mHealthy Messaging

www.mhealthapps.com

Goal
Our goal is to leverage mHealth Apps to drive better lifestyle changes for patients and greater communication between doctors & patients. We want to build a multi-lingual, mobile health ecosystem that allows: Doctors/Hospitals/Government Agencies to prescribe mHealth Apps and Games to patients and users to participate in rewards program for adherence of a healthy lifestyle

Problems Addressed

Current Patient-Centric System focuses solely on selfdiagnosis/self-treatment Disconnect between primary care physicians and the adherence to prescribed advice to their patients. The mobile generation accesses a multitude of mHealth Apps and Sites whereby self diagnosis and results of such advice remains within the realm of the Patient. Primary Care Physician remains a 3rd party, at best to this Current ecosystem Sensitive Data remains unsecure on the patients handheld device OS/Handheld device limitations (iOS, Droid, etc)

Target Market Initial target market will be the adolescent and adult population ailing from Diabetes (There are 22 other chronic microvertical markets we will be addressing the near future (ie: PTSD, Crohns, Cholesterol, Etc..)

*Total prevalence of diabetes

Total: 25.8 million children and adults in the United States8.3% of the populationhave diabetes New Cases: 1.9 million new cases of diabetesare diagnosed in people aged 20 years and older in 2010 Under 20 years of age: 215,000, or 0.26% of all people in this age group have diabetes (About1 in every 400 children and adolescents has diabetes) Age 20 years or older: 25.6 million, or 11.3% of all people in this age group have diabetes Cost of Diabetes -$174 billion: Total costs of diagnosed diabetes in the United States in 2007 -$116 billion for direct medical costs -$58 billion for indirect costs(disability, work loss, premature mortality)

*Data from the 2011 National Diabetes Fact Sheet (released Jan. 26, 2011)

Cost Associated with Diabetes

Out-of-pocket Expenditures Per Person

Rate of new cases of type 1 and type 2 diabetes among youth aged <20 years, by race/ethnicity, 20022005

Source: SEARCH for Diabetes in Youth Study NHW=non-Hispanic whites; NHB=non-Hispanic blacks; H=Hispanics; API=Asians/Pacific Islanders; AI=American Indians

mHealth Market Opportunity

*$1.7 Billion in 2011, which is a 233% increase from 2010 **Mobile Phone Platform/Application market for the mHealth Industry is projected to be $23 Billion by the end of 2017 ***(Application-to-Person (A2P) messaging showing that just revenue from A2P SMS alone is projected to reach more than $70B by 2016. A2P messaging will overtake person-to-person texting by 2016 5.6 Billion mobile phone devices are active today in 2012.
*http://mobihealthnews.com/7270/mhealth-predictions-1-9b-4-4b-4-6b/ **http://edition.cnn.com/2012/02/29/tech/mobile-health/index.html ***Textmarketer, Jan 2012

*Mobile health : Smartphone Owners

85% of U.S. adults own a cell phone. 31% have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice. 52% gather health information on their phones, compared with 6% of non-smartphone owners. A whopping 80% of cell phone owners say they send and receive text messages, but just 9% of cell phone owners say they receive any text updates or alerts about health or medical issues. *http://pewinternet.org/~/media/Files/Reports/2012/PIP_MobileHealth2012.pdf

Revenues -Direct billing to User/Payor/Insurer -Reward Proceed Revenue Share -Data Mining Asset Sale/Lease

The Secret Sauce

System/Product Features

Adolescent/Adult Behavior Modification & Reinforcement of doctor prescribed instruction through mHealth Apps that contain Gamification/Rewards (virtual and real rewards) for compliance Language/Dialect Barriers (English/Spanish) Control of Traffic driven, generic Urls in English and Spanish - www.mHealthapps.com - www.mHealthgames.comwww.salud-movil.com - www.saludmvil.com SMS tech and communications for high-response and economic diversity HIPAA observant to allow for large, transparent Data Mining Agnostic (Cloud based platform and open-system allowing users with multiple carriers, operating systems, and hardware) Revenue Share with the Primary Care Physicians/Hospitals Cloud based server/programming support allows for minimal costs and ease in white-labeling

Rewards Partnership with Kiip for Real/Tangible rewards (http ://www.kiip.me/) -Points accrued over a 30 day period for compliance of testing and responding will be rewarded thus reinforcing positive behavior -75% compliant allows for redemption of a real reward through Kiip -Points may roll-over if player wishes to earn a higher valued reward mHGA realizes a revenue share model with Kiip and its Brand Partners -.25c - $1.00 per patient per redemption Currently, additional Rewards partners are being sought after for our Application(s)

Conclusions
Patients Play the mhealth apps/games and get Rewarded with Real prizes and better self-healthcare Management with Doctor integration. Doctors/Hospitals/NPs Revenue share with mHGA by prescribing mHealth Apps/Games to patients. Realtime/historical tracking of patient monitoring for increased efficiency Insurance/Pharma/Payor Data mine to reflect market segment tractionof product and end-user

Contact Information Chris T. McGhay mHealth Global Applications chris.mcghay@mhealthapps.com Cell: 480-273-6734 Skype: chris979797 Chris Driggs mHealth Global Applications chris.driggs@mhealthapps.com Cell: 949-300-7710 Skype: chrisdriggs Steve Epstein mHealth Global Applications steve.epstein@mhealthapps.com Cell: 602-790-0540 Skype: sbepstein