VP External Affairs goals for the year: 365 Marketing Plan

Throughout the year: Update Facebook and Twitter accounts at least twice weekly Advertise events on Class of Facebook via Pan Love page, as well as other University entities (USF Rec, New Student Connections, Oracle, Marshall Center, etc.) Chalk around campus one week before any Panhellenic events. Flyer around campus one week before any Panhellenic events. Bull Market booths first Wednesday of each month. November/December Send out Marketing Team application Meet with USF Departments to strengthen Panhellenic bonds Update 365 Marketing Plan for next External December: Prepare training for Marketing Team New External Affairs is transitioned in December. January Finalize Marketing Budget with VP Admin Interviews for Marketing Team Host Marketing Team training with a Team Packet Finalize marketing plans for the spring semester Spring Week of Welcome event Order Spring Val-U-Bull ad February Meet with Steve Long, campus publisher designer, first week of February to discuss plan for recruitment booklet Look at old booklets; develop theme and concept for booklet Meet at least bi-weekly with Steve Look into giveaways ordered last year; decide what to order this year March Finalize and order all flyers for recruitment Confirm proofs for giveaways (pens, sunglass straps, etc.) and order Deadline for chapters to submit pictures for booklet Host PR event/Informational Session Send Go Greek shirt order form to chapters Send out Panhellenic Perception Survey

 April Work with VP Development to design Pan Exec bags, Exec shirts, Pi Chi bags/shirts Order Go Greek shirts Design Potential New Member bag, or order from year prior Host PR event/Informational Session Turn in paperwork for H frames around campus May Booklet sent to printers by the 1st Uconnect profile for new students up and running Create Facebook profile picture/Timeline cover photo for recruitment Finalize pan website (no Pi Chis, update chapter information) Order USF Planner Ad if Executive Board decides to advertise June Distribute advertisements around campus Update PROGO Student Newsletters every Tuesday Distribute H Frames Post information to various USF constituent Facebook pages Paperwork for Marshall Student Center Banner Upload recruitment booklet via ISSUU Host PR event/Informational Session Purchase Facebook ad Continue to market Perception Survey July Restock flyers Continuously push recruitment via social media Host PR Event/Informational Session Order Potential New Member shirts for Bid Day Begin organizing transition binder August Bull Market each Wednesday Update recruitment approaching via social media Host PR Event Promote outside organization events during Week of Welcome

September Close perception survey/ analyze results Plan PR Workshop with chapter PR chairs to discuss results Thank you notes to those who assisted with marketing recruitment October Host PR workshop with chapter PR chairs Meet with USF Departments to strengthen Panhellenic bonds (this continues through November)