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Final Project: Personal !

dentity Guide
April 29, 2013
S! 520: Graphic Design
Professors: Elena Godin
vadim Besprozvany
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Priya Kumar
Wordsmith Ventures into Digital Sphere Home About Contact Search
Dive Into Data Storytelling
Priya Kumar is a masters student at the
University of Michigan School of
Information, where she is creating her
own path of study in data storytelling.
Coursework in data analysis, graphic
design, and information policy teaches
her to "interview" data and share the
stories data reveals.
Writing Research Design
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ultricies ante, quis pulvinar velit porta sed.
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See work samples
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See work samples
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Duis lacinia dictum ornare. Vestibulum non
justo id nibh gravida egestas. Maecenas
auctor ultricies orci, ac laoreet risus ultricies
a. Proin molestie placerat ligula eget
placerat. Cras tempor justo eu velit euismod.
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justo. Curabitur gravida vestibulum semper.
Pellentesque fermentum rutrum gravida.
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See work samples
Priya Kumar 2013
Priya Kumar
Wordsmith Ventures into Digital Sphere Home About Contact Search
Priya Kumar 2013
Why Work with Priya?
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Education
University of Michigan School of Information
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University of Maryland, College Park
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Nebrija Universidad, Madrid, Spain
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Experience
A2 DataDive
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OECD Washington Center
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UM Comm Studies
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American Journalism Review
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The Advisory
Board Company
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Terp Magazine
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Priya Kumar
Wordsmith Ventures into Digital Sphere Home About Contact Search
Priya Kumar 2013
Get In Touch
Snail Mail 3360 North Quad
105 South State Street
Ann Arbor, MI 48109
Email priyaku@umich.edu
Phone (734) 555-5968
Send a Message
Name
Email
Comment
Submit
Connect Online
linkedin.com/in/dearpriya/
@DearPriya
priyakumar.wordpress.com
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Google m.priyakumar.com
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Home About Contact
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Color Palette Tetradic Harmony
RGB: 239f78f50
CNYK: 0f85f88f0
HEX: EF+E33
RGB: 37f98f90
CNYK: 8+f+2f62f26
HEX: 2+625A
RGB: 2++f223f1++
CNYK: +f9f52f0
HEX: F5E091
RGB: 65f7+f168
CNYK: 86f81f0f0
HEX: +1+AA8
Texture: Dashed line used on mobile background.
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Body Text: Tahoma (web safe)
A B C D E F G H ! J K L N N O P Q R S T U v W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 + 5 6 7 8 9 0
Heading 3: size 20
Body Text: size 1+
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Forms: Boxes that invite users to type comments are rounded and have no fill. They
have a warm yellow border (HEX: F5E091) and a stroke of 2 points. Buttons are filled in
with the same yellow and have a purple border with a stroke of 2 points.
6(D)#.
>"3"0? The navigation bar and page titles are green-blue (HEX: 2+625A). Unvisited
hyperlinks and the current page on the navigation bar are coral (HEX: EF+E33). visited
hyperlinks, button text, and the search icon are purple (HEX: +1+AA8). Body text is
black (HEX: 000000).
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Home page headshot: Photo by Soma Ray, used with permission
About page headshot: UNS! Pinterest Board, http:ffpinterest.comfpinf227+318+990+3+t7506f
Writing: Dwane BentfFlickr, CC BY-SA 2.0
Research: User: Russavia fWikimedia Commons, CC BY-SA 2.0
Design: Darren HarveyfFlickr, CC BY-SA 2.0
Education: Flickr user La Despensa del Gnomo, CC BY-NC-SA 2.0
Experience: Flickr user Theilr, CC BY-SA 2.0
Send a Nessage: Flickr User !vy Dawned, CC BY-SA 2.0
Connect Online: Flickr User DeclanTN, CC BY 2.0
At my core, ! love communication. ! consider myself a writer, reader, listener, and talker.
Nost of the images on my website echo this theme (pen, books, pencils, notebook). !
aimed to create an uncluttered, smooth visual identity that incorporated bright colors
and curves. This embodies my passion for learning, my nearly boundless curiosity, and
my deep desire to make sense out of the world around me. ! wanted the logo to include
my initials, and ! framed my tagline as a headline rather than a job category (e.g.,
writer). The headline harkens to my journalism background, and the verb in the tagline
conveys action. !'m continuously exploring what it means to live in a digitally connected
society, and ! wanted my tagline to highlight that. Coral is my favorite color, and ! used
it in the duotone of images on the site to promote unity and signify it as my identity
color. ! selected complementary colors for balance and saturated colors for excitement.
To balance this, ! used a white background on the website. Typography-wise, ! selected
Century Gothic as my signature font for its rounded a" and symmetrical K," both of
which echo my logo. The body text is a more readable sans-serif font, Tahoma. Overall,
!'m pleased with this visual identity and plan to use it when ! build a portfolio website
this summer.

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