Booklet

Implementation AIESEC in Romania

Table of contents

1.Description
Global Marketing is the program where students and recent graduates can grow professionally by working in a multicultural environment. Its a sub-product that has been launched in November 2012, which was implemented in most of the LCs in different forms and which will be on-going. Global Marketing is one of the main sub-products of outgoing GIP, AIESEC Romania because of the high potential of the market with marketing students profile. According to myaiesec.net platform, the most available TNs have marketing as background and the trend is ascending.

2.Value proposition
Diversity and new methods in Marketing . Professional experience in a global environment, working in different. markets (developed countries, emerging countries etc).

Entrepreneurship and business management skills.

3.Supply & demand

Top countries with available TNs on marketing:
No of available TNs 90 24 20 24 41 23 82 47 23 25

Country China Lithuania Poland Czech Republic Germany Hungary Turkey Japan Philippines Brasilia

These are the most wanted backgrounds at this moment:

Top available TNs backgrounds Advertising + Public Relations Import - Export Introductory Marketing Product Planning, Development & Control Market Research and Evaluation International Marketing Retail + Sales Marketing Consumer + Buyer Behavior Customer Relationship Management Public Relations

Top available EPs backgrounds 385 Advertising + Public Relations 220 Import & Export 391 Introductory Marketing 196 531 487 318 341 Product Planning, Development & Control Market Research & Evaluation International Marketing Retail + Sales Marketing Consumer + Buyer Behavior 2392 1134 2737 1602 2268 1761 1755 2161 197 1481

Ratio (EP/TN) 6 5 7 8 4 4 6 6 1 14

Customer Relationship 310 Management 106 Public Relations

Brand & Trademark Management Introduction to Communications

62 Brand & Trademark Management 66 Introduction to Communications

1219 1161

20 18

4.EP profil
Student in ,3rd year of study or Masters1, Masters2 from Economics, Communication and Public Relation, Journalism or Commerce. If 2nd year students approach you, the student shall have previous work experience and shall have the availability to go abroad no later than this summer for at least 6 months. Practical experience required: they need to have at least 6 months of work experience in the field they want the internship of interest (internships included, if the duration is 4 months + ). If they have only academic knowledge in marketing background than is a must to have super foreign language skills and recruited only according to partnerships or very specific research on myaiesec.net. For The Netherlands & Germany, the EPs MUST be a student for the entire duration of the internship (or shall provide a paper from the university that demonstrates he/she is enrolled). GCM competencies must: Global Mindset, Proactive Learning Preferred: Social Responsibility, Emotional Intelligence, Entrepreneurial Outlook Required language: English Preferred languages: French, German, Chinese, Spanish Programs: Adobe Photoshop, Corel Drew.

Background Advertising + Public Relations Import - Export Introductory Marketing Product Planning, Development & Control Market Research and Evaluation International Marketing Retail + Sales Marketing Consumer + Buyer Behavior

EP Major Communication and Public Relations Commerce, Marketing, International Affairs Marketing Commerce, Marketing Marketing Marketing, International Affairs Marketing Commerce, Marketing

Skills Photoshop, Corel Drew, Presentation skills, Project Management, Marketing/Selling Skills, Organizational Management, PC User skills Internet User

Customer Relationship Management Public Relations Brand & Trademark Management Introduction to Communications

skills Commerce, Marketing Communication and Public Relations Commerce, Marketing Journalism(Required)

5. Marketing strategy: 4P
Price: Have discounts for those who bring another friend and got selected or if they bring 2 or 3 friends they could have a free internship. Try to make them bring more friends and be more involved by offering discounts depending on the LCs budget. This can be discussed with VP Finance, VP oGIP or International Internships or with OC Finance from the GIP Recruitments (if any). Placement: Mainly in Universities, but you can also try Job Fairs, Career Fairs because there you can meet recent graduates and students in search for a job + you can see what the Marketing market from your city offers in order to come with a better offer and with different pool. Promotion: Offline: presentations in Universities and Universities campus (dorms, flyers, posters, class-shouts), presentations at Job/Career Fairs if possible. Have Deans or professors support, Erasmus or other programs. Youth organizations (which can help you in both online and offline promotion). Other events like World Cafes for all the recruitments where you can include marketing During promotion, its a plus if you can that have worked with marketing EPs. In this way you can be more credible in front of the students, because you will know what are you talking about. Also, to find innovative ways to reach the students attention. Online: newsletters, university site (if possible), e-mail marketing, social media (Facebook, blog, LinkedIn) website, online publications, university groups/channels, recruitment companies: hipo.ro.

6.Recruitment & selection

Global Marketing Application Form Sample

A. Personal Information
1. Name

2. 3. 4. 5.

Surname Email Tel: How did you hear about AIESEC? Flyers Friends/Colleagues Social communication channels (Facebook, email, LinkedIn) AIESEC events Our website Other:

6. University Field of study Type of study (bachelor, master, PHD, Other) Year of study (1, 2, 3, 4 ) Year of graduation 7. Technical Knowledge : (ex: office, Photoshop, Corel)
8. Please write down your language skills for each foreign language and note with . basic, good excellent (*) 9. Language certifications if any

B.Motivation
1.Why do you want to take an internship in the Global Marketing Program provided by AIESEC? *
2.Area of the world you would be interested in going: (mark one or more options) * Africa Asia Pacific Central and Eastern Europe Ibero-America Middle East and North Africa

Westen Europe and North America Daca bifeaza doar aici, fara experienta nu-l luati!, eventual il reorientati la interviu!

3.When are you available to go in a Global Internship?* (de ce intreb area asta? Pentru ca vrem doar oameni care sa poata pleca cel tarziu in vara, nu are sens sa chemi la interviu un om care vrea doar in toamna urmatoare sa mearga si sa treaca acum prin procesul de selectie si dupa sa il pierzi si sa nici nu semneze, ca nu are ce sa faca in organizatie si asa il poti introduce in baza de date)- In acelasi timp ar trebui dat push la promo pe partea sa mearga in perioada urmatoare Sau puteti pune varianta sa se aleaga perioada March- July October-December

C. Professional Information
1.What are your fields of interest? (take into account that you need to have at least 6 months of work experience in your field of interest) Introductory Marketing International Marketing Retail + Sales Marketing Brand & trademark management Advertising + Public Relations Customer Relationship Management Consumer + Buyer Behavior Import &Export Market Research & Evaluation Other :

2.What are the first three things that you would say about Romania to a foreign friend? / What slogan would you choose to promote a needle/ a car that pollutes the environment much more than any other from the market?

3.Upload your CV *Could you recommend us 3 friends that you think will be interested in our International Internships? Please share their contact details below (name and email). * Interview guide sample questions: Motivation 1. Spune-mi te rog, ce stii despre Global Marketing? 2. De ce vrei sa participi la un program de internshipuri internationale? Cum crezi ca te-ar putea ajuta acest program? 3. Unde ti-ar placea sa mergi? Pe ce perioada si de cand? 4. Care sunt asteptarile tale de la acest internship? Dar de la AIESEC in general? Global Mindset 1. Imagine that you have to work in an international team, where you dont know each other. The team consists of 10 members that are from 5 different countries. What kind of problems or misunderstandings can come up? How do you solve them? (Competency: Takes an active interest in and constantly increases awareness about other cultures and world affairs by seeking information, opinions.) Emotional Intelligence 1. Care sunt principalele tale defecte care crezi ca iti stau uneori in calea succesului? Care sunt lucrurile care te demotiveaza? (Competency: Communicates about own feelings and emotions and takes responsibility to manage them.) You can add other questions and you can test other competencies. What is very important is to test their Global Mindset and disponibility to go. Dont raise EPs without having interviews and without testing at least 2 comeptencies from the Global Competency Model, because even if theyre EPs, they represent AIESEC. If you have more recruitments on GIP pools, you should have a OCP/Responsible of Selection and OC TM from all the recruitments to be coordinated by that person (in order to have a more organized selection)

7.Raising You should Ra an EP right after selection, because otherwise you can lose him/her. If there are money problems, you can talk and negotiate with the EPs and with the VP. The contract on GIP should be of 3 months length. If the EPs are not matched, you can negotiate to extend the contract for 1 month. You can assign a TRIAL account for 1 week for example and then ask the EPs to provide you at least 5 TNs they like, especially if the profile is more difficult or if theres less experience. Otherwise you can sign directly the contract. MUST: EP Buddy/Responsible for the EPs. The EP buddy shall be a person from the International Internships area. The EP Buddy/Responsible shall provide TNs to the EP or shall apply for them if thats what the EP wants. The EP Buddy/Responsible shall do Customer Care Service (call the EP weekly, meet him/her if possible at least 1/month, send e-mails, be in contact with the EP). MUST: Goal setting with the EP right after signing the contract. After 1 month it should be checked to see if something has changed.

8. Matching
You can also read the Matching booklet from National Level. Ask your VP for it. Have a matching plan (with pre-defined DDLs) where you can track the EPs activity and where the VP can track the EP Buddies activity. Ask the EPs to apply for at least 5-10 TNs/a week. The International Partnerships Responsible will provide all the details concerning new partnerships realized by AIESEC Romania. Provide preparation on Pimp my CV/ Tips for interviews. You can ask your alumni on HR or other local partners. Give feedback to your EPs on their documents, for example tell them not to have regular CVs. During tracking, check with the EP if he/she has all the clear information and clear JD from the TN Managers or if she/he has any problems/doubts regarding procedures. -Matching Manias -1x/month meeting with EPs VP and EP buddy(sharing+ problems met) -1x/month Matching Day in the office

9. Realization
Make sure that the EP has all the information he/she needs and that has all the documents required. Make sure you keep contact with the EPs until the host LC receives them. Track the EPs abroad with EP Buddies help. Keep in mind that the EP Buddies activity doesnt end after matching. Give emails or contact him/her on Facebook. It's good to know if everything is going well and also you can encourage him/her to send pictures and testimonials and moreover make him/ her help you in encouraging the other EPs. (contact at least once/week). Give emails related to home reality check and also other internship opportunities (especially when the internship is almost to an end)

10. Re-integration
After coming back home have a re-integration meeting. Have a small discussion and set expectations + for the next period. Try to offer opportunities of re-raising. Set a plan for reintegration that suits him/her best. Have a booklet with TN opportunities for the EPs that have potential of re-raising. Invite the EP to LC meeting in order for him/her to share his/her experience. Try to invite him/her to World Cafs or other events for returnees. Use their experience for recruiting other EPs with same profile. Remind him/her about NPS, to evaluate the exchange and ask for feedback for the home/host LCs. This helps you have a clear view of the host LC for future.

11.Global trends & resources

Taking into consideration the Available Forms Tracker for February were 3,413 TNS with
marketing background.

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AFT

Check the AFT which is released each month, because there you can see what niches have increased and you can see the TNs grouped in different backgrounds. Also you can see exactly on what to recruit.

GIP Radio

Dont forget about GIP Radio. It can be a good resource for finding more things about GIP and about how things are going in other countries. You can check for the wiki page where you can see also the past GIP Radio Shows.

Wikis

Check also the wikis on the platform from AIESEC International where you can see trends and new information concerning GIP.

Newsletters

Read also the monthly newsletter of AIESEC Romania to see the status and to see inputs from national level

12.How to deliver
Use GROW model. Project based, dont work just on the department. Its more efficient, the OCP will have a more intense leadership experience, the OC will have a more intense learning experience

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VP International Internships

OCP Global Marketing

Final responsible for GIP EP realizations Works with VP II and with National Project Manager

OC Finance OC PR
Responsible for Media appearances, events, newsletters for potential customers etc.

OC Brand
Responsible for brand alignment on posters, flyers, site, facebook and other channels

OC TD
Responsible for EPs profile(soft skills), selection, induction and goal setting for EPs

OC II
Responsible for EP Profile (hard skills), selection of the EP buddies, ep raising and ep matching

(optional) Responsible for all the budget regarding promotion campaign, events etc. EP contracts, fees

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