Course: Business Communication International Office Administration Professor: Marc Neufeld (02-3277-2778) E-mail: Announced mneufeld@ewha.ac.

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Department:

Office:

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Office hours:

To Be

1. Course Objectives
This course is designed to provide knowledge, skills, and strategies needed for effective communication to achieve professional goals. Students will learn the foundations of business communications, and sharpen skills such as non-verbal communication, intercultural communication, communicating in teams, writing business messages, designing and giving presentations, and employment communication. The class will challenge students to think, make decisions, create, and communicate ideas. Students will have opportunities to analyze interesting communication cases and a variety of up-todate sample business situations and learn how to adapt their communication skills with practical assignments like those that students will most often face at work.

2. Textbook**
Bovee, C. L., & Thill, J. V. (2012). Business Communication Today, 11th Edition. Upper Saddle River, NJ. : Prentice Hall. Make sure you purchase the textbook from EWHA KYOBO BOOKSTORE

3. Course Structure and Teaching Method

Lecture (50%) and Student Participation (50%)

4. Course Requirements and Assignments

Chapter quizzes due at the end of each chapter Group presentations: one before the midterm, one after the midterm Exams: midterm and final exams

5. Assessment and Grades

Class participation (10%), Quizzes (10%), Presentations (20%) Midterm exam (30%), Final exam (30%)

6. Notes
Attendance Policy: Late: student is not seated and prepared for class when attendance is being called (3 lates = 1 absent) Absent: student is more than 30 minutes late If you are absent, you are responsible for getting the class information and assignments If you are absent on your presentation day, you will receive no points for that presentation Students will be given only ONE excused absence during the semester Make-up Policy: There are no make ups for tests. If you miss a test, you will receive no score for that test. Cheating Policy: Cheating will not be tolerated. Any student caught cheating on any test, homework assignment, or paper will not receive a grade. Late Assignment Policy: All work and quizzes must be handed in on time. Late assignments will not receive a grade. English-only Policy: English must be spoken at all times during the class Grading Policy:

Grades will be given based on the work each student has earned during the semester and allocated according the Ewha grading system. Grades will not be changed under any circumstances. If you have a problem with the Ewha grading system, please contact the administration.

7. Course Outline (subject to change):

Week Week 1 Lecture Contents Introduction to Business Communication Communicating effectively on the job Understanding the communication process Communication Barriers Communicating with people Team and meeting communication skills Listening skills and nonverbal communication Global communication Understanding the concept of culture Improving intercultural communication skills Planning business messages Analyzing the situation: the purpose and audience Defining the main idea/Limiting the scope/Sequencing/Outlining Practice: planning business messages Week 4 Writing business messages Adapting to the audience Using the you attitude/Emphasizing the positive Practice: writing business messages Week 5 Completing business messages Evaluating the content, organization, style, and tone Week 6 Practice: completing business messages Group Presentation 1 Creating and delivering oral and online presentations Organizing the presentation Composing the presentation Group Presentation 1 Enhancing presentations with slides and other visuals Week 8 Midterm Exam Effective message for electronic media Assignments Read Ch. 1 Chapter Quiz 1 Read Ch. 2 Chapter Quiz 2 Read Ch. 3 Chapter Quiz 3 Read Ch. 4 Prepare Group Presentation Chapter Quiz 4 Read Ch. 5

Week 2

Week 3

Chapter Quiz 5 Read Ch. 6

Chapter Quiz 6 Read Ch. 16 17 Chapter Quiz 16 Chapter Quiz 17 Read Ch. 7

Week 7

Week 9

Chapter Quiz 7 Read Ch. 8

Week 10

Strategy for routine and positive messages Practice: strategy for routine and positive messages Strategy for negative messages Practice: strategy for negative messages Strategy for persuasive messages Practice: strategy for persuasive messages Employment communication Review and Final Exam (Chapters 1 10; 16 19) Group Presentation 2

Chapter Quiz 8 Read Ch. 9 Chapter Quiz 9 Read Ch. 10 Chapter Quiz 10 Read Ch. 18 & 19 Ch. 18 19 Quiz

Week 11

Week 12

Week 13 Week 14 Week 15

Date: TBA