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CARAT MEDIA WEEKLY NEWSLETTER

No. 686

Media Report
2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2013

2012

1.54%
2012

2011-2013()

&()

90

4.56

104

80

3.72

101.45

3.53

(2013/04/30)
(a)

13-Jan

(a)

60

12-Dec

13Q1

12-Nov

12Q4

12-Oct

12Q3

12-Sep

12Q2

12-Aug

12Q1

12-Jul

11Q4

12-Jun

11Q3

76.01

70

12-May

11Q2

-0.12

1.54

0.73

12-Apr

11Q1

0.59

12-Mar

1.21

13-Mar

7.37

13-Feb

: %

102

100

98

(2013/04/08) Note:
20131
20111002011
(2013/03/27)

2013

20131.3%109

12012

13.3%23

2004-2013

2012/2013

12,427

30.9%
11,896
10,852 10,558

11,277 11,569

10,450

2012

10,729 10,871

2013
5.0%

3,748

8,616

2.6%

1.3%

3,313

3,878
-3.3%

3.1%

3,809

3,695

3,157

-2.7% -1.0%

-4.3%

-7.3%

-8.8%
-17.6%
2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0


2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0


2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 /20130.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0

2013

7.0%

1.91.1
5

0.30.7
2012/2013

997
982

- 1.5 %
4,867

4,739

2,318
1,133
1,111
762
895
887

825

- 7.0%

7.6%

(8.3%)

8.2%

9.0%

(9.3%)

11.3%

10.2%

(10.6%)

-2.0 %

17.5%

- 2.6 %

+: 52.6
(54.7 %)

(7.1%)

2,083

2013

43.6%
2012
2013

(45.4%)

21.3%
(19.4%)

2012
AIS (Advertisement Information Service)

2013

20

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

1,685.0
15.5%
948.8
8.7%
764.5
7.0%
694.0
6.4%
633.8
5.8%
610.2
5.6%
568.5
5.2%
543.5
5.0%
520.3
4.8%
424.0
3.9%
420.1
3.9%
407.0
3.7%
404.5
3.7%
397.8
3.7%
372.2
3.4%
339.3
3.1%
244.0
2.2%
226.8
2.1%
206.6
1.9%
192.6
1.8%
7,392.7
68.0%
10,603.7
97.5%
10,870.7
100%

52.1%
-0.6%
10.3%
-19.5%
-5.0%
-12.0%
-8.4%
-5.3%
-25.4%
28.4%
7.6%
1.8%
-11.7%
-1.3%
10.8%
-0.3%
2.5%
-11.4%
-11.9%
0.0%
2.7%
1.5%
1.3%

2012

1,108.1
10.3%
954.5
8.9%
693.3
6.5%
861.7
8.0%
667.3
6.2%
693.6
6.5%
620.3
5.8%
573.8
5.3%
697.4
6.5%
330.3
3.1%
390.3
3.6%
399.7
3.7%
458.3
4.3%
403.1
3.8%
335.9
3.1%
340.3
3.2%
238.1
2.2%
256.1
2.4%
234.5
2.2%
192.7
1.8%
7,200.3
67.1%
10,449.4
97.4%
10,729.3
100%

1
2
6
3
7
5
8
9
4
16
13
12
10
11
15
14
18
17
19
20
-

//201376% 201265%
AIS (Advertisement Information Service)

2013

20

201368%5
28.4%(-19.5%)(-12.0%)(-25.4%)
1

2013

2011

103C

/20122013
2012/

112010.8%(-11.7%)(-11.4%)
(-11.9%)1

2012

2012
2013

2012

2013

20

Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

1,407.8
13.0%
339.4
3.1%
255.3
2.3%
216.3
2.0%
196.4
1.8%
190.7
1.8%
164.1
1.5%
155.2
1.4%
153.4
1.4%
140.9
1.3%
139.1
1.3%
137.5
1.3%
136.4
1.3%
134.2
1.2%
123.4
1.1%
120.1
1.1%
116.4
1.1%
115.4
1.1%
104.9
1.0%
98.8
0.9%
4,445.6
40.9%
10,870.7
100%

59.9%
-7.9%
-20.5%
-16.0%
-11.7%
-6.3%
-19.4%
52.7%
107.8%
29.3%
-25.0%
-21.9%
7.6%
-9.0%
106.4%
37.1%
-28.9%
20.6%
-3.8%
4.9%
11.5%
1.3%

2012

880.5
8.2%
368.7
3.4%
321.3
3.0%
257.3
2.4%
222.5
2.1%
203.6
1.9%
203.5
1.9%
101.6
0.9%
73.8
0.7%
108.9
1.0%
185.6
1.7%
176.0
1.6%
126.7
1.2%
147.4
1.4%
59.8
0.6%
87.6
0.8%
163.6
1.5%
95.7
0.9%
109.0
1.0%
94.3
0.9%
3,987.7
37.2%
10,729.3
100%

AIS (Advertisement Information Service)

1
2
3
4
5
6
7
19
36
17
8
9
14
13
44
32
11
24
16
25
-

2013

20

2013(52.7%)
(107.8%)(106.4%)(37.1%)

20122013

2012

2(-20.5%)(-28.9%)

2013

201320122.1%/
12012/
(480)
10
4.4
5.96

9.5%26.6%/

250

-2.2%

200

-13.7%
-17.2% -19.3%

2012

-1.7%

150

5.5%

-4.6

-18.8%

34.9%
43.6% 596.6%

50
0

2013

100

2012/2013

2012/201310

-1.5

7.9

-2.5

-1.2

-26.6

4.7

-5.9

2012

2013

5.1

9.5
0

500

1,000

1,500

2,000

AIS (Advertisement Information Service)

2013

2013201211.3%/
3292012
4/

11.7%28.9%

201222012

1,200
1,000

42.7%

800

2012

2013

600

-5.6%

400
200

31.2% 1.0% -13.2%


-17.3% -9.9% 18.1% 44.9% 19.3%

3C

2012/201310

2013

145.4

2,093.0


90.3% 11.7%
6.3%

2012

1,874.2


90.0% 1

28.9%

112.8

5.4%

79.3

3.4% -17.3%

96.0

4.6%

2,317.8

11.3%

2,083.0

- (9)

- (2)
- (1)()
AIS (Advertisement Information Service)

2013

201320122.0%
(92.7%)(52.5%)/(30.3%)

2012211.3%

1
2

120
-15.5%

2012/201310
2012

2013

100

92.7%

80

30.3%

60

-9.7%

40

17.8% 52.5%
28.9% -17.1%

-47.5%

13.0%

20
0

2013

2012

284.6

25.6%

-8.3%

310.5

27.4%

284. 1

25. 6%

11. 3%

255. 1

22. 5%

203.6

18.3%

-4.5%

213.3

18.8%

75.1

6.8%

1.4%

74.1

6.5%

66.1

6.0%

-3.0%

68.2

6.0%

64. 7

5. 8%

-13. 6%

74. 9

6. 6%

44.3

4.0%

6.8%

41.5

3.7%

35. 1

3. 2%

-13. 1%

40. 4

3. 6%

17. 0

1. 5%

16. 0%

14. 7

1. 3%

10

10

16. 5

1. 5%

-23. 5%

21. 5

1. 9%

11

13.5

1.2%

9.4%

12.3

1.1%

11

12

6.4

0.6%

-7.5%

6.9

0.6%

12

1,111.0

-2.0%

1,133.4

AIS (Advertisement Information Service)

2013

2013

2013201217.5%

1.4/2012
81.7%10.5%

23.6%

/()

200

140.9%

2012/201310

160

2012

2013

120
80

81.7%

10.3%

10.5% 9.5% -8.0% -0.3% 26.7%


12.0% -0.9%

40
0

2013

2012

416.0

46.5%

13.6%

366.2

48.1%

3 8 2 .9

4 2 .8 %

2 3 .6 %

3 0 9 .8

4 0 .7 %

96.4

10.8%

12.1%

86.0

11.3%

895.3

17.5%

762.0

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radio


KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2013

20137.0%(196.3%)
(75.4%)
5

2012/2013

14.3%

197

169
106

-14.3%

24.1%

2012

131
46

44

2013

-5.6%

5.6%

2013

-10.5%

482

(24.1%)

538

54.8 720.0%

31.6 40.5%

7.7 120.0%

54.1 56.2%

15.9 108.2%

7.1 57.0%

3.8 32.6%

21.6 73.7%

11.7 21.2%

7.0 -57.2%

3.3 -66.2%

17.3 1.5%

11.5 -31.6%

6.9 -24.4%

2.5 NA

15.1 1.2%

8.5 7.1%

5.3 31.7%

2.3 -33.9%

14.7 120.0%

6.4 -13.7%

5.0 -8.2%

2.3 301.8%

13.7 -37.4%

6.3 -57.7%

5.0 NA

2.2 906.8%

13.3 -28.6%

5.6 47.0%

5.0 NA

1.8 -6.0%

11.5 -54.3%

5.3 -32.7%

4.1 123.9%

1.5 -56.4%

10

10.8 -34.4%

4.6 56.7%

//

3.9 2371.3%

Top 10

47.1%

63.7%

25.7 NA

56.9%

AIS (Advertisement Information Service)

1.5 -53.6%
66.5%

2013109(11.3%)(17.5%)

2013

16.91

()
1.721.54%

2013

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ANIMAXDisneyCartoon NetworkMOMO

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2013(**)(2012.02)(2012.09)

2013

30CHEERSCareer
SMARTMoney**

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Lonely Planet****

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