Marketing Strategy Development & Planning Develop the Marketing Strategy and define future direction for the

HDFC Life Brand Designing, aligning and planning marketing campaigns basis business objectives Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) Analyzing market, competition and consumer behavior with to deliver insights and inputs into communication planning and development Maintain / Enhance Brand Awareness and Equity score Enhance brand differentiator Sar Utha Ke Jiyo Provide Campaign development support to teams (Product, Experiential Marketing, Campaign and DBM teams etc) Campaign Implementation Ensure alignment of creative agency to brand essence and future brand direction Development and testing of creative, communication concepts and routes Ensuring alignment and relevance of all creative / communication to customer needs Campaign Implementation - Co-ordination with Creative, Media & Online Agencies Ensuring creative / communication deliver on brand objectives Adherence to Campaign and Media deadlines Campaign Execution - Monitoring & Supervision - Quality & Accuracy Innovations on new media Agency Relationship / Vendor / Internal Dept. Management Level of coordination with key business partners Adherence to operational processes Adherence to accounting (billing & payment) processes Overall Agency & Vendor Management & Performance Audit & Compliance Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDA compliance Follow all laid down processes and compliance norms (Internal & External) Spends and Provisions Tracking & Reporting Team Development Development of individuals in team Team performance management
Desired Skills & Experience

Minimum of 7 yrs of experience in brand positioning and concept development, marketing planning including growth plans, brand guidelines, communication and activation Need to have actively managed brand building and have exposure to portfolio development (master brand + variant s/ sub brands) MBA - Marketing /Brand Promotion from premier B-School

Reporting into Head - Marketing, you will be responsible for: Ownership of the entire marketing plan/GTM from formulation to execution. Be a thought leader in creating value and proposition for the identified sectors. Identify new business development opportunities and realize the same through cross functional teams. Establishing and further strengthening the brand assets, both physical and digital. Formulate and execute communication strategy including PR & media to close deals with B2B clients. Nurture and build a team which becomes the ace B2B team in the industry. Key Deliverables include B2B Marketing and Sales Enablement: Through marketing strategies and sales tools across the business stakeholder channels. Event strategy: Partner with distribution sales team to define goals and maximize opportunities at events and conferences and with other marketing teams/businesses to align efforts, synchronize strategy and execution Demand generation: Manage creation of thought leadership to generate leads and drive sales, improve lead quantity and quality, shorten the sales cycle and improve close rates.

Revenue and Profit numbers need to be met.