Professional Documents
Culture Documents
OPENINGCREDITS
Our agenda for today
Facts about us
Our coverage Our clients
QB services
Case studies
FACTSABOUTus
Our way of thinking
FACTSABOUTus
fast, flexible and highly involved
FACTSABOUTus
Value Proposition We are flexible and fast professionals, using our creative efficiency for any type of budget !
Mission Statement QB Promotion is a long term partner for all its clients, offering a complete range of BTL advertising services of the highest quality. Our success is based on the customer trust built through understanding and meeting their local and regional needs, on the quality and efficiency of all the delivered services. In the same time, we recognize and motivate the talent, the confidence, the fidelity and the commitment of our employees.
FACTSABOUTus
ISO 9001:2008
FACTSABOUTus
ANSPDCP data operator accreditation
FACTSABOUTus
History 2001 we opened our Bucharest office 2004 our fist caravan project Sprite, fiare pentru fiara din tine! 2005 first synthetic ice ring from Europe for Coca-Cola 2007 our first main music event CokeLive 2009 partnership with Tempo Creative Group 2010 our first National Sampling Project 2011 our first regional clients : Western Union Bulgaria Deutsche Telekom Germany CitiBank Europe - Czech Republic Coca-Cola Imbuteliere Chisinau Moldavia Republic 2012 our first big trade program project in all the KA channels 2013 promises to be even more challenging
FACTSABOUTus
Regional network
Head office in Bucharest for Romania and Chisinau for Moldavia 6 Country Area Managers: Pitesti (Centre), Timisoara (W), ClujNapoca (N-W), Iasi (N-E), Constanta (S-E) , Craiova (S) with a dedicated City Manager for each county seat from the 6 specific areas local human resources database (promoters, hostesses, team leaders)
Logistical input logistical support for transportation (3.5 t VAN, 7.5 t VAN, 3.5 t and 7.5 t frigorific VAN), install & uninstall service own warehouse for clients projects (furniture, sound & lights equipments, promo materials, prizes, POSMs) daily online reporting platform
OURCOVERAGE
BTR Logistic
CARAVAN
In-store Activation
Special Event
FIELD Educational
Corporate Event
WEB
KV
BRAND EVENT
Branding
PRIZES
TRANSPORT
Direct Mailing
Mystery Shopping
CONCEPTS CONFERENCE HeadLine
sampling
POSM
PROMOTION
DT
Door-to-door
OURCLIENTS
OURCLIENTS
2012
OURCLIENTS
Recommendation Letters
2012
QBSERVICES
QBSERVICES
Field & Direct Marketing Special Events
BTL
QBSERVICES
Field & Direct Marketing Services
QB
In-Store Activations Sampling Programs BTR Activations Active Selling Programs Mystery Shopping Programs Educational Programs (ONG) CSR Programs (ONG) Merchandising Door-to-Door , Drop Mail SMS , Emailing
OURSERVICES
Special Events Services
QB
Brand Events Conferences Corporate Events Concerts Road Shows Caravans PR Blitz Management & Logistics for Events
OURSERVICES
Creative & Production Services
QB
Concept & Strategy Design, Art & Copywriting DTP Services Production Services POSM Production Special Set-Up Print Services Prizes
CASESTUDIES
Some of our work
Over the following slides, you can find some mini case studies for a range of our clients. Its just a taster so you can see what were all about and some of the results of our work.
EURO2012TAILOREDACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Timing 31st May 27th June 2012: METRO 30th May 12th June 2012: SELGROS 7th 20th June 2012: REAL 12th 25th June 2012: CORA Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms
EURO2012TAILOREDACTIVATION
Communication Materials
EURO2012TAILOREDACTIVATION
Results
MILLIIN-STOREACTIVATION
The Brief Client: Friesland Campina Timing 11th June 29th July 2012 Locations: Real, Auchan, Carrefour,Cora,Kaufland, Billa, Mega Image Communication Materials: promo stand, flyers, scratch cards, base wraps, prizes, uniforms In-store activation mechanics : Buy at least 3 liters of Milli milk and youll received a guaranteed prizes
MILLIIN-STOREACTIVATION
Results
OLYMPICSTAILOREDACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Timing 9th 15th August 2012: CARREFOUR 2nd 15th August 2012: REAL 31st July 13th August 2012: CORA 2nd 15th August 2012: BILLA Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms
OLYMPICSTAILOREDACTIVATION
Communication Materials
OLYMPICSTAILOREDACTIVATION
Results
NESTEAGREENTEASAMPLING
The Brief Client: Coca-Cola Hellenic Romania Timing March-April : Hypermarkets Activation April-May : Supermarkets Activation April : Offices Activation Target urban 25-39 years, female & male, urban Samples - Nestea Green Tea Strawberry Aloe 250ml PET Hypermarkets (Cora, Auchan, Real) Supermarkets (Kaufland, Mega Image, Billa) Offices In-store activation & sampling mechanics with focus on driving sales Supermarkets binding & merchandising Offices - sampling mechanics
NESTEAGREENTEASAMPLING
Communication Materials
NESTEAGREENTEASAMPLING
Results Supermarkets Activations >50.000 hits
Offices Activations
>25.000 hits
>200.000
hits
NESTEAGREENTEASAMPLING
Results
CAPPYWHOLEFRUITSAMPLING
The Brief Client: Coca-Cola Hellenic Romania Project: Cappy Toata Portocala Sampling Timing April-May: Hypermarket & Supermarket Activation (Cora, Real, Carrefour, Auchan & Kaufland) Target Urban, male & female - 20-45 years Samples: 200 ml cups
CAPPYWHOLEFRUITSAMPLING
Communication Materials
CAPPYWHOLEFRUITSAMPLING
Results
Channel Carrefour Auchan Cora Real Kaufland Total Hits 51.079 16.654 13.72 51.48 105.569 238.502
CAPPYWHOLEFRUITSAMPLING
Results
NESTEAEXPERIENTIALSAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Sampling Nestea Lemon 0.5L 2011 Timing June Campuses activation June-July 2011 IKA&OOH activation August 2011 Seaside Carnival Target Urban, 16-49 years-old, male&female Samples: Nestea Lemon 0.5l PET Mechanics sampling Locations Universities Campuses, parks, public squares, international key-accounts, seaside resorts
NESTEAEXPERIENTIALSAMPLING
Communication Materials
NESTEAEXPERIENTIALSAMPLING
Results
CAMPUSES
OUTDOOR
>28.000 hits
>146.000 hits
IKA
>200.000 hits
NESTEAEXPERIENTIALSAMPLING
Results
NESTEAD2DSAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Sampling Nestea Lemon 1L 2012 Timing 20th June 24th July 2012 Sampling Method & Pack: One-to-one communication Door to door sampling 1L Nestea Lemon & Peach PET specific product temperature: should not exceed 3oC Locations: Bucharest neighborhoods: Stefan cel Mare, Baneasa, Crangasi, Grivita, Tineretului, Cotroceni, Mosilor, Timpuri Noi, Unirii, Dr. Taberei, Victoriei, Militari, 13 Septembrie Contacts: 87 732 apartments visited; 49 933 samples offered.
NESTEAD2DSAMPLING
Communication Materials
NESTEAD2DSAMPLING
Results
POWERADESAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Powerade Winter Sampling Timing December 2008 February 2009 December 2009 February 2010 Locations Ski Resorts: Poiana Brasov, Predeal, Azuga, Busteni, Bran Samples: Powerade 0.5l PET Total hits: 30 000 hits in 2008-2009 40 000 hits in 2009 2010
POWERADESAMPLING
Results
MARTINIPHOTOSTUDIO
The Brief Client: BDG Project: Martini Photo Studio Timing 11th June 2010 23rd September 2010 Cities: Bucuresti, Brasov, Sibiu, Timisoara, Mamaia No. of events: 38 Estimated no. of contacts / event: 200 in Bucharest 100 in the country Total estimated no. of contacts: 2000 Bucharest 2800 countryside Timing: Fridays, Saturdays and Sundays
MARTINIPHOTOSTUDIO
Results
HILTON Activation
8th June 1st July 2012
EURO2012BTRACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Project: Euro 2012 BTR Program Timing 8th June 1st July 2012 Location : Hilton Hotel (La Strada Terrace & English Bar) Estimated no. of contacts / event: 200 in weekends 150 in week days Message: Let's Get CRAZY The Team: 2 hostess and 1 supervisor
Mechanic: The Hostesses had Table PCs and invited the consumers to play an interactive game. Those who finish it in the given time won a guaranteed prize which was automatically generated by the Table PC.
EURO2012BTRACTIVATION
Results
TFGCLAIMETOFAME
The Brief Client: BDG/ The Famous Grouse Project: Claim to fame Timing 20 April 9 August 2012 Cities: Bucuresti, Constanta No. of events: 15 Estimated no. of contacts / event: 1500 in Bucharest over 700 in Constanta Timing: Fridays and Saturdays
TFGCLAIMETOFAME
Results
ACTIVESELLINGTOSHIBA
The Brief Client: Skin Media Project: Active Selling Toshiba Timing: 30th November 23rd December 2012 Location: Real, Metro, Carrefour Mechanism: In-store activation: Selling Consultants. One promoter was present at the TV shelf area and one promoter was present at the PC shelf area. The promoters approached the customers that were interested in purchasing any of the above types of electronics, presenting the main advantages of Toshiba products. Promo Team: 2 promoters / location Carrefour & Metro 1 promoter / location - Real
ACTIVESELLINGTOSHIBA
Results
LGACTIVATIONS
The Brief Client: LG Electronics Romania Project: In Store Activation Timing: February: Hypermarkets Activation LED TV (Metro, Selgros, Carrefour) March: Hypermarket Activation Home Appliances (Metro) June-July: Hypermarket Activation Home Appliances (Carrefour) September-October: Hypermarket Activation Home Appliances (Carrefour) Target: urban & rural - 20-70 yo In-store activation & mechanics with focus on driving sales
LGACTIVATIONS
Communication Materials
LG ACTIVATIONS
Results
STOREPRODUCTIVITY
The Brief Client: Deutsche Telekom Client: International Market Research, EU Timing May 2011, August 2012 Target Romtelecom employees sales agents, info&cash desk agents Data-Entry sheets: Situation in Shop Cash Desk&Info Desk Customer Mission Windows Performance Selling Observation Mechanics during the stores schedule, two promoters observed and noted the activity of Romtelecom employees, focusing on their time of reaction regarding customers requests and their sales-ability Stores Brasov, Banu Manta, Dimitrov
STOREPRODUCTIVITY
Results - Romtelecom Store
RTCACTIVATIONS
The Brief Client: Romtelecom Projects: In Store & Outdoor Activations Timing January: In-Store Actiovation Drumul Taberei & Banu Manta February- March: In-Store Actiovation Banu Manta & Iasi March: Mall Activation AFI & BSC March & July: In-Store Activation Dorobanti & Bacau March-April: In-Store Activation - Iasi June-July: OOH Activation Craiova & Drobeta Turnu Severin August-September: In-Store Activation Buzau September:In-Store Activation Dorobanti, Sibiu & Bacau
RTCACTIVATIONS
Communication materials
RTCACTIVATIONS
Pictures
DETTOLISD
The Brief
DETTOLISD
Results
AIRWICK
The Brief Client: Reckitt Benckiser Romania Project: AirWick In-Store Activation Timing: 4st 14th of April, 2012 Location: Orhideea, Baneasa & Afi Shopping Galleries Mechanism: In-store activation: demonstration and leafleting. The customers passing by the Galleries were invited to witness how Airwick products can be used. The hostesses gave information about the whole range of Airwick products. Promo Team: 2 hostesses / location
AIRWICK
The Results
CILLITBANG
The Brief Client: Reckitt Benckiser Romania Project: Cillit Bang In-Store Activation Timing: 24th August - 23rd September 2012 Location: Real, Cora, Auchan Mechanism: In-store activation: demonstration and leafleting. The customers passing by the Detergents Department were approached by the promoter and invited to witness the efficiency of Cillit products Promo Team: 1 promoter / location
CILLITBANG
The Results
HARPIC
The Brief Client: Reckitt Benckiser Romania Project: Harpic In-Store Activation Timing: 23rd August - 2nd September 2012 Location: Carrefour Mechanism: In-store activation: lucky-draw and leafleting. The customers passing by the Detergents Department were approached by the promoter and invited to participate to the luckydraw, in order to win a LED TV, a dishwashing machine or an iron station Promo Team: 1 promoter / location
HARPIC
The Results
VEET
The Brief Client: Reckitt Benckiser Romania
VEET
The Results
WUMISTERYSHOPPER
The Brief Client: Western Union Project: Integrated Mystery Shopper Program Teasing campaign to WU agents All year round communication campaign via newsletters MS program in 2 waves, nation wide Gala event for winners Target: selected locations from WU agents Banca Romaneasca including Credit Europe Bank Angelo Costa , Banca Transilvania , Raiffeisen Bank BRD , Posta Romana , Banc Post
Main objectives: Rewarding and motivating the FLAs that promote the WU money transfer, expose the 1000 flights to Home materials and promote the campaign.
WUMISTERYSHOPPER
The results 17 qualitative questions / questionnaire for the MS
WUMISTERYSHOPPER
The results
HELPNETMISTERYSHOPPER
The Brief Client: Help Net Drugstore Project: Mystery Shopper for Help Net employees Location: Bucharest Target: 53 Help Net drugstores in Bucharest MS Program Objectives: 2 visits in 2 waves Employees evaluation for: Internal procedures Customer interaction Pro-activity Sales techniques Special offers promotion Help Net magazine & brochures recommendation Physical appearance
SUPRADYNMISTERYSHOPPER
The Brief Client: Bayer Consumer Care Romania Project: Mystery Shopper for Supradyn Adults & Junior Location: Bucharest Target: Drugstores chains from main Romanian cities Independent drugstores from main Romanian cities MS Program Objectives: Increase Supradyn recommendation Generate BA for Supradyn Verify the level of knowledge and pro-activity of drugstores employees Verify the placement of Supradyn and its POSM Reward and encourage the employees recommending Supradyn
IMPRESSIONENDROPMAIL
The Brief Client: TCM Project: Impressionen Catalog - Drop Mail Timing 25th 29th November 2008 Location residential areas from Bucharest Objectives Over 10000 active family from residential areas Promote the new catalog on Romanian market Awareness Sales results from the beginning Getting trust in the new products 3.000 active family hits
IMPRESSIONENDROPmail
Results
BESTFEST2011
The Brief Client: Coca-Cola Hellenic Romania Project: Coca-Cola Presents Bestfest Festival , 2011 Brand Objectives: build brand indicators - brand love, optimism, music association, refreshment engage by making the Bestfest festival experience the most memorable experience differentiate versus other activations/brands in site Business Objectives: reach the sales targets during the festival period for all My Coke Communication Objectives: Coke and Music: spontaneous awareness of the event Coke & Music relevant & differentiating message, consistently build through all the activities under music platform
BESTFEST2011
Email Newsletter Results 3,500 hits Coke national promo database Subject : Coca-Cola prezinta BESTFEST SUMMER CAMP 2011, 1-3 iulie, Pipera-Tunari Newsletter layout :
BESTFEST2011
SMS Results 35.000 hits Coke national promo database SMS Content : Coca-Cola iti aduce BESTFEST SUMMER CAMP 2011, 1-3 iulie in PiperaTunari! Te asteptam cu activarile Coca-Cola si multa distractie. Bilete pe www.myticket.ro
COKEZEROACTIVATION2012
The Brief Client: Coca-Cola Romania Project: Coke Zero Activation - Zero Banuieli @ RHCP SWAP movie, made at the Red Hot Chili Pepper concert in Bucharest Coke national promo database 700.000 contacts Results Reached over 200.000 views (youtube.com) , after only 4 weeks of digital campaign (newsletter push http://www.youtube.com/watch?v=AZjYGsmt-0k
COKEZEROACTIVATION2012
The Brief
COCA-COLACONFERENCE
The Brief Client: Coca-Cola Hellenic Romania Project: COCA-COLA NATIONAL MARKETING & SALES CONFERENCE Timing 4th February 2008 Participants 1000 employers Location Cluj-Napoca National Theatre Party after conference Napoca Hotel Concept Football Concept Kick and Win
COCA-COLACONFERENCE
Results
CLIENTEXCELLENCE
The Brief Client: Citibank Europe PLC, Dublin Romania Branch Project : Client Excellence Values Leadership Program Timing: December 2010 January 2011 City: Bucharest Target : Citibank Romania employees F60%; M40% 24- 50 y.o. Integrated communication plan for Client First advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial); BTL events : Teasing campaign : online & BTL activations; internal training for Citibank Senior Managers - Octavios sessions ; Launch event for all staff ;
CLIENTEXCELLENCE
Marketing materials
CLIENTEXCELLENCE
www.12clues.ro
CLIENTEXCELLENCE
Internal Training
CLIENTEXCELLENCE
Launch Event
CLIENTEXCELLENCE
The Brief Client: Citibank Europe PLC, Dublin Czech Republic Branch Project : Client Excellence Values Leadership Program Timing: January 2011 February 2011 City: Prague Target : Citibank Czech employees F60%; M40% 24- 50 y.o. Integrated communication plan for Client First advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial); BTL events : Teasing campaign : online - www.12clues.cz ;
CLIENTEXCELLENCE
Marketing materials
CLIENTEXCELLENCE
www.12clues.cz
BSCLAUNCHINGEVENT
The Brief Client: Baneasa Shopping City Project: Baneasa Launching Event Timing : 17th 20th April 2008 17th April VIP Launching Event 18th April 20th April Public Days
BSCLAUNCHINGEVENT
Results
BANCAROMANEASCAEVENT
The Brief Client: Banca Romaneasca Project: Padurea de sculpturi Simon Spierer Exhibiton Date : 10th of December, 2009 Location : MNAC, Bucharest Sponsors : Banca Romaneasca Domeniile Samburesti Media Partners : Romania Libera Jurnalul National Participants : over 500 persons
BANCAROMANEASCAEVENT
Results
HAPPINESSTRUCK
The Brief Client: Coca-Cola HBC Romania Project: Happiness Truck Caravan Branding: Happiness Truck Prizes: 8000 pcs (T-Shirts, Aprons, Six Pack, Balloons, Flowers, Notebooks, Skateboard) Sampling: 80.000 cans 250 ml Media Partners: Antena 1 Communication: www.camionulcoca-cola.ro, TV Neptun, ProTV , www.ghidulbacaului.ro, www.retail-fmcg.ro, www.jupitercity.ro
HAPPINESSTRUCK
Results
HAPPINESSTRUCK
The Brief Client: Coca-Cola Imbuteliere Chisinau Project : Happiness Truck Caravan Location : Chisinau Moldova Republic Timing 30th 31st May 2011 Coca-Cola Prizes T-Shirts Six Pack Balloons Notebooks Posters
HAPPINESSTRUCK
Results
DCJCARAVAN
The Brief Client: Mercedes-Benz Romania Project: DCJ Caravan Locations : Bucharest, Pitesti, Sibiu, Arad, Constanta, Cluj-Napoca, Targoviste, Oradea Timing 3rd July 29th July 2009 Communication Radio , posters , flyers Team 6 hostess 1 project manager from agency 2 project managers from client
DCJCARAVAN
Results
BURNCARAVAN
The Brief Client: Coca-Cola Hellenic Romania Project: Burn Students Tour Caravan Concerts Sampling BTR Activations City Parade Target: Students from Bucharest ,Brasov, Cluj-Napoca, Timisoara and Iasi Timing 21st May 6th June Communication Radio , posters , flyers , door hanger
BURNCARAVAN
Communication Materials
BURNCARAVAN
Branding
BURNCARAVAN
Results
5 cities
1500 posters
85 promoters
30000 flyers
2 official cars
BURNCARAVAN
Results
X-MASCARAVAN
The Brief Client: CCHBC Romania & CCIC Moldova Project : X-mas Caravan Period : 12th 28th December 2011
Prizes : over 11.400 pcs Sampling: over 19.000 Coke CANS 330 ml Media Partners : Magic FM Communication : Flyers, Posters, Magic FM Site, QB Promotion Facebook Fanpage, SMS & Emailing Push Bluetooth hits : over 5.000 contacts GPS : over 5000 Logged Users Audience: over 250.000 persons
X-MASCARAVAN
Results
CAROLSINGINGMACHINE
The Brief Client: CCHBC Romania & CCIC Moldova Project : The Carol Singing Machine Period: 1st 23rd December 2012 Prizes: over 3.500 pcs Sampling: over 18.000 Coke CANS 330 ml Media Partners: Magic FM Communication: Flyers, Posters, Magic FM Site, QB Promotion, Facebook Fanpage Bluetooth hits : over 5.000 contacts GPS : over 5000 Logged Users Audience: over 385.000 persons
CAROLSINGINGMACHINE
The Brief We created the first vending machine that doesnt work on money, but on Christmas Carols. The vending machine that gives people a double reward: Coca-Cola Reasons to Believe bottles and prizes and the chance to convert their effort into credit for a charity cause. We installed an audio meter that calculated the decibels in the nearby proximity. The more people sung a carol asked by the machine, the more bottles of Coca-Cola, prizes and money for the charity cause it generated
CAROLSINGINGMACHINE
Results
COKELIVEfestival
The Brief Client: Coca-Cola Hellenic Romania Project: CokeLive Festival Timing 22nd 25th June 2007 Communication TV, radio, press, outdoors , posters , flyers, newsletters Branding flags, coolers, tents, banners, umbrellas, trailers, giant pillows, entrance gate, PA wings, lights tower, stage arcade, helium balloon, Ice Ring, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloon , glasses , promoters outfit.
COKELIVEfestival
Branding
COKELIVEfestival
Results
3 days
350 handymen
50 promoters 40 umbrellas 40 sell points 150 tents
2 stages
5 trailers
1 central pavilion
COKELIVEfestival
Results
COKELIVEPENINSULA2009
The Brief Client: Coca-Cola Hellenic Romania Project: CokeLive Peninsula Festival 2009 Timing: 23rd -26th July 2009 Location: Targu Mures Communication TV, radio, press, outdoors , posters , flyers, newsletters Branding flags, coolers, tents, banners, umbrellas, trailers, giant pillows, entrance gate, PA wings, lights tower, stage arcade, helium balloon, Bars, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloons , glasses , promoters outfit.
COKELIVEPENINSULA2009
Results
NIVEAVISAGE
The Brief
NIVEAVISAGE
Results
GALERIAREAL
The Brief Client: Galeria Real Project: Primavara a sosit in Galeria Real! Timing 1st march 14th april 2012 Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti Mechanism: tematic events for 1&8 march and for Easter, everyday activation for lucky draw (big prize: bikes for the whole family)
GALERIAREAL
Results
GALERIAREAL
The Brief Client: Galeria Real Project: Impodobeste Craciunul in Galeria Real! Timing 6 23 december 2012 Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti Mechanism: tematic events for Christimas and kindergarten celebrations Team: 1 promoter as elf, 1 promoter girl as Mrs. Claus, 1 Santa Claus, 1 Team-Leader
GALERIAREAL
Results
BABYEXPO
The Brief Client: Coca Cola HBC Romania Project : Baby Expo by Dorna Izvorul Alb Closed Editions 10.03 - 13.03 Spring Edition 19.05 22.05 Summer Edition Current Edition 22.09 25.09 ( 4 days ) Autumn Edition Future Editions December 2011 Winter Edition Target: Pregnant women or young mothers; 20-35 years, medium to high level of education and income, young professionals who care about their childrens health Location: Sala Polivalenta ,Bucharest Results : Over 4,900 bottles of water offered* Over 19,000 persons visited the Expo* *Numbers refer to 2 out of 4 Editions
BABYEXPO
Communication & Branding materials
BABYEXPO
Results
POIANANEGRIEVENTS
The Brief Client: Coca Cola HBC Romania
POIANANEGRIEVENTS
Results
CITIBANK0campaign
The Brief Client: Citibank Romania Project: 0 Campaign City : Bucharest, Timisoara, Ploiesti, Brasov BTL Campaign : Office Activation, partnership with Cumpana water provider Results : over 500.000 hits reached 42 days of activation 37 companies 4 cities
CITIBANK0campaign
The results
HAPPINESSMACHINE
The Brief Client: Coca-Cola HBC Romania Project: Coca-Cola Happiness Machine @ Trade Marketing Congress Howard Johnson , 22th February 2012 @ KFC Headquarter KFC Headquarter , 24th February 2012 @ Magazinul Progresiv Conference New Montana Hotel Sinaia , 15th March 2012 @ AFI Palace Cotroceni AFI Palace Cotroceni , 9th - 22th April 2012 @ Pallas Mall Iasi Palas Mall Iasi , 1st 2nd June 2012 @ Mega Image Prelungirea Ghencea Mega Image Ghencea , 26th 28th October 2012
HAPPINESSMACHINE
Results
HAPPINESSMACHINE
Results
FRIENDSHIPMACHINE
The Brief Client: Coca-Cola Imbuteliere Chisinau Project: Friendship Machine Timing 16th 17th November 2012 Location: MollDova Chisinau Participants: over 1500 persons / day Team: 2 promoters inside 2 promoters outside ( leafleting ) 1 hostess 1 team leader 1 cameraman / photographer
FRIENDSHIPMACHINE
Results
BACARDIBOOK
The Brief Client: BDG Project: Bacardi Book Timing February 2010 Objectives Concept development Layout and text Production over 1000 pcs
BACARDIBOOK
Results
WU&YOU
The Brief Client: Western Union Project: Incentivation Program for Western Union All year round communication campaign via newsletters International coverage (Romania & Bulgaria) Program in 2 waves, international wide (April July 2011, September December 2011) Target: selected locations from Western Union agents: BRD, Banca Romaneasca, Garanti Bank, Raiffeisen Bank, BancPost, Millenium Bank, Carpatica (Romania) PostBank and Central Cooperative Bank PLC (Bulgaria) Prizes: travel vouchers
Main objectives: Rewarding and motivating the FLAs that promote WU money transfer
WU&YOU
Newsletters
MARTINIBRANDINGCONCEPT
The Brief Client: BDG Period: 01.01 - 31.08 Materials Boxes Banner up Menu Neck Hanger Tablet Tent Glasses Outdoor Branding
MARTINIBRANDINGCONCEPT
Martini Boxes & Banner up
MARTINIBRANDINGCONCEPT
Menu/ Neck Hanger/ Tablet Tent/ Glasses
MARTINIBRANDINGCONCEPT
Tan Tan Outdoor Branding
LVMH
LVMHCATALOG
The Brief Client: Louis Vuitton Moet Hennessy Project: Louis Vuitton Moet Hennessy Product Catalog Timing September 2008 Objectives Concept development Layout and text Production over 2000 pcs
LVMHCATALOG
Results
DOMOREBRANDING
The Brief Client: Domo Project: 2005 Re-branding branding materials production Cities : 42 cities Locations : 50 Domo Shops
DOMOREBRANDING
Results
EDYPRODUCTION
The Brief Client: Edy Spedition Project: Branding of headquarters City : Timisoara Creative Concept and production : Floor stickers Totems Panels Volumetrically letters Branded boards Furniture
EDYPRODUCTION
Results
EURO2012IN-STORESET-UP
The Brief Client: Coca-Cola HBC Romania Project: In-Store Spectacular Placement EURO 2012 Campaign Location: CORA Chain - National Creative Concept and production : The Golden Ball Volumetrically Tribune
EURO2012IN-STORESET-UP
Results
Contact Details
Tel: 021.230.55.53/54 Fax: 021.230.55.52 Mobil: 0720.070.458 Str. Biserica Floreasca , nr.6, sector 2, Bucuresti office@qbpromotion.ro www.qbpromotion.ro
Thank you!