INTRODUCTION

Autonomy Corporation is a multinational enterprise software company founded in Cambridge, United Kingdom in 1996. It is a subsidiary of Hewlett-Packard. The company has joint headquarters in Cambridge, UK and San Francisco, USA. The company uses a combination of technologies born out of research at the University of Cambridge. It develops a variety of enterprise search andknowledge management applications using adaptive pattern recognition techniques centered on Bayesian inference in conjunction with traditional methods. Autonomy was acquired by Hewlett-Packard (HP) in October 2011. The following year, HP wrote off $8.8 billion of Autonomy's value, claiming that a serious accounting scandal was found at the company Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and solutions for an Internet infrastructure that's always on. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web atTIBCO, The Information Bus and TIB are trademarks or registered trademarks of TIBCO Software Inc. Legal Notice Regarding Forward-Looking Statements: This release contains forward-looking statements regarding TIBCO's business, customers, markets served or other factors including the performance of TIBCO's strategic partner, the continuation of this relationship, and the ability of products to meet customers' expectations, needs, or perform as described that may affect future earnings or financial results. TIBCO's actual results could differ in such forward-looking statements. Reasons for why actual results could differ materially include if the relationship does not continue, or the products are unable to successfully meet customers' expectations, needs, or perform as described. Additional information concerning factors that could cause TIBCO's actual results to differ materially from those contained in the forward-looking statements can be found in TIBCO Software's filings with the Securities and Exchange Commission (SEC), including but not limited to its most recent reports on Forms 10-Q and 10-K filed with the SEC on Oct. 13,

2000, and Feb. 25, 2000, respectively, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements including limited independent operating history, history of losses, unpredictability of future revenue, dependence on a limited number of customers, relationship with Reuters Group PLC, rapid technological and market changes, risks associated with infrastructure software and volatility of stock price. Copies of filings made with the SEC are available through the SEC's electronic data gather analysis and retrieval system (EDGAR) at www.sec.gov. TIBCO assumes no obligation to update the forward-looking statements included in this document. This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any projections of earnings, revenues, or other financial items; any statements of the plans, strategies, and objectives of management for future operations; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; statements of belief and any statement of assumptions underlying any of the foregoing. The risks, uncertainties and assumptions referred to above include the ability of HP to retain and motivate key employees; the timely development, production and acceptance of products and services and their feature sets; the challenge of managing asset levels, including inventory; the flow of products into third -party distribution channels; the difficulty of keeping expense growth at modest levels while increasing revenues; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the annual report on Form 10-K for the year ended Oct. 31, 2000, and subsequently filed reports. HP does not intend to update these forward -looking statements.

HISTORY
Inception and expansion : 1996 - 2013
Autonomy was founded in Cambridge, England by Dr. Michael Lynch, David Tabizel and Richard Gaunt in 1996 as a spinoff from Cambridge Neurodynamics, a firm specializing in computer-based finger print recognition. Autonomy floated in 1998 on the EASDAQ exchange at a share price of approximately 0.30. At the height of the "dot com bubble", the peak share price was 30. In December 2005 Autonomy acquired Verity, Inc., one of its main competitors, for approximately US$500m . In 2005 Autonomy also acquired Aerodynamics. In May 2007, after exercising an option to buy a stake in technology start up Blink Inc, and combining it with its consumer division, Autonomy floated Blink on a valuation of $250m. In July 2007 it acquired Zantaz, an email archiving and litigation support company, for $375m In October 2007 Autonomy acquired Meridio Holdings Ltd, a UK company based in Northern Ireland that specialised in Records Management software, for 20m.In January 2009 it acquired Interwoven, a niche provider of enterprise content management software, for $775m. Interwoven became Autonomy Interwoven and Autonomy iManage. In 2009 Paul Morland, a leading analyst, started raising concerns about Autonomy's exaggerated performance claims. In June 2011 the company announced that it was to acquire the Information Governance business of CA Technologies. Terms of the sale were not disclosed. On 5 May 2013 the Mercedes GP Formula One team announced an $8 million sponsorship deal with Autonomy, and on 8 July 2011 Tottenham Hotspur FC announced a two year sponsorship deal with Autonomy for their Premier League kit. For the 2012-13 season Spurs' Premier League shirt will feature Autonomy's Augmented Reality technology Aurasma.

On 16 May 2011 Autonomy acquired Iron Mountain Digital, a pioneer in Ediscovery and online backup solutions provider, for $380m from Iron Mountain Incorporated.

As a Hewlett Packard company: 2013 - Present

On 18 August 2013 Hewlett Packard announced that it would purchase Autonomy for US$42.11 per share, around $10.2B. The transaction was unanimously approved by the boards of directors of both HP and Autonomy and the Autonomy board recommended that its shareholders accept the offer. On 3 October 2013 HP closed the deal with over 87% of Autonomy shares acquired. In May 2014 Mike Lynch left his role as Autonomy CEO after a significant drop in revenue in the previous quarter In November 2014 Hewlett-Packard announced that it was taking an $8.8 billion accounting charge, after claiming serious accounting improprieties and outright misrepresentations at Autonomy. However, Mike Lynch counteralleged that the problems were due to HP's running of Autonomy, citing "internecine warfare" within the organization.

VISION & MISSION

Hewlett-Packard Mission Statement: "To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty."

Hewlett-Packard Vision Statement: "To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs."

BRAND VALUE
According to a BusinessWeek Study, HP was the world's 11th most valuable brand as of 2009. Since its creation, the HP Logo has remained largely the same. Because of its extreme simplicity, the logo is recognized all over the world. HP has many sponsorships. One well known sponsorship is of Walt Disney World's Epcot Park's Mission: SPACE. From 1995 to 1999 they were the shirt sponsor of Premier League club Tottenham Hotspur F.C.. From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club. They also sponsored the BMW Williams Formula 1 team until 2006 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1. Hewlett-Packard also has the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team. After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers.

OBJECTIVE OF THE STUDY

Main Objectives;To find out the attributes that enhance the customer value by providing better service to them and know how to motivate the more people towards IT. The Project required carrying out the comparative study of prices across Brands and Models also to carry out another comparative study of Margins of Dealers and Wholesalers. This would be done by finding out the Market Operating Price at which they are making deals and the vo lume of discounts offered by them. Then apart from studying the dealers a study of consumer buying behaviors was also required for the specific brands. This was done by making comparative study of HP along with other brands, in terms of consumer preferenc e. Also dealers perspectives about the brand are also to be considered along with this the effect of prices on brand preference of the models. In the research we also tried to study consumer behavior for all the brands and also the dealers perception ab out the market of Home PCs, Laptops, Printers, PSC, Scanner, and TFT. For this Segmentation, Targeting and Positioning of various brands on recall, believability, association, final purchase. Other Objectives: To know the brand recall by customers. To know the reason why people prefer HP (Hewlett -Packard) brand. To increase the sales volume. To give the customer satisfaction and also get the references from them. To know which factor is important for customer before buying any IT product. To illicit suggestion for better positioning for HP product.

RESEARCH METHODOLOGY
WHAT IS RESEARCH MET
It is the science that tells the method of doing research it mainly consists of following steps; Developing research design. Determining the data collection method. Developing sampling plan. Conducting field work. Research in common parlance refers to a search for knowledge. One can also define research scientific systematic search for pertinent information on a

specific topic. The word research has been derived from French word Researcher means to search.

DEFINATION OF RESEARCH METHODOLOGY:Research may he defined as "a careful investigation or enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining & redefining problems, formulating hypothesis or suggested solutions, collecting, organizing & evaluating data; making deductions & reaching conclusions & at the last carefully testing the conclusion to determine weather they fit the formulating hyposthesis.

RESEARCH DESIGN:Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research id descriptive.

DATA COLLECTION:Types of data:

1. Primary data:-

Primary data are those which are fresh and collected

for the first time and thus happen to be original characters.

2. Secondary data :- It is the data that is already been roilected by someone

else. In this survey I used both primary and secondary data. All information collected through questionnaire.

DATA SOURCE: The sources of collection of secondary data are: Books Websites Magazine
Brochure

SAMPLING PLAN:It is very difficult to collect information from every member of a population. As time and costs are the major limitations that the researcher faces. A sample of 30 was taken the sample size of 30 individuals were selected on the basis of conveinent sampling technique. The individuals were selected in the random manner to form sample and data were collected from them for the researcher study.

ANALYSIS AND INTERPRETATION

Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed. Various steps required for this purpose were editing, coding and tabulating. Tabulating refers to bringing together similar data and compling them in an accurate and meaningful manner. The data collected by questionnaire was analyzed, interpreted with the help of table, bar chart and pie chart.

PRODUCT OF HP COMPANY