API Guidelines

Version 2.0

API Naming & Logos (available at developer.lovefilm.com)

Application name guidelines
LOVEFiLM can be used as part of an application name, but cannot be the first word of that name. For example, QuizMaster for LOVEFiLM, or Geoffs LOVEFiLM List Manager. This ensures the LOVEFiLM name is used in accordance with brand guidelines, but makes it clear to the user that LOVEFiLM has not designed, built or sponsored the application. To keep things consistent for our members, please use only the approved electronic files when you use our logos. Please note that any additional icons found on the LOVEFiLM site are not available for use.

Logo Usage API

Essential Attribution
The LOVEFiLM API logo (or delivered by LOVEFiLM in text) must be used wherever your app appears. The logo (or text) must link to http://www.lovefilm.com. It must also be used next to where your application appears in the UI.

ERED BY

Button sizes Please choose from 4 different button sizes, and do not distort, obstruct or redesign them. Authorised electronic files are provided for use within API designs do not use any alternate files.

DELIVERED BY

Primary API logo (2-Colour) This is our primary logo.

77 pixels x 19 pixels

135 pixels x 41 pixels

This is most commonly used This is when you add a movie series to your queue Secondary API Logo You should use this secondary logo only when space is limited. This logo must not be used smaller than 16 pixels in width. 134 pixels x 19 pixels 97 pixels x 18 pixels

POWERED BY

DELIVERED BY

POWERED BY

Minimum size The minimum size for this logo usage is 120 pixels. If the creative cannot allow this then please contact: api@lovefilm.com

60 pixels x 11 pixels

120 pixels
POWERED BY
LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.

Logo Usage API

Layout examples
To avoid misunderstanding, a LOVEFiLM app must appear alongside other brands; it cannot be the primary or only brand seen. See examples below for how the LOVEFiLM brand might appear in situ alongside yours. OR your brand might appear in situ alongside the LOVEFiLM brand

Logo usage

In order to maintain the integrity and consistency of the brand, please follow these rules when using the logo. This applies to all versions of the logo. The logo must maintain its relative proportions the elements must  never be resized independently of each other The colours of the logo must never be changed from the specification  in this guide  The logo must never be recreated, imitated or mimicked  The logo must never be obstructed as this affects its legibility The logo must never be skewed or distorted do not change its shape

Incorrect proportions

Altered colours

Logo mimicked

Secondary API logo

Here is an example of using the LOVEFiLM

Elements resized

Inverted colours

Logo recreated

Logo obscured

Logo skewed

Logo distorted

LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.

Logo Usage API

LOVEFiLM VALUES
LOVEFiLM has a set of core brand values, key messages and a tone of voice that you should comply with if you are building a Premium application. Whatever type of application you are building, if you want to refer to us or our service, please stick to these. Brand Values  ange over 70,000 titles (and counting); DVD, Blu-ray, streaming, trailers, R cinema listings and editorial features  onvenience in the comfort of your own home, 24/7, no late fees, keep as C long as you like, free first class post Value a package to suit your viewing needs at a price thats right for you  Tone of Voice Keeping the LOVEFiLM tone of voice the same across all marketing communication reinforces a sense of consistency. There are three key elements at the very foundation of our tone of voice: Is it customer focused? Everything we do is focused on helping our customers get more from the LOVEFiLM service, always highlighting how they will benefit. Is it honest and straight talking? We dont hide things from our customers, we give them the facts, and take things like our exceptional service, money saving features and free trials as standard. Is it entertaining, warm and witty? Reading something from LOVEFiLM should never be boring. We like to be clear and concise, with a little humour and warmth. Different customer groups require different levels of this.

Key Messages Key messages focus on what we do best and what we know is attractive to the customer. Key messages should be used whenever possible to explain how the service works. Always keep the key messages in this order. The messages in brackets are optional depending on your audience. Britains largest range of films and games ( 70,000 titles and counting)* FREE first class post for DVD, Blu-ray & Games rental Thousands of films to stream instantly to your PC, TV or PS3TM and now iPad at no extra cost No late fees or long term contracts cancel anytime (Films delivered direct to your door)

Help us keep this tone of voice.

If you feel you need to change or edit any of this, please speak first to us at api@lovefilm.com. These guidelines may change from time to time; well keep you updated via the developer portal.

*indicates that depending on space this message can be a separate bullet or run after the first point. eg: B  ritains largest range of films and games 70,000 titles and counting

Always keep the key messages in this order, and do not add or subtract.

LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.