A project Report on Retail Business Plan On General Store

http://www.scribd.com/doc/49588501/A-Project-Report-on-Retail-Business-PlanRitzs

Developed by: Subrata Roy Submitted to: Mr. Dipanjan Mitra

ACKNOWLEDGEMENT
Every piece of hard work requires the combined efforts and talents of many people. An Ambitious work of this kind, providing analytical review to the subject would have remained a concept rather than the finished product without co-operation of those who respondent to our request to contribute. I am very much graceful to our respected Head of the management Dr. Rathin Bandhapadhyay Of Dept. of management of NBU. Who has enriched my knowledge and gave me a moral support to do this report. I am also highly thankful to Mr. Dipanjan Mitra (Management Faculty) for showing the right path and encouraging me for the preparation of this report. I extremely thankful for her involvement and interest and providing necessary guidance regarding concept clarity of the project and support during all the stages of this project. I am very much thankful to all those people who gave me their valuable time and related information about the project.

PREFACE
A man without practical knowledge is just like a rough diamond. To shine like a real diamond one must have practical exposure of what he has learnt. For the management students, theoretical knowledge is just like lock without key, so practical knowledge is of utmost importance. It is quite true that world outside: your home is many times quite different from what you have perceived. Similarly it is possible that theoretical knowledge acquired in the classroom may differ from the practical knowledge As a Curriculum part of MBA Course, I had completed my Project Report on RETAIL BUSINESS PLAN . The main objective of this project is to give hands on experience of creating a detailed Business plan &what are the things include while making a business Plan. It is my pleasure to present this project work. This Project has expanded my horizon of knowledge in practical as well as theoretical, which is vital for management level students. Only the basic understanding of the principles of management is not sufficient but their application is also equally important.

INDEX
NO. 1 2 3 4 5 6 PARTICULAR Executive Summary Company Analysis Industry Analysis Analysis Of Customers Analysis Of Competition Strategy Marketing Plan Operational Plan Staffing Plan Financial Plan Conclusion Annexure PAGE NO. 5-6 8-11 12-19 20-23 24-29 30 31-34 35-36 37-39 40-45 46 47-48

7 8

Executive Summary:
The retail industry shows a constant positive demand especially for food and related products. Compared to other business activities this kind of business has low risks because of low required investments. New forms of cost cutting and store optimization will help to set up a successful business. The return on this retail business has a growth rate of about 3% to5% per year. A company that provides additional service activities for the customers can be sure to have a high demand and a strong competition advantage General Store is located in the Sevoke Road, located near Cosmos Mall, Siliguri, in the Famous area of the City. This business plan is prepared to obtain Rs.4, 00,000 Sales turn over in next financial year & also for the expansion of the store. We are seeking joint financing from our local Economic Development Fund. India is the only one country having the highest shop density in the world, with 11 outlets per 1000 people (12 million retail shops for about 209 million households). Rather we can see the democratic scenario in Indian Retail (because of low level of centralization, low capital input and due to a good number of self organized retail). Indian retail is dominated by a large number of small retailers consisting of the local shops, owner-manned general stores, chemists, footwear shops, apparel shops, paan and beedi shops, hand-cart hawkers, pavement vendors, etc. which together make up the so-

called unorganized retail or traditional retail The last 3-4 years

have witnessed the entry of a number of organized retailers opening stores in various modern formats in metros and other important cities. Still, the overall share of organized retailing in total retail business. The operation of a General Store business that offers a range of food and beverage products is the core of this start-up. A strong focus of this business will be placed on the development of new and innovative strategies for the customers that deliver a significant value. One central goal of the proposed business strategy is the development of an own identity. Such identity will create customer loyalty and help gain a competitive advantage Therefore, Store is planned to provide new &interesting services to the customer. The General Store concept, as shown in our plan, has an excellent profitability level and growth rate. Our competitive edge, along with new retail techniques and technology, puts our store in the forefront of the retailing of perishable and non-perishable consumer goods. We are living in an age where unique grocery store environments are in great demand. The store will differ from the traditional grocery store because of their added personal touch.

Objectives:
General Store is a neighborhood cosmos mall, which is located near Power house siliguri, this area is known as the corporate city, which is convenient for all the people. Obtain necessary funding. Become an established community destination with a customer satisfaction rate of 90% by the end of the next financial year. Achieving Sales Turnover of Rs.4, 00,000Per month in next year. Hiring 5 five new employees for the Store. Repay debt from original financing by the end of the next three years. Utilizing the Marketing budget of Rs.50, 000 for the promotion of the Store.

Mission:
The most fundamental philosophy of The Manchali General Store is the concern for people. The Stores primary objective is to create a new and revolutionary distribution outlet that will significantly reduce prices for its customers and provide greater services with an equal level of quality. The Store seeks to be first to market with this daring new idea so as to capture market share and create greater than average profits. Stores philosophy of concern for people gives our General Store the drive to be a good corporate citizen. Store believe that they have a responsibility to be a good neighbor in maintaining their property in first-class condition and by making the appearance of their plant, facilities, equipment, and grounds as attractive as possible, making them an asset to the communities that support their store.

Company Analysis:
Company Summary:
General Store is a premier regional grocery retailer based in Siliguri City. It is doing business more than 15 years and Manchali General Store do sales more than 130 private label and national brand products to more than 90 independently owned products. Company History: In 1995 Arvind bhai was build-up or forming a small store named Manchali General Store .It is a neighbourhood store and in 2001 he was expanded his business & make big store. The store has is at convenient place. The store has more than 80 national and domestic brands. The sales revenue at the store is

2, 00,000 from last three years after getting this much of sales revenue now the owner is thinking to take the franchise of multinational brands .Owner is thinking to take franchise of Proctor &Gamble, Johnson& Johnson, etc. Company Ownership: The Manchali General Store is a Sole Proprietorship. Currently it will be owned and operated by Mr.Subrata Roy & His Father.

Location:
The store has located at the ideal store location for the operation. The store is located at the C.J.M School, Mariampura, and Pelted. The store is only selling the grocery products. The Store is fulfilled all the customer need and at Prime location & Ample parking.

Hours of Operation: Store hours will be 7 days a week from 08:00 A.M. until 09:00 P.M.Checks &all the credit cards will be accepted. A food stamp policy along with other policies will be in place. Start-up Summary: Start-up costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The start-up chart shows the distribution of financing. About the Store Products: The Yogeswar General Store will sell the same products as otherconvenience stores in the same packaging sizes, quality, and quantity asother stores. This includes, Spices, Soft drinks, Snacks, Tea, Coffee, Hair oil,Ghee, Pulses,Oil,Cheese,Paneer,Ketchup, Ready to cook Products. & Sugar,Pulses, Spices, Butter, Oil, Cheese, Paneer, Ketchup,

Ready to cook products, Moong flour (green), Moong flour (white), Corn flour, Cream of rice/ Ravaidly flour, Laddu besan, Chapatti flour, Shoji fine, Rajagra flour, Singodaflour, Maida flour, Bajra flour, Wheat flour, Jowar flour, Handwa flour, Mathia flour, Dhokla flour, Kodri flour, Amchur powder, Black pepper powder, Black salt powder, Cardamom powder, Chilly crushed, Chilly powder gondal, Chilly powder kashmiri, Chilly powder reshampatti, Chilly white powder, Cinnamon powder, Cloves powder, Coriander powder, Coriander-cumin powder.

Industry Analysis
Indian Retail: An Overview
Emerging markets such as India and China are the final frontier for retail taking the focus away from saturated Western markets. Since2001, 49 global retailers entered 90 new markets, but at the same time, 17 retailers left markets in 2010. The Indian retail industry in valued at about $300 billion and is expected to grow to $427 billion in 2013 and $637 billion in 2016. Only three percent of Indian retail is organized. Retailers of multiple brands can operate through a franchise or a cash-and-carry wholesale model. Retail is Indias largest industry, accounting for over 10 percent of the countrys GDP and around eight percent of employment. Retail in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. That said, the heavy initial investments required make break even hard to achieve and many players have not tasted success to date. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way to becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behaviour, ushering in a revolution inshopping. Modern retail has entered India as seen in sprawling shoppingcentres, multi-storeyed malls and huge complexes offer shopping,entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where

the growth of organized retail and growth in the consumption by Indians is going to adopt a higher growth trajectory. The Indian population is witnessing asignificant change in its demographics. A large young working populationwith median age of 24 years, nuclear families in urban areas, along withincreasing working-women population and emerging opportunities in theservices sector are going to be the key growth drivers of the organisedretail sector. Initially, this was about Indian corporate houses rolling out malls andsupermarkets, but with Wal-Mart coming into the Indian market, the era of the superstore is dawning. Unlike the Kirana stores that served us fordecades, this new breed of retail chains is heavily dependent on IT.

Industry analysis of the Indian retail sector:

Modern retailing has entered India in form of sprawling malls and huge complexes offering shopping, entertainment, leisure to the consumer as the retailers experiment with a variety of formats, from discount stores to supermarkets to hypermarkets to specialty chains. However, Kirana still continue to score over modern formats primarily due to the convenience factor

Source: IT Retailing: Are You In The Loop? July 16, 2006. The organized segment typically comprises of a large number of retailers, greater enforcement of taxation mechanisms and better labour law monitoring system. It's no longer about just stocking and selling but about efficient supply chain management, developing vendor relationship quality customer service, efficient merchandising and timely promotional campaigns. The modern retail formats are encouraging development of well-established and efficient supply chains in each segment ensuring efficient movement of goods from farms to kitchens, which will result in

Conclusion
Over the last few years, retail has become one of the fastest growing sectors in the Indian economy. The organized retail however is at a very nascent stage though attempts are being made to increase its proportion to15-25%by the year 2011bringing in a huge opportunity for prospective players. The sector is the largest source of employment after agriculture, and

has started to penetration into rural India generating more than 10%of Indias GDP . Modern retailing has entered India in form of sprawling malls and huge complexes offering shopping, entertainment, leisure to the consumer as the retailers experiment with a variety of formats, from discount stores to supermarkets to hypermarkets to specialty chains. However, kiranas still continue to score over modern formats primarily due to the convenience factor. It is true that India is moving towards to become developed country. Retail sector play a very crucial role in it. With the help of the report we know about the retail sector in India & how to make a business plan for a firm& what is the planning & Strategies required for making their effective. It opens our horizon about business planning. This is a very good experience of my to making a report of MANCHALI GENERAL STORE.

ANNEXURE

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