SOMDEEP KUMAR SEN

Sex: Male, DOB: 23rd September, 1985 (m) 09883069464, 09748229123; (p) 033-654-05-109; (e) somdeepenggmba@gmail.com
Address: 9, Ramanath Bhattacharjee Street, Satabdi Apartment, Flat No. 9, Belurmath, Howrah 711202

In quest of assignments in SAS, SPSS, Data Analytics and Market Research with an organisation of repute

SYNOPSIS
One year experience in the domain of Communication, Teaching Market Research, Branding and Corporate

Presently working with Market Forces, Kolkata as a Market Research Executive MBA in marketing from IBRAD School of Management and Sustainable Development (WBUT and AICTE Approved), Kolkata B.Tech in Electrical Engineering from Narula Institute of Technology (WBUT and AICTE Approved), Kolkata Pursuing a certification course on Analytics from Ivy Professional School, Kolkata which includes key modules such as SAS and Data Modelling, Advanced Excel, VBA, Macro, SQL and Application of Statistics in business. An effective communicator with good analytical, inter-personal, organisational and mentoring skills

PROFESSIONAL PURVIEW
Import and Export of Data, Variable creation, String and Date function, keep and Drop variables. Conditional execution (if then, Else if, Else, do loop, where conditions), Macro, Array, Sorting, Merging by using SAS and SPSS Running descriptive statistics and statistical analysis including T-Test, ANOVA, Time Series Forecasting, Regression and Cluster Analysis by using SAS and SPSS Comprehensive knowledge of Advanced Excel including conditional Formatting, Advance filtering, Cell Referencing, Text functions, What if Analysis, Vlookup, If statements, Data validation, Pivot Table, Solver, Charts, Macro, VBA, etc. Comprehensive knowledge of MS PowerPoint including building blocks of a presentation, themes and styles, tables, charts, graphs and smart art, animation Gained comprehensive knowledge of SQL including Basic structures SQL, basic commands, Grouping, Ordering, Union, Intersection, Different types of Joining (natural join, outer join) etc Sound understanding of strategic tools like Porters 5 forces, SWOT, PEST, BCG, GE, Value chain analysis, etc

EMPLOYEMENT SCAN Since July12: Market Forces, Kolkata Market Research Executive
Key Deliverables BSNL Gram Seva a rural market research Project Developing questionnaire to be used by field executives for data collection in various districts of WestBengal Effective use of SPSS & Advanced Excel Concepts to analyze the collected Developing a plan for the preparation & presentation of the initial project report

April 12 July 12: Vivekananda College of Empowerment, Kolkata Full Time Lecturer
Teaching subjects like Marketing Research, Business Statistics, Consumer Behaviour, Strategic Management and Operations research, Marketing Management Conducted seminar on Importance and Application of SPSS and SAS

Feb12 April 12: Nalanda Institute of Advanced Studies, Kolkata Full Time Lecturer
Teaching subjects like Marketing Research, Business Statistics, Consumer Behaviour, Strategic Management and Operations research, Marketing Management Conducted seminar on Importance and Application of SPSS and SAS

Jul11 - Jan12: Careerskills Education Services Pvt. Ltd. (Part of Kredent Group), Kolkata Corporate Marketing Executive Branch Manager
Carried out market research of the Vocational Training and Development Market to formulate appropriate marketing strategies Carried out extensive secondary research to prepare the course content of Retail and Sales Management

PROJECTS AND INTERNSHIP INTERNSHIP Market May10 - August10

Potential

HCL-

CDC

Performed marketing research and scrutinized the current trend to understand market Forecasted sales of the company for the financial year 2010-11 by using Time Series Analysis

ANALYTICAL PROJECTS Regression Analysis: Predicting academic performance of an elementary school schools from the California Department of Education's API 2000 dataset Missing Value and Outlier treatments, Variable transformation, Multicollinearity Reduction using VIF , Collin Check for Heteroscedasticity, Normality of Residual with histogram and normal curve Preparation of Dash board and Presentation Time Series Forecasting: Forecast future passenger sales (in terms of thousands of miles) based on past data for an airline company Stationarity checks using ADF Test and converting series to stationary and Heteroscedasticity Removal ARIMA estimation and forecasting and validation using MAPE Presentation based on the results EDUCATIONAL CREDENTIALS

MBA from IBRAD School of Management and Sustainable Development, Kolkata in 2011. Secured DGPA 8.16 B.Tech. (Electrical Engineering) from Narula Institute of Technology, Kolkata in 2008. Secured DGPA 7.43 XII from CoochBehar Uchcha Madhyamik Vidyalaya (WBCHSE), Coochbehar in 2003. Secured 55.2% X from Kamakhya Vidyalaya, Guwahati in 2001. Secured 58.3%

EXTRA CURRICULAR ENGAGEMENTS and ACCOLADES

Holds the merit of winning The Case-Study and String Competition during College Fest Spandan-2010. Runner-up in the North-Bengal Interschool Quiz Enthusiastically participated in U-17, U-19 Cricket for Assam and CAB 1st Division Cricket League for Aryans Club Functioned as Security and Hospitality In-charge at Annual Fest- Spandan Functioned as Security and Hospitality In-charge at Annual Fest- Spandan Actively started a page called The World of Marketing' on Facebook Authored articles in a blog called Business is Marketing