2.

NEEDS OF THE STUDY

The study is necessary to find out : The reaction of the customers to pizza provided by the U.S PIZZA. The study is also necessary to find out how much market share of U.S PIZZA is having in the market. It is also necessary to find out and analyze the factors which influence a customer to buy pizza. The study is helpful to the company for taking decisions.

SAMPLING PROCEDURE Sampling procedure is a total procedure of selecting the sample size and following the steps is involved in sampling: Defining the population Identifying the sampling frame Specify the sampling method Determining the sample size Specify the sampling unit Specify the sampling plan Select the sample. Sample is a small portion of the total, which can be taken to study the characteristic of the total. The total is called the entire population or universe and the representative is called sample. For example, if we have to study characteristic of two wheeler purchase among college student in Bangalore, the total population or universe could be approximately 50,000. The sample could be 100 or 150 student, we are going to interact are called sample. When we will interview them they will show some characteristic. These can be assumed as characteristic of total.

METHODS OF SAMPLING : Generally sampling can be of two broad categories that are probability and non-probability sampling.

1.

PROBABILITY SAMPLING : Probability sample is chosen in such a way that each member of universe have known

chances of being selected for a sample. Frequently techniques are Simple Random sampling, Systematic sampling, Stratified Random Sampling, Cluster sampling. SIMPLE RANDOM SAMPLING - In this each member of the population has a known and equal chance of being selected. For example, if we have to select 20 brands of any products out of 100 then we can put 100 chits in a box and pick up 20. SYSTEMATIC SAMPLING - In this method the numbers are chosen in a systematic way such that each person has a known chance being selected. For example, if we want to select 25 customers of pizza out of 75 in Bangalore, then every 5th customer can be selected. This method is simple to select the sample size . STRATIFIED SAMPLING - A stratified sampling is used when required certain group with in the total population. This could be age, income, education etc. Each group is collected strata. For example, we can pick up all people with in the age group 20 to 30 are education grouped in Graduate, Post Graduate etc.

2. NON PROBABILITY SAMPLING In no-probability sampling the chance of a particular unit being selected is unknown, that means the probability of selection is not clear. There are three types of non-probability sampling. JUDGMENT SAMPLING - The main characteristics of judgment sampling are those units or elements in the population are purposively selected. It is because of this that judgment samples. CONVENIENCE SAMPLING - In this method the sample units are chosen on the basis of convenience to the investigator. QUOTA SAMPLING - In this method the universe is divide into various strata and the sampling unit are chosen.

2.10

OVERVIEW OF REPORT consists of general introduction and theoretical background of the study. consists of research methodology i.e., need for the study, statement of the problem, objective of the study, limitations, research design, sampling procedure, data collection technique, sources of data etc.

Chapter 1 Chapter 2

Chapter 3 Chapter 4 Chapter 5

consists of organizational profile and industrial background of the study. consists of data analysis and interpretation. consists of summary of the study i.e., findings, suggestions and conclusion.