Persuasive Proposal Exam Practice Executive Summary The popularity of the Forever Delicious products has become famous.

The profit of the company has shown the positive increment from year to year. The company has the problem in contributing back to the customer and also the in retain their potential customer. To retain the customer loyalty, the company needs to contribute something to the society. This proposal suggest for the company to sponsor the Master Chef Reality Shows on televisions by Tv9. The Forever Delicious products will be used by the participants of the Master Chef in providing their meals. The recommended changes will cost RM 11,000.00 and will help in promoting the brands of the company products as well as the images of the company. Background Our last year company performance shows that our company has become popular in local market. The increasing demands for our product have increased the profitability of the company. The companys profit was increased by 10% from 2011 to 2012. The increase of the profit of will advantage the company to expanding their business. Further, the company can use parts of their profit to give back to the society. In addition, the survey of our marketing agency showed that, our customer will be more satisfied if we contribute back to the society. Data Sources The data used to create this proposal came from our marketing survey records, interviews with the Television stations, a customer survey we commissioned, the requirement in conducting the television reality shows and an experiment conducted by our staff. Problems The Forever Delicious products are increasingly becoming popular in the local market. The popularity of the company needs for them to have something to shows them are concern about their customer and the public. Hence, the company can take an action to serve to the society as well as help promote the good image of the company. We also must watch the expenses to the company in implementing the programme that will benefit both the company and the society.

Solutions Customer is the first priority for the business. The problems of the company can be reducing if the company have the good relationships with their customer. The company can secure their positions in the industry and compete with the others competitors by doing something to the public or contributing something valuables to the community. By sponsoring the reality shows on television, the company name will become more popular and attract the customer to be loyal with the company. We proposed this programme to be held in six months from now. The programme will be held on 23 September 2013 at Mid Valley Mega Mall from 10.00 a.m until 12.00p.m. Objectives The purpose of this proposal is to promote the brand products of the company. By sponsoring the reality shows on television, the company brands of the products will become more popular to the public. The sponsor that the company contribute to the society will be highlighted by the public as the good contributions to the society. Hence, from the sponsoring the company can increase the profit of the company as well the image of the company. Assessment of Cost The adjustment necessary to the company sponsor the Master Chef Reality shows will cost RM 11,000.00. The following budget details as follows. The cost of Reality TVs Show RM 6,000.00 (includes facilities and host) Cost of products used RM 3,000.00 Transportation RM 1,000.00 Advertisement RM 1,000.00 Total RM 11,000.00 In addition to the team-building program, the accommodations and foods will be variable due to the numbers of the participants. Therefore, the budget allocated will be increase or reduce subject to the number of the participants. Conclusion If The Forever Delicious products not well promote their products to the society, the company needs to face the reducing in terms of the company profits. By sponsoring the reality shows on television, the company may promote their products to the society and give back something to the society. The company management needs to play an important role for the company achievement. We recommended that RM 11,000.00 be allocated for the Master Chef Reality Shows.