You are on page 1of 5

Good day! We are Marketing Management students from De La Salle University.

This survey will serve as one of our bases in order to come up with a Consumer Behavior study on the Donut Industry of the Philippines.

1.What word comes to your mind when you hear the word "DONUT"?

2. Do you eat donuts? -YES -NO 3. Why or Why not?

4. Which of the following brands are you aware of? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut -Iba pa: ______________

5. Which of the following brands have you tried? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut - Iba pa:_______________

6. Where did you learn about these brands? -Friends -Family -Television -Newspaper -Magazine -Stores

7. What brands do you usually consume? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut Iba pa: _______________ 8. What is your most preferred brand of donuts? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut Iba pa: __________________ 9. What can you say about the size of donuts? -Small -Medium/just right -Big 10. What can you say about the taste of your most preferred brand of donuts?

11. How often do you buy donuts? -Every day -twice a week -once a week -twice a month -once a month

12. What flavor do you usually buy? ______________ 13. Dine in or takeout? DINE IN TAKEOUT

14. How many do you usually buy? -Single - half dozen -1 dozen -iba pa: _____________

15. What time do you usually buy donuts? -Morning -lunch time -afternoon -night - midnight 16. What day do you usually buy doughnuts? Weekend weekday

17. Do sales promotion attract you to go to the store and purchase something? Yes No 18. What was the last brand of donuts you bought? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut Iba pa : ____________

19. What else did you buy along with the donuts? -None -Coffee -Softdrinks -iced tea -water 20. Previous to your last purchase, what was the brand you bought? -Dunkin Donuts -GoNuts Donuts -J.Co Donuts -Krispy Kreme -Mister Donut Iba pa: ______________ 21. Are you willing to buy a donut from a NEW store you have never heard any reviews about? YES OR NO

22. Why or why not?

23. Do you try new flavors from time-to-time or do you just stick to one? -Try new products -Stick to one 24. What do you do when the line to the counter is long? -Find another branch -wait in line -go to a different store 25. Why is that so?

26. Under what food category would you place donuts? -Commodity - Fad -want 27. Are you concerned about the nutritional value of what you consume? Yes No 28. What do you feel after eating donuts? -Guilt -Pleasure -Satisfaction -depressed

29. In lieu with the previosu question, WHY?

30. Gender Male Female

31. Age: ___________ 32. Company/University: _____________________________ 33. What schooling did you finish? No schooling Elementary High school College Graduate school 34. In which category fo monthly income do you beloing? P3,000 or less P3,000-7,500 P7,501-P15,000 P15,001-P30,000 More than P30,000

Thank you very much!

You might also like