SYNOPSIS

Amity School of Distance Learning (ASoDL) SYNOPSIS APPROVAL PROFORMA

1. 2. 3. 4. 5. 6. 7. Name Registration number Course Institution Study Centre Address (for correspondence) & Telephone number Name and Designation of Project guide : : : : : : : 9958894355 Mr. (Designation) 8. Title of the Project : Benefits of Using KIOSK in Indian Rural Development Spanco Telesystems and Solutions Limited MBA 3 years Amity School of Distance Learning NOIDA Ankur Bhatnagar

9.

Name of the Organization and place

Where project is to be conducted

Place: Noida Date: (Signature of the student)

APPROVAL RECORD
(To be completed at ASoDL)

Approved/ No Approved

(Signature of the approving authority) Stamp

SYNOPSIS
Benefits of Using KIOSK in Indian Rural Development BY Spanco Telesystems and Solutions Limited
STATEMENT OF THE PROBLEM
Spanco Telesystems and Solutions Limited, a SEI CMMI Level 3 and an ISO 9001:2000 certified company, is one of the leading telecom systems integration and IT services company in India. From providing telecom integration services to multinationals, Public Sector Units and India's vast defense sector, Spanco has evolved to extend its expertise into the dynamic space of Business Process Outsourcing and RFID. With the Indian IT Services in its nascent stage, but with huge growth potential, current IT Markets BPO and RFID crunch in the current markets, the telecom integration service to multinational, public sector unit & defense sector would depend on the SPANCO TELESYSTEMS AND SOLUTIONS LTD. services that give the best IT Services, and to maintain its focus on public sector with best IT class portfolio. This project therefore aims to evaluate the range and perception of IT services offered by SPANCO TELESYSTEMS AND SOLUTIONS LTD., and if there is a need to initiate detailed marketing research for a business opportunity to launch other services out of SPANCO TELESYSTEMS AND SOLUTIONS LTD. worldwide portfolio.

WHY IS THE TOPIC CHOSEN I have been an extensive user of SPANCO TELESYSTEMS AND SOLUTIONS LTD. and using their services. The services used range from exclusive telecom integration service, BPO & RFID. I think the SPANCO TELESYSTEMS AND SOLUTIONS LTD. will grow rapidly and the project will give me a good opportunity to have a closer look at the details of IT Solutions that makes a strong pillar of any economy. This will help me gain useful domain knowledge of the IT Services Industry. Further, I chose the topic because the study would serve a comparative analysis of customer perception across geographies- my experience as an individual consumer in NCR.. WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM The SPANCO TELESYSTEMS AND SOLUTIONS LTD. brand is its greatest asset recognized around the world for exceptional service, and therefore it makes sense to evaluate how the brand equity correlates with the actual services offered by SPANCO TELESYSTEMS AND SOLUTIONS LTD.. The project would help the company management to analyze the recommendations and customize the consumer IT services specific to the needs of the Indian market. OBJECTIVE AND SCOPE OBJECTIVE The objective of my project is to Benefits of Using KIOSK in Indian Rural Development offered by SPANCO TELESYSTEMS AND SOLUTIONS LTD., and suggest the business opportunities for SPANCO TELESYSTEMS AND SOLUTIONS LTD. services across customer segments which have good potential in the Indian context. SCOPE SPANCO TELESYSTEMS AND SOLUTIONS LTD., like any other in IT Services, has two customer segments-Consumer Group (Domestic and International), B-2-B Group (Commercial Services and Network and Merchant Services); Telecom integration service and Publishing

services (Corporate services) which constitute 67%, 29% and 4% of the SPANCO TELESYSTEMS AND SOLUTIONS LTD. revenue in the last quarter. The project will cover all the three consumer segments and will include: a. b. c. d. Individual Consumers of SPANCO TELESYSTEMS AND SOLUTIONS LTD. Business customers responses Competitors Govt. Telecom Company Non- Customers of SPANCO. Frequent Travelers

METHODOLOGY Primary Data For obtaining the Primary Date for my project, I propose to use two research instruments i.e. Questionnaire and Structured Interviews.: a. Questionnaire i. ii. Sample Size Sample Composition Individual Consumers Small Business Customers Govt. Telecom Company Frequent Travelers b. Structured Interview i. ii. Sample Size Sample Composition Individual Consumers Small Business Customers Govt. Telecom Company Frequent Travelers : : : : 4 2 2 2 : 10 : : : : 10 5 5 5 : 25

Secondary Data I proposed to use the secondary data from: a. Previous in house studies done in SPANCO b. SPANCO presentation materials c. SPANCO financial statements CHAPTER SCHEME The Chapter scheme in the project report is planned to be as under: CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 CHAPTER 8 Appendices and Annexures Bibliography Introduction Objective and Scope Methodology Data Collection Data Analysis Findings Recommendations Conclusion

Brief Resume of Project Guide

1. Name :

2. Date of Birth

3. Qualification

MBA (Marketing)

4. Designation

MANAGER Marketing

5. Address & Telephone No.

6. Project is Submitted by

Ankur Bhatnagar Mob No. 9958894355