ROLE OF PROFESSIONAL ORGANIZATION IN CHANGING THE IMAGE OF NURSING

PRESENTED BY,
PROF.LIZZIE RAVEENDRAN PRINCIPAL GEM INSTITUTE OF NURSING EDUCATION AND RESEARCH COIMBATORE

INTRODUCTION: Image is a mental picture representative of something real. In nursing, image refers to a persons professional qualities and conduct which represent the nurses competence as perceived by patients and by one self PERCEPTION OF NURSING IMAGE Image of nursing as perceived by patients Based on attitude and performance A person who helps in times of need Angel with pretty face and empty head Angel / Ghost Doctor assistants Doctors handmaids By others People who dont get along well with others Olden days witchcraft Media cinema, TV serials Cultural view By nurses Based on 3 broad categories Role of nurses Nursing knowledge Attitude

Attributes for positive image Caring

 Compassionate Confidence Cheerful Good listening

Attributes of negative image Rudeness Lack of confidence Abrupt in answering the questions Poor IPR Indecisiveness

REASONS FOR NEGATIVE IMAGE Lack of knowledge Poor attitude Failure to prove Poor conduct Unethical behavior Not being sensitive

NEED FOR IMPROVEMENT The recruitment and retention of nurses: Motivation of a nurse Nurses self-image, self esteem and job satisfaction The impact on nursing outcomes Customer satisfaction

 The impact on policy making DETERMINANTS OF POSITIVE IMAGE Knowledge Competence Attitude Communication Appearance Public relations Advocacy INDIVIDUAL RESPONSIBILITY Reshape the nurse into Knowledgeable Expert Replace modesty with self belief Be pro active and confident of self ability Make the nursing image as a culture respect Ethical behavior Incorporate theory into practice Be professional 24 / 7 ROLE OF PROFESSIONAL ORGANIZATION Cultivating a professional image by the way they represent the profession Defining unacceptable workplace behaviors and holding the staff accountable Teaching nurses the benefits of scripting such as, My name is, and I am your registered nurse today. Defining the appearance of the nursing staff in written guidelines and following through with consequences for those who dont comply

 Involving the staff in developing the list of unacceptable behaviors and the specifics of a new dress code Posting, circulating, and advertising nursings accomplishments Using the local community newspapers for ongoing announcements Having staff contribute to the community by writing health-related articles in the newspaper Speaking to civic and community groups about what nursing is and does Listening to patients and caregivers perceptions of nursing Surveying staff, patients, and caregivers about these perceptions Teaching and mentoring staff on how to validate all they do with appropriate documentation and active committee involvement Teaching communication skills, so staff nurses feel empowered to respond to negative colleagues in a manner that confronts and stops behaviors that affect our image