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Digital Marketing
The MDIGM at a glance
A high growth market A career curve three times faster than in other industries A unique place to immerse into an international environment A strong interaction between students and practitioners thanks to partnerships with Web2.0 companies A program designed to match the needs of the professional market
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Master

Why a Master in Digital Marketing at IUM?

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With a strong practical learning approach, the Master in Digital Marketing (MDIGM) has been designed to fulfill the needs of the high growth market of the Web2.0. This program, entirely taught in English, will bring you more than the knowledge required to perform well in this industry. The MDIGM will guide you to acquire the specific mindset to adapt in this daily evolving environment. The theoretical basis taught by highly qualified faculty will be supplemented by practical learning through fieldtrips, lectures, internships and individual projects thanks to several partnerships with renowned companies.. Know more
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Be part of one of the most unique universities in the world.

The International University of Monaco (IUM) reflects the country where it is located: both are international microcosms, both are closeknit communities, and both have been uniquely successful for their size.
IUM is recognized for the personal attention that underpins its teaching philosophy, as well as for its core values of mutual respect, open-mindedness, courage, and honesty. Small class size further facilitates the one-on-one interaction for successful academic and personal development. With this emphasis on individual attention and thanks to its distinguished faculty, professionals, and experts from all over the world, IUM will allow you to expand your knowledge and acquire professional skills within a unique learning environment.

A unique learning & networking experience

Core courses
Internet Marketing Fundamentals of financial & managerial accounting Human factors in organization International negotiations Communication & media planning Management and leadership Mature markets and emerging countries Cross cultural consumer behavior Macroeconomics

Specialization courses
Search Engine Marketing Web Project Management Social Network Marketing Webdesign Web Development Databases History of the Internet Digital Law E-Business

Careers
Marketing strategies and tools have drastically evolved in the last decades due to globalization and to the advent of the Web2.0 technologies. In order to fulfill these new company needs, the MDIGM program equips students with the skills and competencies required to be operational in a web marketing department or in a web marketing agency. Future graduates will thus be prepared for a wide range of career opportunities, aimed at both general and niche positions such as: Online Marketing Manager Community Manager Webmaster Web Entrepreneur Web Designer Online Marketing Director Online Promotions Manager Online/Interactive Media Buyer Online/Interactive Media Planner Search Engine Marketer SEO Specialist Web Content Manager E-commerce Project Manager

Application Process
Apply online at www.monaco.edu
The required documents for admission are: Essays and Short questions A Bachelor Degree (transcripts required) Proof of English Proficiency 2 Letters of recommendation CV (resume) Copy of ID/Passeport

For more information, you can contact our Admissions Team: admissions@monaco.edu or by phone at: +377 97 986 986

A unique students career guidance

In their search of the most suitable career, students will benefit from the IUM Career Services & Corporate Relations Offices guidelines and support. Students also play central roles in discussion forums, seminars, and workshops throughout the year that provide exceptional opportunities to meet with successful leaders and develop an international network.

A unique learning & networking experience

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