REMS Bus Plan F 2 - 4 - 09

--------BLANK PAGE--------
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Revolutionary

Equipment & Medical Supply in this business plan is confidential; therefore, reader agrees not
to disclose it without the express written permission of Revolutionary Equipment & Medical
Supply.
It is acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or damage
to Revolutionary Equipment & Medical Supply.
Upon request, this document is to be immediately returned to Revolutionary Equipment &

Medical Supply.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.

Revolutionary Inventions, Inc
1. Executive Summary.................................................................................................................................3
1.1. Objectives..........................................................................................................................................................................6
1.2. Mission..............................................................................................................................................................................6
1.3. Keys to Success.................................................................................................................................................................7
2. Company Summary.................................................................................................................................7
2.1. Company Ownership.........................................................................................................................................................7
2.2. Start-up Summary..............................................................................................................................................................8
3. Products..................................................................................................................................................10
4. Market Analysis Summary.....................................................................................................................11
4.1. Market Segmentation.......................................................................................................................................................12
4.2. Target Market Segment Strategy.....................................................................................................................................13
4.3. Industry Analysis.............................................................................................................................................................18
4.3.1. Competition and Buying Patterns............................................................................................18
5. Web Plan Summary................................................................................................................................19
5.1. Website Marketing Strategy.............................................................................................................................................20
6. Strategy and Implementation Summary.................................................................................................20
6.1. SWOT Analysis...............................................................................................................................................................21
6.1.1. Strengths..................................................................................................................................21
6.1.2. Weaknesses..............................................................................................................................21
6.1.3. Opportunities............................................................................................................................21
6.1.4. Threats......................................................................................................................................21
6.2. Competitive Edge............................................................................................................................................................22
6.3. Marketing Strategy..........................................................................................................................................................22
6.4. Sales Strategy...................................................................................................................................................................23
6.4.1. Sales Forecast...........................................................................................................................23
7. Management Summary..........................................................................................................................26
7.1. Personnel Plan.................................................................................................................................................................28
8. Financial Plan.........................................................................................................................................29
8.1. Start-up Funding..............................................................................................................................................................29
8.2. Important Assumptions ...................................................................................................................................................31
● REMS successfully bring the chair to market and stay on target with the sales of medical equipment and supplies.......31
● We capture a significant market share. Projected sales for the first 12 months are $798,500...........................................31
● Our sales increase is so significant because of our cost to manufacture the Shower and the wholesale and retail price.. 31
● Recruit top-notch proficient employees with expertise in their area of work. ..................................................................31
● Licensing our product to at least one major medical device distributor.............................................................................31
8.3. Break-even Analysis........................................................................................................................................................31
8.4. Projected Profit and Loss.................................................................................................................................................32
8.5. Projected Cash Flow........................................................................................................................................................36
8.6. Projected Balance Sheet..................................................................................................................................................38
8.7. Business Ratios................................................................................................................................................................39
Months of Inventory Onhand............................................................................47
1. Executive Summary
Introduction
This plan outlines the direction of Revolutionary Inventions, Inc - legal name, Revolutionary Equipment &
Medical Supply (REMS) - trade name/DBA. The plan was written to show the profitability and the growth
potential of the company over the course of three years. The owners of the company have invested a solid
$312,441 in capital. This capital infusion went towards patenting, marketing, development of the surround
shower chair (prototypes) and the establishment of the Medical Equipment and Supply Company. The
product -the Surround Shower Chair is ready for mass production. REMS is a authorized distributor for
Cardinal Health Industries, one of the largest manufactures of medical equipment and supplies.
Page 3
REMS is seeking funding in the amount of $150,000.00 to mass-produce 700 Surround Shower Chairs.
REMS will mass-produce 700 chairs at a cost of $84,000.00. The remaining funds will be used as working
capital to launch a massive advertising campaign to brand our products, and pay legal fees. REMS will sell
500 chairs wholesale ($250.00 per chair) totaling $125,000.00 and 200 at retail ($450.00 per chair) totaling
$90,000.00 with gross sales of $215,000.00 and net profit of $131,000.00. Our monthly break-even point is
137 units per month. REMS’s anticipated direct sales will produce these numbers and more. Distributors
have already been identified that will ultimately exceed REMS’s target break-even point for the first twelve to
twenty–four months. Suarez Corporation has requested 100 chairs as soon as possible and a range of 1,000
- 5,000 units per rollout/order. REMS will exceed the break-even point with the 1,000-unit order from Suarez
Corporation. The Chief Executive Officer, President, Vice President will not receive income for the first nine
months of 2009 and will reinvest all revenues. A portion of the revenue from the sale of the initial order will be
used to order our next 1,000 chairs.
REMS is aware of the importance of Public Relations and Advertising we realize that our advertising
campaign must include television, magazines, tradeshows, newspapers, and weekly mail outs. A portion of
our Advertising will be accomplish without a cost due to Allison Starling’s request to interview us at Walter
Reed and Veterans Hospital when we donate shower chairs to military personnel returning home from Iraq.
Allison Starling from channel 7 WJHL featured the Surround Shower Chair on her Working Woman segment
in May 27, 2007. Tennille Robinson editor for Black Enterprise Magazine also wants to feature REMS as a
success story after we obtain funding. REMS has authorized the Small Business Development Center to
feature our company along with our funding source as one of their success stories in their quarterly magazine.
The Company
Revolutionary Equipment & Medical Supply (REMS) is a medical equipment & supply company. We are also a
product development, marketing and distribution company based in Fort Washington, Maryland. REMS
invented, and own the patent for the Surround Shower Chair the only shower chair equipped with a built-in
plumbing system. The chair was designed to be used by the physically challenged, or individuals with limited
mobility and individuals that cannot use the traditional shower or bathtub independently. REMS was formed to
sell medical equipment and supplies and to market and sale the Surround Shower Chair. REMS is an
Authorized Distributor for one of the largest Medical Equipment Manufacturers, Cardinal Health Industries.
REMS, Invacare Supply Group, and Cardinal Health Industries, and Suarez Corporation Ind, will also
distribute and sale the Surround Shower Chair, and its complementary products and accessories.
The Surround Shower Chair is scheduled for mass-production in 2009. REMS has contracted
ADMAGINATION, INC to mass-produce the Surround Shower Chair. Mass production will commence as soon
as adequate funding is secured.
The Market
The medical device industry is by far the most diverse segment of the larger healthcare industry. According to
Standard & Poor's, global sales of medical devices and products reached $220 billion in 2007, up from $190
billion the previous year.
Medical devices marketed to consumers for their personal/in-home use was a growing category during the
mid-2000's. According to a 2004 investment report from the Citigroup Smith Barney, the home medical
equipment (HME) industry was valued at approximately $13 billion in 2006. Some industries anticipated
annual industry growth of six, to eight percent through 2010. Historically, a sizeable share of home medical
equipment has been provided to consumers via home healthcare agencies that also provide related
healthcare services such as, skilled nursing care, respiratory therapy, and physical therapy, and intravenous
infusion services.
A number of trends are fueling growth in the HME industry:
Page 4
1. The graying of 77 million baby boomers

2. Longer life span due to advancements in medicine and public health
3. The rise in home health care.
Citigroup Smith Barney sub-categorizes the HME industry into three segments: durable medical equipment
(DME), home infusion equipment and home respiratory equipment.
Heading into the mid-2000s, durable medical equipment (DME) represented about 23 percent of industry
sales ($6 billion). DME, (NAICS 446119), is intended for repeated use in the home by individuals with an
illness or injury. It usually requires a physician's prescription. DME includes traditional devices such as
walkers, crutches, canes, beds, bedpans, special toilet seats, and shower chairs, etc.
Financial Projections
The objective of the company is to successfully bring the chair to market and capture a significant market
share. Projected sales for the first 12-months is $408,500.00 and these are conservative figures. Sales over
the next three years are expected to increase by at least 50% annually given market acceptance. With costs
per unit minimized at $121.00 with a high mark-up margin of more than 300%, the company is sure to be a
success.
Major distributors have indicated their usual order minimums. Initial test orders are usually 100 units.
Depending on market acceptance, orders subsequently range from 1,000 to 5,000 units. Our forecasted sales
are well below this mark, in order to remain conservative.
The company forecasts profitability by the end of 2011. Adequate budgeting has been assigned for marketing
and other sales efforts necessary to push the product aggressively. Response from our target audience has
been overwhelmingly positive. REMS has participated in multiple tradeshows and appeared on TV programs
on more than one occasion.
Highlights
$4,000,000
$3,500,000
$3,000,000
$2,500,000
Sales
$2,000,000 Gross Margin
$1,500,000
Net Profit
$1,000,000
$500,000
$0
Year 1 Year 2 Year 3
Page 5
1.1. Objectives
The objectives of the company are:
1. To successfully bring the chair to market by adding at least one (1) distributor per month.
2. To capture a significant market share in the wholesale and retail market. Projected sales for the
first 12-months is $408,500.00.
3. To increase sales by 25% annually over the next three years given market acceptance.
4. To achieve a net profit of at least 25%
5. Successfully open REMS Medical Equipment Delivery Store.
1.2. Mission
REMS plans to develop and sale innovative, durable, safe, affordable, and high quality, medical
equipment, products, and supplies at a more competitive price. REMS will also design, develop, and
market new-patented medical devices along with products manufactured and distributed by other
companies. The new to market devices will fill the market niches and account for a minimum of $20
million dollars in potential sales. Each will fill a current need in the DME technology by improving upon
existing technology. REMS is committed to taking the lead in revolutionizing the durable medical device
industry. REMS is committed to taking the lead in revolutionizing the HDC and the durable medical
device industry. Our mission is to capture a large part of the market by becoming one of the largest
medical supply and pharmacy Home Delivery Centers (HDC) metropolitan area. We will deliver
medication and medical equipment which we will set-up/install. REMS will have a licensed pharmacist,
consultants and sales associates trained in all areas such as compassion garments measuring and
equipment repair and installation. There are no existing HDC’s in the Fort Washington, Oxon Hill, Clinton,
Brandywine, Accokeek or Temple Hills Maryland we will be the first. There are only approximately four
HDC serving the entire metropolitan area. Our in store and home consultations along with other perks
such as samples and coupons issued to our customers based on they product purchase information from
our database. REMS will become one of the best home deliveries due to our knowledge and research of
what is required to succeed as a HDC.
1.3. Keys to Success

REMS must:
1. Advertise and promote our products in areas that our target customer base will learn about our
store
2. Stand out as the better alternative to the target market.
3. Provide excellent customer service
4. Attract investors
5. Provide an attractive comfortable atmosphere with trained sales associates.
6. Provide products to the target market at a cost efficient price
7. Capture a sizable portion of the DME market over the next five (5) years
2. Company Summary
Revolutionary Equipment & Medical Supply (REMS) is a medical equipment and supply distributor that also
develop and produce durable medical products. REMS invented, and own the patent for the Surround
Shower Chair. The chair can be used by the physically challenged, or individuals with limited mobility, that
cannot use the traditional shower or bathtub. REMS, was formed to market and distribute the Surround
Shower Chair, and any complementary products and accessories.
Page 6
The Surround Shower Chair is scheduled for mass-production in 2009. REMS, has contracted
ADMAGINATION, INC to mass-produce the Surround Shower Chair. Mass production will commence as soon
as adequate funding is secured.
The objective of the company is to successfully bring the chair to market and capture a significant market
share. Projected sales for the first 12-months is $408,500.00. Sales over the next three years are expected to
increase by 25% annually given market acceptance.
2.1. Company Ownership

Revolutionary Equipment & Medical Supply (REMS) was established as a C-Corporation in the state of
Maryland, in May 2006. Located in Fort Washington, Maryland, and Gwendolyn Wilson owns 90% of the
stock, and Tina Johnson owns 5% and remaining Erma Ewuell 5% is owned by. REMS is a equipment &
medical supply company that also produce, develop, market and distribute newly invented durable
medical products.
Gwendolyn Wilson, CEO. Ms. Wilson has more than 30 years of managerial experience. She will
provide technical and sales assistance to vendors and customers to ensure that their needs are
sufficiently met. She will serve as interface between customers and REMS to ensure sales quota is met
properly. She will be responsible for overseeing contract negotiations and management of various types
of contracts, principally with the U.S. Government DOD. Applicant will review RFPs, proposal
preparations, contract structuring, interface with contractors and RMESG management to resolve
problems and secure approvals. She has knowledge of Federal Acquisition Regulations (FAR), problems
solving, and achieving our financial and performance goals and objectives. She has worked with the
patent attorneys to ensure that the proper applications were filed to protect the rights of her inventions.
Ms. Wilson assisted in the development of the Surround Shower Chair. She completed and submitted all
provisional patent applications, and drawings depicting every aspect of the construction of the Surround
Shower Chair. Ms. Wilson conducted all initial patent searches at the United States Patent and Trade
Office to determine if the invention was an infringement on any existing patents
Tina Johnson, President. Ms. Johnson has more than 15 years of managerial experience. She will
handle the major daily operation of the company's main office. She will be responsible for the hiring and
supervision of staff, training, and implementing the advertising strategies as well as oversee the Sales
Incentives/ Promotions and sales force.
Erma Ewuell, REMS, Vice President. Ms. Ewuell has a wealth of experience in business management,
customer services, purchasing and marketing. Ms. Ewuell is a strategic planner who understands all
aspects of operating a small business. She has experience in project/contract management, design and
product development. Ms. Ewuell major duties and responsibilities will be daily business operation,
marketing, promotion, planning, and product development, fiscal accountability, staff oversight.
2.2. Start-up Summary

All of The key elements in the Start-up plan for REMS are:
● the legal expense for filing all patent applications.

● The establishment of Corporate Identity.
● Funding of additional capital raising alternatives.
● Salary for the two key managers and founders.
● Costs of raising capital through private placement.
● Marketing companies
● Trade shows
Page 7
● Web Development and maintenance

● Other- Miscellaneous payments and petty cash expenditures
A total of $347.041.00 was raised from the initial two investors for these purposes. This funding came in
early 2006 and these tasks have either been completed successfully or are in the final process of
completion. These are treated purely as start-up expenses. All expenses indicated below reflect sums
spent by the company over a 24-month pre-production period.
Start-up
Requirements
Start-up Expenses
Legal $5,000
Stationery etc. $2,000
Insurance $0
Rent $4,208
Office Equipment $5,000
Utilities $2,000
Telephone $5,775
Marketing including trade shows $70,000
Prototypes $60,000
Website development and maintenance $5,108
Security $3,800
Advertising $100,000
Warehouse Space $19,550
Other $10,000
Total Start-up Expenses $292,441
Start-up Assets
Cash Required $0
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $0
Total Requirements $292,441
Page 8
Start-up
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Expenses Assets Investment Loans
3. Products
Revolutionary Equipment & Medical Supply invented and developed the "Surround Shower Chair" with a
unique built-in plumbing system. Another unique feature of Model SH-1 of the Surround Shower Chair
includes multiple overhead and side showerheads with individual water control knobs. Model SP-2, the new
and improved model is in the patent pending application process. The seat will be available in various sizes
and colors, other complementary products, and accessories that can be purchased separately.
The chair is made of lightweight plastic and weighs approximately 25 pounds. The Surround Shower Chair is
patented and all proprietary rights belong to Gwendolyn Wilson.
Prototype Design/Manufacturing: The Surround Shower Chair prototype design, and development is out-
sourced to ADMAGINATION, INC located in Brooklyn, New York. ADMAGINATION, INC developed and
delivered three (s) different prototype designs in 2007. Management has selected the final design for mass
production.
Contract Manufacturer: ADMAGINATION, INC will mass-produce the chairs in their plant. The estimated
cost per unit is $121.00, which includes shipping and handling. ADMAGINATION, INC has assured REMS
management that an unlimited supply of the chair can be produced and delivered. The initial order will be
2,000 Surround Shower Chairs.
Once the product is ready for market and marketing/advertising strategies have been implemented. REMS
anticipates a rapid growth in the demand, and sale of the Surround Shower Chair.
Other Complementary Products: In addition to accessories for the chair, other complementary products will
be sold. The cost to manufacture these products has not been determined.
Page 9
Complementary Products
• Commode seat chair with cover

• Water drain pan
• Surround shower curtain
• Water drain hose
• Surround curtain rod
• Chair with open seat.
Accessories
• Cushion seat pads

• Foot/Leg rest
• Soap dish attachment
• Towel rack attachment
• Water container with heater
• Safety rails
• Safety strap
• Transfer bench
• Wheels with locks
• Adjustable shower heads
Retail Products: REMS will also retail the Surround Shower Chair, the accessories, and complementary
products at a subsidiary durable medical equipment company retail outlet.
4. Market Analysis Summary

1. Industry Trends:
Home Medical Equipment
The medical device industry is by far the most diverse segment of the larger healthcare industry. According to
Standard & Poor's, global sales of medical devices and products reached $220 billion in 2006, up from $190
billion the previous year.
Medical devices marketed to consumers for their personal/in-home use was a growing category during the
mid-2000's. According to a 2004 investment report from the Citigroup Smith Barney, the home medical
equipment (HME) industry was valued at approximately $13 billion in 2006. Some industries anticipated
annual industry growth of six, to eight percent through 2010. Historically, a sizeable share of home medical
equipment has been provided to consumers via home healthcare agencies that also provide related
healthcare services such as, skilled nursing care, respiratory therapy, and physical therapy, and intravenous
infusion services.
A number of trends were fueling growth in the HME industry:

Citigroup Smith Barney sub-categorizes the HME industry into three segments: durable medical equipment
(DME), home infusion equipment and home respiratory equipment.
Heading into the mid-2000s, durable medical equipment (DME) represented about 23 percent of industry
sales ($6 billion). DME, (NAICS 446119), is intended for repeated use in the home by individuals with an
Page 10
illness or injury. It usually requires a physician's prescription. DME includes traditional devices such as
walkers, crutches, canes, beds, bedpans, special toilet seats, and shower chairs, etc.
4.1. Market Segmentation

The potential customers of REMS are both domestic and foreign. Domestic customers include all of the
following:
● Aging Population
● Senior citizen communities
● Disabled Population
● Hospitals
● Residential Care
● Resellers
● Medical Equipment Distributors
● Durable Medical Equipment Companies
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growt CAGR
h
Aging Population 0% 39,715,00 39,715,00 39,715,00 39,715,00 39,715,00 0.00%
0 0 0 0 0
Disabled Population 0% 18,191,00 18,191,00 18,191,00 18,191,00 18,191,00 0.00%
0 0 0 0 0
Hospitals 0% 5,797,000 5,797,000 5,797,000 5,797,000 5,797,000 0.00%
Residential Care 0% 100,000 100,000 100,000 100,000 100,000 0.00%
Resellers 0% 8,645 8,645 8,645 8,645 8,645 0.00%
Other 0% 0 0 0 0 0 0.00%
Total 0.00% 63,811,645 63,811,645 63,811,645 63,811,645 63,811,645 0.00%
Page 11
Market Analysis (Pie)
Aging Population
Disabled Population
Hospitals
Residential Care
Resellers
Other
4.2. Target Market Segment Strategy

REMS’s strategy is to establish itself as the "next generation provider" of innovative, durable, medical
equipment, and related products. REMS, plans to capture a sizable portion of the DME market over the
next five (5) years.
Short Term Strategy
1. Identify funding source for growth capital

2. Secure funding to produce 700 shower chairs by April 30, 2009
Long Term Strategy
1. The company's long-term strategy is to dominate the DME market with innovative cost-
effective, high quality products. Open store with trained consults, and repair technicians.
REMS will deliver and set-up medical equipment in the metropolitan area (within a 50
mile radius),
2. Brand our products
Strategic Relationships
REMS, has established strategic alliances with numerous companies and organizations such as
Invacare and Cardinal Health, two of the largest Medical Equipment Manufactures. These alliances are
valuable because they will provide REMS with established companies in the DME industry, and
established distribution channels.
• Cardinal Health Medical Equipment Manufacturer and Distributor

• Women Business Enterprise
Page 12
• Council Women Own Business

• Fort Washington Medical Supply
• Medline Industries
• Dun and Bradstreet Business listing
• Invacare Supply Group Medical Equipment Manufacturer and Distributor
The overall marketing plan for REMS products is based on the following fundamentals.
● REMS plans to reach the senior community, the temporarily, and permanently disabled along
with those in rehabilitation centers by direct mail, magazine advertising, and television
commercials.
● Our store will have a distribution center that will deliver our products.
● Capture a share of the markets over the first year.
1. Allocation of Marketing Efforts: REMS is committed to an extensive promotional campaign. This will
be done aggressively and on a broad scale. To accomplish initial sales goals, REMS will require an
extremely effective promotional campaign to accomplish three primary objectives.
● Attract and acquire an effective sales force
● Penetrate and make positive financial gains in the market
● Attract and license our products to other Medical Supply Distribution companies.
● In addition to television commercials, REMS plans to advertise in trade magazines, television,

newspapers and direct mail.
2. Method of Sales and Distribution
● Stores, Medical Equipment Distributor Companies, and kiosks: REMS’s products will be sold
at our subsidiary's retail store. Additionally, our products, and accessories will be available at
other medical supply stores and other channels.
● Catalogs, direct mail: Approximately 500 catalogs and flyers will be mailed each
month. The catalog will range in size depending on the products available for sale.
The flyer will be one-page to announce products.
● Web Site (Internet): Our website will include information about the company, products, mission
statement, prices, sales, return policies, dispute process, warranties and order forms etc
3. Email Marketing: Monthly e-mails to customers from mailing list, or visits to websites, or trade shows.
4. Affiliate Marketing: Networking and partnering with potential affiliates through membership,
organization, and marketing (i.e., QVC, Med Star).
A. Packaging (critical)
1. Product Packaging:
Packaging will include:

Page 13
● Assembly Instructions
● Warranty Information
● Registration Information
● Company Contact Information
B. Pricing
1. Pricing strategy. REMS will set pricing based on the market. Since this is a new product, REMS’s has
searched the market; i.e. to establish pricing based on our target market ability to pay the existing pricing
for imperfect substitute for initial pricing per unit. Medicare will pay up to $435.00 of the cost of the
Shower Chair leaving a $15.00 co-pay that is less than the price of all chairs currently on the market.
Wholesale: $225 - $325
Retail: $450
Pricing per imperfect substitute (traditional shower chair) range from $75 per unit to $2,195 per unit
without built-in plumbing.
C. Branding
A key objective in REMS’s overall marketing strategy is to build company name recognition, brand our
new products and establish a loyal customer base. Our planned advertising strategy will help establish
our name recognition in the market. The Surround Shower Chair will be associated with the slogan
'Showering with Dignity'. Our products will always be associated with durability, convenience and
quality.
Planned strategy for branding
● REMS has authorized the Small Business Development Center to feature us along
with our funding source as one of their success stories in the first quarter and we are
funded.
● REMS will donate shower chairs to Walter Reed and Veterans Hospitals and request
that Allison S from channel 7 WJHL cover the donations. Allison Starling featured
the Surround Shower Chair on her Working Woman segment in May 27, 2007.
● Tennille Robinson also wants to feature REMS as a success story in the Black
Enterprise Magazine.
● Medical equipment and supply magazines, Tradeshows, and Television Commercials
D. Sales Strategies
REMS’s plans to use a combination of the following strategies to reach its market.
● Direct Sales
● Direct Mail
● E-mail Marketing
● Affiliate Marketing
Page 14
● Television Commercials
● Magazine Marketing
● Store Grand Opening
These strategies are most appropriate because of time to market, reduced capital requirements, and fast
access to established distribution channels. Our Vice President who will develop our sales force will head
the sales department.
1. Direct Sales: The following mediums will be used to reach prospects:
● Trade Shows: Inventors & New Product Exposition (IPEX) June 6-9,
2007
● Radio: WMMJ 102.3, WHUR 96.3, WTOP 1480, 104.1, NPR
● Magazines: Inc. Magazine, Newsweek, Health Magazines, Veterans Magazines,

Senior Citizens Magazines, HME Medical Equipment, and AARP
● TV advertisement: DC FOX 5, WJLA 7, CBS 9, NBC 4 (QVC, HSN), Discover

Health, History Channel, and other local and national TV channels...
● Commercials
A. Direct Mail: Mailers will be sent to potential customers, and prospective customers
monthly; approximately 500 monthly.
B. E-mail Marketing: Monthly e-mails to customers from mailing lists or visits to websites
and trade shows.
C. Affiliate Marketing: Networking and partnering with potential affiliates through

memberships, organizations and marketing (i.e., QVC, MedStar)
D. Reciprocal Marketing: Identify several major companies such as Medstar, Sam's Club,
and Wal-Mart.
E. Viral Marketing: Follow up each month on personal contacts; approximately 200 per
month.
H. Sales Incentives/Promotions
1. Free Samples: CD/Video and flyers, company tokens (pens, notepads, and
magnets, donating free chairs to selected hospitals for sample testing, Veterans Corp.)
2. Cash Back Coupons: The coupons will be given for individual product purchase only.
3. Sweepstakes: Arrangements with alliances and membership/organizations.
(promotional only).
4. Online Promotions: E-Commerce on REMS websites
5. Add-ons – Accessories
6. Rebates – Promotional
7. Others - Referral Discounts
I. Advertising Strategies
Page 15
1. Traditional Advertising
Advertising will focus on awareness of REMS brand, and marketing (internet) services as a better, and
cost effective way for purchasing the Surround Shower Chair. Advertising will direct interested prospects
to REMS website, store, and to authorized resellers, and their websites. Advertising mediums will include
the following channels:
 Magazines and Medical Equipment Catalogs

 Television Commercials
 Newspaper Press Releases, Radio
2. Web Advertising/New Media
REMS will conduct internet, advertising in the form of internet banner ads, co-branding efforts, search
engines, rentals, and press releases on web sites that have high traffic visitors that match REMS target
demographics.
J. Public Relations
When REMS launches its products, it is extremely important to develop, and implement a public relations
campaign that creates rapid recognition by the target markets, and others who can help the company
build and grow its market share.
1. Building an Online Presence - Message board.

2. Events – Trade shows, QVC appearance
3. Press releases - Gazette News Paper, Washington Post, Parade, Business
News Paper, AARP
4. Interviews - Gazette News Paper (July 17, 2006), DC FOX 5 TV (October 17, 2006) PA, 6ABC
Television (March 29, 2007), Allison Starling Working Woman Segment, ABC 7 Television
(May 27, 2007)
5. Grand openings - of RMES Medical Equipment & Supply Store with prizes, coupons and free
samples.
K. Networking
1. Business Community:
● Women's Business Enterprise National Council (WBENC)
● Invacare Supply Group
● Cardinal Health Medical
● Women Own Business
● Cambridge Who's Who Among Executive and Professional Women
● Whirlpool Mother of Inventions "2006" Certificate
● Medline Medical Industries
● Tradeshows
2. Peer Group of Professionals:
Page 16
● Invacare Supply Group (RMES is an Authorized Distributor)
● Cardinal Health (RMES is an Authorized Distributor)
● Medline Medical Industries (In the process of becoming an Authorized

Distributor)
4.3. Industry Analysis

Home Medical Equipment: The medical device industry is by far the most diverse segment of the larger
healthcare industry. According to Standard & Poor's, global sales of medical devices and products
reached $220 billion in 2007, up from $190 billion the previous year.
Medical devices marketed to consumers for their personal/in-home use was a growing category during
the mid-2000's. According to a 2004 investment report from the Citigroup Smith Barney, the home
medical equipment (HME) industry was a valued at approximately $13 billion in 2006. Some industries
anticipated annual industry growth of six, to eight percent through 2010. Historically, a sizeable share of
home medical equipment has been provided to consumers via home healthcare agencies that also
provide related healthcare services such as, skilled nursing care, respiratory therapy, and physical
therapy, and intravenous infusion services.
A number of trends were fueling growth in the HME industry:

Citigroup Smith Barney sub-categorizes the HME industry into three segments: durable medical
equipment (DME), home infusion equipment and home respiratory equipment.
Heading into the mid-2000’s, durable medical equipment (DME) represented about 23 percent of
industry sales ($6 billion). DME, (NAICS 446119), is intended for repeated use in the home by individuals
with an illness or injury. It usually requires a physician's prescription. DME includes traditional devices
such as walkers, crutches, canes, beds, bedpans, special toilet seats, and shower chairs, etc.
4.3.1.Competition and Buying Patterns

● Competition:
Leaders in the Home Medical Equipment industry include companies that are manufacturers,
distributors, and or sellers. While there is no perfect substitute for the surround shower chair,
there are imperfect substitutes such as the traditional shower chair. One of which REMS is an
Authorized Distributor for (Invacare Supply Group).
• Strengths & Weaknesses:
Page 17
Competitor Strengths Weaknesses
1. 10,500 employees
Apri Healthcare Group Lake 1. Government funding cutbacks
Forest, CA 2. Home care services in 420
locations in U.S.
3. Largest national home

health care service
providers$1.4 billion in sales in
2006
Invacare Supply Group 1. Focused on development of

new products.
2. Proven products on the

market
3. Market share-$1.2
billion in sales in 2007
4. Brand recognition
Medtronic MiniMed Inc. 1. $9.1 billion revenue, 2007

Northridge, CA
2. Publicly traded
5. Web Plan Summary

The Web site will serve multiple functions, which will include:
Information - Prospects and clients will be able to view the Shower Chair and other medical equipment &
supplies. They will also be able to get pricing, product dimensions and request further information if
necessary. The site will also enable REMS to capture information, i.e. surveys, site traffic.
Convenience - Prospects can view the product without visiting a store location; they can view the Shower
Chair and other medical equipment and request additional information via the web
Sales -Prospects will be able to make purchases directly from the web site or visit our store. Offering free
samples of medical products and along with occasional discounts and will encourage purchases.
Page 18
5.1. Website Marketing Strategy

● Web Site: RevolutionaryMedicalStore.com and RevolutionaryInvnetions.com will have a website that
will include information about the company’s products, mission statement, price, sales, return policies,
dispute resolution, warranties and order instructions.
● Web Site purchases will be encouraged by developing a website with flash capabilities that will allow
the customer to view the products and its features. Discounts and free samples will be offered to
individuals purchasing from the website.
6. Strategy and Implementation Summary

1. The overall marketing plan for REMS products is based on the following fundamentals:
The segment of the market(s) planned to reach.
A. Aging Population according to U.S Census Bureau in 2002

Projections for population over the age of 65 in 2006 was 34,810,000
Females over age 65 = 20,231,000
Males over age 65 = 4,311,000
Projections for population over the age 65 in 2007 was 36,370,000
Females = 21,052,000
Males = 16,966,000
B. Senior Citizen Communities:

Total households with persons over 55 in 2001 was 39,049,000
C. Disabled Population
●The growing population of individuals with disabilities has a variety of devices available to help
ease the burden of daily living activities, according to the National Center for Health Statistics.
●Nearly 1.7 million people use back braces, and almost 200,000 people get around with artificial
limbs. More than 7 million people employ mobility devices such as crutches, canes,
walkers, wheelchairs, and scooters.
● In 2007 there were 9,291,000 people 15 years old and older that needed "personal
assistance." For those 9 million people, 5,048,000 were over the age of 65.
● In 2007 there were approximately 1.7 million children with a severe disability attending schools.
2. Distribution channels planned to be used to reach market segments.

● Medical Equipment Stores and Revolutionary Equipment Medical & Supplies Store
● Medical equipment distributors such as Cardinal Health and Invacare Supply Group i.e..
● Medical Catalog, REMS Catalog
● Direct mail
● Web Site, www, revolutionarymedicalstore.com & www.revolutionaryinventions.com
● Email Marketing
3. The objective of the company is to successfully bring the chair to market and capture a significant
market share (2%) within two years. Projected sales for the first 12-months is $408,500.00 Sales
over the next three years are expected to increase by 25% annually given market acceptance.
Page 19
6.1. SWOT Analysis

The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses
REMS must address. It also allows us to examine the opportunities presented to REMS as well as
potential threats.
REMS has a valuable inventory of strengths that will help it succeed. These strengths include: a
knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market
need. Strong relationships with three of the largest Medical Manufacturers in the field, Invacare Supply
Group, Medline Medical Industries, and Cardinal Health.
REMS's strengths will help it capitalize on emerging opportunities. These opportunities include, but are
not limited to, a growing population of daily aging and military personnel returning home with debilitating
injuries.
Threats that REMS should be aware of are the emerging competitors.
6.1.1.Strengths
Invented and own patent to the only shower chair with built-in plumbing.
Strategic alliances with three of the largest and leading Medical Equipment Manufacture and
Distribution Companies.
REMS is an Authorized Distributor for Cardinal Health, one of the largest and leading Equipment
Manufacturers in the United States. REMS is and in the process of becoming a Distributor for
Medline Medical Industries.
The Surround Shower Chair won the Silver Medal in 2007 INPEX new invention Expo
6.1.2.Weaknesses
New product to market
Brand recognition
Limited sales force
Lack of capital
6.1.3.Opportunities
Positive feasibility research indicates possible large market- share
Large potential market
Opportunity to License Patented product to Invacare Supply Group, Cardinal Health, and Medline
Medical Industries
6.1.4.Threats
Cheap knock-off products or counterfeits
Rapid growth
Page 20
6.2. Competitive Edge

Leaders in the Home Medical Equipment industry include companies that are manufacturers,
distributors, and or sellers. While there is no perfect substitute for the Surround Shower Chair (only
shower chair with built-in plumbing), there are imperfect substitutes such as the traditional shower chair.
6.3. Marketing Strategy

REMS’s plans to use a combination of the following strategies to reach its market.
● Direct sales
● Kiosks
● E-mail marketing
● Affiliate marketing
● Magazine marketing
● Medical Equipment Stores and Revolutionary Equipment Medical & Supplies Store
● Medical equipment distributors such as Cardinal Health and Invacare Supply Group i.e..
● Medical Catalog, REMS Catalog
● Direct mail
● Web Site, www, revolutionarymedicalstore.com & www.revolutionaryinventions.com
These strategies are most appropriate because of time to market, reduced capital requirements, and fast
access to established distribution channels. Our vice President who will develop our sales force will head
the sales department.
Direct Sales: The following mediums will be used to reach prospects:
● Trade Shows: Inventors & New Product Exposition (IPEX) June 6-9,2007
● Radio: WMMJ 102.3, WHUR 96.3, WTOP 1480, 104.1, NPR

● Magazines: Inc., Newsweek, Health Magazines, Veterans Magazines, Senior citizens
Magazines,
● TV advertisement: FOX 5, WJLA 7, CBS 9, NBS 4, QVC, HSN, Discover Health, and other
national Channel...
● Infomercial
● Direct Mail: Mailers sent to potential customers, and prospective customers monthly.
Approximately 500 monthly.
● E-mail Marketing: Monthly e-mails to customers from mailing lists or visits to websites and
tradeshows.
● Affiliate Marketing: Networking and partnering with potential affiliates through memberships,
organizations and marketing (i.e., QVC, MedStar)
● Reciprocal Marketing: Identify several major companies such as Medstar, Sam's Club, and Wal-
Mart.
● Viral Marketing: Follow up each month on personal contacts, approximately 200 per month.
Sales Incentives/Promotions
● Free Samples: CD/Video and flyers, company tokens (pens, notepads, and magnets donating
free chairs to selected hospitals for sample testing, Veterans Corp.
● Cash Back Coupons: The coupons will be given for individual product purchase only.
● Sweepstakes: Arrangements with alliances and membership/organizations. (promotional only).
● Online Promotions: E-Commerce on REMS's websites
● Add-ons - Accessories
● Rebates - Promotional
● Others - Referral Discounts
Page 21
Advertising Strategies:
Advertising will focus on awareness of REMS brand, and marketing (internet/online) services as a better,
and cost effective way for purchasing the Surround Shower Chair. Advertising will direct interested
prospects to RMES website, and to authorized resellers, and their websites. Advertising mediums will
include the following channels:
● Magazines
● Television
● Radio
● Web Advertising/New Media
6.4. Sales Strategy

a. Retail
Stores, offices, and kiosks: REMS's products will be sold at our subsidiary's retail store. Additionally our
products, and accessories will be available in other medical supply stores and websites.
b. Wholesale
Sales people: Sales people will be utilized to spur purchases of our products in wholesale quantities.
Commissions: Commissions will be 18% of wholesale quantities sold.
c. Catalogs, direct mail

Approximately 500 catalogs and flyers will be mailed each month. The catalog will range in size
depending on the products available for sale. The flyer will be one-page to announce products.
d. Web Site/internet
Revolutionary Equipment Medical & Supply will have a website that includes information about the
company, products, mission statement, prices, sales, return policies, dispute process, warranties and
order forms etc. Developing a web site with flash capabilities that allows the customers to view the
product and its features will encourage web site purchases. Discounts and free samples will be offered to
individuals purchasing from the web site.
6.4.1.Sales Forecast
Equipment & Medical Supplies:
Sales of medical supplies are value based. The unit sales price represents total value sold. This
approach is used because prices of medical supplies vary widely and are difficult to track per unit
sales. Cost of Sales is estimated at 39% of total sales value.
Retail Sales:
Based on the total market size, and sales and marketing strategy, we have conservatively
estimated initial sales at 700 units with a monthly break-even of 137 units totaling $56,762.00.
The growth rate expected which has also been conservatively stated is 10% from month to
month. There is a substantial demand for our product locally and nationally. Our web-based
presence allows us to reach our target market. REMS will hold the minimum of inventory on hand
1,000 units. These units will be re-ordered when inventory is below 1,000 units or as needed.
Wholesale:
The management team of REMS has attended numerous tradeshows and established contacts
with retailers and distributors who have expressed solid interest in purchasing wholesale amounts
Page 22
of the Shower Chair. As an example, Suarez Corporation Industries, one interested distributor, as
well as, Anderson Medical and Invacare Supply Group have stated that their general test orders,
is typically 100 units. Suarez Corporation quoted a range of 1,000 - 5,000 units per rollout (see
attachments). This underlying assumption makes it difficult to be conservative in our forecast
because of the positive feedback we receive after displaying and presenting the product to
distributors. Thus we have applied a 50% growth rate to our wholesale forecast, even though it
does not reflect the sudden huge demand we expect from the many distributors we will be
targeting. An aggressive sales team will also drive increased quantities demanded.
Sales Forecast
Unit Sales
Shower Chair (Retail) 497 2,400 3,000
Medical Supplies 12 12 12
Shower Chair (Wholesale) 1,498 2,400 3,000
Total Unit Sales 2,007 4,812 6,012
Unit Prices Year 1 Year 2 Year 3

Shower Chair (Retail) $450.00 $450.00 $450.00
Medical Supplies $19,666.67 $54,000.00 $78,000.00
Shower Chair (Wholesale) $250.00 $250.00 $450.00
Sales
Shower Chair (Retail) $223,650 $1,080,000 $1,350,000
Medical Supplies $236,000 $648,000 $936,000
Shower Chair (Wholesale) $347,500 $600,000 $1,350,000
Total Sales $834,150 $2,328,000 $3,636,000
Direct Unit Costs Year 1 Year 2 Year 3

Shower Chair (Retail) $121.00 $121.00 $121.00
Medical Supplies $6,080.00 $17,280.00 $24,960.00
Shower Chair (Wholesale) $121.00 $121.00 $121.00
Direct Cost of Sales

Shower Chair (Retail) $60,137 $290,400 $363,000
Medical Supplies $72,960 $207,360 $299,520
Shower Chair (Wholesale) $181,258 $290,400 $363,000
Subtotal Direct Cost of Sales $314,355 $788,160 $1,025,520
Page 23
Sales Monthly
$180,000
$160,000
$140,000
$120,000
$100,000
Shower Chair (Retail)
$80,000
Medical Supplies
$60,000
Shower Chair (Wholesale)
$40,000
$20,000
$0
Sales by Year
$4,000,000
$3,500,000
$3,000,000
$2,500,000 Shower Chair (Retail)

$2,000,000 Medical Supplies
$1,500,000 Shower Chair (Wholesale)
$1,000,000
$500,000
$0
Page 24
7. Management Summary
a. Gwendolyn Wilson, CEO
Former Maryland State Government employee, was employed with the Department of Human Resources
Prince George’s County Department of Social Services for twenty years. She served as the Contracts
Administrator overseeing and managing a two million dollar budget. She will review reports and studies of
operations to ensure that requirements are met and that rules and regulations are followed. She has a wealth
of experience in business management, customer services, purchasing and marketing.
Ms. Wilson is a strategic planner who understands the challenges of business and the competition. She has
extensive experience in all aspects of operating a small business. She has experience in project/contract
management, design, and development of products. Her major duties and responsibilities will be to serve as
CEO and her specific duties will include but not limited to daily business operations, development of materials
for promotion, planning, and product development; cost project, and tracking; acquiring new business, fiscal
accountability, staff oversight, promotion of products, soliciting clients, generating revenue etc. She will
implement programs related to financial policies, standards, and procedures; analyze customer's needs and
design necessary special payment plans in processing orders to retain accounts.
Ms. Wilson will prepare recommendations for operations based on analyses of studies; plans and directs
requirement analysis, assessing future needs for the company. Advisor on proposals and issues involving
public interest, or significant long-range effects, on the company or other organizations. Conduct cost
analyses to determine the ability, applicability and appropriateness of the budget. Provide technical and sales
assistance to vendors and customers to ensure that their needs are sufficiently met. Serve as interface
between customers and REMS to ensure sales quota is met properly. Responsible for overseeing contract
negotiations and management of various types of contracts, principally with the U.S. Government DOD.
Applicant will review RFPs, proposal preparations, contract structuring, interface with contractors and RMESG
management to resolve problems and secure approvals. Use knowledge of FAR and DFAR, problems solving,
and assistance to Program Managers in achieving their financial and performance goals and objectives.
Significant emphasis is placed on contributing to growth. Solid understanding of cost principles, and a
working knowledge of the Federal Acquisitions Regulation (FAR). Functions as the primary point of contact
for external customer procurement/subcontracts personnel. Represents the company as prime contact with
Commercial, U.S. Government, and foreign customers. Lead negotiator and administrator of awarded
contracts and works with program teams to ensure successful contract execution.
She will be responsible for business development and provides continued support in achieving current
organizational and project goals. Provide cradle to grave contracts administration and pursuit activity for large
contract with proprietary contractors. Responsibilities include analysis of front-end assessment of business
pursuits, proposal preparation, contract negotiation and administration, cash collection, advise to
management on contractual rights, obligation, contract risk Build relationships with key buyers in my territory
and keep abreast of products, market conditions and competitive activities. Assess current/potential
businesses with existing products and strategize in order to provide business growth.
Responsible for submitting applications and obtaining the approvals for the following: National Provider
Identifier (1558473710), used for billing Medicare, Medicaid and Blue Cross; GSI US, Inc. uniform bar code
(UPC) used for product inventory control UPC# GLN0897247001002; Point of sale credit card terminal Nurit
2085; Women Business Enterprise Council; Minority Supplier Development Council required to become a
supplier for Sam's Club and Wal-Mart; Food and Drug Administration (FDA) Medical Device registration,
E574815 category water dispensing shower chair adjustable mechanical, E574816 water dispensing shower
chair with commode adjustable mechanical, E574817 water dispensing wheeled shower chair adjustable
mechanical, Electronic Data Interchange; database used to exchange documents with partners or customers
and receive payments electronically, Retail link, and Duns and Bradstreet number 780677766, Women Own
Business, Cambridge Who's Who Among Executive and Professional Women, Federal Tax Identification
number, UPS Corporate business account, Pitney Bowes postage meter account, and Visa, Discover,
MasterCard merchant accounts to accept credit cards. Meet with computer technical support to ensure that
the necessary software to support our operations is installed, and to make necessary changes to REMS's web
site. Authorizes replacement, credit, or refund as necessary to facilitate the refund/exchange process
including negotiation of back charges and customer disputes. Interview and retain accountants, Patent
Attorney, Financial Consults, Intellectual Property Attorney, Manufacturer, Marketing Companies, and potential
Page 25
employees. Authorized Distributor for Invacare Supply Group and Cardinal Health two of the largest medical
equipment and supply manufacturers.
b. Tina Johnson, President

Ms. Johnson served as the former Administrative Officer for Action Medical Supply. She has more than 10
years of managerial experience. She is co-owner of REMS and President of the company. She will handle the
major daily operations of the company's main office. She will be responsible for the hiring and supervision of
staff, providing training to staff, and resolving office problems. She will implement the advertising strategies as
well as oversee the Sales Incentives/ Promotions.
Ms. Johnson will be the main contact for the sales force, which will consist of consultants. She will directly
work with REMS’s CEO to ensure that the office is managed in an effective manner. She will development
and implement a strategic marketing plan, including product development, positioning, segmentation, pricing,
promotions (media relations, advertising, direct mail and newsletters) and public relations. Ms Johnson will
facilitate partnerships between financial service providers and REMS. Ms. Johnson will aggressively secure
endorsements from prospective clients and establishes new marketing strategies to enhance sales
relationships within assigned territories. Research vendor relationships, product cost negotiations, product
promotions, and incentive buying agreements. Communicate daily with CEO, Marketing Team, Sales,
Customer Service, Accounting to ensure that all are in compliance and operating properly.
She will evaluate vendor performance related to products, supplier rebates, promotions, and incentive
programs to reduce costs and improve quality of service. Work with Marketing on vendor selection and
evaluation, product line selection; catalog management and product life cycles. Manage results against
purchasing plan required to achieve the organization's sales, service, cash flow, expense, and inventory turn's
goals. Responsible for all sourcing, product pricing, supplier end user contracts, review of customer
quotations, stock-request approval prior to quotation, special and printed inventory so as to fulfill the growth
and revenue goals. Develops product marketing plans, competitive positioning strategies, and differentiated
product messages. Responsible for building sales presentation materials, writing white papers and developing
marketing and sales support content. Manages partner marketing programs and acquiring/managing
cooperative marketing funds, and programs with these partners. Manages retention marketing programs
designed to increase total share within the customer base, and to increase retention. Manages the activities of
the Customer Advisory Council, including ongoing communications and the Annual Providers, and Client
Group Meetings. Manages content and execution of web-presence programs.
c. Erma Ewuell, Vice President

Former Washington, DC School System worker owner, and operator of REMS, was employed with the
Washington DC public school system. She is also currently employed at Educational Dimensions
Responsible for ensuring execution of the contract in accordance with Company policies, legal requirements,
the Federal Acquisition Regulations (FAR) and other Government and Customer provisions.
Responsible for proposal cost structure, material estimates, development and production costs, performance
requirements and delivery schedules for accuracy and completeness.
Responsible for advising Program management of their contractual rights and obligations and the means to
mitigate contractual and program risks and take advantage of program opportunities.
Served as both chair and co-chairs of national conferences for assigned programs. (The major purposes of
the conferences are to discuss the regulations, laws and policies governing the programs.). Developed
related conference materials (i.e., agenda, program fact sheets, talking points).
Serve as representative on the Committee, which included serving as a liaison with other Federal agencies,
state agencies, and other organizational. Develops and present papers and findings in the program
management evaluation and planning systems. Worked directly with the Budget Office, planning staff
development and clearance of various program documents. For example, worked with the Budget Office to
develop annual program budgets/justifications. Ensured that program budgets were fully utilized and
successfully planned in order to avoid the lapsing of program funds. Work directly with the Budget Office in
developing annual performance measures and indicators for my three assigned programs. (These
performance measures and indicators provide quantitative and quantitative data regarding program
outcomes). Maintained the Performance Planning Management Database. Maintain records and automatic
Page 26
tracking system on all audits. Develop and submitted periodic reports on audit activities. Provide oversight of
the Department’s audit resolution process to three program components, including the assignment of audits.
Arrange and conducts pre/post audit meetings. Analyze audits and provide summary reports of findings and
recommendations. Plans and direct evaluation and measurement efforts, which had broad and long-range
impact of, audit process. Monitor the status and resolution of all assigned audits. Work with staff to resolves
programs. Serves as co-chair of a Department-wide work group to improve the audit resolution process (e.g.,
Reinvention Coordinating Council). Provides training and technical assistance regarding program procedures
and work processes. Ensured the use of the “state-of-the-art” systems design to meet operational and long-
range program budgetary requirements.
Developed and directed technical studies (i.e., worked with contractor to revamp support services, including
the Correspondence Control Unit). Utilized a wide range of administrative procedures and polices related to
personnel administration, finance and budget principles. Approve and monitor program components financial
operating plans (by object class and limitation), and make appropriate sub-allotment of funds to the next
administrative level Coordinate with Departmental staff in program-related activities, including discretionary
contract scheduling. Coordinate peer review process, which included contacting non-Federal peer reviewers,
developing panel assignments, making hotel arrangements, developing purchase orders, processing peer
reviewers reimbursement, and more. Ensured consistency in contracts policies within Departmental
regulations. Develop contract policies and procedures manual for program staff and managers.
c. Distribution Center Director (TBD)
d. Finance Officer (TBD)

The finance office will be responsible for billing, accounts, payment, reconciliation, and financial
reports, managing the day-to-day logistics. This individual will work directly with the company's
outside accountant.
e. Data Entry (TBD)

The Data Entry Clerk will process extensive computer system experience with knowledge of
Microsoft WORD, Excel, Microsoft Project, Microsoft WORKS, and Outlook. Specific duties include
maintenance of computer systems, and website activities.
f. Warehouse Manager (TBD)

This individual will be responsible for shipping, receiving, and control.
7.1. Personnel Plan

REMS will have not payroll until November 2009 (all revenue will be reinvested into company). The
Personnel Plan chronicles the growth of the organization to 6 employees in the second year. The third
year could require a few additional people besides those indicated especially if sales reach or exceed
our target the growth.
Page 27
Personnel Plan
CEO $46,667 $80,000 $80,000
Office Manager $40,000 $65,000 $65,000
Finance Officer $10,251 $45,000 $50,000
Data Entry $20,000 $35,000 $35,000
Warehouse Manager $0 $35,000 $35,000
Driver for distribution $6,750 $30,000 $30,000
Total People 0 0 0
Total Payroll $123,668 $290,000 $295,000

REMS will have not a payroll until November 2009 (all revenue will be reinvested into company).
8. Financial Plan
Our Start-up requirements for cash, inventory, expenses and assets will see us through the first year, as
we hire our contracted sales representatives and secure increasing market share. Even with our
conservative estimates, based on market research and the industry knowledge of the founders, we will
far surpass the break-even point from the first month of sales. We will repay the initial $150,000.00 loan
with interest (TBD). We do not expect future rounds of investment or loans, since the business will be
self-sustaining by the end of year one. By the end of the third year, REMS will have a net worth over
$1,714,340.00.
8.1. Start-up Funding
All expenses indicated below reflect sums spent by the company over a 16-month pre-production
period.
The principal owner of REMS invested $312,441.00 of equity capital into the business to pay for legal
& operational expenses, capital equipment, prototypes and the Surround Shower Chair patent. The
patent is reflected as a long-term asset on the balance sheet.
Total additional funding of $150,000.00 to mass-produce 700 Surround Shower Chairs. REMS will mass-
produce 700 chairs at a cost of $84,000.00. The remaining funds will be used as working capital to
launch a massive advertising campaign to brand our products, and pay legal fees. REMS will sell 500
chairs wholesale ($250.00 per chair) totaling $125,000.00 and 200 at retail ($450.00 per chair) totaling
$90,000.00 with gross sales of $215,000.00 and net profit of $131,000.00.
Page 28
Start-up Funding
Start-up Expenses to Fund $292,441
Start-up Assets to Fund $0
Total Funding Required $292.441
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $0
Additional Cash Raised $20,000
Cash Balance on Starting Date $20,000
Total Assets $20,000
Liabilities and Capital
Liabilities
Current Borrowing $4,000
Long-term Liabilities $16,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $20,000
Capital
Planned Investment
Owner $292,441
Investor $0
Additional Investment Requirement $0
Total Planned Investment $292,441
Loss at Start-up (Start-up Expenses) ($292,441)

Total Capital $0
Total Capital and Liabilities $20,000
Total Funding $312,441
Page 29
8.2. Important Assumptions

● REMS successfully bring the chair to market and stay on target with the sales of medical
equipment and supplies.
● We capture a significant market share. Projected sales for the first 12 months are $798,500.
● Our sales increase is so significant because of our cost to manufacture the Shower and the
wholesale and retail price.
● Recruit top-notch proficient employees with expertise in their area of work.
● Licensing our product to at least one major medical device distributor.
● Successful implementation of sales and marketing plan.
● Successful opening of our medical equipment store with home delivery service.
8.3. Break-even Analysis

REMS has calculated a break-even maintenance point of sales once full management staffing and facility
are reached. The break-even unit target of 137units per month will sustain REMS. It is anticipated that
direct sales can produce these numbers and more. Distributors have been identified that will possible
reach our target for the first year.
Break-even Analysis
Monthly Units Break-even 137

Monthly Revenue Break-even $56,762
Assumptions:
Average Per-Unit Revenue $415.60
Average Per-Unit Variable Cost $156.63
Estimated Monthly Fixed Cost $35,371
Page 30
Break-even Analysis
$20,000
$15,000
$10,000
$5,000
$0
($5,000)
($10,000)
($15,000)
($20,000)
($25,000)
0 20 40 60 80 100
Monthly break-even point
Break-even point = where line intersects with 0
8.4. Projected Profit and Loss
Total sales come from retail and wholesale trade of the Surround Shower Chair. The total sales are
based on conservative forecasts. See sales forecast assumptions.
Other Cost of Sales: Commissions of 18% paid to sales people on wholesale product after year one.
Gross margin is estimated to be roughly 50 - 60% monthly. There is a 5% marketing and promotion
budget that will allow necessary exposure for the product.
The profit in each of the first two years of operation is expected to be minimal. The third year number of
$1,160,262 million in profit reflects the performance of a mature company. Over all, gross margins of
67.34% are excellent.
Page 31
Pro Forma Profit and Loss

Sales $834,150 $2,328,000 $3,636,000
Direct Costs of Goods $314,335 $788,160 $1,025,520
Other Costs of Goods $0 $129,600 $162,000
------------ ------------ ------------
Cost of Goods Sold $314,355 $917,760 $1,187,520
Gross Margin $519,795 $1,410,240 $2,448,480

Gross Margin % 62.31% 60.58% 67.34%
Expenses
Payroll $123,667 $290,000 $295,000
Marketing/Promotion $115,625 $158,055 $237,068
Depreciation $969 $1,661 $1,661
Rent $16,000 $130,296 $130,296
Utilities $2,400 $12,000 $12,000
Insurance $10,981 $15,750 $15,750
Payroll Taxes $18,550 $43,500 $44,250
Web site $17,585 $2,820 $2,820
Taxes & Licenses $50,000 $500 $500
Bank Charges $840 $1,200 $1,200
Trade Shows $12,000 $12,500 $12,500
Travel $10,500 $14,000 $14,000
Security $3,666 $1,800 $1,800
Other $41,667 $5,000 $5,000
------------ ------------ ------------
Total Operating Expenses $424,449 $689,082 $773,845
Profit Before Interest and Taxes $95,346 $956,358 $1,674,635

EBITDA $ 96,315 $722,819 $1,676,296
Interest Expense $17,015 $22,234 $17,118
Taxes Incurred $23,499 $209,677 $497,255
Net Profit $ 54,832 $489,247 $1,160,262

Net Profit/Sales 6.57% 21.02% 31.91%
Page 32
Profit Monthly
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Profit Yearly
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Page 33
Gross Margin Monthly
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Gross Margin Yearly
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Figure XVII
Page 34
8.5. Projected Cash Flow

Revenue from sales of the Shower Chair and sales of medical equipment and supplies will be reinvested
into the company.
We began with $312,441 in cash from the owner. This provided our start-up capital. A loan of
$150,000.00 expected in April 2009. Thus, our cash flow will be sufficient in year one even if we can't
conclude a product licensing agreement. If sales and profits hit targets then further investment needs
will be limited to higher value options to rollout a worldwide distribution.
Page 35
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $834,150 $2,328,000 $3,636,000
Subtotal Cash from Operations $834,150 $2,328,000 $3,636,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $381,600 ($41,856) ($40,000)
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $10,000 $0 $0
Subtotal Cash Received $1,225,750 $2,286,144 $3,596,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $526,074 $2,089,367 $2,474,077
Bill Payments $0 $0 $0
Subtotal Spent on Operations $526,074 $2,089,367 $2,474,077
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current $3,996 $41,856 $40,000
Borrowing
Other Liabilities Principal $0 $0 $0
Repayment
Long-term Liabilities Principal $0 $0 $0
Repayment
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $54,600 $10,000 $5,000
Dividends $0 $0 $0
Subtotal Cash Spent $584,670 $2,141,223 $2,519,077
Net Cash Flow $641,080 $144,921 $1,076,923

Cash Balance $661,080 $806,000 $1,882,923
Page 36
Cash
$250,000
$200,000
$150,000
$100,000
$50,000 Net Cash Flow

Cash Balance
$0
($50,000)
($100,000)
Inventory Detail
Months of Inventory On-hand -2.45 -2.45 -2.45
Minimum Inventory Purchase
Inventory Balance
Beginning Inventory Balance $0 ($252,275) $0

Less Inventory Used as COGS $314,355 $788,160 $1,025,520
Plus Inventory Purchase ($252,275) $1,040,435 $1,025,520
Ending Inventory Balance $0 $0 $0
8.6. Projected Balance Sheet
The highlight of the balance sheet is the net worth of $2,178,79 at the end of year one.
Page 37
Pro Forma Balance Sheet

Assets
Current Assets
Cash $661,080 $806,000 $1,882,923
Inventory ($252,275) $0 $0
Other Current Assets $0 $0 $0
Total Current Assets $408,805 $806,000 $1,882,923
Long-term Assets
Long-term Assets $54,600 $64,600 $69,600
Accumulated Depreciation $969 $2,630 $4,291
Total Long-term Assets $53,631 $61,970 $65,309
Total Assets $462,436 $867,970 $1,948,232
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $0 $0 $0
Current Borrowing $4 ($41,852) ($81,852)
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $4 ($41,852) ($81,852)
Long-term Liabilities $397,600 $355,744 $315,744

Total Liabilities $397,604 $313,892 $233,892
Paid-in Capital $302,441 $302,441 $302,441

Retained Earnings ($292,441) ($237,609) $251,637
Earnings $54,832 $489,247 $1,160,262
Total Capital $64,832 $554,078 $1,714,340
Total Liabilities and Capital $462,436 $867,970 $1,948,232
Net Worth $64,832 $554,078 $1,714,340
8.7. Business Ratios

The ratios are misstated in year one due to the projected revenue. However, by year two the return on
equity will be more than 58%. All ratios are in good shape for traditional borrowing to fund further
growth.
Page 38
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 179.09% 56.19% 6.98%
Percent of Total Assets

Inventory -54.55% 0.00% 0.00% 36.64%
Other Current Assets 0.00% 0.00% 0.00% 21.99%
Total Current Assets 88.40% 92.86% 96.65% 87.55%
Long-term Assets 11.60% 7.14% 3.35% 12.45%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 0.00% -4.82% -4.20% 41.03%

Long-term Liabilities 85.98% 40.99% 16.21% 10.05%
Total Liabilities 85.98% 36.16% 12.01% 51.08%
Net Worth 14.02% 63.84% 87.99% 48.92%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 62.31% 60.58% 67.34% 27.77%
Selling, General & Administrative 55.74% 39.56% 35.43% 11.82%
Expenses
Advertising Expenses 13.86% 6.79% 6.52% 1.05%
Profit Before Interest and Taxes 11.43% 30.98% 46.06% 2.28%
Main Ratios
Current 102201.13 -19.26 -23.00 1.93
Quick 165269.88 -19.26 -23.00 0.88
Total Debt to Total Assets 85.98% 36.16% 12.01% 55.74%
Pre-tax Return on Net Worth 120.82% 126.14% 96.69% 5.23%
Pre-tax Return on Assets 16.94% 80.52% 85.08% 11.81%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin 6.57% 21.02% 31.91% n.a
Return on Equity 84.58% 88.30% 67.68% n.a
Activity Ratios
Inventory Turnover 0.00 0.00 0.00 n.a
Accounts Payable Turnover 0.00 0.00 0.00 n.a
Payment Days 0 0 0 n.a
Total Asset Turnover 1.80 2.68 1.87 n.a
Debt Ratios
Debt to Net Worth 6.13 0.57 0.14 n.a
Current Liab. to Liab. 0.00 -0.13 -0.35 n.a
Liquidity Ratios
Net Working Capital $408,801 $847,852 $1,964,775 n.a
Interest Coverage 5.60 32.43 97.83 n.a
Additional Ratios
Assets to Sales 0.55 0.37 0.54 n.a
Current Debt/Total Assets 0% -5% -4% n.a
Acid Test 165269.88 0.00 0.00 n.a
Sales/Net Worth 12.87 4.20 2.12 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 39
BLANK PAGE
Page 40
Sales Forecast
Appendix
Month Month Month Month 4 Month Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
1 2 3 5
Unit Sales
Shower Chair 0% 0 0 0 0 0 71=0 71=0 71=74 71=74 71=57 71=57 71=58
(Retail)
Medical 0% 1 1 1 1 1 1 1 1 1 1 1 1
Supplies
Shower Chair 0% 0 0 0 0 0 214=0 214=0 214=27 214=275 214=275 214=275 214=275
(Wholesale) 5
Total Unit Sales 1 1 1 1 1 286=0 286=0 286=35 286=350 286=333 286=333 286=334
0
Unit Prices Month Month Month Month 4 Month Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
1 2 3 5
Shower Chair $450. $450. $450.0 $450.00 $450.0 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00
(Retail) 00 00 0 0
Medical $12,5 $12,5 $13,00 $14,000 $16,00 $18,000. $20,000. $22,000 $24,000. $26,000. $28,000. $30,000.0
Supplies 00.00 00.00 0.00 .00 0.00 00 00 .00 00 00 00 0
Shower Chair $250. $250. $250.0 $250.00 $250.0 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00
(Wholesale) 00 00 0 0
Sales
Shower Chair $0 $0 $0 $0 $0 $31,950 $31,950 $31,950 $31,950 $31,950 $31,950 $31,950
(Retail)
Medical $12,5 $12,5 $13,00 $14,000 $16,00 $18,000 $20,000 $22,000 $24,000 $26,000 $28,000 $30,000
Supplies 00 00 0 0
Shower Chair $0 $0 $0 $0 $0 $53,500 $53,500 $53,500 $53,500 $53,500 $53,500 $53,500
(Wholesale)
Total Sales $12,5 $12,5 $13,00 $14,000 $16,00 $103,45 $105,45 $107,45 $109,450 $111,450 $113,450 $115,450
00 00 0 0 0 0 0
Direct Unit Month Month Month Month 4 Month Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Costs 1 2 3 5
Shower Chair 26.89 $121. $121. $121.0 $121.00 $121.0 $121.00 $121.00 $121.00 $121.00 $121.00 $121.00 $121.00
(Retail) % 00 00 0 0
Medical 20.48 $2,56 $3,20 $3,840. $4,480. $5,120. $5,760.0 $6,400.0 $7,040. $7,680.0 $8,320.0 $8,960.0 $9,600.00
Supplies % 0.00 0.00 00 00 00 0 0 00 0 0 0
Shower Chair 48.40 $121. $121. $121.0 $121.00 $121.0 $121.00 $121.00 $121.00 $121.00 $121.00 $121.00 $121.00
(Wholesale) % 00 00 0 0
Direct Cost of
Sales
Shower Chair $0 $0 $0 $0 $0 $8,591 $8,591 $8,591 $8,591 $8,591 $8,591 $8,591
(Retail)
Medical $2,56 $3,20 $3,840 $4,480 $5,120 $5,760 $6,400 $7,040 $7,680 $8,320 $8,960 $9,600
Supplies 0 0
Shower Chair $0 $0 $0 $0 $0 $25,894 $25,894 $25,894 $25,894 $25,894 $25,894 Page 41
$25,894
(Wholesale)
Subtotal Direct $2,56 $3,20 $3,840 $4,480 $5,120 $40,245 $40,885 $41,525 $42,165 $42,805 $43,445 $44,085
Cost of Sales 0 0
Appendix
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month 12
10 11
CEO 0% $0 $0 $0 $0 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833
Office Manager 0% $0 $0 $0 $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Finance Officer 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,417 $3,417 $3,417
Data Entry 0% $0 $0 $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Warehouse Manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Driver for Distribution 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,250 $2,250 $2,250
Total Personnel 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $13,333 $13,333 $13,333 $13,333 $13,333 $19,000 $19,000 $19,000
Page 42
Appendix
Pro Forma Cash Flow

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Cash Received
Cash from Operations

Cash Sales $12,50 $12,50 $13,00 $14,00 $16,00 $103,4 $105,4 $107,4 $109,4 $111,4 $113,4 $115,45
0 0 0 0 0 50 50 50 50 50 50 0
Subtotal Cash from Operations $12,50 $12,50 $13,00 $14,00 $16,00 $103,4 $105,4 $107,4 $109,4 $111,4 $113,4 $115,45
0 0 0 0 0 50 50 50 50 50 50 0
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $381,6 $0 $0 $0 $0 $0 $0 $0
00
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $10,00 $0 $0 $0 $0 $0 $0 $0 $0
0
Subtotal Cash Received $12,50 $12,50 $13,00 $24,00 $397,6 $103,4 $105,4 $107,4 $109,4 $111,4 $113,4 $115,45
0 0 0 0 00 50 50 50 50 50 50 0
Expenditures Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Expenditures from Operations

Cash Spending $6,203 $6,650 $7,246 $60,54 $126,8 $45,28 $41,14 $41,54 $46,50 $46,92 $47,33 $49,838
3 54 6 3 9 6 5 1
Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $6,203 $6,650 $7,246 $60,54 $126,8 $45,28 $41,14 $41,54 $46,50 $46,92 $47,33 $49,838
3 54 6 3 9 6 5 1
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $54,60 $0 $0 $0 $0 $0 $0
0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $6,536 $6,983 $7,579 $60,87 $127,1 $100,2 $41,47 $41,88 $46,83 $47,25 $47,66 $50,171
6 87 19 6 2 9 8 4
Page 43
Appendix
Net Cash Flow $5,964 $5,517 $5,421 ($36,87 $270,4 $3,231 $63,97 $65,56 $62,61 $64,19 $65,78 $65,279
6) 13 4 8 1 2 6
Cash Balance $25,96 $31,48 $36,90 $26 $270,4 $273,6 $337,6 $403,2 $465,8 $530,0 $595,8 $661,08
4 1 2 38 70 44 12 23 15 01 0
Pro Forma Profit and Loss

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales $12,50 $12,50 $13,00 $14,00 $16,00 $103,4 $105,4 $107,4 $109,4 $111,4 $113,4 $115,45
0 0 0 0 0 50 50 50 50 50 50 0
Direct Costs of Goods $2,560 $3,200 $3,840 $4,480 $5,120 $40,24 $40,88 $41,52 $42,16 $42,80 $43,44 $44,085
5 5 5 5 5 5
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ----------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- - -- -- -- -- -- -- -
Cost of Goods Sold $2,560 $3,200 $3,840 $4,480 $5,120 $40,24 $40,88 $41,52 $42,16 $42,80 $43,44 $44,085
5 5 5 5 5 5
Gross Margin $9,940 $9,300 $9,160 $9,520 $10,88 $63,20 $64,56 $65,92 $67,28 $68,64 $70,00 $71,365
0 5 5 5 5 5 5
Gross Margin % 79.52% 74.40% 70.46% 68.00% 68.00% 61.10% 61.23% 61.35% 61.48% 61.59% 61.71% 61.81%
Expenses
Payroll $0 $0 $0 $0 $13,33 $13,33 $13,33 $13,33 $13,33 $19,00 $19,00 $19,000
3 3 3 3 3 0 0
Marketing/Promotion $0 $0 $0 $0 $85,00 $4,375 $4,375 $4,375 $4,375 $4,375 $4,375 $4,375
0
Depreciation $0 $0 $0 $0 $0 $138 $138 $138 $138 $138 $138 $138
Rent $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $0 $0 $0 $0 $300 $300 $300 $300 $300 $300 $300 $300
Insurance $120 $120 $120 $120 $1,313 $1,313 $1,313 $1,313 $1,313 $1,313 $1,313 $1,313
Payroll Taxes 15% $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,850 $2,850 $2,850
Web site $235 $235 $235 $235 $15,00 $235 $235 $235 $235 $235 $235 $235
0
Taxes & Licenses $0 $0 $0 $0 $50,00 $0 $0 $0 $0 $0 $0 $0
0
Bank Charges $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Trade Shows $0 $0 $0 $3,000 $0 $3,000 $0 $0 $3,000 $0 $0 $3,000
Travel $0 $0 $0 $3,500 $0 $3,500 $0 $0 $3,500 $0 $0 $0
Security $0 $0 $0 $0 $458 $458 $458 $458 $458 $458 $458 $458
Page 44
Appendix
Other $417 $417 $417 $417 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
---------- ---------- ---------- ---------- ----------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- - -- -- -- -- -- -- -
Total Operating Expenses $842 $842 $842 $7,342 $174,4 $35,72 $29,22 $29,22 $35,72 $35,73 $35,73 $38,739
74 3 3 3 3 9 9
Profit Before Interest and Taxes $9,098 $8,458 $8,318 $2,178 ($163,5 $27,48 $35,34 $36,70 $31,56 $32,90 $34,26 $32,626
94) 2 2 2 2 6 6
EBITDA $9,098 $8,458 $8,318 $2,178 ($163,5 $27,62 $35,48 $36,84 $31,70 $33,04 $34,40 $32,764
94) 1 1 1 1 4 4
Interest Expense $102 $101 $99 $97 $2,083 $2,081 $2,080 $2,078 $2,076 $2,074 $2,073 $2,071
Taxes Incurred $2,699 $2,507 $2,466 $624 ($49,70 $7,620 $9,979 $10,38 $8,846 $9,249 $9,658 $9,166
3) 7
Net Profit $6,297 $5,850 $5,754 $1,457 ($115,9 $17,78 $23,28 $24,23 $20,64 $21,58 $22,53 $21,388
74) 1 4 7 0 2 5
Net Profit/Sales 50.38% 46.80% 44.26% 10.41% -724.84 17.19% 22.08% 22.56% 18.86% 19.36% 19.86% 18.53%
%
Pro Forma Balance Sheet

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting
Balances
Current Assets
Cash $0 $6,148 $11,850 $67,272 $19,221 $33,874 $44,932 $76,077 $11,177 $54,263 $98,292 $143,278 $245,089
Inventory $0 $0 $0 $0 $48,500 $38,800 $29,100 $14,550 $97,000 $77,600 $58,200 $38,800 $0
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total Current $0 $6,148 $11,850 $67,272 $67,721 $72,674 $74,032 $90,627 $108,177 $131,863 $156,492 $182,078 $245,089
Assets
Long-term
Assets
Long-term $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600 $54,600
Assets
Accumulated $0 $0 $0 $0 $0 $138 $277 $415 $554 $692 $831 $969 $1,107
Depreciation
Total Long-term $54,600 $54,600 $54,600 $54,600 $54,600 $54,462 $54,323 $54,185 $54,046 $53,908 $53,770 $53,631 $53,493
Assets
Page 45
Appendix
Total Assets $54,600 $60,748 $66,450 $121,872 $122,321 $127,135 $128,356 $144,812 $162,223 $185,771 $210,262 $235,709 $298,581
Liabilities and Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Capital
Current
Liabilities
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Current $4,000 $3,667 $3,334 $3,001 $2,668 $2,335 $2,002 $1,669 $1,336 $1,003 $670 $337 $4
Borrowing
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal $4,000 $3,667 $3,334 $3,001 $2,668 $2,335 $2,002 $1,669 $1,336 $1,003 $670 $337 $4
Current
Liabilities
Long-term $16,000 $16,000 $16,000 $66,000 $65,320 $64,640 $63,960 $63,280 $62,600 $61,920 $61,240 $60,560 $59,880
Liabilities
Total Liabilities $20,000 $19,667 $19,334 $69,001 $67,988 $66,975 $65,962 $64,949 $63,936 $62,923 $61,910 $60,897 $59,884
Paid-in Capital $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041 $347,041
Retained ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441) ($312,441)
Earnings
Earnings $0 $6,481 $12,516 $18,271 $19,733 $25,560 $27,794 $45,263 $63,687 $88,248 $113,752 $140,212 $204,097
Total Capital $34,600 $41,081 $47,116 $52,871 $54,333 $60,160 $62,394 $79,863 $98,287 $122,848 $148,352 $174,812 $238,697
Total Liabilities $54,600 $60,748 $66,450 $121,872 $122,321 $127,135 $128,356 $144,812 $162,223 $185,771 $210,262 $235,709 $298,581
and Capital
Net Worth $34,600 $41,081 $47,116 $52,871 $54,333 $60,160 $62,394 $79,863 $98,287 $122,848 $148,352 $174,812 $238,697
Inventory Detail
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Months of Inventory On-hand 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Minimum Inventory Purchased $0
Inventory Balance
Beginning Inventory Balance $0 $0 $0 $0 $48,500 $38,800 $29,100 $14,550 $97,000 $77,600 $58,200 $38,800
Less Inventory Used as COGS $2,560 $3,200 $3,840 $4,480 $14,820 $15,460 $20,950 $21,590 $27,080 $27,720 $28,360 $48,400
Plus Inventory Purchased $2,560 $3,200 $3,840 $52,980 $5,120 $5,760 $6,400 $104,04 $7,680 $8,320 $8,960 $9,600
0
Ending Inventory Balance $0 $0 $0 $48,500 $38,800 $29,100 $14,550 $97,000 $77,600 $58,200 $38,800 $0
Page 46
Appendix
Page 47

REMS Bus Plan F 2 - 4 - 09

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

REMS Bus Plan F 2 - 4 - 09

Uploaded by

Copyright:

Available Formats

--------BLANK PAGE--------

The undersigned reader acknowledges that the information provided by Revolutionary

It is acknowledged by reader that information to be furnished in this business plan is in all

Upon request, this document is to be immediately returned to Revolutionary Equipment &

This is a business plan. It does not imply an offering of securities.

A number of trends are fueling growth in the HME industry:

1. The graying of 77 million baby boomers

1.3. Keys to Success

2.1. Company Ownership

2.2. Start-up Summary

● the legal expense for filing all patent applications.

● Web Development and maintenance

Total Requirements $292,441

• Commode seat chair with cover

• Cushion seat pads

4. Market Analysis Summary

Home Medical Equipment

A number of trends were fueling growth in the HME industry:

1. The graying of 77 million baby boomers

4.1. Market Segmentation

● Senior citizen communities

● Medical Equipment Distributors

● Durable Medical Equipment Companies

Market Analysis (Pie)

4.2. Target Market Segment Strategy

Short Term Strategy

1. Identify funding source for growth capital

Long Term Strategy

2. Brand our products

• Cardinal Health Medical Equipment Manufacturer and Distributor

• Council Women Own Business

● Capture a share of the markets over the first year.

● Attract and acquire an effective sales force

● Penetrate and make positive financial gains in the market

● In addition to television commercials, REMS plans to advertise in trade magazines, television,

2. Method of Sales and Distribution

Packaging will include:

● Company Contact Information

Wholesale: $225 - $325

Planned strategy for branding

● Medical equipment and supply magazines, Tradeshows, and Television Commercials

● Store Grand Opening

1. Direct Sales: The following mediums will be used to reach prospects:

● Radio: WMMJ 102.3, WHUR 96.3, WTOP 1480, 104.1, NPR

● Magazines: Inc. Magazine, Newsweek, Health Magazines, Veterans Magazines,

● TV advertisement: DC FOX 5, WJLA 7, CBS 9, NBC 4 (QVC, HSN), Discover

C. Affiliate Marketing: Networking and partnering with potential affiliates through

 Magazines and Medical Equipment Catalogs

2. Web Advertising/New Media

1. Building an Online Presence - Message board.

● Women's Business Enterprise National Council (WBENC)

● Invacare Supply Group

● Cardinal Health Medical

● Women Own Business

● Cambridge Who's Who Among Executive and Professional Women

● Whirlpool Mother of Inventions "2006" Certificate

● Medline Medical Industries

2. Peer Group of Professionals:

● Invacare Supply Group (RMES is an Authorized Distributor)

● Cardinal Health (RMES is an Authorized Distributor)

● Medline Medical Industries (In the process of becoming an Authorized

4.3. Industry Analysis

A number of trends were fueling growth in the HME industry: