CARAT MEDIA WEEKLY NEWSLETTER

No. 687

 Media
OOH
Out-of-Home
Report
Trend
(1/3)

2010

:http://aerofoto.gemvg.com/?tag=taipei-city-panorama

2013
(City Consumption Power, CCP)

(PCP)

:CCP()
12,000
10,361
10,000

9,785

8,000

6,903
5,807

6,000

3,579

4,000
2,000

City Consumption PowerCCP

PCP

2013

40%

31%
30%

29%

28%
21%
17%

20%

13%

11%

10%

7%

5%

4%

0%

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).

1.
2.

100%

90%

85%
69%

75%

67%

67%

65%
44%

50%

36%
27%

25%

15%

0%

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).


OOH

6,994

3,481

6,362

2,409

9,369

6,346

4,095

2,180

3,166

3C

5,345

77%
()(2%)

15-29 49% 51%

40% 52% 8%

15-34 44% 56%

34% 59% 7%

20-39 37% 63%

22% 66% 12%

20-34 47% 53%

27% 63% 10%

30-44 48% 52%

22% 68% 10%

15-29 43% 57%

40% 52% 8%

15-24 & 30-39 35% 65%

36% 47% 17%

20-44 50% 50%

21% 77% 2%

30-44 48% 52%

19% 61% 20%

20-29 64% 36%

32% 62% 6%

0%

20%

40%

60%

80%

12-14

15-19

20-24

25-29

30-34

40-44

45-49

50-54

55-59

60-65

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).

100%

35-39

2012(Out-of-Home Consumer Survey, OCS)

(41.74%)
(37.15%)

OOH
OOH

OOH
OOH

12.14%

37.15%

8.48%

41.74%

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.

OOH
OOH

OOH
OOH

OOH

(81.08% /
i106)

(83.71% / i109)

(80.86%
/ i107)

(35.21%)

(34.49%)

(72.6% /
i122)

(93.35% /
i124)
/
(91.91% /
i119)

(87.46% / i122)

(57.01%/i424)

(55.85%/i263)

(61.23%)

(45.3%)
(20.15%)

(56.04%)

(48.63%)
/
(48.35%)

(19.78%)
(19.51%)

(44.7%)(40.19%)

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.

iindexindex 110
10%index 9010%

2012 78.6%

OOHOOH 3.0
( Digital ) ( Interaction ) ( Social ) ( Mobile )
( Internet of Things )

OOH

2013
2013

:http://touchanalytics.in/multimedia-advertising/

Prism Scene & MapGISGeographic Information

System201232013
3

GooglePOIPoint of Interest

: Prism Scene & Map, Posterscope Taiwan 2012.03-2013.03.

Posterscope Taiwan
Pioneering Out-of-Home
( Posterscope ) ( Dentsu Aegis
Network ) 26 67
2002 ( Out-of-Home Communications )
( Posterscope )

( Posterscope ) Hyperspace OOH 3.0

service.tw@posterscope.com

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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