Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 AND SO IT ENDSAND

BEGINS Class ends with what I call the Diva Reverence. Ryan Heffington stands in the front facing the mirror, curly ponytail, handlebar moustache, while we follow along in a series of arm gestures. As in a ballet reverence the movements are elegant and express respect and graciousness. They are a cooling down and closing up of the effort that has preceded them. While the quality of our movement is soft, the positions we pass through are angular and mannered. We are paying tribute to a staple of female performers from Beyonc to Barbara Stanwyckas we turn our heads to the side, reach our arms in the air and touch our cheeks knowingly with our fingers. Rather than the circular work of drawing heaven and earth closer together, which ballet port de bras performs, the Diva Reverence seems to imbricate us within a fabric of pop culture referents that we draw dramatically to our bosoms then push feverishly away with our palms. As the song ends we twinkle our fingers in a make it rain gesture, drawing them in and out from one another as our torso undulates: we are going hard, we are letting it go, we are each a me, we are all a one, we are breaking it down, we are building it up, we are totally free, or not. This closing reinforces the pastiche of popular culture and dance styles from which Ryan Heffington, an LA celebrity of commercial dance, visual art, queer clubs and fashion, draws on in his Sweaty Sundays classes. Somewhere between yoga, dance class, jazzercise, club dance, and group invocation, it is a phenomenally popular phenomenon that regularly draws huge crowds of self-identified queers, artists, hipsters, dancers and spirituals to his studio, Sweat Spot, in Silverlake (Pappas). The class, divided into three

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 distinct sections: Warm Up, Across the Floor, and The Routine, offers many possibilities for understanding how economy can be performed, and serves as a striking example of contemporary trends in dance, exercise, and commerce. I will consider the warm up as a job where the goal is physical mastery, across the floor as a personally valorizing reperformance of cultural tropes, and the routine as a place where seams might appear in this reperformance, and where, from these fissures, the potential for change may begin to emerge. The emphasis at Sweaty Sundays at the Sweat Spot in Silverlake is, on sweat, the physical byproduct of effort. It is also on werque, W-e-r-q-u-e, a respelling and restaging of effort, not as a productive work activity, but as an unproductive expenditure of attitude in the purported service of freedom, joy, expression, and sexuality. This attitude is of, but not entirely constituted by, what Susan Foster calls the industrial body (Foster 7). This body, she argues, has a voracious appetite for the accumulation and assimilation of movement vocabulary from other forms, a low-down commitment to sweat and working it out, celebrates its own sexual fleshiness, and is perpetually performing for a real or imagined camera, circumscribing its movement within this frame (Foster 7-8). As we shall see, the dancer of Sweaty Sundays is industrial with a twist, adopting its postures and outward appearance, but not its ontology. Another theoretical frame for this essay is literary critic and political philosopher Michael Hardts definition of affective labor. Sweaty Sundays is less about the material endeavor of perfecting a tendu or learning a leap, and more about the performance of attitude, or, affective labor as defined by Hardt. He argues that in a 21st Century

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 information-based economy, the labor of creating human relations, community, and communication, becomes paramount (Hardt, 96). In an immaterial economy what is in motion, rather than manufactured goods, or raw materials, is ideas. Money is made through the movement of these ideas, and so the more human connections we can make, the more likes, we accumulate on Facebook, the more we network, the more successfully our ideas move. Affective labor is the attitudinal work of greasing the wheels of interaction in order to move ideas and make money. PRE-GAME As class begins, the music is loud, I-cant-hear-myself-think-its-Saturday-nightat-the-club loud, and 50 students are arrayed across the dance floor, stretching, talking, and strutting in their leopard print leggings, their tie-dyed tops, and their sparkling spandex. The dress code is 80s aerobic chic the louder, the uglier, the better and is an expression of the constantly changing currency of cool, as out-dated fashions and trends are adopted and made hip for their ironic credibility. One student I talked to said, I often describe class as a living, breathing American Apparel ad (Pappas). American Apparel advertisements, ubiquitous on billboards throughout Los Angeles, feature young girls in highly sexualized positions, for instance, on all fours, butt to the camera, wearing extremely revealing clothes. The store is known for adopting retro styles, particularly dance wear, and making them cool again. Their advertisements also claim to feature real girls, including editorial text with the womens names and backgrounds, associating their brand with an authentic beauty and iconoclasm. The same student preceded this comment with, Its a fun all levels, all shapes, all sizes dance class. No one

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 judges you because theyre too busy having fun. Many other students, and the Sweat Spot website, affirm this idealized notion of inclusion while confirming that the participants here are largely slim, attractive, mostly white, women and gay men in their twenties and thirties who consider themselves hip, artists. This tension, between the performance of a very particular standard of beauty and cool, set against a rhetoric of total acceptance and non-judgement is part of what makes Sweaty Sundays fascinating. It is similar to the paradox articulated by Kimberly J. Lau in her book New Age Capitalism, regarding the selling of yoga, tai chi, and other Eastern forms of wellness and exercise to Western consumers. Lau points out that while the attraction of yoga and tai chi is predicated, to a large extent, on the forms implicit rejection of Western values and unnatural ways of working the body, it is the embrace and marketing the forms by Western commercial entities -- at fancy yoga retreats, with fancy clothes and accessories and with images of idealized, slender, white, bodies --- that make them attractive to consumers. As talking and stretching on the floor transitions into the in the frame, portion of class, we start to bounce. This bounce is a revving. It is charging us up, it is letting us go, it will be returned to again and again as we move between portions of class, and build excitement for what is to come. MASTERING ME Less than five minutes in and we are squatting, our butts lifted from our heels, our feet pushed into forced arch, and our palms switching along our center line in staccato

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 rhythm. This first part of class is centered on mastery of the body. While the skills in the warm up largely balancing and core work from forms like Yoga and Pilatesare straight forward, they are also very challenging, with Heffington asking for longer duration, more repetition, and deeper engagement than is usual in many dance classes. The metrics for success or failure are clear: Ive balanced on one leg, or I havent; Ive done 20 hip swings or Ive had to stop early; Ive stuck my relev or Ive fallen. The music has been turned down and we are told to focus on our breath. Heffington has two different voices, the calm one he uses when he tells us to release our eyes, ribs, and armpits, and the drill sergeant that yells Get it up! Get it up, get it up, get it up! as we move from a difficult hip swing directly into downward dog. This section of class ends with a brutal balancing series where we move over and over from a deep lunging fourth position into a relev parallel pass and back down to fourth. Nail your fourth! Heffington yells nail it! No matter what Sweaty Sundays may purport about its own inclusiveness, the values present here are oriented towards developing a lean, flexible, muscular bod, with the implicit assumption that doing so will make you better, happier, or simply more worthwhile. As Lau points out in New Age Capitalism, and Stacey Prickett affirms in, Aerobics Dance and the City: Individual and Social Space, our culture tethers together the controlling of ones body and the controlling of ones life, implying that a better body will lead to a better you and, in turn, even, a better, world (Lau, 126). This assumption, that work i.e. working at anything, equals achievement, which equals betterment, is underscored by Kathi Weeks in her book The Problem with Work where she observes that in late-capitalist society, all

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 of our activities have become oriented around preparing us to be better workers (Weeks, 8). There is a decreasing boundary between our employment and leisure time, and, we increasingly approach even our non-work activities through the lenses of work. From inter-mural soccer to Youtube views, outcomes can be measured, achievement is celebrated, and effort is always worthwhile. This is certainly true for exercise, where the objective of being in shape, is to adjust your self, physically and mentally, to be leaner, fitter, more goal oriented, more receptive and responsive. A self better suited to the allencompassing tasks of contemporary work life. At Sweaty Sundays, working it out and getting fit becomes your job. Yet, taken within the context of a risk economy, a term that some theorists are using to describe our current moment of late stage capitalism, where work, home, and family are all less stable and constant than in industrial or agrarian economies, this segment of class can also be read as a striving towards stability. It was a surprise to me, when I spoke to Sweaty Sunday participants, how many of them were exemplars of the risk economy, making less than $30,000 per year, stringing together many low-paying gigs to make ends meet, and making significant trade offs to afford the $12 fee to attend Sweaty Sundays. Dance class is, for them, a place of stability and community, a site where groundedness is achieved even as kinetic flow and motion are celebrated. Taken in this context, their attempts to control their own bodies might be not only an aesthetic endeavor, but also a search for calm in an economic storm. Warm up finishes with a return to loud music, and fast paced aerobic movement a grape vine with a clap; a touch step with small circling arms; and, finally another

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 revving as the music turns space-age-trippy and we stand with our feet fixed, our palms facing the mirror, and our arms bending and extending from our shoulders. All I can think of as we do this is a rocket ship about to take off. Here we go, the arms seem to say, here we go, here we go, here we go! FREE TO BE YOU AND YOU Across the floor comes next and is marked by Heffington leading the group in a little chant, Lets-go (rest) Across- the floor! we shout, punctuating each word with a clap. We begin to cross the space with simple traveling motions like chass and pivot turns. We move in loosely organized clumps, traversing the floor with 4, or 6, or 8 other people then splitting at the end, wind-milling back to the start to do it again. Chass gave way to fast ponies as we quickly extend one leg to the side and then switch, our arms echoing the motion of our legs. The beat is quickening, the engine is revving harder. The leaps transition into what could only be called model stomps. Pair after pair of dancers catwalk in unison along the length of the studio, first staring fiercely ahead of themselves, and then beginning to open up and face each other, peppering the model walks with flicks and turns and head rolls for the benefit of their fellow dancer. One class member that I talked to said, my favorite part of class is when we go across the floor in pairs facing each other and doing the little walks [shimmy gesture], another said, she loves to strut. As this continues, it becomes a free-for-all with dancers amping up their own ecstasy by throwing their arms and legs in the air and making celebratory whooping sounds, as they spread out across the space, moving together and alone in a manner reminiscent of a dance club.

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 Here is where the body of Sweaty Sundays starts to diverge significantly from its industrial cousin. Its enjoyment of motion; its sweeping movement through space, beyond the lens of the camera; as well as its genuine engagement and spontaneity with other living bodies sets it apart from the flattened, mediated industrial body on television shows like So You Think You Can Dance. It is also differentiated in that its power is unleashed by the speed, energy, liberty, and community of this loosely structured movement experience, not by the eyes and affirmations of a television audience, or a panel of judges. Yet while dancers experience it as liberty, across the floor is also affective labor at its most concentrated. Progressing from the portion of class where strength, stamina, and flexibility are valued, across the floor is about nothing more than stylethe affective labor of performing you for the benefit and enjoyment of you and those around you. Model walks, in situ, are a stomping step performed by very tall, very thin women on long narrow runways, in major centers of commerce, performed to display and sell very expensive clothing. They are not choreography that express a dancers own subjectivity, no matter how they might feel, but rather, re-performances of codes, absorbed and regurgitated from commercial culture. The idea that they could be personally expressive or liberating for a given group of dance students in Silverlake in the year 2012 is a perfect example of the harnessing of personal volition by capitalist production. As economist Maurizio Lazzarato, points out in his article Immaterial Labor, this kind of folding of personal subjectivity into a set of capitalist goals and aims is one of the most insidious parts of the emerging informational economy, where every

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 performance of self becomes a valorizing commercial activity (Lazzarato, 134.5). Every decision that we make within our economy and there are very few areas of modern life not circumscribed by commerceis perceived by us as a singular expression of our personal worth for which, and by which, we feel affirmed and valorized. This valorizing process is girded by a Toyota-ist culture that conflates the individual tailoring and consumption of products, everything from Instagram to a new car, with unique acts of self-expression. This quote from Ryan Heffington, in an interview with the LA RECORD, further reiterates this celebration of the unique self. The decisions you make in classto go the same way as others or completely opposite of the group, whether conscious or not, are valid and accepted. If you remember to celebrate these choices, your day turns to gold, (Heffington in Denny, LA RECORD). In addition to affirming the power of student choice and its ability to transform life into a precious metal, this quote also provides a window into Heffingtons role within the Sweaty Sundays universe as an inspirational and spiritual leader of the church of sweat as well as a celebrated dance teacher. THE ROUTINE The final segment of class, the routine, is the most werqued part of the afternoon, where dancers perform a 3-minute choreographed routine to a pop song and its all about getting into the zone, having fun with it and then working it out on the dance floor, (Pappas, Survey). They thrust and circle their hips and rib cages in time to the music, they reach their arms out and draw them back in, seemingly expressing an uncontainable welling and flowing of emotion. They walk on tip-toe and trail their

Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 second leg behind them, looking out from under their eyebrows and seducing the imagined viewers. They touch themselves, a lot, seemingly revving up their bodies for sex, performance and emotion, which are, in this world, one and the same. They are dancing the steps of the industrial body, and for anyone who has watched a music video in the last 30 years, it should look familiar. What might not be familiar though, is the clumsiness, the joy, and the outrageousness. What might seem strange is the loud, uninhibited way the dancers perform and watch one anothers dancing regardless of how good it seems to be. They are generous, in the broadest sense of the word. They are thrilled to be there and thrilled to look after and perform for one another. They are joyful. This joy, I believe, has a queering effect on the whole enterprise. While their moves tell you that they are cool and sexy and above it all, their faces and attitudes and whoops tell you that they are simply really, really glad to be there. The dance floor, as they have constituted it for the afternoon is a cousin to the queer dance club as described by Jonathan Bollen in his article, Queer Kinesthesia: Performativity on the Dance Floor. He suggests that it can be a magical space of experimentation and potential where binaries of Subversion vs. Hegemony, Fantasy vs. Reality, and Liberation vs. Oppression, can be explored without repercussion (Bollen, 287). This is happening at Sweaty Sundays where students can experiment with stability and motion, sexuality and fantasy, freedom, and notions of the self that might be very different than how they see themselves in their everyday lives. They can also activate and play with tropes from popular culture, taking visions of dance and sexuality that have been received from their television screen or their Youtube window and trying them out,

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Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013 filling them with as much joy and animation and absurdity as theyd like. They can overflow them with good intentions, sinking them under the weight of their earnest efforts. In the end, I am arguing that the affective labor of Sweaty Sundays might be mobilized, as Hardt suggests, in the interest of a community animated by biopower. He writes in his essay, Affective Labor, that, Biopolitical production here consists primarily in the labor involved in the creation of life not the activities of procreation but the creation of life precisely in the production and reproduction of affects. Here we can recognize clearly how the distinction between production and reproduction breaks down, as does that between economy and culture. Labor works directly on the affects; it produces subjectivity, it produces society, it produces life. Affective labor, in this sense is ontological it reveals living labor constituting a form of life and thus demonstrates again the potential of biopolitical production (Hardt, 99). CUT DOWN iif short? What Hardt is saying is that affective labor, this work to ease human relationships and facilitate the movement of ideas can also be constructive. It can simultaneously produce something new even as it reproduces something received. Our connections define us, and so can also transform us. In this argument, hope emerges in all this attitude. In the ways that Sweaty Sundays might be productive, at the moments when the preening, and hair tossing, coy looks and swiveling hips might build something be it a new friendship, increased self confidence, or simply joy there may a world reformed, or reactivated, or regenerated by these sweating, striving bodies.

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Rebecca Pappas Generation Sweat: Revving the Engine of Commerce with Ryan Heffington Spring 2013

Bollen, Jonathan. Queer Kinesthesia: Performativity on the Dance Floor, in Dancing Desires: Choreographing Desire on and Off the Stage. Ed: Jane C. Desmond. University of Wisconsin Press. Madison, WI. 2001. Denny, Drew. Ryan Heffington: One Infinite Twisted Dance Party, L.A. Record. August 12, 2010. Foster, Susan Leigh. 2012. Performing Authenticity and the Labor of Dance Lecture given at University of Minnesota. Hardt, Michael. Affective Labor. Duke University Press. boundary 2, Vol. 26, No. 2 (Summer, 1999), pp. 89-100 Lazzarato, Maurizio. 1996. Immaterial Labor. In Radical Thought In Italy: A Potential Politics, edited by Paolo Virno and Michael Hardy, 132-147. Minneapolis: University of Minnesota Press. Prickett, Stacey. Aerobic dance and the City, in Dance in the City. Ed: Helen Thomas. Palgrave Macmillan. New York, NY. 1997. Pappas, Rebecca. Survey of Sweaty Sunday Participants, Silverlake, Los Angeles, CA. November, 2012. Thesweatspotla.com Weeks, Kathi. 2011. The Problem with Work. Chapter 1 in The Problem with Work. Durham: Duke University Press.

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