A Study on export challenge of Indian Automobile manufacturer International marketing (IM) or global marketing refers to marketing carried out

by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets.
No of Vehicles 2010-11 2987296 752735 799553 13376451 17916035 No of Vehicles 2006-07 198452 49537 143789 6 619644 101152 9 2007-08 218401 58994 141225 819713 123833 3 2008-09 335729 42625 148066 100417 4 153059 4 2009-10 446145 45009 173214 114005 8 180442 6 2010-11 453479 76297 269967 1539590 2339333 No of Vehicles 2010-11 15.18025 10.13597 1 33.76474 1

Automotive Production Trends Category 2004-05 2005-06 Passenger 120987 130930 Vehicles 6 0 Commercial 353703 Three Wheelers 374445 652982 2 Wheelers 9 Grand 846785 Total 3 391083 434423 760869 7 974350 3

2006-07 1545233 519982 556126 8466666 1108799 7

2007-08 1777583 549006 500660 8026681 1058393 0

2008-09 1838593 416870 497020 8419792 1117227 5

2009-10 2357411 567556 619914 1051290 3 1405706 4

Automobile Export Trends 20042005Category 05 06 Passenger Vehicles 166402 175572 Commercial 29940 Three Wheelers 66765 2 Wheelers Grand Total 366407 629544 40600 76881 513169 806222

Automobile Export % Category 2004-05 Passenger 13.7536408 Vehicles 7 Commerci 8.46472888 al 3 Three 17.8303889 Wheelers 8

2005-06 13.4096081 9 10.3814279 8 17.6972674 1

2006-07 12.84285 3 9.526675 9 258.5557 9

2007-08 12.28640 2 10.74560 2 28.20776 6

2008-09 18.26010 4 10.22501 29.79075 3

2009-10 18.92521 1 7.930318 8 27.94161 8

2 Wheelers Grand Total

5.61128017 3 7.43451734 5

6.74450566 2 8.27445734 9

7.318630 5 9.122738 8

10.21235 3 11.70012 5

11.92635 2 13.69993 1

10.84436 9 12.83643 6

11.50970 5 13.05720 3

Source : www.icra.in Next generation international Marketing Global change and transformation of living is on roll. Most of the companies are creating a long term strategy called sustainable living, which in turn will educate, promote and create market for their existing products and services. Next generation companies understand that, simple theory of 4Ps are not enough to penetrate a market, its a social responsibility of a companys organization strategy to be in competition long term and create loyal consumer base. Export trends of Automobile of India Category Passenger Vehicles Commercial Vehicles Three Wheelers Two Wheelers Grand Total 2007-08 2,18,401 58,994 1,41,225 8,19,713 12,38,33 3 2008-09 3,35,729 42,625 1,48,066 10,04,17 4 15,30,59 4 2009-10 4,46,145 45,009 1,73,214 11,40,05 8 18,04,42 6 2010-11 4,44,326 74,043 2,69,968 15,31,61 9 23,19,95 6 2011-12 5,07,318 92,663 3,62,876 19,47,198 29,10,055

Most preferable export destinations of India

2007-2008 Rank Country Millions) United States of 1 America 593.64 10 Germany 133.52 2 Italy 332.35 7 Algeria 147.34 5 United Kingdom 165.57 3 Sri Lanka 249.14 6 United Arab Emirates 164.44 4 South Africa 224.93 8 Bangladesh 137.26 19 Netherland 65.19 17 Nigeria 66.01 9 Egypt 134.43 ($ 2008-2009 Millions) 525.24 409.63 359.68 265.63 246.32 216.11 192.74 188.57 164.86 163.66 148.74 143.54 ($ % Growth -11.52 206.8 8.22 80.28 48.77 -13.26 17.21 -15.79 20.11 151.05 125.03 5.99

16 18 11 12 13 14 15 20

France Greece Colombia Nepal Mexico Turkey Spain Ghana

76.77 65.75 118.88 111.33 93.8 83.53 81.01 59.91

134.21 127.63 120.71 98.13 94.1 73.82 56.96 38.3

74.83 94.1 1.54 -11.86 0.32 -11.63 -29.69 -36.07

If there's one thing the next generation of marketers -- and even today's marketers -- need to know, it's that one can't just be a marketer anymore. But today, "if one can't understand the breadth of the choices the consumer has and the context of where your strategy fits," then the marketer is at a loss, said Mr. Collinger. "That's relatively new and cannot think that's ever going to go away." Problems statement in international Automobile marketing Production and cost limitations- Most of the cases export is an costly affair due to lot of taxes and government duties and in the same way cost of production also may increase due to customization as per that country demand. Linguistic limitation Every country has their own language which needs to be followed by the manufacturers so that the instructions should be in the same language which is followed by the importers country. Cultural diversity The exporter or the manufacturer should strictly and religiously follow the culture of the importers country while making the product for export. Media limitations The exporters have limited media accessibility to the importers country if the exporter want to access the media of importers country either it will be too costly or very limited accessibility. Legal constraints Every country has its own standards which need to be followed by the manufacturers for exporting their vehicles to the certain country. Purpose of study

This study Aim to Access the issues and challenges of export of Indian Automobile industry. Objective of research To assess the current marketing practices followed by Indian Automobile companies in exporting the vehicles. To examine reasons for international customers preferring Indian automobile. To explore the export prospective of Indian automobiles.

Research Question What are the current practices of export marketing strategies followed by international Automobile companies? What is the performance of Automobile companies in international market? What are the factors influencing the global buyer to prefer Indian automobile. What are the export prospects for Indian automobile? Proposed Research methodology

o Type of Research Market research-based project. This project focused on the Indian Automobile industry export. o Method of Analysis Statistical methods: tables, graphs, percentage etc. o Method of Research Survey. o Sampling procedure A random sampling method was used for selecting the sample. o Collecting Data

Primary data Primary data is the data which a researcher directly collects. This data is fresh and has not been previously used. Primary data has been collected through the various company websites periodicals. Secondary data Secondary data is already available i.e. it has been collected and analyzed previously by some other researcher; it may be published or unpublished. The secondary data was collected through various magazines, reports, journals, texts and Internet. Tools for secondary data collection 1) Published data Publish data can be obtained from a) etc., b) c) 2) Data obtained through Internet. Unpublished data Unpublished data may be found in the personal diaries, letter and notices of any previous research and may also be available from workers and trade organizations. Report and published journals of various associations. Various publisments like: - Magazine, News Paper

Global-automotive-survey-2012 http://www.kpmg.de/docs/global-automotive-survey-2012.pdf WWW.reuters .com