INDEX

COMPANY PROFILE MAHINDRA GROUP LITERATURE REVIEW OBJECTIVES RESEARCH AND METHODOLOGY DATA ANALYSIS & INTERPRETATION RECOMMENDATION AND SUGGESTIONS CONCLUSION LIMITATIONS OF THE STUDY BIBILIOGRAPHY OUESTIONNAIRE

COMPANY PROFILE
STORY OF MAHINDRA The US $6 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world. Mahindras Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with Logan. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade and logistics, automotive components, information technology, and infrastructure development. With over 62 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution which are key to its evolution as a customer-centric organization. The Group employs over 50,000 people and has several state-of-the-art facilities in India and overseas. The Mahindra Group has ambitious global aspirations and has a presence on five continents. Mahindra products are today available on every continent except Antarctica. M&M has one tractor manufacturing plant in China, three assembly plants in the United States and one at Brisbane, Australia. It has made strategic acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. Forbes has ranked the Mahindra Group in its Top 200 list of the Worlds Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies. Mahindra has recently been honoured with the Bombay Chamber Good Corporate Citizen Award for 2006-07.

Overview Farm Equipment The Mahindra Group's Farm Equipment Sector has a significant presence across six continents. It is among the top five tractor brands in the world, with its own state-of-the-art plants in India, USA, China and Australia, and a capacity to produce 1,50,000 tractors a year. The Group has a network of 800 dealers world-wide.

MAHINDRA GROUP INTRODUCTION The US $6 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world. Mahindras Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company worldwide to be bestowed this honor. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with Logan. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade and logistics, automotive components, information technology, and infrastructure development. With over 62 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution which are key to its evolution as a customer-centric organization. The Group employs over 50,000 people and has several stateof-the-art facilities in India and overseas. The Mahindra Group has ambitious global aspirations and has a presence on five continents. Mahindra products are today available on every continent except Antarctica.

M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. Forbes has ranked the Mahindra Group in its Top 200 list of the Worlds Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies. Mahindra has recently been honoured with the Bombay Chamber Good Corporate Citizen Award for 2006-07. BRIEF INTRO OF MAHINDRA GROUP MAHINDRA FAMILY J.C. & K.C. Mahindra

K.C.Mahindra

J.C.Mahindra

J.C. & K.C. Mahindra, the founders of the Mahindra Group, had the same ambition: to prove to themselves and the world that Indians were capable of being the best at whatever they chose to do. Accordingly, they gave up their professional careers at TISCO and Martin Burn respectively, and risked becoming entrepreneurs by setting up their own company: Mahindra & Mahindra.

J.C. Mahindra

It was under their inspiring leadership that Mahindra & Mahindra made the first indigenous Jeep in the country in 1949. Their innovative spirit also showed during the days when the Company was the leading importer of steel in the country. J.C. & K.C. Mahindra had to persuade the Indian Government to buy French rails for the fledgling Indian Railways because they felt that the British specifications were obsolete and not the best suited. To convince government officials of the superiority of the French product, they laid down a short length of rail line with French rails and invited the government authorities for a ride. During the journey, chilled champagne was served in glasses filled to the brim. Legend has it that the train raced along, but not a single drop of champagne was spilled, so smooth were the French rails. Needless to say, they made their point. K.C. Mahindra Interestingly, J.C. & K.C. Mahindra believed in globalization decades before it had become a buzzword. Even in the fifties, the Company had British and German engineers on its rolls, and international tie-ups with Mitsubishi, Willys, Perrine and Chrysler. Every venture they set up delivered satisfactory financial results and their company, Mahindra & Mahindra, has grown into one of India's largest corporate groups. Even today the Group is driven by the same vision that drove them then.

TRACTORS Tractors are heavy vehicles serving the purpose of hauling at an extremely low speed. India being one of the major agricultural country makes the use of tractors on a large scale. It is one of the heaviest vehicles basically used for carrying out the agricultural tasks in an effective way. Modern tractors usually employ diesel engines which delivers 18 to 575 horsepower. The major producers of tractors in India are Ashok Leyland, Escorts, Force Motors and Swaraj Enterprise. MAHINDRA TRACTORS Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and sources tractors that are sold worldwide across six continents. [1] Mahindra builds more tractors in India than any other manufacturer, [2] And has the capacity to build 150,000 tractors a year. [3] The Tractor manufacturing plant was originally set up as a joint venture with the American company, International Harvester, in 1965. [4] In addition to building their own tractors, Mahindra also sources tractors from other manufacturers. For the USA market, Mahindra \has bought tractors from Mitsubishi and Tong Yang Moolsan to cover selected product ranges

LITERATURE REVIEW

MEANING OF THE CUSTOMER SATISFACTION:

Whether the buyer is satisfied alter purchase depends on the oilers performance in relation to the buyers expectations in general; "Satisfaction is a persons feeling of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his/her expectations. As this definition makes clear, satisfaction is a faction of perceived performance and expectation. If the performance fails short of expectations, the customer dissatisfied, highly many companies are aiming for high satisfaction, because customers who are just satisfied still find it easy to switch when a better offer comes along. Those also are highly satisfied are much less ready to switch high rates faction or delight creates un emotional bond with the brand, net just a rational preference the result is high customer loyalty. Buying experiments friends and associates advice and market and competitors information and promises. If marketer raises expectations too high the buying is likely to be disappointed.

A customer decision to be loyal or to default is the sum of many small encounters with the company, consulting firms etc. corporation says that in order to convert all the small encounters to customer loyalty, companies need to create a "Brand Customer Experience". Customer oriented thinking requires the company to define customer needs from the customer point of view not from its own point of view. Every product involves trade offs, and management cannot known what these are without talking 10 and researching customers. Thus, a car buyer would like a high performance car that never breaks down that is safe, attractively styled and chief Since, all of them virtues cannot be confined in one cany the car designer must make hard chooses not on what pleases them but rather on what customer prefer are expect. The aim, after all, is to make a sale through meeting the customers need. Why is it supremely important to satisfy to customer? Basically because of company's sale each period comes from two groups. New customer and repeat customer. It always cost more to attract new customers than to retain current customer. Therefore, customer retention is more critical than customer attraction. The. Key to customer retention is customer satisfaction to satisfied Customer.

 Buys again Talks favorably to others about the company. Pays less attention to competing brands and advertising. Buys other products from the same company. One Japanese businessman told the magazines "our aim goes behind satisfying the customers, our aim is to delight the customer". In fact, this is higher the great marketers. They go behind meeting the mere expectations of the customers, when they delight a customer, the customer talks to even more acquaintances about the One companies. The delighted customers are more effective adventurous than advertisement placed in the Media. Now let us consider what happen when the company creates a dissatisfied customer. Whereas we have pointed out, a satisfied customer tells three people about a good product experience, a dissatisfied customer gripes to eleven people. In fact, in one study, 13% of the people who had a problem with an organization complain about the company to more than 20 people. Suppose each person who heard the bad story told to eleven people. Suppose each person who told another eleven and soon. Clearly, bad word of mouth travels faster an faster than good word of mouth and car easily poison the public's attitude about the company.

The Primary objective of the study is to know about the customers satisfaction towards the Tractor of Mahindra Tractor Ltd. in the area Bareilly . The Secondary objectives of the study are: To identify the largest selling model among the Selected Mahindra tractors & its competitors on the basis of customers opinion. To identify the various factors that may influence the customers while buying Mahindra tractors. To study the degree of satisfaction of the customers over the various attributes of Mahindra Tractors on the basis of 5 point Scale.

Research and methodology Methodology can be defined as: 1. The analysis of the principles of methods, rules, and postulates employed by a discipline. 2. The systematic study of methods that are, can be, or have been applied within a discipline. 3. A particular procedure or set of procedures Research includes: Field of study The field of study has been restricted. The focus is to conduct market survey on mahindra tractors. Specification purpose The main purpose of this survey is to find the consumer opinion towards mahindra tractors. Total emphasis is laid on general perception of consumers and the products, their purchase intention, awareness and buying behavior. Sources of data There are two types of data-

Primary data:Preparing questionnaire which was distributed among consumers to get feedback. In this survey the more importance has been given to primary data than secondary data because it is more reliable. Secondary data:The various sources for secondary data like books, pamphlets and small note sheets from the company. The secondary data was collected after choosing the topic, which is very practical to the research. It was collected from the company brochures and documents. This has been used in the profile of the organization. These types of Surveys are expensive and labour-intensive. Sampling plan:The sample consisted of 50 consumers. The convenience sampling method was adopted. The sampling plan includes1. Project Goals 2. Parameters to be measured 3. Sampling Locations 4. Sampling Timing and Frequency 5. Methods

Data Analysis & Interpretation

1. Millege
MILLEGE 60 50 40 30 20 10 0
T E EL LE N D AG R O O ER PO PO O O R

MILLEGE

Millege PERCEPTION SCALE PICTURE 1. From the picture-1 , it is found that 50% and 25% users are Good and Average satisfied on the millege performance by Mahindra tractors.wheras, 14% poor satisfied and 6% are not satisfied at all. On the other hand 5% users are highly satisfied. Therefore it can be said, although there is some mixed response but large number of users are average satisfied with the millege consumptions of Mahindra Tractors.So Mahindra Ltd should try to certain improve on millege , hence Mahindra Ltd will able to retain its

EX

AV

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customers in long term and also will be able to enhance its new customers in future period.

2.ENGINE.

ENGINE 50 40 30 20 10 0
R EX C EL LE N T O D AV ER AG E O PO V. PO O O R

ENGINE

PERCEPTION SCALE PICTURE-2 From the picture-2 , it is revealed that 40% and 30% users are Good and Average satisfied repectively on Engine performance of Mahindra Tractors .Where , 8% and 2% are poor and not satisfied at all.On the other hand 20% users are highly satisfied . Therefore it can be said that ,although there is some mixed response but large number of customers are prevail under Good and Average level of satisfaction.So Mahindra Ltd should try to revise certain improvement on Engine performance,hence Mahindra Tractor Ltd will be able to retain its customers in long term and also will be able to give its new connection to its new customers in a competion market.

3.BREAK

BREAK 50 40 30 20 10 0
T D R N O E O LE AG O PO O O R

BREAK

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BREAK Perception scale Picture-3 From the picture-3 , it is clear that 40% and 35% users are excellent Good level of satisfied respectively on performance of Break of Mahindra tractors Ltd. Whereas , 3% and 2% of users are poor very poor satisfied respectively.On the otherhand 20% users are prevail under Average satisfaction level. Therefore it can be state that , although there is some mixed response but maximum number of users are well satisfied with Break performance Mahindra Tractors Ltd. So Mahindra Tractors Ltd should try to keep on its breaking technology , hence Mahindra Tractors Ltd will be able to retain its customers in long term and also will able to creat new market for its potential customers.

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4.SOUNDS

SOUND 50 45 40 35 30 25 20 15 10 5 0
T E N D G R G O O LL R O O O O E A R

SOUND

SOUND PERCEPTION SCALE PICTURE-4 From the picture-4, it is observed that 25% and 45% users are Average and poor satisfied respectively due to intolerable sound.whereas,20% are not at all satisfied.On the other hand 2% and 8% users are excellent satisfied and well satisfied respectively. Therefore the avove analysis reveals that, maximum users not satisfied with sound maintenance .So Mahindra Tractors Ltd sould try to revise the sound quality of Tractors, hence Mahindra Tractors Ltd will be able to retain its customers for long term and will also will able to create market to give new connection to the potential customers.

.P

5.Head Light

HEAD LIGHT 50 40 30 20 10 0
T E EL LE N D AG R O O ER PO PO O O R

HEAD LIGHT

HEAD LIGHT PERCEPTION SCALE PICTURE-5 From the picture-5, it is revealed that 40% and 35% users are Average and poor satisfied respectively on the power of Headlight of Mahindra Tractors Ltd .Whereas ,12% are very poorly satisfied at all.On the other hand, 3% and 10% users are excellently and goodly satisfied respectively. Therefore from the above analysis can be said that there is some problems on headlight so maximum users are average and poor satisfied.So Mahindra Tractors LTD sould try to improve the power of headlight , hence Mahindra Tractors Ltd will be able hold its customers in long range and also will be able to creat market to attract potential customers.

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6.HORSE POWER

HOURSE POWER 50 40 30 20 10 0
T D R N O E O LE AG O PO V. PO O R

HOURSE POWER

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HORSE POWER PERCEPTION SCALE PICTURE-6 From the picture-6 , it is revealed that 30% and 40% users are excellently satisfied and well satisfied with the capability or horsepower of Mahindra Tractors Ltd .Whereas , 15% of users are averagely satisfied .On the other hand 12% and 3% users are poor and very poorly satisfied respcctively. Therefore the above picture depicts that, although there is 30% in total of average ,poor, very poor users are below average level of satisfaction but major number of users are highly satisfied.So Mahindra Tractors LTD should try to keep their best. As a result the company will definitely able to hold its customers for long term also will be able to protect its competitors.

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PERCENTAGE LEVEL OF LARGEST SELLING MODEL MAHINDRA TRACTORS LTD. PERCENTAGE TUBES OF LARGEST SELLING MODEL PICTURE-A From the picture -A , It is observed that Sarpanch 275 DI selling 40% in the industrial market of Bareilly and Bramaputra 275 DI and Sarpanch 265 DI are selling as 20% and 25% respectively .Whereas Bhumiputra 575 DI and 265 DI has selling up to yet 8% and 7% respectively. From the above analysis it is observed that Sarpanch 275 DI is a largest selling model of Mahindra Tractors Ltd among its various available models because of its multifunctional performance over the years .Most of the customers opine that they getting better comfort then the others models and company .So Mahindra Tractors Ltd should keep this performance at adequate level and try to improve the quality of others to achieve the customers satisfactions.

PERCENTAGE OF RESPONDENTS USINGS MAHINDRA TRACTORS.

Local Authorities 20%

Small Scale industries 5%

Farmers 30%

Contractors 10%

Goods Carrier 35%

NO .OF USERS DIAGRAM-1

According to diagram-1 it is clear that among the total users 30% and 35% users are using their Tractor for farming and Goods carrying purpose .whereas the rest 35% amounting in all are as follows 20% Local Authority ,10% contractors, and 5% are used by Small scale industrialist. From the above diagram it is seen most of the customers are using Mahindra Tractors because this Tractors are provided better farming and goods carrying facility which provide the customers with a Good stand by time. If Mahindra Tractors provide the others customers certain good facility like good resale value,low maintainence , maximum advantages in the field of contractos, local authority and small scall indutrialist it keep their good reputation in the market for long time.

PERCENTAGE LEVELS OF COMPITETORS OF MAHINDRA TRACTORS IN BAREILLY

HMT 10% Indofirm 15%

Escort 25%

Swaraj 20%

Sonalica 30%

DIAGRAM-2

According to diagram-2 it is clear that among the opinion of 100 people , Sonalica Tractors Ltd is most nearer competitor leads 30% ,Escort is second most competitors of Mahindra Tractors Ltd ,its leads 25% competition area . Whereas Indofirm and Swaraj 15% and 20% respectively.The rest 10% goes to an account of HMT Tractors Ltd. Therefore from the above analysis it can be said that although there is some mixed response of the users towards the rank of competitors but maximum users opine that Sonalica Swaraj and Escort is highly try to reach the competition market .So these matter must be looked upon by Mahindra Tractors Ltd very seriously to be stable in the competition market.

IDENTIFICATION OF FACTORS THAT INFLUENCE THE CUSTOMERS WHILE BUYING MAHINDRA TRACTORS. 1.Resale Value
RESALE VALUE 45 40 35 30 25 20 15 10 5 0
T D R N O E O LE AG O PO PO O R

RESALE VALUE

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Customer perception on resale value of Mahindra Tractors.

VE R

Picture-7 In this picture-7, it can be seen that 35% and 40% of customers want good and average resale value in their Tractors repectively.Whereas 15% customers can want excellent resale value in any means .On the other hand 7% and 3% of users are poorly and very poorly response on that context. Therefore from the above picture ,it is seen that most of customers want to buy Mahindra Tractors if the their tractors provide better resale value . So if Mahindra Tractors should try to revise the resale value and gives more hardy body and parts .Therefore ,Mahindra Ltd will be in long term and also wil able to protect its competitors and sale must be increse. able to hold its customers

3. PRICE WORTHINESS.

PRICE WORTHINESS 45 40 35 30 25 20 15 10 5 0
T D R N O E O LE AG O PO O O R

PRICE WORTHINESS

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CUSTOMER PERCEPTION COLUMN ON PRICE WORTHINESS. PICTURE-9

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From the picture-9 , it is observed that 25% and 20% users said that price falls excellent and good influencing factors while buying a Tractors . Whereas 40% users opine that this factors is on average. On the other hand only 10% and 5% users gives their opine as poor and very poor respectively. However, from the above analysis it is clear that major users are worried with the price worthiness while buying a Tractors .Most of the customers are percepts that they want often reasonable price.So Mahindra tractors Ltd should walk with competively resonable price in order to retain the users in the competitive envirment .

4. CUSTOMERS DEALING.

CUSTOMER DEALING 40 35 30 25 20 15 10 5 0
T D R N O E O LE AG O PO O O R

CUSTOMER DEALING

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PERCEPTION COLUMN ON CUSTOMERS DEALING ON BUYING CONSIDERATION FACTORS. PICTURE-10

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From the picture-10, it is observed that 35% and 34% of customers said that customers dealing of Mahindra Tractors Ltd is excellent and Good respectively . Whereas 20% of customers that this service is on average noteable. On the other hand only 6% and 5% of customers give their opinion as poor and very poor respectively. However, from the above analysis it is clear that, major customers want well cstomers dealings with their dealers whenever they are going to buying Tractors.So MahindraTractors company should keep up this service and also try to improveasfaraspossible the service of customer dealing at optimum level.

5.FREQUENCY OF NEW MODEL LAUNCHING.

FREQUENCY OF NEW MODEL LAUNCHING 45 40 35 30 25 20 15 10 5 0

T D R N O E O LE AG O PO O O R

FREQUENCY OF NEW MODEL LAUNCHING

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PERCEPTION COLUMN OF FREQUENCY OF NEW MODEL LAUNCHING THAT INFLUENCE BY CUSTOMERS WHILE BUYING CONSIDERATION.

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PICTURE-11 From the picture-11, it is revealed that 4% and 1% customers are poor and very poor influence repectively in such factors while buying Tractors.Whereas , 25% of customers averagely look over this factors . On the other hand 40% and 30% customers are think for excellent and good dealivery of new product launching and getting ever something new respectively. Therefore the above picture depicts that , no doubt that maximum numbers of customers getting the new model as per their demand and need.Hence Mahindra Tractors Ltd should always try to maintain such type of demand and supply function at optimum level in future.

RECOMMENDATION AND SUGGESTIONS

Mahindra Tractors Ltd should try to revise sound disturbance by improve its cilencer. Hence Mahindra Tractor Ltd will be able to retain its customer in long term and also will be able to enhance its new customer in future. Mahindra Tractor Ltd should try to revise Head Light which provide insufficient power on Dark wheather and after day agricultring. Hence Mahindra Tractor will be able to retain its Customers in long term and also will be able to give its new connection to its new customer in future .

Mahindra Tractor Ltd should try to improve its millege by provide fuel consumptionable engine instead of Old technological engine ( Millitary jeeps engine).Which provide less millage ;Hence Mahindra Tractors will be able to retain its customers in long run and also will be able to creat new market for its potential customers.

Mahindra Tractors Ltd should try to revise its engine which is insufficient weighty due to which the front portions cause jumps while cultivating ;Hence Mahindra Tractors will able to retain its customers in long term period and also will able to create market to give new connection to the potential customers.

Mahindra Tractors Ltd should try to keeps its excellent Break which follow latest technology of break ; So maximum customers will be able to hold in long termand also yhe company will be able to protect its competitors.

Mahindra Tractors Ltd try to keep its providing Horse power on Tractors which approve value added for customers satisfactions ; Hence Mahindra Tractors Ltd will able to retain its customers in long period of time and also will able show off as a market leaders in comparisons to its competitors.

Mahindra Tractors should provide better body viz steal or any Other unrustable metals instead of tin.So the users can get better resale value ; Therefore the company will able to create image as a market leaders in comparisons to its competitors .

Mahindra Tractors should try to its After sale service which very poor according to the opinion of users .So that they do not have to go any others service center .;Hence the company will its customers in long range and also to attract potential customers.

Mahindra Tractors limited should take immediate attention and remedial action to improve its customers dealing facility; Otherwise it will difficult to retain the customers in the competitive environment.

Mahindra Tractors Ltd should always look over their competitors level of conditions that they cant reach over the large market area at any time; Otherwise it will be quite difficult to stable in the competitive market.

Mahindra Tractors Ltd should walk with stable competitive price ,So the customers can,t go to any other option for cost worthiness; In order to reach the entire market .

Mahindra Tractors company should always keep up its tendency of launching new model as per the customers demand and need which approved effective to attract the large numbers of customers;Hence the company will able its customers in long range and will able to create new market to attract potential customers.

CONCLUSION 1) Mahindra Tractors have reached all four corners of the world. And they proved themselves nothing less than the best. That explains the great demand for Mahindra tractors across the United States, Australia, Chile, Serbia, Sri Lanka, Nepal, Bangladesh, Iran, Syria and a major part of the African continent among many more. 2) Majorities of respondents were aware of mahindra tractor. 3) Customers have to invest less on maintenance. The company introduced their fuel-efficient machines into new models of tractor and transformed the way Africans used tractors. Now with a single machine they could cultivate,

plough, harrow, haul and do a million other things at a low running cost and without spending much on maintenance. 4) Many of the respondents used mahindra tractors. 5) Customers are satisfied with the after sales service of mahindra. Every mahindra tractor is available with a spares package to take care of the initial fast moving spare parts requirement.

6) It can be concluded from this study, that the marketing strategy adopted by the mahindra tractors is good.

LIMITATIONS OF THE STUDY

Due to the lack of time I have not been able consider all the factors that may influence the customers Perceptions towards the Mahindra Tractors Ltd in the industrial market of Bareilly. Due to short period of time I have not been able to go in front of all customers. The Study is Limited to at Bareilly (Baheri, CB Ganj Etc.). Due to the lack of time I have not been able to consider few more important town Like( Puranpur, Rudrapur & SItarganj) Since the sample size was very small so that study cannot depicts the real perception of the customers towards Mahindra tractors.

Collection of data was very difficults due to the busy schedule of the customers. Data has not been collected properly due to the lack of co operations among the customers. Some of the customers were not interest to answer the all queries as per the questionnaires.

BIBILIOGRAPHY Marketing Management- PHILIP KOTLER. Marketing Management- J.C. GANDHI. Principles of marketing P.N. REDDY. Company books and brochures Website: www. MAHINDRA.COM www.GOOGLE.COM

OUESTIONNAIRE: A. NAME : B. Users of Tractor: (I) Farmer (ii) Small-Scale Industrialist (iii) Goods Carrier (iv) Contractor (v) Local Authority C: Which Mahindra Tractor model do you own? BHUMIPUTRA 265 DI BHUMIPUTRA 575 DI SARPANCH 265 DI SARPANCH 275 DI BHUMIPUTRA 275 DI

D: Who are the Main Competitors of Mahinda Tractors Ltd. ?

Escort Swaraj

Sonalica HMT

Indofirm

E. Please state your degree of satisfaction over the various attributes of Mahindra Tractors: ATTRIBUTES: MILLAGE ENGINE BREAK SOUND HEAD LIGHT HORSE POWER F. Which of the following factors that you will consider before purchasing the Mahindra Tractors? Rank them on the basis of: EXCELLENT GOOD (i) Resale Value (ii) After Sales Service (iii) Price among the different Competitors AVERAGE POOR VERY POOR EXCELLENT GOOD AVERAGE POOR VERY POOR

(iv) Customer Dealings (v) Frequency of New Model Lunching G. Do you have any suggestion for improving the efficiency Mahindra Tractors?