 23 Apr 13
01:32 - 23 Apr 13
A3) I think #MadMen's #MadMenMotto idea really reveals the ethos of the show. I could see that winning fans. Tough to do though! #socialchat
TWEETS BY CATEGORY
Category
Answer 4
Answer 4
6
tweets Tweets from this category
6
users
1
retweets
17.117
potential reach
19.705
potential impact
1,0
tweets / user
01:30 - 23 Apr 13
01:31 - 23 Apr 13
Q4 @tweetreachapp How can social media be used to help people discover new shows? #SocialChat
Q4 @tweetreachapp How can social media be used to help people discover new shows? #socialchat
Brandon H @BH_Social
01:33 - 23 Apr 13
CBarrows @CBarrows
01:34 - 23 Apr 13
A4 Social apps like @Vine may introduce new content to bored viewers. Ultimate tease bc it's limited but audience knows limit #Socialchat
A4: Just like twitter can help you find recommendations on things you might like, works the same for TV shows #socialchat
01:34 - 23 Apr 13
01:34 - 23 Apr 13
A4. If an actor you love from an old show promotes their new project on SM & you follow, might be the extra nudge to watch #socialchat
Good question! RT @gettysburggerry: Q4 @tweetreachapp How can social media be used to help people discover new shows? #socialchat
TWEETS BY CATEGORY
Category
Answer 5
Answer 5
5
tweets Tweets from this category
5
users
0
retweets
8.591
potential reach
8.591
potential impact
1,0
tweets / user
01:41 - 23 Apr 13
01:43 - 23 Apr 13
Q5 @tweetreachapp How can brands other than shows or networks tap into the fan engagement & real-time discussions? #SocialChat
A5 I noticed some product placements lately - like Windows Surface brands could play that up some how #Socialchat
01:44 - 23 Apr 13
01:46 - 23 Apr 13
A5 I love it when they get the actors to be in the ads. Like Christina Hendricks selling Johnny Walker. #socialchat
Just like shows did in the 50s & 60s MT @sgoodacre: A5 I love it when they get the actors to be in the ads. #SocialChat
01:46 - 23 Apr 13
Q5: for instance, I know on #Idol, they always 'drink' coke products #socialchat
10
TWEETS BY CATEGORY
Category
Answer 6
Answer 6
6
tweets Tweets from this category
7
users
4
retweets
10.458
potential reach
18.222
potential impact
0,9
tweets / user
01:51 - 23 Apr 13
01:52 - 23 Apr 13
Q6 @tweetreachapp How can companies use the real-time feedback that social media enable? #SocialChat
CBarrows @CBarrows
01:52 - 23 Apr 13
Brandon H @BH_Social
01:52 - 23 Apr 13
A6: To learn about their fan base - what they like, what they don't like, what they expect (shock and awe!) #socialchat
A6 Real-time feedback from customers allows ability to test quality content while tracking interests #Socialchat
01:52 - 23 Apr 13
01:53 - 23 Apr 13
But are they always right? RT @tweetreachapp: A6 Listen! Pay attention to what your viewers, customers and fans are saying. #SocialChat
A6. Real-time feedback gives brands instant information and the opportunity to pivot/respond as needed #socialchat
11
TWEETS BY CATEGORY
Category
Positive
Positive tweets
26
tweets Tweets from this category
8
users
1
retweets
26.278
potential reach
84.666
potential impact
3,2
tweets / user
TweetReach @tweetreachapp
01:03 - 23 Apr 13
01:13 - 23 Apr 13
My fav during TV shows is Twitter- its instant & you are able to find people outside of your 'reach' to interact w/.. Very cool #socialchat
CBarrows @CBarrows
01:24 - 23 Apr 13
01:24 - 23 Apr 13
I also miss social engagement with #Lost - it was an awesome experience #socialchat
I was such a #LOST junkie!!!! RT @CBarrows: I also miss social engagement with #Lost - it was an awesome experience #socialchat
01:27 - 23 Apr 13
01:28 - 23 Apr 13
Dateline does, and has done a great job of interacting with it's audience... #socialchat
.@tweetreachapp GREAT point about spoilers. I gotta stay off #SoMe during award shows aired on East Coast #socialchat
01:29 - 23 Apr 13
01:35 - 23 Apr 13
During specials? A+ = Engagement RT @gettysburggerry: Dateline does, & has done a great job of interacting with it's audience... #socialchat
.@BH_Social The Wolverine trailer on @vineapp was awesome! Best usage of that app I've seen so far #socialchat
01:40 - 23 Apr 13
01:40 - 23 Apr 13
But amazing for people who can't catch live tv as its going but have access to their twitter feeds #socialchat
Heard this often! RT @syrupd: But amazing for people who can't catch live tv as its going but have access to their twitter feeds #socialchat
01:43 - 23 Apr 13
01:55 - 23 Apr 13
.@aknecht you nailed it man!! I have even reached out to @ AmazingRace_CBS for poor hashtag usage #socialchat
Great point, hashtags can be negative and not what you want being shared...Live by the hashtag, die by the hashtag...Ha ha #socialchat
01:58 - 23 Apr 13
01:59 - 23 Apr 13
MT @tweetreachapp: @GettysburgGerry 1 of the great dangers & delights of social. If you're here, you have to take good *&* bad. #socialchat
01:59 - 23 Apr 13
02:00 - 23 Apr 13
Great chat tonight, looking forward to next week....Night all, have a great week... #socialchat
Many, many thanks to @tweetreachapp for taking a ride in the hot seat tonight :) Job well done! #SocialChat
12
02:00 - 23 Apr 13
TweetReach @tweetreachapp
02:00 - 23 Apr 13
#SocialChat flew by as always-- fascinating, evolving topic and great, smart people. See you all again next week!
Thank you all for the great conversation tonight! We're always happy to talk social and TV. #socialchat
02:01 - 23 Apr 13
CBarrows @CBarrows
02:01 - 23 Apr 13
Thank you to all you chatter heads :) Can't do this without you #SocialChat
Great to meet so many new tv fans tonight! Looks like there are quite a few Losties and XPhilies in the group! #socialchat
02:01 - 23 Apr 13
02:01 - 23 Apr 13
Thanks to @SocialMichelleR & @aknecht for a great chat and for @tweetreachapp for the GREAT insight! Good stuff all around! #socialchat
02:02 - 23 Apr 13
02:04 - 23 Apr 13
Time always flies when you are having fun! Great chat tonight! #socialchat
CBarrows @CBarrows
02:08 - 23 Apr 13
02:08 - 23 Apr 13
Sorry I missed #atomicchat but #socialchat had too awesome of a topic for me to skip it. Didn't feel up to double chatting tonight
Very cool conversations on #atomicchat and #socialchat tonight. If you weren't there you missed a treat.
13
TWEETS BY CATEGORY
Category
Statements
Statements
48
tweets Tweets from this category
15
users
4
retweets
51.128
potential reach
148.561
potential impact
3,2
tweets / user
jimhedger @jimhedger
01:02 - 23 Apr 13
01:08 - 23 Apr 13
I agree- ppl use smartphones and/or tablets while watching TV! It becomes like a instant rating machine for shows & ads! #socialchat
01:09 - 23 Apr 13
CBarrows @CBarrows
01:09 - 23 Apr 13
For instance @ScandalABC & cast tweets along w/ fans (all time zones) & engage them while gaining instant feedback about plots #socialchat
It's this or #mediachat for me! RT @SparkerWorks: @SocialMichelleR Dont tell the other chats, but you just might be my favorite! #socialchat
01:10 - 23 Apr 13
01:11 - 23 Apr 13
So do people use their normal Twitter handle on social tv or make a new one? #socialchat #Socialchat
.@fionamacd I have different Twitter accounts for different purposes. For #socialTV I'll typically use my primary #socialchat
01:12 - 23 Apr 13
01:12 - 23 Apr 13
I created new one so people wouldn't know what sad reality tv shows I watch! #Socialchat
.@SocialMichelleR I joined in tonight specifically because I love this #socialTV topic :) #socialchat
01:14 - 23 Apr 13
01:14 - 23 Apr 13
01:15 - 23 Apr 13
01:15 - 23 Apr 13
I think what really made social peeps go 'ah ha' when brands & shows started to reference their twitter handle &/or set hashtag #socialchat
01:15 - 23 Apr 13
01:15 - 23 Apr 13
.@CBarrows I agree, #FB is not the place to engage with #socialTV you'll flood your stream #socialchat
I only ever see discussion going on on twitter during live TV. #socialchat
01:15 - 23 Apr 13
01:17 - 23 Apr 13
Agree completely! RT @socialmicheller: I'm a total twitter girl when it comes to #SocialTV #SocialChat
The only reason I have a backup account on Twitter, trying to stay out of twitter jail...ha ha #socialchat
14
01:18 - 23 Apr 13
01:18 - 23 Apr 13
.@CBarrows now Google+ Communities may be a viable option for #socialTV engagement #socialchat
.@SparkerWorks Tru,e but I like that Twitter fades away like real conversations #socialchat
01:20 - 23 Apr 13
01:20 - 23 Apr 13
.@tweetreachapp I agree the #FB base is huge, just wonder how effective it is? Depends on your end-goal #socialchat
But do you think that using Google+ Communities will have the longterm same impact as Twitter during #SocialTV? #socialchat
01:23 - 23 Apr 13
01:23 - 23 Apr 13
For me- its Scandal (obviously) from the handle to the live tweeting from cast to the plot driven #s.. I love it! Clearly! LOL #Socialchat
The esurance commercial interacting with the Star Trek movie,,,,nicely done.. #socialchat
01:25 - 23 Apr 13
01:25 - 23 Apr 13
For me the problem is I rarely watch a show during the scheduled broadcast time. Makes it hard to interact #SocialChat
Whats interesting is being able to target an audience using their interest in a show e.g. to raise awaness of #nonporfit causes #socialchat
01:29 - 23 Apr 13
01:30 - 23 Apr 13
We worked w/@BravoTV to build #socialtv apps. Their BravoNOW App tracks real-time trends from social within shows. #socialchat
You can totally see Twitter eventually charging big money for promoted ads inside hashtags or running tv promotions #socialchat
CBarrows @CBarrows
01:30 - 23 Apr 13
01:31 - 23 Apr 13
Wish I could see what #Xfiles would do in the socialtv age RT @nickcicero: @Cassaleenie @SocialMichelleR LOST is my favorite! #socialchat
Oh. Haven't yet. Have you? RT @fionamacd: Anyone tried apps like twitterDVR to get timeshift twitter feed for shows? #Socialchat
01:35 - 23 Apr 13
01:36 - 23 Apr 13
Do you think that the promoted posts/ tweets would help drive viewers for all levels of time watched & return viewers? #socialchat
01:37 - 23 Apr 13
01:38 - 23 Apr 13
Even if a show is being watched layer, those stats are always on twitter. #socialchat
But it also creates spoilers for random shows like walking dead or reality shows like American idol. #socialchat
15
01:38 - 23 Apr 13
01:38 - 23 Apr 13
.@NcVanderhall many use @hootsuite and with PRO you can hide promoted tweets - so I wonder the effectiveness. Your thoughts? #socialchat
Very much so! Networks focus on Twitter! RT @syrupd: Even if a show is being watched layer, those stats are always on twitter. #socialchat
01:39 - 23 Apr 13
01:40 - 23 Apr 13
I still watch the original Star Trek series on NetFlix....love it, getting my geek on..LOL #socialchat
Ditto RT @GettysburgGerry: I still watch the original Star Trek series on NetFlix....love it, getting my geek on..LOL #SocialChat
01:40 - 23 Apr 13
01:40 - 23 Apr 13
Dude! I was watching Season 3 episodes of #StarTrek earlier this evening. :) @GettysburgGerry #SocialChat
Man I miss you all!! Been too long since I hung out on #atomicchat and #socialchat
01:41 - 23 Apr 13
CBarrows @CBarrows
01:41 - 23 Apr 13
lots of shows now incorporating/baiting twitter use. American Idol is classic case. Does enable the audience or a distraction #SocialChat
I actually like my live twitter feed for awards shows - I don't have to watch until the big awards that way #socialchat
01:42 - 23 Apr 13
01:42 - 23 Apr 13
.@NcVanderhall good point - sounds like an excellent segway for @tweetreachapp to explain their platform :) #socialchat
I think its better from an advertisers point. If their product can be pushed duirng a broadcasters hashtag, better advantage #socialchat
01:42 - 23 Apr 13
01:44 - 23 Apr 13
Ah ha RT @jameshicks: .@NcVanderhall good point -sounds like an excellent segway for @tweetreachapp to explain their platform :) #socialchat
Hashtags are major! During the Super Bowl, most brands focused more on Hashtags vs handles & websites. Data! #Socialchat
CBarrows @CBarrows
01:45 - 23 Apr 13
01:45 - 23 Apr 13
Hashtags are powerful - all the more reason to do your research before you use one #socialchat
01:46 - 23 Apr 13
01:59 - 23 Apr 13
.@aknecht nice - I've got a few passport stamps for America's Hat already! I'm on my way man! #socialchat
Sporting events do garner a ton of tweets @MLSE does a wonderful job for their teams in managing them #SocialChat
16