Table of Contents

Acknowledgement

Preface

Executive summary

What is retailing

Retail in India

Company Introduction

Different element of retail mix

Kids section

Fast moving SKUs

Research & Methodology

Data collection and Analysis

Suggestion and Recommendation

Conclusion

SWOT Analysis

Bibliography

Questionnaires

WHAT IS RETAILING ?
Retailing consists of activities involved in selling goods and services to ultimate consumers for personal consumption-Cuoghan. Retailing is a set of business activities that add value to the produc ts and services sold to consumer for their family or personal use. - Aderson. Retailing- the word derived from French word retailer meaning to cut a piece off or to break bulkLouis.

- Retailing is not only the sale of product in stores but also involves the sale of services; videotape rental, haircut, home delivered pizza - Retailer perform specific activities anticipating customer wants, developing assortments of products, acquiring market information and financing. Retailing encompasses selling through mail, the internet, door to door visits, any channel that could be used for approaching consumer.

- To enter retailing is easy and fail is even easier. The subject of retailing has gained momentum as the impact of retailing on the economy is high. Retail Management: is the process of understanding the environment especially customer and competition, developing and implementing effective strategies. Retail management mainly involves merchandise management and store management.

Retailing is Selling of merchandise directly to the consumer. Retailing beganseveral thousand years ago with peddlers hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure rate of retail establishments is relatively high. Price is the most important arena of competition, but other factors include convenience of location, selection and display of merchandise, attractiveness of the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes, including vending machines, door-to-door and telephone sales, direct-mail marketing, the Internet, discount houses, specialty stores, department stores, supermarkets, and consumer cooperatives.

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service

provider services the needs of a large number of individuals, such as a public

utility, like electric power.

Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.

Retail In India

India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns.

It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion.

Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which have become modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof.

India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of

expansion is to expand to other regions and to increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new shopping centers.

In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded items.

India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort.The Indian retail market is literally on the go. The share of retail trade in the country's gross domestic product was between 10-12 per cent in 2009. It is currently around 12 percent, and is likely to reach 22 per cent by 2010.

The Indian retail market, which is the fifth largest retail destination globally, was ranked 2nd after Vietnam as the most attractive emerging market destination for investment in the retail sector, by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008.

According to a studies, with a year-on-year growth of 3035 per cent, the sector is likely to touch US$ 440 billion by 2010. By 2015, the retail sector is projected to overtake the US$ 650 billion mark, and organised retail will cross

the US$ 130 billion mark. The study also estimated that the organised retail segment would see an investment of US$ 25 billion28 billion, which would touch US$ 70 billion by 2010. The organised segment will account for 25 per cent of the total sales by 2011.

Commercial real estate services company CB Richard Ellis' findings state that India's retail market, is currently valued at US$ 511 billion, and is poised to grow to US$ 833 billion by 2013. The report further stated that organised retail that currently accounts for less than 5 per cent of the total retail market is expected to register a compound annual growth rate (CAGR) of 40 per cent and swell to US$ 107 billion by 2013.

India has one of the largest number of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly five million sell food and related products. Thought the market has been dominated by unorganized players, the entry of domestic and international organised players is set to change the scenario.

A report by Images Retail estimates the number of operational malls to grow more than two-fold, to cross 412, with 205 million square feet by 2010, and a

further 715 malls to be added by 2015, with major retail developments even in tier-II and tier-III cities in India.

Even as the organised retail market is starting to take off, there is an associated surge in branded discount outlets in India. Top realtors and local retail chains are developing malls in regional boroughs, specifically to sell premium branded goods.

"COMPANY INTRODUCTION"

The Company:
Strong, Competitive, Innovative, Adaptive

Mission & Vision

Future Group shall deliver everything, everywhere, everytime for every Indian Consumer the most profitable manner We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. Now the company is going to change its punch line Is se sasta aur accha kahin nahi to Is se accha aur sasta kahin nahi