2012

WeSellAnyName.com
The Business Plan
This document discusses the business plan for Wesellanyname.com

By: Muhammad Afzal Hanif

1. Executive Summary
Wesellanyname.com provides several services like Domain Registration, Web Hosting, Reseller Hosting, SSL Certificates, Web Builders, and related services and products. It offers competitive prices for its products and services to make their way towards the achievement of the goal which is to be a market leader in this industry. The company will initially start its services to the potential customers in three major countries namely United Kingdom, Pakistan and India and will target the customers located in these areas. It has analyzed the industry and market well and has compared their prices and product features with the existing competitors so to bring improvements .The company will incorporate different and unique marketing and promotional tactics like creating a USP, targeting the local business owners, offering discounted prices, using social media etc. to promote their business and make their presence felt in this industry.

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Table of Content
1. Executive Summary------------------------------------------------------------------------------------------------------- --2 2. Mission Statement-----------------------------------------------------------------------------------------------------------4 3. Products and Services------------------------------------------------------------------------------------------------------- 5 3.1 Domains----------------------------------------------------------------------------------------------------------------------- 5 3.2 Web Hosting------------------------------------------------------------------------------------------------------------------ 5 3.3 Reseller Hosting------------------------------------------------------------------------------------------------------- -------6 3.4 SSL Certificates-------------------------------------------------------------------------------------------------------------- 6 3.5 Mobile Site Creator-------------------------------------------------------------------------------------------- --------------6 3.6 Website Builder-------------------------------------------------------------------------------------------------------------- 7 4. Wesellanyname.com Pricing-----------------------------------------------------------------------------------------------8 4.1 Domain Names Registration----------------------------------------------------------------------------------------------- 8 4.2 Web Hosting -------------------------------------------------------------------------------------------------- ---------------8 4.3 SSL Certificates-------------------------------------------------------------------------------------------------------------- 9 4.4 Reseller Hosting-------------------------------------------------------------------------------------------------------------- 9 4.5 Mobile Site Creator---------------------------------------------------------------------------------------------------------- 9 4.6 Website Builder-------------------------------------------------------------------------------------------------------------- 10 5. Strategic and Market Analysis--------------------------------------------------------------------------------------------11 5.1 Industry Analysis------------------------------------------------------------------------------------------------------------ 11 5.2 Competitors Analysis------------------------------------------------------------------------------------------------------- 11 5.3 Prices Comparison with Competitors-------------------------------------------------------------------------------------17 6. Marketing Plan-------------------------------------------------------------------------------------------------------------- 19 6.1 Marketing Objectives------------------------------------------------------------------------------------------------------- 19 6.2 Target Market----------------------------------------------------------------------------------------------------------- -----19 6.3 Online Marketing Strategies----------------------------------------------------------------------------------------- ------20 6.4Advertising and Promotional Strategies----------------------------------------------------------------------------------22 7. Technical Improvements in Website---------------------------------------------------------------------------------------24

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2. Mission Statement
The mission of Wesellanyname.com is to provide the customers with the latest technology & commitment to the top level of customer service with a sense of warmth, friendliness, mutual respect, and spirit. As a leading domain provider and web hosting company, our goal is to provide unique names and innovative solutions that satisfy the customers changing needs. We understand that our longterm achievements depend on great service and well-built customer relationships because a strong customer bond requires trust, understanding, and commitment.

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3. Products and Services

Wesellanyname.com is an emerging company with wonderful products and services provided to the customers. We believe in quality and dedication to our work keeping in view the requirements of respected customer. Here are the products and services offered by Wesellanyname.com:

3.1 Domains
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Wesellanyname.com will have a huge collection of unique domain names available to the customer at the cheapest prices as compared to the other domain name registrars where customers will have the option the check if the required domain name is available with us or not. Even if the demanded domain name is not available, Wesellanyname.com will provide suggestions to the customers picked up from the domain names available at the website. Wesellanyname.com will have plenty of suffixes available like .com, .net, .biz, .co.uk, .info, .eu, etc.

3.2 Web Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Wesellanyname.com will provide all types of quality webhosting services line Linux hosting, Windows hosting, etc. at the lowest possible prices. Wesellanyname.com will have a multitude of packages available to can cater to individuals (with small websites) to large corporations that have enterprise level networking and hosting needs. We will feature state of the art servers that are capable of handling web traffic, email transmissions, and e-commerce transactions. By choosing Wesellanyname.com web hosting the customers will entrust their website to a team of enthusiastic people passionate about their job. Our aim is to provide the customers with the industry's fastest loading speed and highest uptime, to make sure that the customers web hosting inquiries are served w ith the same

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care as if it was made by family or friend and to help them have not only an easy start, but also a successful website development.

3.3 Reseller Hosting

Reseller hosting is a form of web hosting wherein the account owner has the ability to use his/her allotted hard drive space and bandwidth to host websites on behalf of third parties. At Wesellanyname.com, we shall focus on delivering the customers with greatest reseller hosting services at amazing prices. Wesellanyname.com will give a number of benefits to the customer like Unlimited Web Space, host unlimited domains, Webmail (Browser Based Email), Spasm Guard, 24/7 Quick Technical Support, Immediate Account Activation, Private Label Reseller Accounts, Free Domain Registration with each package and FTP Access etc. Customer will be able to choose from three different packages namely Silver, Gold and Platinum according to their requirements.

3.4 SSL Certificates

Secure Sockets Layer (SSL), are cryptographic protocols that provide communication security over the Internet. In the world of E-Commerce, security is paramount. Fear of fraud continues to keep millions of consumers from shopping online. Wesellanmyname.com will provide SSL Certificates to give the customers an easy, cost-effective way to protect their visitors and earn their trust. Each SSL certificate will feature extended validation certificate, strong 2048-bit encryption, 99% browser recognition and above all, the most cost effective prices. The customers will have the option to select from five pricing plans.

3.5 Mobile Site Creator

Mobile Site Creator is software that helps developers to create mobile compatible websites. Wesellanyname.com has premium mobile site creator software specially developed to ease the customers to create mobile site with time effectiveness. Website created
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through this will be displayed on almost every cell phone and the best part is, there will be no coding required. This shall help in increasing the traffic. Here also, we have kept in mind the cost economy and this will be available at a very cheap price as compared to other software available in the market.

3.6 Website Builder

Web building is a broad term for the work involved in developing a web site for the Internet (World Wide Web). The Web development strategies that will be used by Wesellanyname.com include the business of the e-commerce, the web designing, the web content development, the client and server-side coding and also the configuration of the web server. We will provide several different packages which will have plenty of various options and feature like number pages, blogging, shopping carts, counter, CSS paragraph editor, W3C compliant website publishers etc to meet the demands of vast range of varying customers at economical prices.

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4. Wesellanyname.com Pricing
Wesellanyname.com will use penetrating pricing strategy to pierce into the market as there are thousands of companies offering these services and pricing will be the hallmark of Wesellanyname.com.

4.1 Domain Names Registration

.co.uk, .me.uk and .org.uk Domain Time Period Pricing 1 Year 5.89 2 Year 11.78 3 years 17.67

.com, .net and .biz Domain Time Period Pricing 1 Year 7.79 2 Year 15.58 3 years 23.37

.uk.com and .uk.net Domain Time Period Pricing 1 Year 24.99 2 Year 49.98 3 years 74.97

4.2 Web Hosting

Features
Monthly Price Multi Domain Web Disk Space Email Disk Space MySQL Databases

Silver 1.99 2 500 MB 1.5 GB 1

Gold 2.39 3 2 GB 1.5 GB 7

Platinum 2.79 4 5 GB 1.5 GB Unlimited

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4.3 SSL Certificates

Type Comodo Essential 16.99 Comodo Instant 27.99 Comodo EV 139.99 Comodo EV SGC 149.99 Comodo Premium Wildcard 249.99

Price (Annually)

4.4 Reseller Hosting

Pricing Monthly Semi Annually Annually Biennially Reseller Silver 16.99 95.94 172.44 357.76 Reseller Gold 28.99 167.94 323.88 623.76 Reseller Platinum 43.99 263.94 515.88 1,007.76

4.5 Mobile Site Creator

GoMobi Website Creator Monthly Quarterly Semi-Annually Annually Biennially Triennially Price 4.37 17.48 26.22 52.44 104.00 157.00

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4.6 Website Builder

Website Creator Monthly Quarterly Semi-Annually Annually Biennially Triennially Just The Basic 7.73 29.48 44.22 88.44 176.00 265.00 Best Value Full 9.37 37.48 56.22 112.44 224.88 337.32 Business eCommerce 15.37 64.00 75 150.37 300.00 N/A

5. Strategic and Market Analysis

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5.1 Industry Analysis

There are thousands of companies worldwide that provide web hosting or related services to customers. Each year, these businesses aggregately generate billions of dollar revenue while providing jobs for countless number of people. This is a mature industry, and Wesellanyname.com expects that the future growth rate of the industry will mirror that of both the UK economy and the global economy. As time progresses, Wesellanyname.com expect that the number of businesses operating within this market will continue to grow. One of the primary attractive elements to this market is that the demand for web hosting and other related services is insulated from changes in the general economy. The recurring streams of revenue generated by these companies coupled with the fact that business clients will always want to maintain a web presence makes the industry very attractive from a financial perspective.

5.2 Competitors Analysis

As stated above, the recurring streams of revenue and economic stability of web hosting and related businesses have driven several thousand market agents into the industry. As such, one of the ways that web hosting companies remain competitive is by providing superior customer service to its client base as well as keeping the prices economical. As web hosting is a commoditized industry, it is imperative that Wesellanyname.com offer round the clock support for its customers. Now like mentioned, there are several thousand such companies in this industry, but like any other industry, few are leading and heading to the top. These are our main competitors and need to be overtaken in order to accord the mission statement.

5.2.1 123-Reg
Overview Founded in 2000, 123-Reg originally focused mainly on cheap UK domain registrations as a point of entry in the market. They are now owned by GX Networks who also own the popular hosting company Webfusion. They now have over a million customers (mainly domains) and have made web hosting a core part of their product offering.

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Features 5GB Disk Space, 50 GB Data Transfer, Free Domain, Linux or Windows & MySQL, 123 reg web hosting unfortunately like many other UK hosts don't use a known control panel which would offer so many extras for webmasters like adding free parked, add-on and sub domains to one hosting account. Or advanced stats which cPanel offers. Price If customers are looking for a cheap .co.uk domain - 123-Reg is recommended, but as far as cheap web hosting is concerned, this isn't the best bet. Their starter package at 2.49/month is very limiting. Customers can get the an unlimited package for another web host for 45p more Reliability and Uptime Customers should have no problem with GX Networks' reliability. They have recently opened a brand new data center equipped to their custom high stand specs. The whole facility was designed to offer maximum security, reliability and efficiency. This new data center was built in close collaboration with IBM. Because they conceived it from scratch, they were able to take an uncompromising approach to every aspect of its design. Control Panel They have a custom built control panel - which can have its benefits at times as well as the drawbacks. Majority of the people prefer cPanel as it is more userfriendly and has a load more features. Customer Support Customers have been happy with the level of 123-Reg's Customer & Technical support. They have managed to keep it local at a higher cost of course, but unfortunately decided to only offer support from 9am to 7pm Monday to Friday which is extremely irritating.

5.2.2 UK-Cheapest
Overview UK-Cheapest parent company, Tense Internet, was formed in 1995 with the primary objective of providing Network Infrastructure Service and Support to corporations based in and around Essex and London. High demand for web based services necessitated the creation of a sister company that would entirely dedicate

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itself towards providing the full range of web services. Hence UK-Cheapest was born! During the years they have progressed both technically and organizationally. Features UK-Cheapest accounts provide good quality services, though some users have reviewed them not so good, but overall they incorporate renowned features. Their hosting services have gained a good response as they are designed to meet the requirements of all types of customers. Price UK-Cheapest offer provide variety of pricing packages to choose from like Budget package starting at 1.59 to Pro Package 12.99. This make a great competitive advantage for UK-Cheapest as these are very low prices as compared to other similar companies. Reliability and Uptime UK-Cheapest has an overall uptime of 99.87% for their corporate website. In the long run to be among top level web hosting service providers, UK-Cheapest has faced a decline in their services especially the uptime but gradual improvements have brought the things back on track. Control Panel UK-Cheapest use an entirely different control panel Plesk 11 unlike the very popular cPanel. So if the customer is new or has been using cPanel previously, he will have a lot of trouble getting used to its interface. Moreover, this Plesk 11 penal lacks certain features offered in cPanel or the other popular control penal like GoDaddys personalized control penal which is distinguishing. Customer Support The reviews for the customer support by UK-Cheapest are not encouraging. Customers dont even get a Hello from them in the first 48 hours, and talking about the technical support, they just provide support by an automated virtual chat agent or emails. No Voice support is available and that is a major drawback.

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5.2.3 CheapDomainNames
Overview The parent company of CheapDomainNames is Namesco Limited. Namesco began as 2 separate Internet companies in 1996 and 1997 as Names.co Internet Services Limited and Webcall.com Limited who merged in late 2000. Since then, they have grown stronger and are now able to deliver industry quite remarkable web hosting, domain registration and other related services. Features CheapDomainNames offer fast registration and hosting solutions with multiple search, registration and management system. Virtual web hosting with free technical support is an added advantage. Dedicated Servers, E-commerce and Web Design, all these services are offered by them. Price Thats the best part of CheapDomainNames as they offer quite unbelievable prices for .co.uk domains and as far as web hosting is concerned, they offer competitive prices starting with the 3.99 per month to a Platinum package for 11.66. Reliability and Uptime Now there is a question mark on the reliability of CheapDomainNames as they have experiencing some technical problems in the past and their customers very unsatisfied. Servers go down quite often. Control Panel Just like UK-Cheapest, CheapDomainNames also use Plesk control penal but contrary to this, their version is 9.5 which is Plesk 11 in case of UK-Cheapest. Now Plesk 9.5 is a complex control penal to use and really annoying features, though you can manage everything but use interface makes it quite a job. Customer Support The customer support staff at CheapDomainNames doesnt understands that time is important but number of their customers faced problems regarding their support as they felt totally ignored especially when it comes to answering the emails. Their voice support is responsive and understands customer services ethics but on peak time, customers wait for a long time and most of the time, hang the phone up as it is not picked up for, sometimes, for 30 minutes!

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5.2.4 FatCow
Overview FatCow Web Hosting have been around for years but are a little known gem in the hosting industry and is one not often talked about on the web. Plans start at just $6.50 a month which includes un-metered bandwidth, disk space and hosted domains. Features FatCow Web Hosting offer one main plan at one price and at one term length which makes it fairly easy to understand. All plans come with free domain registration, unlimited bandwidth and unlimited disk space plus plenty of advertising credits to get the website of the ground. Customers also receive a free website builder like the other hosts but notably they don't seem to offer fantastic script library, but do offer some alternatives. Price Fatcow are very competitively priced at just $3.67 and on some sort terms. They offer many upgrade options which are also well priced although some can be expensive when they renew as the price seen is just an introduction price. Fatcow does not offer a discount for longer term contracts. Reliability and Uptime FatCow is renowned for its uptime, if downtime occurs their experienced tech team are alerted instantly using their own in house server monitoring system and everything is back online usually before even noticed. Control Panel FatCow Web Hosting uses a control panel called H-Sphere not often used by web hosting companies these days. Although the software is powerful it can be hard to get to grips with especially if for a new user or used to cPanel and vDeck etc. Customer Support FatCow Web Hosting offers all three forms of support. Email, phone and live chat: 24 hours a day 7 days a week. Calls are answered promptly and users very rarely kept waiting. FatCow's extensive help centre is usually enough to resolve any general issues, however it's good to know there is someone on the end of the phone when needed.

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5.2.5 JustHost
Overview JustHost are one of the world's leading hosting providers and are renowned for their superb uptime and support. With their superior network and server infrastructure customers would expect JustHost to demand a higher price, but amazingly they are one of the cheapest hosts around. Features JustHost offer unlimited disk space, unlimited bandwidth, unlimited email accounts, unlimited SQL databases, plus customer can host unlimited domains from one account. Customer will also receive, free instant set up (which nobody else offers), free domain for life, and $75 free Google, Yahoo and Miva ad credits. JustHost also offer the excellent site builder for free, with lots of free templates and easy to follow video tutorials, a free script library, and a choice of free e-commerce shopping carts. Price With all the top features with JustHost people would expect a high price, but surprisingly they are one of the lowest priced hosts in the industry and that does include the free set up and free domain for life. JustHost offers a second plan which comes with 3 free domain names instead of 1 so you can host free domains and websites under the one hosting account. Reliability and Uptime JustHost boasts one of the fastest, most reliable hosting networks in the world. This superior network connectivity and data centre incorporates OC12/48 connections and load balanced servers, which will distribute your website across multiple servers, virtually eliminating any site downtime. Reliability is a big factor when choosing a web host and JustHost reliability has a good rating. Control Panel JustHost use cPanel which is very popular, as it's easy to use and fast becoming the industry standard. Their control panel is faultless, and even includes some nice special offers for all their customers. Customer Support JustHost offer 24/7 toll-free phone support, live chat and email ticket support, as well as having an advanced help centre on common problems other web masters have. JustHost only offers billing support via email.
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5.3 Prices Comparison with Competitors

5.3.1 Domain Names Registration
Type .co.uk .com, .net .uk.com
We sell any name 5.89 7.79 24.99 123-reg UK Cheapest 4.49 9.99 N/A Cheap Domain Names 5.48 8.99 24.99 Fat Cow 12.99 14.99 N/A Just Host N/A N/A N/A

3.49 10.99 34.99

5.3.2 Web Hosting

Package 1
Pricing
Wesellanyname /MO 1Y 2Y 3Y /MO 1Y

Package 2
2Y 3Y /MO

Package 3
1Y 2Y 3Y

123-reg
Ch.Do.Name

1.99 2.99 3.99

3.99

23.88 35.88 47.90

43.89

47.76 65.78 89.99

83.79

71.64 89.70
N/A

2.39 4.99 7.91

7.49
N/A N/A

28.68 59.88 94.95

82.39
N/A N/A

57.36 109.78 489.90

157.29
N/A N/A

86.04 149.70
N/A

2.79 8.99 11.66

12.99
N/A

33.48 107.98 139.96

142.89
N/A

66.96 197.78 279.92

272.79
N/A N/A

100.44 269.70
N/A

UK-Cheap Fat Cow* Just Host*

119.69

224.69
N/A N/A

389.69
N/A N/A

2.5 4.9

30 59.4

60 94.8

90 106.2

14.9

179.4

(* Fat Cow and Just Host do not have separate packages with varying features. They offer one unique package and change their prices according to the requirements and usages of the customers.)

5.3.3 Reseller Hosting

Reseller hosting is only offered by Just Host from the above listed competitors. Silver Price (Months) Wesellanyname Just Host
1
16.99 19.95

Gold
24
357.7 6 478.8 0

Platinum
24
623 .76 119 8.80

6
95.94 125.7 0

12
172.4 239.4 0

1
28. 99 54. 95

6
167 .94 311 .70

12
323 .88 599 .40

1
43. 99 94. 95

6
263.9 4 551.7 0

12
515.88 1079.4

24
1007.76 2158.80

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5.3.4 SSL Certificates

SSL Certificates are provided by 123-reg, CheapDomainNames and FatCow from the above mentioned competitors. The prices comparison of these competitors is discussed below: Wesellanyname.com: Provide Comodo Certificates ranging from 16.99 to 249.99 annually. 123-reg.com: Their prices range from 9.99 to 249.99 annually. CheapDomainNames.com: They offer VeriSign and their prices range from 229 to 799 annually. FatCow.com: They offer Geo Trust Security. Their prices range from 59.95 to 159 annually.

5.3.5 Website Builders

Wesellanyname.com Website Creator Monthly price 123-reg.com Builder Monthly Price
Instant Site Web Hosting
2.49

Just The Basic 7.73

Best Value Full 9.37

Business eCommerce 15.37

Website Builder
4.49

eShop
9.99

Website Builder Business

9.99

WebWorks24
30

Free

CheapDomainNames.com Site Maker Monthly Price Site Maker 4.58 Site Maker Pro 7.08
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6. Marketing Plan
Wesellanyname.com intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the company.

6.1 Marketing Objectives

Implement a large scale Search Engine Optimization campaign at the onset of the operations Establish relationships with other related firm on national and international level Devise and implement strategies contributing towards the accomplishment of the ultimate goals of the company Develop an online presence by placing the Companys name and contact information with online directories. Advertising on social media websites for the presence to be felt.

6.2 Target Market

Wesellanyname.com has variety of services to offer and huge number of categories comes under its target market. There are a lot of niches to target on like Word Press Bloggers, Home Business Starters, Affiliate Marketers, Local Businesses etc. Initially, Wesellanyname.com will target customers from United Kingdom, Pakistan and India. Thats just for the startup as these are the countries which are growing radically in terms of information technology. Moreover, there are a lot of local companies running in these regions and off course, with the level of awareness rising in these countries, business owners are thinking to take their businesses to higher levels and gain multitude of advantages by catering the needs of not only local customers but also from all over the world and this can be done very effectively and efficiently with having a website of the business. Not only the businesses and affiliate marketers, but also social media awareness and blogging trend are increasing exponentially. This makes these countries very attractive target markets for Wesellanyname.com and primary focus will always be on these countries. This is just like focusing on one niche; initially, but not for the longer run as Wesellanyname.com aims at becoming one of the global leaders in

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providing domain names and other related services like web hosting, web development, SSL Certificates etc.

6.3 Online Marketing Strategies

Wesellanyname.com plans to use a high impact marketing campaign that will generate a substantial amount of traffic to Wesellanyname.coms online platform. These strategies primarily include the use of Search Engine Optimization (SEO) and pay per click marketing. The companys web development department will place large amounts of linking text on the companys website. For instance, when a person does a Google search for web hosting services, Wesellanyname.com will appear on the first page of the search (this will take a substantial amount of work). This strategy is technically complicated, and the company will use professionals to take this responsibility. Wesellanyname.com expects that the SEO experts will place large amounts of linking data and text specific keywords into the businesss website, which will allow the company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a websites relevance in relation to a specific keyword. SEO experts place text and tags on the website to increase the rank of a specific website. Additionally, Wesellanyname.com will use several pay methods for increasing the companys visibility. This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. These advertisements appear along the border and side of a website, and each time a person clicks on the website, a small amount will be charged to the company. Improvement in the customers support services is also one of the major strategy that will be used by Wesellanyname.com. Customers are annoyed if they have to wait for too long while connecting to a customer support representative. Wesellanyname.com shall focus on making sure that response time should be quick both for voice support and email support.

6.3.1 Create a USP

Every company that is successful has created a USP that makes them unique and sets them apart from the competition. USP stands for Unique Selling Proposition.

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Wesellanyname.com can create a USP not only by cutting the price for a particular product low but also by also offering added advantages to the customer while buying a product. Despite these methods, there are other ways to attract the customers towards the website. Below are mentioned the platforms through which the companys marketing team will target the potential customers.

6.3.2 Word Press Bloggers

Word Press blogging is a huge phenomenon and almost everyone wants to be a blogger. Anyone who has been blogging for at least a few months knows that the next step to becoming a more recognized and respected blogger is to have their own domain name, which requires a web hosting plan attached to it

6.3.3 Home Business Starters

In these times, people are getting creative and starting businesses from their home to create a sustaining income to help them through these tough times. Wesellanyname.com will target forums where people considering starting a home business would go. These articles would include step by step process with tips on how to start home business and then gradually, take them to the point, i.e. having their own website and attached would be a hosting plan.

6.3.4 Affiliate Marketers

This field is red hot as of late, for the same reason people are trying to start a home business. People are trying to make money online as fast and as easy as they can, and they read constant articles about how they can make thousands a week by doing this. Wesellanyname.com shall target these customers and have an area where it will give them advice on how to be successful at affiliate marketing.

6.3.5 Local Businesses

Every business these days needs a website, so it will be easy for Wesellanyname.com to target them to get online and get a web hosting account with us. This would draw a good number of customers to Wesellanyname.com and ultimately, contributing towards the achievement of the mission statement.

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For those who already would already have websites, Wesellanyname.com shall focus on delivering competitive prices and excellent services to create attractive points to magnet the customers.

6.4Advertising and Promotional Strategies

Promotion is one of the key elements of the marketing plan, and deals with any one or two-way communication that takes place with the consumer. Wesellanyname shall use promotional strategies to attract and retain the customers. Now, the first point when a potential customer is on the website, the target will be to keep him browsing the site as long as possible. This can be done by adding attractive banner and flashers on the website offering remarkable deals that are not available in the market. Most of deals will lead the company towards loss in the shorter run but these will be heavily profitable in the longer run, for example, Wesellanyname.com is currently offering a .com website for 7.89 per year and same is the fee for renewal; if the company offers this low price, lets say, 6.49 and put it on the main page of the website as a deal of the day, this will draw great attention. To earn some money, devise the renewal fee as 9.99 and the company ultimately gets to the profit row. This promotional strategy can be used for almost all of the services offered. Currently, there are few banners on the main page of the website which are not intended to attract our main target customer like Mobile Site Creator, Website Builder and SSL Certificates. The main business of Wesellanyname.com is domain registration webhosting and related services. So these banners should be replaced by primary business products and services. Live chat service on the website is not so responsive because when a customer types in the dialogue box it says Please wait while we connect you to an available agent... and it appears for quite a long time. Moreover, there are other ways where company can advertise and promote itself.

Business directories Magazines / newspapers Mail order catalogues Bulk email Personalized letters Telemarketing

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6.4.1 Slogan for the Company

The company should have a slogan for their business. Creative slogans and taglines sometime hit the potential customers and results in sales.

6.4.2 Social Media

Making an official page on the social networking website like Facebook, Twitter, MySpace and Google+ and placing the website links on these pages are going to add towards the traffic on the website.

6.4.3 Product Giveaways

Product giveaways have always fascinated the customers and this strategy has proven to attract a considerable number of customers. Wesellanyname.com can use this strategy by offering a free domain name with webhosting packages or other services which incorporate high cost.

6.4.4 Customer Referral Incentive Program

Wesellanyname.com can use this strategy by giving a small discount to the existing customer if he/she brings a specified number of new customers to Wesellanyname.com.

6.4.5 After-Sale Customer follow up

Following up with the customers after sales will add towards the companys reputation and this strategy will make the customers think that there is someone at the backend who is concerned about the well-being of their business. And consequently the customer loyalty will boost up resulting in attraction of the new customers.

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7. Technical Improvements in Website

Wesellanyname.com has been recently created and traffic on the website is virtually low as is the norm of this industry because currently the website is under improvements. Now this website is currently being hosted with www.uk2.net and our website has two different servers namely shared server and dedicated server. Shared Hosting is very similar to living in an Apartment Complex. All residents are in the same location and must share the available resources with everyone such as the pool, parking lot, and play ground. In shared hosting, all accounts (sites) must share the available resources with all the other accounts on the server such as CPU time, memory, and disk space. Now dedicated hosting can be compared to owning a house. You are allowed and have access to all resources available on the machine. No one else's account resides on the machine (your house) and would not be capable of tapping into your resources. As per described the current situation of our website, having both kinds of server seems odd because we are not getting enormous traffic and customers on our website right now and so we dont need that much of the space. Now the suggestion is to stop using these servers as Wesellanyname.com is already paying around 800 per month for both these servers. Buy another server plan which will also be dedicated but will have a limited disk space (500GB) which will be enough in the baby stage of the website because we are also selling reseller hosting packages on our website and even we strike a customer who wishes to purchase a reseller Platinum package (which is logically a rare chance) which requires 200 GB disk space, we can easily do that and will still have 300 GB of space left which can be used for other potential customer who but Reseller Silver package (Required space 50GB).

7.1 Proposed Plan

Such package is being offered at www.hostgator.com which is their Basic Dedicated Server with Intel Xeon 3360* (Quad Core) processor, 10 mbps Uplink, 2 GB DDR3 Memory, 2 x 250 GB Hard Drive, 10 TB Bandwidth, 5 Dedicated IPs at a very reasonable cost which is $174 per month (around 110). This way Wesellanyname.com will save almost 700 every month and still get the job done. Moreover it is highly recommended to buy this package at 22nd of October
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because they are offering 20% discount till date. Another reason is that it is undercover information that www.hostgator.com is going to celebrate its anniversary on 22nd of October and there is a high possibility that it will offer 50% discount. So Wesellanyname.com should be ready to buy this package on 22nd of this month to avail this opportunity.

7.2 Future Prospects

Now the above mentioned package is just to fulfill the needs in the initial months when there are few customers but as soon as Wesellanyname.com strike into the market and start attracting good number of customers, that it will switch to Elite Dedicated Server from www.hostgator.com with better specifications and more disk space off course.

www.wesellanyname.com

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