A STUDY ON IMPACT OF T.

V ADVERTISEMENTS ON YOUTH
2.1- STATEMENT OF THE PROBLEM: TV advertisements and their impact on youth.

2.2 - OBJECTIVES OF THE STUDY:

To know whether TV ads are more `liked or not liked' than any other media. To know whether TV ads influence buyer to purchase, affect their lifestyle and Increase materialism. To know the best time to put the TV ads to get the maximum reach. To infer whether TV ads are able to convey the message they are intended to. To infer whether the information given in TV ads are reliable or not. To infer whether the advertisement play an important role in buyers purchase decision of any product. To study the `impact of television advertisement on youth'.

2.3- SCOPE OF THE STUDY

The study was conducted to know impact on youth of TV advertisements. Due to time and resource constraints, this study is focused on college students. This study helps us to know what are the consumer expectations towards advertising and their subsequent consumer behavior in response to the advertisements.

RESEARCH METHODOLOGY
2.4- RESEARCH APPROACH:
The research for this study is a Descriptive Research. A Descriptive Research is a type of conclusive research, which has its major objective. As the description or something, usually market characteristics or functions. It is preplanned and structured.

Under this approach a cross-sectional study is conducted in which one sample of respondents is drawn from the target population and information is obtained from this sample one. This study is based on descriptive research approach comprises the following methods;

1- Primary Data:
Primary data refers to the data gathered for a specific purpose or for a specific research project. These data gives latest information. This type of data is obtained from original sources. In this study, primary data is collected through Questionnaire Method.

2- Secondary Data:
Secondary data refers to that which is compiled by some other than the other researcher for purpose not directly related to the research. These are readily available for processing. This type of data relate to past period.

The sources used for such data types are as follows: Published materials such as periodicals and books like business periodicals, marketing journals, general business and trade magazines, 4ps , pitch etc. Computerized databases such as internet databases and off-line databases (information available on diskettes and CD-ROM disks).

2.5 -TOOLS FOR DATA COLLECTION:

The approved questionnaire is the main tool used for data collection in this study. The questionnaire consists of structured and unstructured questions.

The questionnaire tool is mainly used because: Both qualitative and quantitative information can be gathered. Factual survey can be done. Opinion survey in order to secure personal opinions or on a particular matter can be done effectively. This tool is administered through personal interview with the target population.

2.5- SAMPLING PLAN: 1. Sampling Unit

The sampling unit consists of college students for analyzing the advertising effectiveness on consumers.

2. Sampling Procedure

How should the respondents be chosen? The sampling technique chosen by Descriptive Random Sampling method. The study/research is a descriptive research; the main purpose of the study is description of present status of the companies services offered in market and forecast the attributes consumers expect in the service. This descriptive research includes surveys and fact-findings, enquiries of different companies. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. The main objectives of the research is to study the overall outdoor advertising market in Bangalore.

QUESTIONNAIRE
Dear Sir / Madam, I ABDULLAH MN studying in M.B.A. IV Sem. at City College, Jayanagar, Bangalore, am making A study on Impact of TV advertisements on youth. I would be appreciated if you convey your opinion on the different questions included in this questionnaire. Name: Age: .. Gender: Male Female

Occupation: ..

1) Advertisements on which media grab your attention than others? T.V Hoardings Print media Others

2) Which ad do you most frequently watch/come across? -----------------------------------------------------------------------------------------------3) Do the ads make you confuse about the products? Yes: No:

4) Have you ever been positively or negatively influenced by the ad? Yes: No:

5) Has it influenced you ever to make a purchase? Yes: No:

6) At what time do you watch the ad? Morning Afternoon

Evening

Night

All

7) What product category ad influences you the most? FMCG White goods Automobile All Others

8) Which soft drink brand you always prefer to go for? Coca cola 7Up Thums Up Pepsi Sprite Others

9)Which factor influence you most in your preferred soft drink brand to go for it? Taste Retailer Advertisement flavor Other

10) Which deo sprays brand you like most? Axe Park Avenue Cinthol others

11) Which attribute you like most about it? Fragrance Advertisement Retailers Price Other

12) Which two-wheeler manufacturers model you prefer/will prefer? Bajaj Honda Hero Honda TVS Others

13) What makes you to prefer this brand? Advertisement Style Fuel economy Price Comfort Others

14) Which superstore you always prefer over others? Big bazaar Globus Shopper stop Westside Vishal mega mart Others

15) What makes you to go for this superstore? Price Advertisement Variety Ambience Others

16) How Satisfactory and Reliable were the claims made in the advertisement? Very Undecided Somewhat Not very Not at all

17) Does the ads displayed affect your lifestyle? Yes: No:

18) Does the ads influence your materialism? Yes: No:

19) Your opinion on the ads & their influencing ability? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Thank You