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METALURGIA
INTERNATIONAL SPECIAL ISSUE NO. 7 - 2013 ISSN 1582 - 2214

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EDITOR IN CHARGE

Prof. Gheorghe V. LEPDATU Ph.D


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SENIOR EDITOR

Mihai Alin POP Ph.D


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Prof. Costin SCOREA Ph. D. MANAGER SCIENTIFIC PUBLISHING HOUSE F.M.R.: Florentina Brndusa SCOREA

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florea_b2004@yahoo.com

Bogdan FLOREA Ph.D

EDITOR

Romanian Metallurgical Foundation Scientific Publishing House HONORARY PRESIDENT OF SCIENTIFIC PUBLISHING HOUSE F.M.R.

Prof. Gheorghe V. LEPDATU Ph.D


Vice-Rector of Dimitrie Cantemir Christian University Bucharest

EDITOR IN CHARGE

gheorghe.lepadatu.51@yahoo.com

TEFNESCU DORU Ph. D., Ohio State University Columbus, S.U.A.


(in alphabetical order) Chenguan BAI - College of Materials science and engineering Chongqing University, CHINA Qingguo XUE - University of Science and Technology Beijing, CHINA Constantin DUMITRESCU - Member of Romanian Academy of Technical Sciences, ROMANIA Zhengliang XUE - Wuhan University of Science and Technology, CHINA I. IMRI - Technical University of Koice, SLOVAK REPUBLIC Gencang YANG - Chongqing University, CHINA Jingshe LI - University of Science and Technology Beijing, CHINA Zhenkui YIN - University of Science and Technology Beijing, CHINA W.M. NICOLA - Tri. State University Angola, Indiana, S.U.A. Xianqing YOU - Wuhan University of Science and Technology, Wuhan, CHINA Ion STANCU - Bucharest Academy of Economic Studies Liangying WEN - Chongqing University, CHINA

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Prof. Marian BORDEI Ph. D., Dunrea de Jos University Galai, Romania Prof. Voicu BRABIE Dalarna Univerbity Suedia Prof. Ilie BUTNARIU Ph. D., Bucharest Politechnical University, Romania Prof. Horia COLAN Ph. D., Deputy member of Romanian Academy Prof. Nicolae CONSTANTIN Ph. D., Bucharest Politechnical University, Romania Prof. Adrian DIMA Ph. D., Member of Romanian Academy of Technical Sciences Prof. Corina Adriana DUMITRESCU Ph. D., Dimitrie Cantemir University, Romania Prof. Arpad FAY Ph. D., University of Miskolcz, Hungary Prof. FRENCH DAVID Ph. D., CSIRO Energy Technology, Australia Prof. Mira Ricardo GARCIA Ph. D., University of Coruna, Spain Prof. Teodor HEPUT Ph. D., Hunedoara Engineering Faculty, Romania Prof. Gheorghe LEPADATU PH.D. Dimitrie Cantemir University, Romania Prof. Tiberiu MNESCU Ph. D., Eftimie Murgu University Reia, Romania Prof. Ioan MILOAN Ph. D., Transylvania University Brasov, Romania Prof. Valentin NEDEF Ph. D., Engineering Faculty of Bacu University, Romnia Prof. Avram NICOLAE Ph. D., Bucharest Politechnical University, Romania Prof. doc. Florea OPREA Ph. D., Member of Romanian Academy of Technical Sciences Prof. Florentina POTECAU Ph. D., Dunrea de Jos University of Galai, Romania Prof. Radu TAMARA Ph. D., Dunrea de Jos University Galati, Romania Prof. Doina RDUCANU Ph. D., Bucharest Politechnical University, Romania Prof. Iulian RIPOSAN Ph. D., Bucharest Politechnical University, Romania Prof. Tiberiu RUSU Ph. D., Technical University Cluj-Napoca, Romania Prof. Jean-Marc SAITER Ph. D., Rouen University, France Prof. V.I. SAFTA Ph. D., Member of Romanian Academy of Technical U.T.Timisoara,Romania Prof. Luc SALVO Ph. D., Grenoble National Politechnical Institute, France Prof. Cornel SAMOIL Ph., Transilvania University, Member of Romanian Academy of Technical Science Prof. Laurenie SOFRONI Ph. D., Member of Romanian Academy of Technical Sciences Prof. Marin TRUCULESCU Ph. D., Member of Romanian Academy of Technical Sciences Prof. Petrica VIZUREANU Ph.D ,Technical University Gh. Asachi, Iasi, Romania Prof. Viorel ZAINEA Ph. D., University of Medicine and Pharmacy CAROL DAVILA, Bucharest, Institute of Phonoaudiology and Functional ENT Surgery Prof. Dr. D. Hociota, Bucharest, Romania

Prof. Marin ANDREICA Ph. D - Academy of Economic Studies, Bucharest, Romania Prof. Erika ARDELEAN Ph.D - Politehnica University of Timioara, Romania Prof. Ionel BOSTAN Ph. D - Stefan cel Mare University of Suceava, Romania Prof. Florina BRAN Ph.D - The Bucharest Academy of Economic Studies, Romania Assoc. Prof. Mihai BUTU Ph.D - Politehnica University Bucharest, Romania Assoc. Prof. Denis CHAUMONT Ph.D - Bourgogne University of Dijon France Prof. Anisoara CIOCAN Ph.D - Dunrea de Jos University of Galai, Romania Assoc. Prof. Dan FERECHIDE-University of Medicine and Pharmacy CAROL DAVILA, Bucharest Lecturer Floarea GEORGESCU Ph.D - Spiru Haret Universitaty, Romania Prof. Brandusa GHIBAN Ph. D - Politehnica University Bucharest, Romania Prof. Nicolae GHIBAN Ph.D - Politehnica University Bucharest, Romania Assoc. Prof. Guibao QIU Ph. D.- Chongqing University, China Assoc. Prof. Xuewei L Ph. D.- Chongqing University, China Prof. Dumitru V. LEPADATU Ph. D - Tehnical University Gh. Assachi Iasi, Romania Prof. Nicu MARCU Ph. D - University of Craiova, Romania Assoc. Prof. Adrian MICU Ph .D - Dunarea de Jos University Galati, Romania Assist. Bogdan MASTALIER M.D., University of Medicine and Pharmacy Carol Davila Bucharest, Romania Narcisa Roxana MOTEANU PhD.- The Bucharest Academy of Economic Studies, Romania Prof. Ion PARGARU Ph. D - Politehnica University Bucharest, Romania Prof. Rodica POPESCU Ph.D. - Transylvania University Brasov, Romania Prof. Ana SOCALICI Ph.D - Politehnica University of Timioara, Romania Prof. Ion STANCU Ph. D.- Bucharest Academy of Economic Studies, Romania Prof. Aurelia Felicia STNCIOIU Ph. D. - Academy of Economic Studies, Bucharest, Romania Prof. Daniela TARATA Ph.D - University of Craiova, Romania Prof. Bela VARGA Ph. D - Transylvania University Brasov, Romania Assoc. Prof. Marius VASILESCU Ph.D - Politehnica University Bucharest, Romania Prof. Ana VETELEANU Ph. D - Transylvania University Brasov, Romania Prof. Maria VLAD Ph .D - Dunarea de Jos University Galati, Romania Assoc. Prof. Chen YUANQING - Chongqing University, China Assoc. Prof. Shengfu ZHANG Ph. D. - Chongqing University, China

METALURGIA INTERNATIONAL VOL. XVIII (2013), SPECIAL ISSUE NO. 7 ISSN 1582-2214

CONTENTS
Florina BRAN: POLLUTION WITHIN GLOBALIZATION. THE REACTION OF NATION STATES .............................................................................................................5 Carmen Valentina RDULESCU, Ildiko IOAN: EMERGING ENVIRONMENTAL MARKETS .............................................................................................................8 Victoria STANCIU, Florin BRAN: INSIGHTS OF SOFTWARE PROJECTS SUCCESS AND FAILURE FACTORS ...........................................................................................................11 Bogdan BAZG, Amelia DIACONU: BIOECONOMY COMPONENT OF FOOD SECURITY ...........................................................................................................15 Daniela Liliana BORISOV, Carmen Nadia CIOCOIU: A QUANTITATIVE ANALYSIS OF ICT IMPACTS ON LEVEL OF STANDARD OF LIVING ...........................................................................................................19 Ana-Maria CLIN: THE EFFECTS OF EMISSION CERTIFICATES TRADING OF GREENHOUSE GASES ON THE ROMANIAN ECONOMY ...........................................................................................................29 Carmen Nadia CIOCOIU, Sofia Elena COLESCA, Rzvan Ctlin DOBREA: MANAGEMENT OF WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT IN ROMANIA: AN OVERVIEW ...........................................................................................................32 Cristina CIOVIC: URBAN PUBLIC TRANSPORT A VITAL CHARACTERISTIC OF THE SOCIETY IN THE 21ST CENTURY ...........................................................................................................40 Raluca-Florentina CREU, Romeo-Ct lin CREU: ECONOMIC ANALYSIS OF THE EXTRACTIVE INDUSTRY IN ROMANIA BETWEEN 1990 AND 2010 AND ENVIRONMENTAL INVESTMENTS ...........................................................................................................44 Romeo-C t lin CREU, Raluca-Florentina CREU: TECHNICAL AND ECONOMIC STUDY REGARDING VEGETABLES CULTIVATIONS IN THE ECOLOGIC SYSTEM ...........................................................................................................47 Amelia DIACONU, Bogdan BAZG: BIODIVERSITY, KEY FOR A SUSTAINABLE DEVELOPMENT AND PRICE VOLATILITY ...........................................................................................................52 Mihai DINU: FINANCING OF RURAL DEVELOPMENT POLICY IN THE EUROPEAN UNION DURING 2007-2013 ...........................................................................................................56 Madalina DOCIU, Anca DUNARINTU: EUROPEAN STABILITY AND GROWTH ...........................................................................................................59 Calcedonia ENACHE: THE IMPACT OF ABSORPTION ON TRADE BALANCE. ROMANIAN EXPERIENCE ...........................................................................................................62 Cristian FLOREA: NEW HORIZONS IN THE CONSUMER BEHAVIOR OF ROMANIAN TOURISM SERVICES: ANALYSIS AND ADAPTATION TO THE GLOBAL CRISIS ...........................................................................................................66 Corina FRSINEANU, Claudia Elena PAICU: ROMANIAN TOURISM DEVELOPMENT FROM THE PERSPECTIVE OF THE COMMUNICATIONAL PARADIGM ...........................................................................................................71 Ildiko IOAN, Carmen Valentina RDULESCU: DRIVERS OF ENVIRONMENTAL CHANGE: POPULATION GROWTH ...........................................................................................................75 Ovidiu Horia MAICAN: LEGAL ASPECTS OF EUROPEAN STABILITY MECHANISM ...........................................................................................................79 Cristina MANOLE, Cristina ALPOPI: HUMAN CAPITAL DEVELOPMENT AN ESSENTIAL CONDITION FOR SUSTAINABLE DEVELOPMENT FOR ANY ECONOMIC AND SOCIAL ROMANIAN REGION ...........................................................................................................82 Oleg MARGINA, Cristina Maria PARTAL: QUANTIFICATION OF TOURISMS SUSTAINABLE DEVELOPMENT ...........................................................................................................87 Adrian PAN, Paul CALANTER: THE ECO-ECONOMIC IMPACT OF CLIMATE CHANGE ...........................................................................................................90 Camelia POPA, Daniela POPA: OPERATIONAL MANAGEMENT OF THE PREVENTION AND FIGHT AGAINST MONEY LAUNDERING AND TERRORIST FINANCING TECHNIQUES ...........................................................................................................94 Octavian SERBAN: ANALISYS OF BOTTLENECKS IN THE ABSORPTION PROCESS OF EUROPEAN FUNDS ...........................................................................................................97 Octavian SERBAN: CREATING A KNOWLEDGE PLATFORM - HOW COULD THE FRISIAN WATER SECTOR HELPS THE ROMANIAN WATER QUALITY? .........................................................................................................103 Aurelia-Felicia STNCIOIU, Andreea-Laura CRUNTU, Alina HLUC, Ion PRGARU: THE WORKS OF BRNCUI BRAND ELEMENTS IN DESTINATION MARKETING .........................................................................................................108 Mirela STOIAN: GREEN PUBLIC PROCUREMENT A CHALENGE FOR THE MARKETS .........................................................................................................112 Maricica STOICA: THE EVOLUTION OF INVESTMENTS IN THE GLOBAL CRISIS .........................................................................................................115 Georgiana Gabriela TOADER, Mihaela Adriana DUMITRANA, Mirela NICHITA, Marcel VULPOI: WILL THE NEW MANAGEMENT STRUCTURES OVERCOME THE INSTABILITY OF THE ECONOMIC ENVIRONMENT? .........................................................................................................118 Georgiana Gabriela TOADER, Mihaela Adriana DUMITRANA, Marcel VULPOI: COST OF MONEY: FINANCING COST MODEL OF LOANS VERSUS BONDS .........................................................................................................123 Minodora URSACESCU, Mihai CIOC: GREEN IT AND CORPORATE SOCIAL RESPONSIBILITY AN EMPIRICAL RESEARCH FOR STRATEGIC ALIGNMENT IN ROMANIAN COMPANIES .........................................................................................................132

METALURGIA INTERNATIONAL VOL. XVIII (2013), SPECIAL ISSUE NO. 7 ISSN 1582-2214
Georgeta VINTIL, Florinia DUCA: STUDY ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE CORPORATE VALUE AND LEVERAGE: EMPIRICAL EVIDENCES FROM BUCHAREST STOCK EXCHANGE .........................................................................................................140 Georgeta VINTIL, Raluca Georgiana MOSCU: THE IMPACT OF OWNERSHIP STRUCTURE ON DIVIDEND POLICY: EVIDENCES FROM BUCHAREST STOCK EXCHANGE .........................................................................................................143 Liliana FELEAG, Niculae FELEAG, Luminia Mihaela DUMITRACU: THE PLACE OF ETHICS IN AUDITORS PROFESSIONAL KNOWLEDGE REPRESENTATION .........................................................................................................149 Vasile MAZILESCU, Costel NISTOR: AN ALGORITHM FOR BUSINESS PROCESS MANAGEMENT SYSTEMS BASED ON STOCHASTIC OPTIMISATION .........................................................................................................154 Meral KAGITCI: THE IMPOSSIBILITY OF CONSUMER PROTECTION IN ENERGY DISTRIBUTION .........................................................................................................161 Ionel DUMITRU: THE INFLUENCE OF GRADUATES PROFESSIONAL EXPERIENCE OVER GENERAL BUSINESS PERCEPTION .........................................................................................................165 Anca Silvia DUMITRIU, Ligia Adriana Stanca MUNTIANU, Andreea Angela TEIU: INFECTION RISK MANAGEMENT IN PROSTHETIC IMPLANT REHABILITATION BY IMPRESSION DECONTAMINATION .........................................................................................................167 Ovidiu-Constantin BUNGET, Alin-Constantin DUMITRESCU, Delia-Carmen DELIU: NOT ALL THAT GLITTERS IS GOLDTHE NEED OF ASSURANCE .........................................................................................................170 Aura Emanuela DOMIL, Alin Emanuel ARTENE, Laura COJOCARU (ALIONESCU), Dorel MATE: SURVEY REGARDING THE NEW APPROACH IN SUBMITTING FINANCIAL STATEMENTS IN THE WEST REGION OF ROMANIA .........................................................................................................176 Sorin Gabriel GRESOI, Aurelian DIACONU: APPLICATION OF HACCP IN QUALITY MANAGEMENT SYSTEM IN ACCORDANCE WITH THE STANDARD ISO 9001:2008 IN THE FOOD-PROCESSING INDUSTRY ENTERPRISES .........................................................................................................181 Dan NSTASE, Sorin Gabriel GRESOI: QUALITY OF MANAGEMENT IN MARKETING .........................................................................................................183 Aurelian DIACONU, Dan NSTASE: THE RISKS IN MARKETING AND SALES MANAGEMENT .........................................................................................................185 Lrnd Istvn KRLIK, Marius ACATRINEI, Claudia Ctlina SAVA: SECTORAL STOCK PRICES ON THE ROMANIAN CAPITAL MARKET: CORRELATION AND COINTEGRATION ANALYSES .........................................................................................................187 Vasile MAZILESCU: FUZZY RETE ALGORITHMS FOR KNOWLEDGE MANAGEMENT SYSTEMS .........................................................................................................194 Vasile MAZILESCU, Costel NISTOR: AN INTELLIGENT BUSINESS SYSTEM USING UML-AGENT METHODOLOGY .........................................................................................................201 Vasile MAZILESCU, Edit LUKACS: A FUZZY FORMALISM FOR DISTRIBUTED KNOWLEDGE MANAGEMENT SYSTEMS .........................................................................................................206 Vasile MAZILESCU, Edit LUKACS: PLANNING CAPABILITIES FOR AN INTELLIGENT KNOWLEDGE MANAGEMENT SYSTEM .........................................................................................................213 Vasile MAZILESCU: THE PREDICTABILITY OF A REAL TIME KNOWLEDGE BASED SYSTEM .........................................................................................................220 Dumitru FERECHIDE, Ligia Adriana Stanca MUNTIANU, Anca Silvia DUMITRIU: NICKEL-COBALT-CHROMIUM ALLOYS USED IN DENTISTRY IN ROMANIA: HISTORY, EVOLUTION AND PHYSIOLOGICAL IMPLICATIONS .........................................................................................................225 Mircea TEIU, Andreea Angela TEIU, Mihaela CERNUCMIARIU, Ligia Adriana STANCA MUNTIANU, Mihai MIARIU: VIRTUAL MANAGEMENT OF PROSTHETIC RESTORATION THERAPY BY ELECTROMYOGRAPHICAL INTERPRETATION OF OCCLUSION .........................................................................................................228 Mihaela CERNUC-MIARIU, Sebastian CERNUCMIARIU, Mihai MIARIU, Petru ARMEAN, Rzvan Daniel CHIVU: GENERAL AND PARTICULAR ASPECTS RELATED TO THE DENTAL OFFICE MANAGEMENT .........................................................................................................236 Marko VASILJEVI, Irina BRANOVI, eljko RADI, Slavko VESKOVI: FUZZY MODEL USED TO DETERMINE DEFORMATIONS ON RAILWAY VEHICLES WHEELS .........................................................................................................239 Boban CVETANOVI, Petar DJEKI, Nenad STOJKOVI: ASSESSMENT OF EXPOSURE TO WHOLE BODY VIBRATION OF A FORKLIFT OPERATOR .........................................................................................................246 Natasa MRVIC-PETROVIC, Zdravko PETROVIC, Milan POCUCA: DAMAGES FOR NON-PECUNIARY LOSS IN EUROPEAN UNION TORT LAW .........................................................................................................251 Dragan V. PETROVI, Rade L. RADOJEVI, Saa R. BARA: CUT LENGTH DISTRIBUTION OF ALFALFA HAYLAGE .........................................................................................................254 Artur BOBROWSKI, Mariusz HOLTZER, Rafa DAKO, Sylwia YMANKOWSKA KUMON: ANALYSIS OF GASES EMITTED DURING A THERMAL DECOMPOSITION OF THE SELECTED PHENOLIC BINDERS .........................................................................................................259 Bogdan CHIRIACESCU, Ana Maria BANCU, Ctlin DUMITRESCU: THE EXTERNAL COMPETITIVENESS OF ROMANIA, A GLOBAL VALUE CHAIN PERSPECTIVE .........................................................................................................262 Rozalia NISTOR, Costel NISTOR, Mihaela-Carmen MUNTEAN, Ludmila Daniela MANEA, Vasile MAZILESCU: THE BENCHMARKING IN ROMANIAN ICT INDUSTRY DURING THE ECONOMIC CRISIS .........................................................................................................266 Costel NISTOR, Ludmila Daniela MANEA, Vasile MAZILESCU, Mihaela-Carmen MUNTEAN, Rozalia NISTOR: ANALYSIS OF EMIGRATION PROCESS FROM ROMANIA TO THE EU USING THE MARKOVIAN MODEL .........................................................................................................273

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Marius MOTOCU, Mihai MOTOCU: BANK MANAGEMENT LIMITS IN THE CONTEXT OF LIBERALIZATION, SPECULATIVE BEHAVIORS AND CREDIT RISK .........................................................................................................282 Lucian Constantin Gabriel BUDACIA: THE TRANSFER OF DEBTS MADE BY THE BUYER IN THE VAT ENCASHMENT SYSTEM .........................................................................................................287 Mihaela GRUIESCU, Aniela Raluca DANCIU, Dan MOREGA: THE MEASUREMENT OF THE COMPANYS PERFORMANCES WITH THE SUPPORT OF THE STATISTIC TECHNIQUES FOR DATA ANALYSIS .........................................................................................................289 Anca Silvia DUMITRIU, Andreea Angela TEIU, Mdlina MALIA: COMPUTER-AIDED METHOD TO ASSESS THE PERIODONTAL RISK AREAS FOR THE TEETH SUBJECT TO MORPHOLOGICAL RESTORATIONS .........................................................................................................296 Andreea Angela STEIU, Ligia Adriana Stanca MUNTIANU, Mdlina MALIA: THE USE OF INFORMATION TECHNOLOGY IN MEDICINE .........................................................................................................301 Andrei ANGHELINA, Mirela HALMI, Florin Cornel DUMITER: THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENTS AND ECONOMIC GROWTH AT ROMANIAN LEVEL .........................................................................................................305 Mihai MIARIU, Anca Sivia DUMITRIU, Mihaela CERNUCMIARIU: ECOLOGICAL CHEMICAL DISINFECTANTS COMPOUNDS VERSUS NONECOLOGICAL CHEMICALS IN DENTISTRY. ADVANTAGES AND DISADVANTAGES .........................................................................................................308 Sofia TEODORESCU, Rodica Mariana ION: KINETICS AND MECHANISM FOR HEXAVALENT CHROMIUM UPTAKE FROM AQUEOUS SOLUTIONS BY MAGNETITE NANOPARTICLE .........................................................................................................311 Natasa PETROVIC, Dragoslav SLOVIC: LEAN MANUFACTURING AND ENVIRONMENTAL MANAGEMENT PRACTICES .........................................................................................................316 Ploae CATALIN, Adrian MICU: THE QUANTIFICATION OF CULTURE - A CRITICAL EVALUATION OF THE THEORY OF NATIONAL CULTURAL DIMENSIONS .........................................................................................................321

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The METALURGIA INTERNATIONAL magazine receives manuscripts of papers including basic scientific research and industrial research in the following fields: metallurgy, materials science and engineering and different relating processes. Original papers not previously publishing in any other journal, or not sent for publishing before, are accepted. After publication, the copyright is transferred to the publishing house. Every manuscript will be referred, their reports form the basis of the Editors decision. Penal Criminal Code According to the juridical responsibility for the whole paper content is belonging to the authors. No paper introduced in this journal can be reproduced, or used without the written approval of the editor.

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ABSTRACT
POLLUTION WITHIN GLOBALIZATION. THE REACTION OF NATION STATES Florina BRAN .............................................................................................................5 Key words: globalization, international organizations, pollution, transnational corporations. Abstract: The environmental crisis is persistent and elusive with spots that are smitten severely and areas degrading remotely. Economic development that is held responsible for this crisis is under the strong influence of globalized processes. The paper examines how these processes inflict on pollution and ecosystem health by taking in account the role of global actors, analysing the positive and negative effects in order to outline the board for nation states to react. Profit driven transnational corporations could represent a serious threat for ecosystem and human health but this threat could be reduced by proper environmental regulations and comprehensive negotiation of foreign direct investment. EMERGING ENVIRONMENTAL MARKETS Carmen Valentina RDULESCU, Ildiko IOAN .............................................................................................................8 Key words: biodiversity market, carbon market, off-set, green economy, wind power. Abstract: Environmental protection includes a number of actions and strategies that envisages to eliminate harmful processes and to restore degraded ecosystems, but also the ones that target the system by inducing changes that will allow environmental outcomes to influence economic decisions. As a result of these efforts environmental externalities such as emissions, biodiversity, waste and others could be traded. The paper reports on the state of such markets and discusses their perspectives within the crisis management that includes strategies like green economy. The markets established for externalities are already functional and record high growth rates although serious difficulties arise from the lack of competition in several cases. Global effort to implement green economy will foster such markets and there are reasons to believe that this will turn out in new and numerous jobs, especially in developing countries. INSIGHTS OF SOFTWARE PROJECTS SUCCESS AND FAILURE FACTORS Victoria STANCIU, Florin BRAN ...........................................................................................................11 Key words: Software project success, project failure, business change, manage change. Abstract: The paper aims at emphasizing the most important factors in IT projects success and provides insides regarding the main factors contributing to the IT projects failure. The authors start from the conviction that understanding the mistakes registered in the past, can help the practitioners to gain the knowledge to avoid them in the future. The paper presents the authors research results in the literature review on IT project success and failure and corroborate these findings with their conclusions retained based on an empirical study case on two IT projects. The authors conclusions provide useful insides aiming at increase the likelihood of IT projects success. The conclusions aim at helping project managers and practitioners in their IT project risk thinking and assessment. BIOECONOMY - COMPONENT OF FOOD SECURITY Bogdan BAZG, Amelia DIACONU ...........................................................................................................15 Key words: green economy, sustainable development, natural capital, eradicate poverty, food insecurity Abstract: In this article, we try to analize and demonstrate that, the Agro-biodiversity is particularly significant example of the manmade ecosystem where man is the builder, regulator and consumer food products of various types of agroecosystems (extensive, semi-intensive, intensive and super intensive artificializare the degree of environmental conditions and noxious pollutants gradually increase). Food security and the Agrobiodiversity are, more than ever, the two dominant global challenges of our humanity. Humanity is itself a part of biodiversity and our existence in the world is impossible without it, quality of life, economic competitiveness, employment and security, all based on this natural capital. The very notion of "humanity", referring to the owner and beneficiary of these resources involves this need because it carries implications for universal vocation both spatial and temporal. World food price crisis, followed by the global financial crisis and economic recession pushed the number of undernourished people in the world to unprecedented levels in 2008 and 2009. Estimates indicate that the number of undernourished people fell in 2010 as such and food prices from their peak levels as well as global economic conditions began to improve. Malnutrition levels remain very high compared to historical standards and concerns about the global economy and agriculture continues to be a priority in international political agendas. The surge in grain prices from June to October 2010 shared fears of a new crisis in food prices. Whatever, the short-term outlook for the global economy regarding the agriculture and food security, presented by the OECD and FAO in the new published world outlook 2012-2021 present a number of lessons, with long-term implications wich will posible confirmed by new developments in recent years. Experiences in food prices and financial crisis provided a strong reminder of the vulnerability to shocks in global food security and world economy, world food system and showed how quickly already unacceptable level of food insecurity in the world can deteriorate in the face of such events . It stressed the importance of creating an appropriate safety system and social programs to protect food insecurity and immediate impact of shocks, and the urgent need to boost the productive capacity of developing countries to increase their resistance shocks. Food price crisis highlighted some specific concerns of agriculture and agricultural markets. First, the latest FAO and OECD projections indicate that, although international prices have declined quite rapidly from the peak levels reached during the global food price crisis, they remain higher than they were before the crisis. Agriculture is facing higher production costs, increase product demand supply voltage of developing countries, as well as expanding biofuels production. As a result, prices are projected to increase over the next decade and continue to be at levels on average higher than those of the past decade. Hence the need to significantly increase investment in agriculture in order to generate sustainable growth of ecological productivity and expand production, in parallel with an increasing contribution of agriculture to economic growth and poverty reduction. We must recognize that individuals and the private sector are mostly investment in food systems. More then 500 million small farms are the backbone of the economies of many rural areas and are the biggest investors in agriculture in developing countries. They are also custodians of some of the world's natural resources and biodiversity. They have potential as entrepreneurs, but too often lack the resources they need to thrive, feed their families and contribute to food and nutrition security of others. To ensure access to adequate and nutritious food at all times, for the poorest and most vulnerable, both in rural and urban areas and globally, all initiatives must be supported through research, education, health, and social protection programs (also called nets). Responsible immovable systems are necessary to ensure rights of access to land and forests, fishing for the poor. Agricultural methods and technologies working with and not against nature can help to produce more and more sustainable. Promotion and crop diversification can ensure that agriculture produces a variety of foods suitable for health and nutrition and also provide resistance needed to tackle climate change. Biodiversity as part of the common heritage of humanity must be protected to be still used bio-economic and eco-economic benefit of all, in a sustainable development continues. Conservation of biological diversity is a common concern of humankind and potential transboundary effects of biodiversity loss are certainly a matter of international interest. A QUANTITATIVE ANALYSIS OF ICT IMPACTS ON LEVEL OF STANDARD OF LIVING Daniela Liliana BORISOV, Carmen Nadia CIOCOIU ...........................................................................................................19 Key words: information and communication technology (ICT), living standard, Romania, regression and correlation analysis.

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Abstract: The aim of the paper it to analyze the relationship between ICT sector and indicators of living standards. The proposed analysis is based on proves of relationship provided by internationally best known reports in IT industry competitiveness and it is performed using a multiple regression model applied to 25 countries from European Union (differentiated by GDP per capita compared to the EU27 average; it uses as dependent variable GDP per capita and 5 independent variables. The model was applied in two versions (in additive and multiplicative form) and was performed for three data samples: (a) all countries, (b) rich countries with GDP/capita higher than the EU27 average, and (c) countries with GDP/capita below the EU27 average. The results confirm the expected high and relevant correlation between GDP per capita and the variables taken into account, but also provides a deeper understanding of some points in the influencing mechanisms for instance, the correlation with IT expenditure being a direct and stronger one for countries with higher GDP than the EU average. THE EFFECTS OF EMISSION CERTIFICATES TRADING OF GREENHOUSE GASES ON THE ROMANIAN ECONOMY Ana-Maria CLIN ...........................................................................................................29 Key words: greenhouse gas emissions, pollution and environment Abstract: Climate change is a major challenge in this century - a complex area in which we must improve our knowledge and understanding to take immediate and correct measures to effectively address the challenges of climate change, following the precautionary principle. A support given to environmental protection at Community level is represented by the monitoring of greenhouse gas emissions from polluting units and implementing the provisions of Directive 2003/87/EC of the European Parliament and the Council of Establishing a trading system for greenhouse gas emissions quota within the Community that amends the Council Directive 96/61/EC. Based on the "polluter pays" principle, the EU is encouraged to reduce pollution by purchasing the anthropogenic certificates for greenhouse gas emissions, thus having a financial impact on the economy of each member state and also leading to increasing environmental quality. MANAGEMENT OF WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT IN ROMANIA: AN OVERVIEW Carmen Nadia CIOCOIU, Sofia Elena COLESCA, Rzvan Ctlin DOBREA ...........................................................................................................32 Key words: Waste electrical and electronic equipment, Romania, management system. Abstract: Around the world there are growing concerns for waste electrical and electronic equipment (WEEE, e-waste). This is motivated by the harmful effects of WEEE on the environment, but also by the perspectives of materials recovery. Differences between countries regarding WEEE management are notable in the European Union. Romania is among the countries that have made significant efforts to comply with EU regulations, but failed to reach the target collection. The recast of European directive bring new challenges to national authorities and other stakeholders involved in the WEEE management. In this context, the aim of this paper is to present and analyze the WEEE management system in Romania by identifying, discussing and evaluating the history of the Romanian studies regarding WEEE, quantities and trends in the structure of EEE and WEEE on the market, Romanian approach in terms of handling, regulating and preventing WEEE. URBAN PUBLIC TRANSPORT A VITAL CHARACTERISTIC OF THE SOCIETY IN THE 21ST CENTURY Cristina CIOVIC ...........................................................................................................40 Key words: urban public transport, customer satisfaction, change of behavior. Abstract: Given the fact that the ratio between the world population and the number of vehicles is 7:1, public transport together with cycling and walking represent generally accepted alternatives. Although the change in peoples behavior of using the public transport as a prevailing mode when traveling within a city in exchange of a personal car is part of the strategies created by governments and organizations all over the world, the implementation of the sustainable development principles is a continuous challenge for authorities everywhere. The current paper brings into discussion the measures suggested at world level towards an improvement of the urban public transport and focuses its analysis on the situation encountered in the capital city of Romania, Bucharest, forecasting in the same time the number of passengers involved in public transport. ECONOMIC ANALYSIS OF THE EXTRACTIVE INDUSTRY IN ROMANIA BETWEEN 1990 AND 2010 AND ENVIRONMENTAL INVESTMENTS Raluca-Florentina CREU, Romeo-C tlin CRE U ...........................................................................................................44 Key words: economic analysis, natural resources, mining industry, environmental investments Abstract: Romania has been worldwide known as a country with an extraordinary potential in the natural resources field. Extractive industry includes the extraction of minerals existing in nature under solid shape (coal and minerals), liquid (petroleum) or gas (natural gases). Extraction can be done either by underground or surface mining or by exploiting gushers. The development of the Romanian industry has resulted into the accelerated increase of the natural resources consumption. This way it occurred the conflict between the quantity of the existing resources (limited system) and the need for resources (unlimited and dynamic system). The present study undertakes to dissect the mining industry in Romania between1990 and 2010 and the investments made for protecting the environment. TECHNICAL AND ECONOMIC STUDY REGARDING VEGETABLES CULTIVATIONS IN THE ECOLOGIC SYSTEM Romeo-Ct lin CRE U, Raluca-Florentina CREU ...........................................................................................................47 Key words: the ecologic system, technical and economic study, the vegetables cultivations Abstract: The present study undertakes to dissect the mining industry in Romania between1990 and 2010 and the investments made for protecting the environment. The present study is based on researches carried out within the project for Professional training for farmers that own semi-subsistence farms in the South Development Region and Bucuresti-Ilfov area, no. C/111/F/1/S/11/8/42/07/07. Presently, agriculture, tourism and energetic industry are the main sectors where through Romania can leave behind the economic recession, thus ensuring a stable development rate. The hereby study has two goals: carrying out a technical report for cultivating vegetables based on an ecological system and analyzing their economic efficiency. The research has been made during 2 consecutive years on the following vegetables cultivations: cucumbers, cauliflower and tomatoes. BIODIVERSITY, KEY FOR A SUSTAINABLE DEVELOPMENT AND PRICE VOLATILITY Amelia DIACONU, Bogdan BAZG ...........................................................................................................52 Key words: green economy, sustainable development, natural capital, eradicate poverty, food insecurity Abstract: Biodiversity is an essential component of the environment and the integrity of great importance globally. For this reason, the loss of biodiversity is a global problem. International nature protection concerns in recent decades have become permanent, systematically, in an essentially protectionist views and conservatoriste. World Charter of Nature formulate three fundamental principles, defining current vision field: nentrupt life depends on the functioning of natural systems, humanity is part of nature and all life is unique and deserves to be respected, regardless of its usefulness to humans . Natural capital represented and semi-natural ecosystems, forming "life support", providing resources and services that underpin socio-economic. Biodiversity values form the natural heritage to be used by current generations without jeopardizing future generations the opportunity to enjoy the same living.[1]

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FINANCING OF RURAL DEVELOPMENT POLICY IN THE EUROPEAN UNION DURING 2007-2013 Mihai DINU ...........................................................................................................56 Key words: European Funds, financial execution, rural development Abstract: In this article there are analyzed aspects of the value of EU funds allocatedfor rural development policy in 2007-2013 by the EAFRD. Funding implementation at Member State is through a total of 94 Rural Development Programs, each program can cover a region or an entire country depending on the specifics of that territory. The paper starts with identifying amounts from the EU budget for each Member State, will continue with establishing cogranted by each country for rural development policy and will be made a review of payments progress through EAFRD during the current stage, 2007 - 2013. EUROPEAN STABILITY AND GROWTH Madalina DOCIU, Anca DUNARINTU ...........................................................................................................59 Key words: stability, economic growth, crisis, costs. Abstract: Functioning as a single market, the European market is a major and highly developed market, which always works to create and ensure continued sustainable growth in all fields, while seeking solutions in order to reduce the impact that the economic development has on environment. Coordinating national policies is an essential element in the EU so that they can provide quick solutions in order to maintain a balance during crisis, and the continuous evolution, unity and performance of Member States. THE IMPACT OF ABSORPTION ON TRADE BALANCE. ROMANIAN EXPERIENCE Calcedonia ENACHE ...........................................................................................................62 Key words: spectral analysis, imports of goods and services, absorption, Cospectral Density. Abstract: The Cross Spectral Analysis is a method often used in practice for measurement and analysis of the relation between economic phenomena and processes. The simultaneous analysis of the different frequency variations for two or more time series can be considered an analytical approach, on components, of the correlation between two or more phenomena taking place at the same time. This paper proposes that by using statistical techniques to analyse the interdependence relations between the Romanian imports and absorption (final consumption and investment), highlighting in particular the relationship between the synchronous and asynchronous optics (phase lag) for the different frequency components. NEW HORIZONS IN THE CONSUMER BEHAVIOR OF ROMANIAN TOURISM SERVICES: ANALYSIS AND ADAPTATION TO THE GLOBAL CRISIS Cristian FLOREA ...........................................................................................................66 Key words: economic crisis, sustainable tourism, tourist behavior, impact on tourism, SPSS Abstract: This article aims at highlighting the global situation of tourism as a result of the effects displayed by the economic and financial crisis. It covers the reactions and policies related to the control of negative effects by authorities and private companies, at the European Union level, as well as in Romania, emphasizing the changes in consumer behavior and the new way of choice and orientation towards travel packages in 2013. This is the reason for which we have used as methodology SPSS application, which indicates graphically and mathematically the results of a questionnaire conducted in Romania and related to the preferences of tourists this year. ROMANIAN TOURISM DEVELOPMENT FROM THE PERSPECTIVE OF THE COMMUNICATIONAL PARADIGM Corina FRSINEANU, Claudia Elena PAICU ...........................................................................................................71 Key words: tourism product, communication product, interactive communication model Abstract: The economic and social changes registered worldwide lately have imposed a new approach to all fields of activity, including tourism. These changes, both economic and social, have led to an increase in competitiveness and in the existing competition in the business environment. This has left its imprint on tourism activities undertaken at national and international level, therefore we are witnessing a restructuring process of them. In communication terms, these changes are felt at the level of identity, communication strategies and business models, specifically at the level of the communication paradigm. Considering these aspects, the article aims to treat the subject of Romanian tourism from a different perspective - that of communication paradigm in a society based, we consider, on globalization and communication. DRIVERS OF ENVIRONMENTAL CHANGE: POPULATION GROWTH Ildiko IOAN, Carmen Valentina RDULESCU ...........................................................................................................75 Key words: environmental change, energy consumption, GHG emissions, population growth, water consumption. Abstract: Environmental change is a current priority with many threatening processes for the nearby future. The drivers of this change are manifold and necessitate an analytical framework that comprises a large variety of contributions. Our paper focuses in one of the most important indirect driver the population growth. Population growth will continue for the next three or four decades depending on the scenario. The relation between this indirect driver and several direct drivers as land cover change, water consumption, energy consumption, and greenhouse emissions revealed the possibility for a positive correlation, although proportionality is to be established by more detailed analyses. LEGAL ASPECTS OF EUROPEAN STABILITY MECHANISM Ovidiu Horia MAICAN ...........................................................................................................79 Key words: European Union, euro, European Stability Mechanism, constitutionalism. Abstract: On 25 March 2011, the European Council adopted a decision in order to make an amendment of the Treaty on the Functioning of the European Union (TFEU) adding a new paragraph to Article 136 of that Treaty. The additional paragraph says that: The Member States whose currency is the euro may establish a stability mechanism to be activated if indispensable to safeguard the stability of the euro area as a whole. The granting of any required financial assistance under the mechanism will be made subject to strict conditionality. HUMAN CAPITAL DEVELOPMENT AN ESSENTIAL CONDITION FOR SUSTAINABLE DEVELOPMENT FOR ANY ECONOMIC AND SOCIAL ROMANIAN REGION Cristina MANOLE, Cristina ALPOPI ...........................................................................................................82 Key words: sustainable development, human capital development, lifelong learning, employment. Abstract: This study is part of a wider research carried out in recent years, in North-East Moldova important socio-economic region of Romania ancient Romanian culture and civilization hearth. It addresses issues of human capital development in the context of sustainable development of the City Suceava economic and administrative centre important territorial district of the same name. The results obtained from the research will reflect some of the practical steps that must be taken in the coming years, locally, in terms of human resource development. QUANTIFICATION OF TOURISMS SUSTAINABLE DEVELOPMENT Oleg MARGINA, Cristina Maria PARTAL ...........................................................................................................87 Key words: sustainable development, tourism, indicators. Abstract: In the last decades, tourism has won a privileged position among the world industries and keeps on developing. Due to the exponential growth of this industry, the negative effects have started to show. As a consequence in order to combat theses effects, the concept of sustainable tourism and the indicators measuring it appeared. In this article, the authors will identify the indicators for a sustainable development in tourism, in order to obtain a realistic monitoring.

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THE ECO-ECONOMIC IMPACT OF CLIMATE CHANGE Adrian PAN, Paul CALANTER ...........................................................................................................90 Key words: climate changes, greenhouse effect, environment, emissions Abstract: This paper analyses the economic and environmental impact of the climate change phenomenon. Global warming is a good example of the fact that human activities can degrade the environment at global scale. The phenomenon, known as the greenhouse effect is caused by the production and release into the atmosphere of large quantities of gases with a global warming potential. This process has induced a tendency of increase in global average temperature, which is accompanied of consequences for the environment. All of these elements also have an influence on the economy, due to the fact that any environmental degradation can cause a variety of costs. OPERATIONAL MANAGEMENT OF THE PREVENTION AND FIGHT AGAINST MONEY LAUNDERING AND TERRORIST FINANCING TECHNIQUES Camelia POPA, Daniela POPA ...........................................................................................................94 Key words: Underground economy, corruption, financial and banking system, money laundering, terrorism. Abstract: Money laundering activity is indissolubly related to organised crime, because organised crime activities generate large amounts of money that, in order to be used, must be laundered to conceal their illicit origin. A large part of money obtained from illicit businesses is used for the internal expenses of the criminal network and consist in the payments made to the suppliers, accomplices and those intended to bribe the officials the distribution of these amounts does not leave very much traces, as the amounts enter the legal circuit directly, as current expenses. ANALISYS OF BOTTLENECKS IN THE ABSORPTION PROCESS OF EUROPEAN FUNDS Octavian SERBAN ...........................................................................................................97 Key words: absorption rate, bottleneck, project evaluation, communities of practice, collaborative networks. Abstract: The aim of this study is to use KM tools to replace the current process - linear one, with a collaborative process integrative one. This reduces the time between project implementation phase and the phase of signing the contract, it eliminates overlapping activities. By considering the spirit of the allocation of EU funds according to what it is necessary to create impact in communities and not only profit in some entities, implementation of collaborative network model will create an emphatic working model and the most important thing is that weakest link is rejected from the assessment phase. Practically, the assessment phase is redistributed, part of the process being undertaken by the beneficiary and the consultant. CREATING A KNOWLEDGE PLATFORM - HOW COULD THE FRISIAN WATER SECTOR HELPS THE ROMANIAN WATER QUALITY? Octavian SERBAN .........................................................................................................103 Key words: collaborative networks, state of the art, best practices, benchmarking, think-tank. Abstract: The general objective of this platform is to enable the knowledge from different stakeholders to come together in order to create a robust mechanism for increasing the quality of the water by using European funds. The Knowledge Platform will be the place for collaborative European networks in order to transfer best practices, to create new knowledge related to the context of water technologies. By the synergy created inside of this knowledge foundation, the purpose is to disseminate the innovation, research and technological capabilities in the Romanian regions of development. THE WORKS OF BRNCUI BRAND ELEMENTS IN DESTINATION MARKETING Aurelia-Felicia STNCIOIU, Andreea-Laura CRUNTU, Alina HLUC, Ion PRGARU .........................................................................................................108 Key words: destination image, destination marketing, brand, analysis of principal components. Abstract: Choosing a tourism destination, in general, is an important decision for tourists who have as main motivation the cultural tourism and are interested in visiting destination which have unique attractions. The city Trgu-Jiu benefits from an important part of Brncuis works, so that researching their importance is absolutely necessary in the process of marketing planning of the destination, respectively of consolidating/ developing its brand. In this paper we have tried to indentify the profile of the tourist who visits the city Trgu -Jiu and the role of Brncuis works in choosing this tourism destination. The analysis of the principal components has served as support in developing the study. GREEN PUBLIC PROCUREMENT A CHALENGE FOR THE MARKETS Mirela STOIAN .........................................................................................................112 Key words: sustainable development, sustainable consumption, green public procurement Abstract: This paper deals with extremely complex issues of sustainability, in terms of specific components of contemporary economic processes, namely procurement. In the current period, marked by processes such as increased competition, globalization of markets, widening disparities and inequalities, increasing pollution etc. use of environmental criteria in the process of public procurement is not only a challenge but also, increasingly more, a necessity. The main objectives of the work concern: conceptual approach to green procurement in the context of sustainability, presenting the defining elements of green procurement in Romania, benefits of green procurement inventory and highlight their development prospects. THE EVOLUTION OF INVESTMENTS IN THE GLOBAL CRISIS Maricica STOICA .........................................................................................................115 Key words: investments, crisis, impact, globalization Abstract: The research presented in the paper aims to identify the main causes that negatively affect the investment process, in order to shape long-term solutions to relaunch investment. It is found that the onset of XXI century demonstrates that development over the management capacity of international banking and financial market, disconnected from the real economy, has become an invisible and anonymous hand with excessive destructive capacity, which transmits virtual imbalances to the world nations, handles and kneels governments and nations. The cause is that recovery solutions for investments are country-specific, while globalization does not allow it, a situation that will lead many countries to be victims of globalization and not of the actual crisis. So globalization is required to have a series of own regulations on investments, rules accepted by all countries. WILL THE NEW MANAGEMENT STRUCTURES OVERCOME THE INSTABILITY OF THE ECONOMIC ENVIRONMENT? Georgiana Gabriela TOADER, Mihaela Adriana DUMITRANA, Mirela NICHITA, Marcel VULPOI .........................................................................................................118 Key words: principalagent relationship, modular structure, joint management Abstract: The purpose of this paper is to present longitudinal observations pertaining to the development of new modular systems that are beginning to materialize in Romania. We discuss the generative conditions (an economic crisis), the main tools used for defining relationships within these new structures (contracts and leadership), and the motivating factors (principal-agent theory, knowledge sharing). The economic rent that ensures the life of a business is, in fact, the main factor that determines the velocity of these changes. The paper examines the process of changing operational structures specific to Romanian major companies, functioning as modular structures, emphasizing the results obtained along with the related motivations and explanations.

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COST OF MONEY: FINANCING COST MODEL OF LOANS VERSUS BONDS Georgiana Gabriela TOADER, Mihaela Adriana DUMITRANA, Marcel VULPOI .........................................................................................................123 Key words: cost, forecasts, financing, investment, loan. Abstract: This work proposes a comparative presentation of two financing methods used on the Romanian financial market the loan and bonds issuance a detailed analysis of their characteristics and their translation into measurable elements that can be considered components of a projected Business plan. In this respect the paper includes an exercise of modeling the financing cost for each of the two financing methods, under two different hypotheses. The first hypothesis is considering only direct measurable financing costs while the second takes into accounts the indirect measurable / hidden costs identified as replacement or opportunity costs. GREEN IT AND CORPORATE SOCIAL RESPONSIBILITY AN EMPIRICAL RESEARCH FOR STRATEGIC ALIGNMENT IN ROMANIAN COMPANIES Minodora URSACESCU, Mihai CIOC .........................................................................................................132 Key words: Green IT; Corporate Social Responsibility; Strategic Alignment; Benchmarking; Pearson correlation coefficient. Abstract. In the context of the global economy, increasingly more companies are entering the social responsibility demarche, taking some economic, social, and environmental actions that have a certain positive impact on society. From this perspective, the organizations intend to develop green information technologies (green IT) as an essential condition to align their business to the reporting standards specific for corporate social responsibility. The papers purpose is to reveals the strategic relevance of green IT and emphasizes the necessity of aligning the organizations information infrastructure to a social responsibility programs. The argumentation is accentuated by a case study that analyses firstly the green IT implementation practices of four companies on the basis of questionnaire, and secondly the strategic alignments between the green IT domain and the corporate social responsibility programs. The authors show the intensity of these strategic alignments using Pearsons correlation coefficients. The findings of this research show three main strategic alignments which represent premises to align green IT measures with the social responsibility practices. STUDY ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE - CORPORATE VALUE AND LEVERAGE: EMPIRICAL EVIDENCES FROM BUCHAREST STOCK EXCHANGE Georgeta VINTIL, Florinia DUCA .........................................................................................................140 Key word: Tobins Q, Return on equity, debt-to-equity ratio, size firm, corporate governance Abstract: This paper seek to investigate the relationship between corporate governance, corporate value and debts to equity, on the one hand, and financial performance of the companies, the companies leverage on the other hand. The empirical study was conducted on a sample of one hundred companies listed on the Bucharest Stock Exchange. Corporate governance performance is analyzed by Tobin Q ratio, while the financial performance of firms measured by return on equity (ROE). The dataset is obtained from annual reports for 2010. The results indicate a positive and significant relation between Tobin Q ratio, return on equity and debt to equity, which shows that the level of debt on equity has significant positive effects on the financial performance of the company. THE IMPACT OF OWNERSHIP STRUCTURE ON DIVIDEND POLICY: EVIDENCES FROM BUCHAREST STOCK EXCHANGE Georgeta VINTIL, Raluca Georgiana MOSCU .........................................................................................................143 Key words: dividend policy, ownership structure, institutional investors, management ownership, state ownership. Abstract: The paper investigates the effect of ownership structure on dividend policy for Romanian listed companies. For this purpose we use dividend as dependend variable and seven main characteristics considered independent variables: ownership structure (majority / minority), ownership type (classified into 4 categories of potential shareholders: institutional investors, management shareholder, the state as shareholder, individual investors), firm size, debt to equity ratio as control variables. Ownership structure in Romania is concentrated, therefore the relevant agency conflicts to analyze are the one that arises from the relationship between large shareholders and minority shareholders. The result shows that companies make higher dividend payout as the shareholding of the largest shareholder decrease. The composition of shareholding also matters: there is a negative relationship between institutional ownership variable and dividends. Results show there is also a negative relationship between management ownership or debt to equity ratio and dividend. Results are partially convergent with those of previous studies presented in literature review. THE PLACE OF ETHICS IN AUDITORS PROFESSIONAL KNOWLEDGE REPRESENTATION Liliana FELEAG, Niculae FELEAG, Luminia Mihaela DUMITRACU .........................................................................................................149 Key words: auditor, concept map, ethics, gender. Abstract: The concept map is an apposite instrument for professional knowledge representation. This study, conducted on a sample of Big Four auditors, aims to analyze the importance of the ethical dimension in the audits quality and the impact that the gender has on the presence and intensity of such ethical notions. The results showed that experience plays a vital role in professional representations complexity of the auditors and in the way of perception of the utility of the audit mission. Moreover, it was observed that gender becomes an apposite variable to explain how auditors perceive the important factors contributing to audit quality. The perspectives of women and men are complementary and the audit companies can bet on the combined teams to create a balance in terms of the degree of relationship and trust both inside the office and in the customer relationship. AN ALGORITHM FOR BUSINESS PROCESS MANAGEMENT SYSTEMS BASED ON STOCHASTIC OPTIMISATION Vasile MAZILESCU, Costel NISTOR .........................................................................................................154 Key words: BPMS, control assembly system, stochastic optimisation techniques, SDT Abstract. Business Process Management Systems (BPMS) provide a broad range of facilities to manage operational business processes. These systems should provide support for the complete Business Process Management (BPM) life-cycle [16]: (re)design, configuration, execution, control, and diagnosis of processes. BPMS can be seen as successors of Workflow Management (WFM) systems. However, already in the seventies people were working on office automation systems which are comparable with todays WFM systems. Recently, WFM vendors started to position their systems as BPMS. Our papers goal is a proposal for a Tasks-to-Workstations Assignment Algorithm (TWAA) for assembly lines which is a special implementation of a stochastic descent technique, in the context of BPMS, especially at the control level. Both cases, single and mixedmodel, are treated. For a family of product models having the same generic structure, the mixed-model assignment problem can be formulated through an equivalent single-model problem. A general optimum criterion is considered. As the assembly line balancing, this kind of optimisation problem leads to a graph partitioning problem meeting precedence and feasibility constraints. The proposed definition for the "neighbourhood" function involves an efficient way for treating the partition and precedence constraints. Moreover, the Stochastic Descent Technique (SDT) allows an implicit treatment of the feasibility constraint. The proposed algorithm converges with probability 1 to an optimal solution. THE IMPOSSIBILITY OF CONSUMER PROTECTION IN ENERGY DISTRIBUTION Meral KAGITCI .........................................................................................................161 Key words: Globalization, paradigm, major players, competition, economic interdependence, the energy distribution. Abstract: When there are several financial interests , the consumers are the ones who can lost more things; in front of international crises, especially the decreasing resources and increasing needs in a

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society that has learned with a so-called convenience, feels the need of a legal and administrative protection . Managing human resources and equity between them is just as important than the management and energy distribution. In the 21st century energy becomes the most important good able to be sold. It has the best prices and it represents also the main cause of new conflicts and actions on the international affaires, having huge consequences on every field of social life. In fact, energy is more secure and profitable than the weapon selling, because the political actions are capable to stop their evolution, but the energy and its cost represents the price for actual comfort civilization - which is a goal for main part of humanity. However, we must note that energy is not a simple good its dimensions are huge, because the public request has the same proportion. In the same case, the producers have huge dimensions too, and the limits of their power is complicate to be limited, unless the state administration is not able to do something. In this case, even states are less protected in their relations with energy giants, and, watching this paradigm, the consumers are almost only in victim positions, if the state policy of this branch of economy is not clear and pragmatic, having the goal of balance between energy market actors. THE INFLUENCE OF GRADUATES PROFESSIONAL EXPERIENCE OVER GENERAL BUSINESS PERCEPTION Ionel DUMITRU .........................................................................................................165 Key words: educational marketing, social responsibility, internship, universities, business environment Abstract: This paper aims to analyze the perception of the students regarding the internships and level of employability of graduates as part of a strategy for sustainable development both universities and the business environment. The goal of this study is to analyze companies on the Romanian market perception of internships and level of employability of graduates. For that purpose a exploratory quantitative research was made, questionnaires distributed to 40 legal entities. Among the results of the research we found out that perception of utility organizations identify internships and degree of employability of graduates is part of a strategy for sustainable development both universities and the business environment. For companies and universities to achieve their objectives is necessary the dialogue between them take place continuously INFECTION RISK MANAGEMENT IN PROSTHETIC IMPLANT REHABILITATION BY IMPRESSION DECONTAMINATION Anca Silvia DUMITRIU, Ligia Adriana Stanca MUNTIANU, Andreea Angela TEIU .........................................................................................................167 Key words: biomaterials, metallic implants, dental alloys, risk of infection, implant-prosthetic rehabilitation. Abstract: Infectios risk in prosthetic implanttherapy, has a highly controversial risk over time. Thus, in this paper, we try to demonstrate and argue the need for decontamination, disinfection and sterilization of all biomaterials used for implant-prosthetic rehabilitation. NOT ALL THAT GLITTERS IS GOLD-THE NEED OF ASSURANCE Ovidiu-Constantin BUNGET, Alin-Constantin DUMITRESCU, Delia-Carmen DELIU .........................................................................................................170 Key words: intentional misstatements, fraudulent financial reporting, fraud, financial scandal, need for audit Abstract: Improving the quality of a manager's decisions is based on high quality financial statements. From here starts its need (and desire) to find instruments to increase the quality of financial reporting, respectively to improve the quality of the assurance process, the ultimate goal being to reduce the skepticism of all users of financial and accounting information. Managers, investors, analysts, financial institutions make decisions that are based on financial statements, therefore their accuracy and quality is a crucial element, quality financial statements are imperative to be assured and certified by assurance services (for example, audit services). Because of the great financial scandals (Enron, WorldCom, Xerox, Parmalat, etc), investors became increasingly skeptical regarding financial information released by companies. Few years ago, Forrester Research revealed: "companies spend 404 million dollars on labor force to review and audit information, representing 11% of the wages paid in the United States".{Forrester Research (forr), Cambridge USA - an independent market research company that provides forecasts on business and technology for global leaders and others} As we all know - and I believe we all agree - gold has always stir in the world. A famous case of a global scam in the XX century is the one that involved the Canadian company Bre-X Mineral, Bre-X Scandal or Busang Scandal in 1997, as one the biggest scandals in Canadian mining.{ According to Wikipedia, http://ro.wikipedia.org/wiki/Scandalul_Bre-X} The false information was due to systematic falsification of laboratory results on the mineralogical content of geological samples collected in the region. Deception is regarded as one of the most daring and best organized in the history of the stock exchange and mining. Until now they din not manage to clarify the case, and nobody was held accountable and condemned. SURVEY REGARDING THE NEW APPROACH IN SUBMITTING FINANCIAL STATEMENTS IN THE WEST REGION OF ROMANIA Aura Emanuela DOMIL, Alin Emanuel ARTENE, Laura COJOCARU (ALIONESCU), Dorel MATE .........................................................................................................176 Key words: Annual Financial Statements, Accounting Reports, information technology Abstract: In this manuscript we intend to reveal the importance of informational revolution in the financial accounting reports of Romania economic entities. Annual Financial Statements whether they are shortened , simplified or long , the annual and semester references are synthesis documents of the financial accounting information, which weight'' a lot in performing analysis and making decision. Evolution in Computer Science has stayed close to this side of accounting, by making trials in commissioning and processing financial- accounting data for the purposes of simplifying work in the financial accounting department. A step forward in accounting received, like any transition to a new level, with optimism by computers skilled accountants and with reticence by the others. APPLICATION OF HACCP IN QUALITY MANAGEMENT SYSTEM IN ACCORDANCE WITH THE STANDARD ISO 9001:2008 IN THE FOOD-PROCESSING INDUSTRY ENTERPRISES Sorin Gabriel GRESOI, Aurelian DIACONU .........................................................................................................181 Key words: quality, improvement, processes, measurement Abstract: The TQM implementation in the Food Industry Corporations and the application of HACCP within a managerial system of quality according to standard ISO 9001:2008. QUALITY OF MANAGEMENT IN MARKETING Dan NSTASE, Sorin Gabriel GRESOI .........................................................................................................183 Key words: manager,management, economic effectiveness, conception about management social effectiveness, managerial skills. Abstract . In category management tools, quality control systems occupy a special place given the high comlexitatea and brought major contribution to performance management processes in their entirety. THE RISKS IN MARKETING AND SALES MANAGEMENT Aurelian DIACONU, Dan NSTASE .........................................................................................................185 Key words: risk, certain, uncertainty, business, marketing, economics, anticipate, information. Abstract: The risk is the phenomenon which should not be neglected in the process of adoption of decisions. It is a reality because there is, and the uncertainty is given the impossibility of anticipating its emergence; in other words, even if there is a certain risk probability to appear or manifest.

METALURGIA INTERNATIONAL VOL. XVIII (2013), SPECIAL ISSUE NO. 7 ISSN 1582-2214
SECTORAL STOCK PRICES ON THE ROMANIAN CAPITAL MARKET: CORRELATION AND COINTEGRATION ANALYSES Lrnd Istvn KRLIK, Marius ACATRINEI, Claudia Ctlina SAVA .........................................................................................................187 Key words: diagonal BEKK, sectoral indices, VECM, conditional correlation, CEE capital markets. Abstract: The purpose of this study is to examine the correlation and cointegration between the indices built on Romanian sectoral portfolios and the other regional stock markets indices and some macroeconomic variables between January 2002 and June 2012. We used a diagonal BEKK model with weekly data for studying the conditional correlations of Romanian sector indices grouped in 13 categories. We concluded that out of the 13 sector indices, only six of the 13 areas present correlation with other sectors: banking, oil and gas, constructions, pharmaceutical, financial services and utilitiesenergy. The food sector has a low correlation with the other indices only after the accession to European Union. After January 2007a comovementwith the foreign stock indices can be established, the highest level of correlation being with the index of the Vienna Stock Exchange (ATX) and of the Prague Stock Exchange (PX). Due to the outbreak of the financial crisis, all data show a decrease in the correlation between different sectors while the financial sectors in this period are re-orienting to other anchors, such as interest rate, exchange rate or the price of gold. The results of the Johansen cointegration point out that there is a cointegrating relationship between ATX and WIG, with ATX being weakly exogenous between 2002 and 2006. On the Romanian capital market we found cointegration between the banking sector, BET index, oil and gas, pharmaceutical and financial services sectors in the period following the crisis between 2009 and 2012. FUZZY RETE ALGORITHMS FOR KNOWLEDGE MANAGEMENT SYSTEMS Vasile MAZILESCU .........................................................................................................194 Key words: Fuzzy Unification Tree, Dynamic Discrimination of Fuzzy Sets, DKMS, FRCOM Abstract. A reduction of the algorithmic complexity of the fuzzy inference engine has the following property: the inputs (the fuzzy rules and the fuzzy facts) can be divided in two parts, one being relatively constant for a long a time (the fuzzy rule or the knowledge model) when it is compared to the second part (the fuzzy facts) for every inference cycle. The transformations attained in advance are called pre-processing or knowledge compilation. The use of variables in a Business Rule Management System knowledge representation allows factorising knowledge, like in classical knowledge based systems. The language of the first-degree predicates facilitates the formulation of complex knowledge in a rigorous way, imposing appropriate reasoning techniques. It is, thus, necessary to define the description method of fuzzy knowledge, to justify the knowledge exploiting efficiency when the compiling technique is used, to present the inference engine and highlight the functional features of the pattern matching and the state space processes. This paper presents the main results of our project PR356 for designing a compiler for fuzzy knowledge, like Rete compiler, that comprises two main components: a static fuzzy discrimination structure (Fuzzy Unification Tree) and the Fuzzy Variables Linking Network. There are also presented the features of the elementary pattern matching process that is based on the compiled structure of fuzzy knowledge. We developed fuzzy discrimination algorithms for Distributed Knowledge Management Systems (DKMSs). The implementations have been elaborated in a prototype system FRCOM (Fuzzy Rule COMpiler). AN INTELLIGENT BUSINESS SYSTEM USING UMLAGENT METHODOLOGY Vasile MAZILESCU, Costel NISTOR .........................................................................................................201 Key words: Model, Production rules, Rete algorithm, BIS, IBSPR Abstract. The work in hand compares Business Intelligence Systems (BIS) in relation to Intelligent Business Systems (IBS). We highlight the ways to shift from an E-business system to an IBS system, provide a solution for an Intelligent Business System based on Production Rules (IBSPR). We use this solution in developing a four levels Web application to solve a problem of planning, in compliance with all of the developing phases of an expert system, by using UML-Agent methodology in the analysis of the application and by using .Net technology. A FUZZY FORMALISM FOR DISTRIBUTED KNOWLEDGE MANAGEMENT SYSTEMS Vasile MAZILESCU, Edit LUKACS .........................................................................................................206 Key words: Knowledge Framework, Knowledge Representation, Fuzzy Processing, Distributed Knowledge Mnagement Systems Abstract. Knowledge representation and exploitation within an expert system are rather conflicting characteristics, whereas the increase in knowledge representation power reduces systems efficiency and increases the difficulty of developing it. Many Artificial Intelligence problems are difficult to solve from the computational point of view. An observation which may help to reduce this complexity is that often these problems have the following property: inputs can be divided into two parts, of which, a part of these inputs is relatively constant long time, compared with the second part. In such situations, seems right to make some changes on the constant part, in order to reduce the time of obtaining the solution for the AI problem, if the second part varies, but is known at certain moments of time. Transformations made in advance are called pre-processing or knowledge compilation. Using variables in an expert system allows knowledge factorization. First order predicates language facilitates expressing complex knowledge rigorously, imposing appropriate reasoning techniques.The aim of this paper is to provide a fuzzy formalism for fuzzy rule bases, included in our prototype system FRCOM (FUZZY_ENTERPRISE based on Fuzzy Rule COMpiler). This framework can be used in Distributed Knowledge Management Systems (DKMS), real-time interdisciplinary decision making systems, that often require increasing technical support to high quality decisions in a timely manner. The language of the first-degree predicates facilitates the formulation of complex knowledge representation in a rigorous way, imposing appropriate reasoning techniques. PLANNING CAPABILITIES FOR AN INTELLIGENT KNOWLEDGE MANAGEMENT SYSTEM Vasile MAZILESCU, Edit LUKACS .........................................................................................................213 Key words: Planning, Intelligent Knowledge Management System, Logical Events Abstract: Planning is a difficult problem and may become much simpler if certain restrictions are applied. Different planning problems may be defined by restricting the type of operators, imposing a series of limitations to the number of preconditions and post conditions. The work reported in this paper serves to promote an Intelligent Planning System that can operate in dynamic and uncertain environments. We can develop and justify thus a series of modelling and design techniques for Intelligent Knowledge Management Systems (IKMS), as well as methods for the analysis of planning systems performance, and, of a fuzzy expert system in particular, between which there are strong similarities. We will also outline a number of differences between conventional problem solving systems and IKMS, the links between expert systems and those of structural and functional planning, the analogy between the model of the problem or business process and the problem domain represented by a fuzzy knowledge system based on logical events. THE PREDICTABILITY OF A REAL TIME KNOWLEDGE BASED SYSTEM Vasile MAZILESCU .........................................................................................................220 Key words: Predictability, Fuzzy reasoning, Possibilistic expert control system, Validation, Verification Abstract. This paper argues that verification and validation (V&V) techniques are an essential part of the knowledge management process in a predictable Knowledge Based System (KBS). However, an examination of known studies on the effectiveness of existing KBS V&V techniques shows that the state of knowledge in this area is very restricted. It has recently grown more and more accepted that there is a need for incorporating aspects of time and imprecision into knowledge based systems, considering appropriate semantic foundations. Problem solving can be seen as a process consisting of

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problem space search and knowledge search. Our expert system is a special possibilistic expert system, developed in order to focus on fuzzy knowledge. NICKEL-COBALT-CHROMIUM ALLOYS USED IN DENTISTRY IN ROMANIA: HISTORY, EVOLUTION AND PHYSIOLOGICAL IMPLICATIONS Dumitru FERECHIDE, Ligia Adriana Stanca MUNTIANU, Anca Silvia DUMITRIU .........................................................................................................225 Key words: stainless alloys, nickel, cobalt, chromium, physiological implications Abstract: Stainless alloys based on nickel-cobalt-chromium, both classical and modern ones, have revolutionised dental medicine over time. The evolution of these alloys was, at least initially, very interesting in Romania. That is why we will try to describe as thoroughly as possible the implications of these biomaterials for the dental community (dental practitioners, dental nurses, dental technicians) and for the patients, as well as their extremely controversial physiological implications. VIRTUAL MANAGEMENT OF PROSTHETIC RESTORATION THERAPY BY ELECTROMYOGRAPHICAL INTERPRETATION OF OCCLUSION Mircea TEIU, Andreea Angela TEIU, Mihaela CERNUC-MIARIU, Ligia Adriana STANCA MUNTIANU, Mihai MIARIU .........................................................................................................228 Key words: occlusion, electromyography, mastication. Abstract: The work presents the software we designed for recording all the necessary steps in the periodontal disease definition. It is presented, step by step, the friendly interface characteristics. We designed the software in order to record patients anamnesis and personal data among with the health status. It is generated a database for all patients, providing the opportunity to survey the evolution of the disease. As a principal part we insisted on the dentoparodontogram and mobilogram records for the patient. These records are stored in a data base of the software and, if necessary, we can see the evolution of the treatment in time. Comparison graphs of the dentoparodontogram and mobilogram show, in an explicit manner, the evolution of the disease and the impact of the treatment we used in curing the disease. The software permits registering records of the treatment we proposed and the results we had with that treatment. From such a comparison charts the doctor can decide to change or to continue the started treatment direction. With the recorded data we can plan, survey and intervene if there appears some disorders in the self care practices of the patient own treatment. Such records of dental status are recommended to be taken every six month the patient present for the regular consult. The structure of the software is designed for non-professional users, meaning handy, attractive, suggestive and interactive interface. GENERAL AND PARTICULAR ASPECTS RELATED TO THE DENTAL OFFICE MANAGEMENT Mihaela CERNUC-MIARIU, Sebastian CERNUCMIARIU, Mihai MIARIU, Petru ARMEAN, Rzvan Daniel CHIVU .........................................................................................................236 Key words: dental office, management practices, dental practitioner. Abstract: The present paper approaches a series of general and particular aspects related to the dental office management. The focus is on the tools required to understand and implement certain principles and strategies proved to contribute to the dental office operational effectiveness, as well as on their adaptation and optimisation. In conclusion, the present paper attempts to help dentistry and dental office managers to meet the current challenges related to keeping up with research in the field, legislation and best management practices. FUZZY MODEL USED TO DETERMINE DEFORMATIONS ON RAILWAY VEHICLES WHEELS Marko VASILJEVI, Irina BRANOVI, eljko RADI, Slavko VESKOVI .........................................................................................................239 Key words: broken wheels, fuzzy model, infrastructure, dynamic relationship train-railroad Abstract: This paper refers to the wheels being rapidly worn-out due to wearing of profile cornice, what requires re-profiling (if that is possible), or wheels replacement. Statistical data about wheels that were worn-out during the period between 2001 and 2011 had been kept and used as an example. We have observed the influence of infrastructure on vehicles, as well as their interaction in dynamic relationship "train-railroad". Planning of railway track maintenance cannot be done without estimating the number of wheels that will be replaced due to the broken rail incidents. There are many factors that influence broken wheels and the most common are: weather conditions, quality of materials, condition of exploitation and implemented km to reparations. The fuzzy model uses acquired data as input variables to predict the frequency of broken wheels for the certain wheel types in Serbian Railways (S) and The Railways of Republika Srspska (RS). ASSESSMENT OF EXPOSURE TO WHOLE BODY VIBRATION OF A FORKLIFT OPERATOR Boban CVETANOVI, Petar DJEKI, Nenad STOJKOVI .........................................................................................................246 Key words: whole body vibration, forklift, exposure limit value, exposure action value Abstract:Operators of construction, agricultural and reloading machines are exposed to numerous negative effects, where the vibrations are in the group's most important. They are expressed by the operator to order the heavy reloading, construction and mining machinery. These are actually forced mechanical vibration body ie operating principle Whole body vibrations (WHV). The paper will be presented to forklift operator exposure to vibration of the whole body, with the observed two types LINDE H25T and Caterpillar D70. Many factors influence the occurrence of vibration fork and directly related to styles and moments that arise in the process of working on the engine, because the ways of suspension and chassis construction forklifts, seat of the vehicle type (mechanical or pneumatic), tire type, and quality of surface roughness interactions grounds and vehicles. The dominant influence of the size of their offices WHV forklifts, order the seat mechanical type. The paper discusses their effect to vibration. It was observed that during working hours at Linde forklift type equivalent to the value of the acceleration is very close and relatively small in all three directions, while the dominant type Catelpilar the Z direction. The paper also provided recommendations to reduce the impact of vibration or eliminate them. DAMAGES FOR NON-PECUNIARY LOSS IN EUROPEAN UNION TORT LAW Natasa MRVIC-PETROVIC, Zdravko PETROVIC, Milan POCUCA .........................................................................................................251 Key words: European tort law, non-pecuniary loss, damages, human rights, European Union law Abstract: This paper presents the Principles of European Tort Law insofar as they relate to damages for non-pecuniary loss. The provisions contained in these Principles are intended to reconcile the contradictions that exist between common law and civil law, as well as between the Roman and Germanic variants of civil law. In addition, the acceptance of key standards prescribed by regional international organizations that relate to human rights, day-to-day lives of people, and the development of transportation and international trade, requires legislation to be harmonized, thereby fostering interest in the Principles of European Tort Law. CUT LENGTH DISTRIBUTION OF ALFALFA HAYLAGE Dragan V. PETROVI, Rade L. RADOJEVI, Saa R. BARA .........................................................................................................254 Key words: alfalfa, forage, mechanical decomposition, distribution, model function. Abstract: Alfalfa (Medicago sativa L.) has been widely recognized as an appropriate legume crop possessing good nutritional properties and adaptability. Therefore, it represents a substantial part of nearly all livestock diets worldwide. Increasing size of farms and demand for high work efficiency in the silage preparing systems have been the major reasons so far for the intensive development of technology, like prewilting and harvesting techniques, among others. It has been verified that, under carefully controlled conditions, silage chopping with harvesters results in some important positive effects

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on silage quality. In the paper are presented experimental results related to investigation of alfalfa silage cut lengths distribution, under two different operational speeds of the non-contemporary type of self-propelled silage harvester Fortschritt E 281. Tested system assumed harvesting of a naturally wilted mass by silage combine for haylage preparation in a trench silo. Finally, basic statistic parameters of this distribution were calculated, showing its nonGaussian nature. It is verified that, in contrast to Gaussian and lognormal, Chramler-Chess function is appropriate for describing the cut length distributions of alfalfa particles chopped during mechanized harvesting with self-propelled silage harvester Fortschritt E 281. ANALYSIS OF GASES EMITTED DURING A THERMAL DECOMPOSITION OF THE SELECTED PHENOLIC BINDERS Artur BOBROWSKI, Mariusz HOLTZER, Rafa DAKO, Sylwia YMANKOWSKA KUMON .........................................................................................................259 Key words: gas evolution rate, BTEX, thermal decomposition., phenolic binder, moulding sands Abstract: The results of investigations of moulding sands prepared with the selected phenolic binders in an aspect of the emissivity of harmful gases formed as a result of an influence of liquid cast iron. Two phenolic binders hardened by CO2 , originated from different producers, were selected for examinations. Gases from the BTEX group (benzene, toluene, ethylbenzene and xylenes) were adsorbed and then analysed. THE EXTERNAL COMPETITIVENESS OF ROMANIA, A GLOBAL VALUE CHAIN PERSPECTIVE Bogdan CHIRIACESCU, Ana Maria BANCU, Ctlin DUMITRESCU .........................................................................................................262 Key words: global value chains, vertical specialization, export of value added, competitiveness, trade deficit Abstract: This paper aims to provide an assessment of Romania's external competitiveness, with the motivation of understanding factors that fuel the persistence of the trade deficit. The study tries to outline a quantitative picture about the positioning of the Romanian economy in the global value chains, relative to other countries in Central and Eastern Europe. In the context of new realities in international trade, characterized by fragmentation of production, the focus of research shifts from trade in goods to trade in value added, which is also the methodological approach we embark on in this paper. Results suggest that the Romanian economy is positioned in the upstream part of global value chains, with a level of specialization on stages of production lower than countries in the region. The trade deficit is largely explained by a high dependence of aggregate demand on imports, while trade surplus registered in some countries in the region is the result of a higher level of specialization and intensive participation in global value chains. THE BENCHMARKING IN ROMANIAN ICT INDUSTRY DURING THE ECONOMIC CRISIS Rozalia NISTOR, Costel NISTOR, Mihaela-Carmen MUNTEAN, Ludmila Daniela MANEA, Vasile MAZILESCU .........................................................................................................266 Key words: ICT sector, IT help desk services, economy, benchmarking Abstract: Worldwide, the ICT industry is facing many challenges. Growing complexity and the degree of integration of global markets creates a business environment that can not survive without a strong system that incorporates powerful tools and should be open for integration of new information technologies that can occur. ICT companies must have tools that allow them to receive immediate changes in the economic, social, legal and administrative review and correct their appropriate decisions as soon as possible. They must know which are constantly the most popular products on the market that are most profitable customers, products and services we should offer to stay efficient. Outside of competition, companies must continuously worry about optimizing their value chains and improve decision-making process, to maintain effectiveness and remain profitable. ANALYSIS OF EMIGRATION PROCESS FROM ROMANIA TO THE EU USING THE MARKOVIAN MODEL Costel NISTOR, Ludmila Daniela MANEA, Vasile MAZILESCU, Mihaela-Carmen MUNTEAN, Rozalia NISTOR .........................................................................................................273 Key words: migration process, Markovian model, European Union Abstract: The effects of the integration process on the labour market may spring, on the one hand, from the adjustments of the production factors market, produced by the free circulation of goods and, on the other hand from the workforce movement from one country to another. The mobility of workforce depends on differences in wages and in the occupancy /unemployment rate. The workforce mobility may be regarded as the best indicator for the functioning of an integrated workforce market. Theoretically, the more integrated the national workforce markets are, the greater will be the workforce influxes from regions with low GDP/ per capita and increased unemployment rate to regions with higher income and low unemployment rate. Romania has been a country exporting workforce for years, mainly for economic reasons. The international migration can be considered one the sources for the problems on the labour market, but can be also regarded as one of the solutions. BANK MANAGEMENT LIMITS IN THE CONTEXT OF LIBERALIZATION, SPECULATIVE BEHAVIORS AND CREDIT RISK Marius MOTOCU, Mihai MOTOCU .........................................................................................................282 Key words: financial liberalization, excessive risk-taking. Abstract: Paper focuses on providing some explanations for an analysis of the financial crisis that had started earlier in 2007 and continued with banking ramifications for other three years. From a banking point of view the explanations for the early phase of the financial crisis include financial liberalization, the speculative behavior of banks and excessive credit risk taking with problems from the performance of subprime mortgages in the United States. THE TRANSFER OF DEBTS MADE BY THE BUYER IN THE VAT ENCASHMENT SYSTEM Lucian Constantin Gabriel BUDACIA .........................................................................................................287 Key words: VAT encashment system, the transfer of debts, VAT under settlement Abstract: The rules concerning the system of VAT encashment are applied only in the case of goods delivery and services, for which the issuing of a receipt is mandatory. The transfer of debts is a frequently used procedure in the context of the lack of cash and of economic and financial difficulties. In this paper are presented the fiscal rules are applied in the case of the transfer of debts. Applying the VAT encashment system generates accounting, fiscal and financial effects for the buyer/beneficiary, who has the quality of taxable person, established in Romania, and registered with VAT purposes. THE MEASUREMENT OF THE COMPANYS PERFORMANCES WITH THE SUPPORT OF THE STATISTIC TECHNIQUES FOR DATA ANALYSIS Mihaela GRUIESCU, Aniela Raluca DANCIU, Dan MOREGA .........................................................................................................289 Key words: gross profit, gross loss, inventory, labor productivity, the correlation matrix, the factorial correlations, cluster analysis. Abstract: In this paper I have developed an analysis methodology for the companys performance, based on micro-data (a sample of 2565 companies in the furniture industry) from a cross sectima data. For each enterprise I have recorded the level of some indicators for the same time unit. The research carried out by us has provided significant information, which has established that the analysis has to be made on types of enterprises defined by their size (waist). The companys size has been identified as the main factor which determines the amount of information contained in the available database.

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COMPUTER-AIDED METHOD TO ASSESS THE PERIODONTAL RISK AREAS FOR THE TEETH SUBJECT TO MORPHOLOGICAL RESTORATIONS Anca Silvia DUMITRIU, Andreea Angela TEIU, Mdlina MALIA .........................................................................................................296 Key words: finite element, periodontology, teeth stress, ANSYS analysis. Abstract: The article indicates, by modelling systems, computeraided investigation methods, and finite element method, the periodontal risk areas as a result of the stresses during mastication. One of the main elements that can compromise the prosthetic device is related to the mobilisation and strains on the implant anchor tooth. This paper refers to mathematically modelling a tooth following the anatomical model of human teeth. This model is loaded by simulation, using ANSYS software, with forces equivalent to those developed in mastication. The model of the generated molar is represented by a three-dimensional solid surface. The model thus obtained is processed using ANSYS, and a uniform 38 daN load is simulated at the occlusal level, corresponding to the average force developed during mastication. The results, in the form of maps of strains and stresses, are interpreted by highlighting the areas of stress concentration. The interpretation is easy, as the colour legend related to the state of stress and strain helps to quickly identify the areas of tooth morphology that are more subject to stress in the process of mastication. The therapeutic attitude will take account of these stresses and will seek to avoid negative stresses. THE USE OF INFORMATION TECHNOLOGY IN MEDICINE Andreea Angela STEIU, Ligia Adriana Stanca MUNTIANU, Mdlina MALIA .........................................................................................................301 Key words: telemedicine, e-medicine, computer-aided medicine, brainstorming. Abstract: This paper gives an overview of the evolution of employing information technology in medicine. Aspects related to the evolution of the technical systems used to investigate and treat various diseases using computers are discussed. The emphasis is on the issues and areas where, currently, only computer-aided methods are employed. Conclusions are drawn by defining the new areas and opportunities provided by computer-aided medicine. The advantages of using information technology in public health are presented, as it really allows monitoring and hospitalising the encountered pathology. The method of investigation is based on creative stimulation by brainstorming. THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENTS AND ECONOMIC GROWTH AT ROMANIAN LEVEL Andrei ANGHELINA, Mirela HALMI, Florin Cornel DUMITER .........................................................................................................305 Key words: foreign direct investments, unsteadiness, impact, economic growth. Abstract: In the context of globalization phenomenon which assessed the human society evolution, a very complex and extremely actual problem is represented by the foreign direct investments impact approach upon national and host economy. The foreign direct investments problem is highly debated both at the national level and international ones. The vast majority studies dealing with the impact of foreign direct investments upon economic growth in Central and Eastern Europe had come to the conclusion of a direct relationship. A very important problem is the context of instability conditions whether the impact of foreign direct investments upon economic growth will be sustained. Last years agenda within the global economic crises is taking into account the risk factors within the economic growth context. This paper reveals the analyze of foreign direct investments upon economic growth in Romania, taking into account some underlying variables like inflation and exchange rate, using econometric modeling techniques. ECOLOGICAL CHEMICAL DISINFECTANTS COMPOUNDS VERSUS NONECOLOGICAL CHEMICALS IN DENTISTRY. ADVANTAGES AND DISADVANTAGES Mihai MIARIU, Anca Sivia DUMITRIU, Mihaela CERNUC-MIARIU .........................................................................................................308 Key words: organic compounds, peroxiyi, aldehydes. Abstract: As it is known, decontamination, disinfection and sterilization of instruments and various dental materials in dental practice became mandatory, with the advent of new generation of disinfectants and sterilizing, which greatly facilitates the work of medical staff. Among the substances most commonly used in clinical practice, with reference to dentistry, peroxides and aldehydes are compounds whose value is widely recognized. KINETICS AND MECHANISM FOR HEXAVALENT CHROMIUM UPTAKE FROM AQUEOUS SOLUTIONS BY MAGNETITE NANOPARTICLE Sofia TEODORESCU, Rodica Mariana ION .........................................................................................................311 Key words: magnetite, hexavalent chromium, aqueous solutions. Abstract. The magnetite nanoparticles, prepared by the method of sonochemical synthesis, have been investigated for the removal of Cr (VI) from aqueous solutions at 25C. Freundlich and Langmuir isotherm models were used to evaluate the data of equilibrium isotherm in the range of Cr (VI) concentrations from 50 mg L-1 to 1200 mg L-1. The Langmuir model was found to be the best to represent the equilibrium isotherm. LEAN MANUFACTURING AND ENVIRONMENTAL MANAGEMENT PRACTICES Natasa PETROVIC, Dragoslav SLOVIC .........................................................................................................316 Key words: lean manufacturing; sustainability; environmental management; environmental management practices. Abstract: At the very start of the new millennium, the industry has been forced to recognize that it has an obligation not only to create wealth but also to develop and implement the principles of sustainability in the production systems with consequently minimizing their environmental burden. One of the strategies necessary to underpin sustainable production is minimization or avoidance of waste. The lean management philosophy is one which targets waste reduction in every facet of the manufacturing business: the industry must be lean as well as clean. This paradigm of sustainability must incorporate leanness, quality and efficiency. However, only recently papers have studies linked lean management philosophies with improving environmental sustainability. To support these requirements of sustainability, this paper introduces the impact of lean manufacturing on environmental management practices. THE QUANTIFICATION OF CULTURE - A CRITICAL EVALUATION OF THE THEORY OF NATIONAL CULTURAL DIMENSIONS Ploae CATALIN, Adrian MICU .........................................................................................................321 Key words: convergence; cross-cultural; culture; cultural dimensions Abstract: The existence of different models of national culture could be considered as a keystone for the research on cultural differences in management for the last century. The scientific approach on cultural differences has been facilitated and hindered by these models. On both a conceptual and empirical level, serious research on cultural differences in organization and management has been facilitated but in the same time inhibited by the existence of multiple and often conflicting models of national culture. In this paper we offer a review of the most known models of national culture, with the purpose of identifying the convergences and divergences among them. The purpose of our paper is to provide a mature reflection upon these different models by tracking various subtleties in their evolution and dispelling prevalent misconceptions.

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