To Find Satisfaction in Reading Good-Writing Skills - others read newspaper to proofread what columnists have written.

They can find satisfaction listing down misspelled words and grammatically-wrong sentences. But they find greater satisfaction when reading well-written articles and news. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after Ive read it. Responding promptly and properly to complaints that we have not been accurate, balanced or ethical can avoid what could become costly legal problems, or widespread bad publicity.

Reuters is totally honest about errors. We rectify them promptly and clearly. We do not disguise or bury mistakes in subsequent updates or stories. We repeat stories only when running them without any change from the original. Many corrections can be prevented by checking simple things - the day of the week, proper names and figures, for example. For a list of checks see Avoiding Errors.

Dealing with complaints

The Reuters reputation for getting it right and reporting it fairly is something we should be proud of, professionally and ethically. It is also a key part of attracting and keeping clients. Sometimes, however, we do get it wrong, and it is important for our reputation to fix it when we do. Responding promptly and properly to complaints that we have not been accurate, balanced or ethical can also avoid what could become costly legal problems, or widespread bad publicity. We also now increasingly deal with the public at large. There is no one-size-fits-all process for handling complaints, but it should help us come closer to consistency if we all start from the same general principles. These guidelines should be combined with your knowledge of the specific situation and especially with the application of common sense every step of the way. In most cases that mix should be enough to keep molehills from becoming mountains, and to keep the genuine mountains from becoming impossible to conquer. As an underlying principle, remember throughout the process of dealing with complaints that attitude counts. Getting mad or sounding overtly hostile may only make the person raising an issue more determined to press forward and less inclined to listen to what we have to say. It may help if you try to think of what you're hearing as feedback or constructive criticism, rather than simply a complaint.
Incorporation of columnist in the copies who add value and bring humorus features touching the livelihoods of the readers and makes it entertaining to read. Tremendous growth in the print media leading to competition in the big magazines and newspapers thus challenging the sub desk to release better

quality news to their target readers. Each set own objectives in order to gain popularity and through high circulation

Accuracy
Accuracy is at the heart of what we do. It is our job to get it first but it is above all our job to get it right. Accuracy, as well as balance, always takes precedence over speed.

Corrections
Reuters is transparent about errors. We rectify them promptly and clearly, whether in a story, a caption, a graphic or a script. We do not disguise or bury corrections in subsequent leads or stories. Our Corrections Policy is outlined in this Handbook.

Sourcing
Accuracy entails honesty in sourcing. Our reputation for that accuracy, and for freedom from bias, rests on the credibility of our sources. A Reuters journalist or camera is always the best source on a witnessed event. A named source is always preferable to an unnamed source. We should never deliberately mislead in our sourcing, quote a source saying one thing on the record and something contradictory on background, or cite sources in the plural when we have only one. Anonymous sources are the weakest sources. All journalists should be familiar with the detailed guidance in The Essentials of Reuters sourcing. Here are some handy tips: Use named sources wherever possible because they are responsible for the information they provide, even though we remain liable for accuracy, balance and legal dangers. Press your sources to go on the record. Reuters will use unnamed sources where necessary when they provide information of market or public interest that is not available on the record. We alone are responsible for the accuracy of such information. When talking to sources, always make sure the ground rules are clear. Take notes and record interviews. Cross-check information wherever possible. Two or more sources are better than one. In assessing information from unnamed sources, weigh the source's track record, position and motive. Use your common sense. If it sounds wrong, check further. Talk to sources on all sides of a deal, dispute, negotiation or conflict. Be honest in sourcing and in obtaining information. Give as much context and detail as you can about sources, whether named or anonymous, to authenticate information they provide. Be explicit about what you don't know. Reuters will publish news from a single, anonymous source in exceptional cases, when it is credible information from a trusted source with direct knowledge of the situation. Single-source stories are subject to a special authorisation procedure.

 A source's compact is with Reuters, not with the reporter. If asked on legitimate editorial grounds, you are expected to disclose your source to your supervisor. Protecting the confidentiality of sources, by both the reporter and supervisor, is paramount. When doing initiative reporting, try to disprove as well as prove your story. Accuracy always comes first. It's better to be late than wrong. Before pushing the button, think how you would withstand a challenge or a denial. Know your sources well. Consider carefully if the person you are communicating with is an imposter. Sources can provide information by whatever means available - telephone, in person, email, instant messaging, text message. But be aware that any communication can be interfered with. Reuters will stand by a reporter who has followed the sourcing guidelines and the proper approval procedures. Any story about Reuters must be marked ATTENTION EDITOR and seen by a regional specialist editor or deputy before transmission. No story about Reuters may contain a quote from an unnamed source. Any pick-up of a story about Reuters from other media must be marked ATTENTION EDITOR and seen by a regional specialist editor or deputy before transmission. Always seek comment from a company spokesman. As with all other pick-ups, we should pick up only stories which are likely to be market-moving or of significant general interest.

Diversity in the Newsroom

Reuters recognises, values and encourages a diverse employment mix. In addition to gender and ethnic origin, the company considers a wide range of backgrounds in terms of experience and knowledge as part of its recruitment and employee development policies. While politics has no place in our newsrooms, diversity does. We welcome the varying perspectives, insights and considerations that diversity of gender, ethnicity, religion, sexual orientation, upbringing, age, marital or parental status, customs and culture bring to the debate about the news we gather. Diversity enriches what we do and there is a place for everyone in the discussion and the exchange of ideas that lead to the best journalism. Dealing with competitors Reuters engages in vigorous competition to report the news first and best. At the same time, we compete fairly, without placing obstacles in the way of our competitors. We want information about our competitors but must take care that the way we collect that information, and how we share it and use it, is not improper or illegal. We acknowledge when our competitors obtain exclusive news that is of value to our customers by attributing it to them clearly in pickups, just as we would expect from them. We do not "do deals" with our competitors on covering the news, trade material with them or divulge information to rivals about editorial or corporate policies and

operations. We should cooperate when justified in circumstances when to do so would reduce the risk to life and limb or when access to an event is restricted and it is in everyone's interest to pool information or images. We may also cooperate with our competitors on matters of mutual interest such as staff safety, government regulation, and legal and other legitimate action to protect the rights of the media. Dealing with sensitive stories e.g court cases, police Any requests for published or unpublished Reuters content (e.g. video tapes, copies of stories, photographs or journalists' notes or other background materials) from police, security forces, tribunals and the like or from lawyers or individuals involved in civil or criminal court proceedings should be referred to a senior editor who should alert the legal department. We have a duty to report the truth, to challenge censorship and seek ways of breaking news of major public interest. We do not voluntarily hand over published or unpublished material to authorities. Where appropriate, we will consider filing lawful challenges to court orders or subpoenas that would seek to compel disclosure of such material. This is for the safety of Reuters staff and in order to preserve Reuters reputation of independence and freedom from bias. Captions also should not make assumptions about what a person is thinking e.g. England captain David Beckham ponders his future after his team was knocked out of the World Cup soccer finals ... Stick to what the photo shows and what you know. The Duty Editor-in-Charge will come back to the photographer or the Chief Photographer with questions if the caption does not fully explain the image. For this reason, photographers must remain contactable until their work is published. Challenging sensitive stories before publishing to the public to avoid any defamation e.g Reuters reporters and sub-editors need to be keenly aware of potential legal dangers - not only because legal problems could damage the company and its reputation, but because of our underlying commitment to fairness and balance. A story that can be challenged in court may not necessarily be defamatory, but it may well be considered to be biased, unbalanced or unfair. Journalists need to be familiar with the LEGAL DANGERS guidelines. Bureaus should send potentially risky stories to the relevant desk with the words ATTENTION EDITOR in the slug and an accompanying message explaining the risks. Such stories should be handled by a regional specialist editor or the senior desk editor on duty, with reference to in-house or external lawyers if required. The following are examples of the sort of stories that may need to be sent ATTENTION EDITOR. It is not an exhaustive list. Err on the side of caution if you have any concerns about the legality of a story, about issues of taste, balance or fairness or about the good name and reputation of Reuters. Specific guidance on how to treat images that may raise legal concerns or other issues of risk are dealt with in Section II of this Handbook.

The editors consult specialist correspondence on matters pertaining discoveries to confirm the truth before breaking news to the public, thus avoiding any contradictory information being passed to the readers. Scientific and medical breakthroughs and other sensational stories Scientific and medical breakthroughs and other sensational stories Stories about major scientific discoveries or medical breakthroughs should be handled with the utmost care, normally by a specialist correspondent or by working with a specialist. If that is not possible, they should be filed ATTENTION EDITOR. Such stories must come from a reputable named source and should be checked with experts for verification. A specialist correspondent is usually best placed to judge the importance and reliability of such stories. Many medical or drug studies are vitally important for investors, and investors in the healthcare sector often have high levels of expertise about the process behind medical trials and regulatory approvals for drugs or other treatments. Opt to delay a story for proper investigations and correct details and its accuracy. Accuracy Speed is important but speed without accuracy is an invitation for trouble. Use all the sources available to you to check the accuracy of information. Never forget you can check official sources for information: e.g. if you hear a rumour that a company has filed for bankruptcy in a bankruptcy court, check the court registry as well as with your company source. Balance Always obtain the other side of the story. Give the other side every opportunity to comment. If you don't elicit a comment in an initial contact, call again. Record all the times you tried to contact them. If they decline to comment, note that down. These notes will be vital in any dispute to demonstrate you made genuine efforts to make contact and offer an opportunity to comment. Editorial staff should take particular care that they are treating customers fairly and not misleading them over the nature of the information they are giving. In practical terms, there are two ways of minimising the risks of appearing to be offering investment advice: Avoid language that suggests you are advising customers to take a particular course of action: "Buy now and sell once it has risen 10 per cent" looks like investment advice. "The fundamentals suggest the stock could rise another 10 per cent" looks more like an expert prediction. Avoid making specific forecasts on the prices of assets unless you really need to. "Google is heading straight back to $400 by the end of the month" is as specific as you can get. "Google looks like it is heading lower, some say a lot lower" carries most of the force of the original without offering any ammunition to regulators or potential litigants by avoiding point forecasts, adding an element of doubt, and introducing the notion of others' forecasts.

A Reuters journalist shows integrity, impartiality, persistence, accountability and humility when covering people. When these principles are applied, we should be able to defend any story to ourselves, our sources and our readers. Here are some guidelines.