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Fathiah binti Ismail 0924942, EOP

PARTS OF A PROPOSAL

EXECUTIVE SUMMARY

Evidence from our customers survey and marketing department indicated that our company have a lack in promotion strategies. Even, the company profits are kept increasingly by year but the promotion strategies is still week. This, might affect our company goals to seels our products to international markets in 2014. To improve this problem, we from marketing departments found that by giving a sponsorship to any reality shows is one of the best methods. Therefore, we suggested sponsoring one of famous reality show in Tv 3 which name go go food. The shows is related to our company which is food. The recommended idea will cost RM36000 in one year.

BACKGROUND The Forever Delicious is one of the company which provide frozen food such as burger, nuggets and fringe fries. Our company profits are kept increasingly from 30% in 2009 to 80% in this year. Our product is able to penetrate the local market successfully. Now, The Forever Delicious products all consists of 16 products. The top sells products are as followed:

Products

Number of percents

nuggets French fries Burger Meetballs

25% 15% 25% 15%

Fathiah binti Ismail 0924942, EOP

All of our products have HALAL certificated by JAKIM.Thus, all muslim consumers are choose our products. In addition, our products taste really good and it followed local taste.

PROBLEM/NEEDS

Lack of promotion is one of our company weaknesses. Even though, our sells are increasingly but there a few people who still not recognized our company names yet. Our company are too focusing on product quality but we lees in promoting our products. This, might affect our companys name as our aim to let all Malaysian now about our company existence.

SOLUTION

Problem regarding the weak lack of promotion in can be eliminated if the company could sponsor a reality show on TV named go go food. These reality shows are now famous in Malaysia. In addition, these reality shows are related to our company products which are food. Furthermore, they invited Malaysia celebrity to be their invited guest to play the games. Therefore, this is an advantage to promote our products. People, will get interest while seeing their favourite artist eat our products.

Objectives

The objective of this proposal is to promote our products to local markets. To increase our sells to 90% in 2014.

Fathiah binti Ismail 0924942, EOP

PLAN OF WORK The Forever Delicious will sponsor the reality shows name go go food for 6 season which from 1 June 2013 until 1 June 2014.The sponsorships is in terms of money which will be given every months. The sponsorship per months is RM 3000. Our finance department will manage this sponsorship. As a return to our sponsorship, we have ensure that, reality show have to promise to promote our products effectively. If they not satisfied us, we could take our sponsorship towards them. BUDGET The cost that will be incurred to execute the plan will be as the following budget details: Sponsorship (RM 3000 per months x 1 year) RM 36000

The budget allocation will be deducted from company promotions expenses. Therefore, we will cut others promotions methods that we have done before such as email, brochures and voucher. CONCLUSION If our companys promotion strategies is not improved, future problems are likely to occur. We might face a problem in generating more profits from local markets. In addition, our mission to sells our products over Malaysia might not be success. This proposal is corrective as well as preventive measures that increase our promotion strategies. Moreover, we might built more loyal customers while sponsor the reality show. Our company will be benefit from sponsor the reality show. as well as the TV show also will get their rank increase. We recommend that RM 36000 will be allocated in this promotion program. The cost will not affect our companies profits as others promotions startegies are being reduced like brochures and voucher.

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