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  • Amul Preferred Outlets

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    Ayush Singla
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    Amul has created over 6,000 Amul Preferred Outlets across India that exclusively sell Amul products. They aim to expand this to 10,000 outlets by 2012 due to strong brand recognition and consumer demand. Amul Preferred Outlets operate in prominent locations like railway stations, hospitals, colleges and have between 100-300 square feet of space. Entrepreneurs can apply to open their own outlet, which requires renovating the shop, purchasing approved equipment, and paying a refundable security deposit. Amul supports outlets by providing branding, product supply through distributors, and an agreement between the parties.

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    Amul has created over 6,000 Amul Preferred Outlets across India that exclusively sell Amul products. They aim to expand this to 10,000 outlets by 2012 due to strong brand recognition and consumer demand. Amul Preferred Outlets operate in prominent locations like railway stations, hospitals, colleges and have between 100-300 square feet of space. Entrepreneurs can apply to open their own outlet, which requires renovating the shop, purchasing approved equipment, and paying a refundable security deposit. Amul supports outlets by providing branding, product supply through distributors, and an agreement between the parties.

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    32 views2 pages

    Amul Preferred Outlets

    Uploaded by

    Ayush Singla
    Amul has created over 6,000 Amul Preferred Outlets across India that exclusively sell Amul products. They aim to expand this to 10,000 outlets by 2012 due to strong brand recognition and consumer demand. Amul Preferred Outlets operate in prominent locations like railway stations, hospitals, colleges and have between 100-300 square feet of space. Entrepreneurs can apply to open their own outlet, which requires renovating the shop, purchasing approved equipment, and paying a refundable security deposit. Amul supports outlets by providing branding, product supply through distributors, and an agreement between the parties.

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    Amul Preferred Outlets

    Amul has justified its undisputed leadership in foods business by creating 6000 Amul preferred outlets in a record time which exclusively sell wide range of Amul products. This has been possible due to strong brand equity and immense consumer support. We are now having ambitious plans of creating 10,000 Amul parlours by 2012. Amul Parlours are successfully operating in more than 1400 towns at high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions and a whole lot of Centres of Excellence. Here is a list of the few of the Amul parlours operating across the various parts of the country 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Indian Institute of Management, Ahmedabad New Delhi Railway Station PF6/7 & PF10/11 National Institute of Design Infosys Technologies in Bangalore, Mysore & Pune Wipro, Bangalore Indian Institute of Management, Kolkata Ahmedabad Airport Koyambedu Bus Station, Tamilnadu Savitha Dental College, Chennai IIT, Guwahati

    "Amul Preferred Outlets (APOs) are an excellent business opportunity for budding entrepreneurs. For online applicatoin please click here. You may also send us an email at retail@amul.coop or write to us at : Retail Gujarat Co-operative Amul Dairy Ph: (02692) 258506,7,8&9 Cell Ltd. 388001

    Milk Road,

    Marketing

    Federation Anand-

    To have a better idea please go through the following: 1. The criteria for selection of APOs would be a. Visibility - How prominent is the location of your shop? b. Shop area: 100 - 300 sq. ft. c. Good Business potential d. Exclusive Amul outlet - no other products are to be sold

    2.

    Renovation Work of the Shop to give it a standard look - would be done to meet the design and specifications at your cost. The cost of renovation of a typical shop would normally be between Rs. 60,000 to Rs. 1 lac. Branding- The cost of the signages fabrication and installation would be borne by GCMMF Ltd. Equipment- You would require the following equipment: a. 1or 2 deep freezers (Can be purchased through Hamara Apna Deep Freezer Scheme ) b. 1 Refrigerator through Hamara Apna Refrigerator Scheme c. 1 pizza oven d. 1 Chest Milk Cooler for Pouch Milk Security Deposit- You would be required to furnish an interest free refundable security deposit of Rs. 25,000 to us locked for one year. The entire amount would be forfeited in case the parlour closes down within the first year of operation. Supplies- The delivery of products would be done through our wholesale dealers. Agreement- An agreement bringing us together would

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