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It is obvious that the choice of object, which is one of the elements of harmony of form, must be accomplished only by a corresponding

vibration in the human soul.

So said one of the pioneers of abstraction, V. Kandinsky

The purpose of design is, in addition to durability and efficiency of what we want to build, to communicate emotion to the user. This has always been the strong point of Italian design, which has managed to combine the imagination and creativity of this people, their innate empathy that allows to share many points of view, and tolerance, with the profound skill of its artisans, which is inspired by the artistic heritage of this nation and contributed to making the made in Italy the miracle of excellence that we all now know and appreciate.

Skilled hands cutting and sewing leather, working wood and stone work with skilled movements in which there is the experience of hundreds of years, together with an ever developing research and innovation on materials, processes and manufacturing, have contributed to make the Italian product not only unique, but above all inimitable. This vast cultural treasure is owned by not only great industry groups, but also by thousands of family workshops. Often composed of father and son, where the miracle is handed down and updated from generation to generation. This is why the concept made in Italy can be so varied in the choice of offer, so original and worldrenowned for its excellent quality. The companies represented by EffebiEx are emblematic of this philosophy.

By combining an extensive experience of over twenty years in Asian markets with a deep love for design furniture, EffebiEx was born out the need to introduce Italian furniture brands which are renown in Europe and America for the high quality of product offered, to the Chinese market. We cooperate with our principals for all activities related to China trade, with the aid of a consolidated network of offices in the territory, by sourcing the right business partners, by organizing events aimed at the promotion of their products and especially of their philosophy. EffebiEx opens a window on the Asian world for all those Italian companies that have the interest to do so. Moreover, we are very aware of the pace at which Asian markets move and we react with the same pace, guaranteeing a fast and efficient communication link between all our partners.

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Our deep and long standing knowledge of the Italian furniture manufacturers world, together with the network of offices on the Chinese territory, allows us to service our customers in every aspect of their China market development with the following services: Brand representation, development and promotion.

Sourcing for correct business partners.

Logistic assistance, support and translation services to personnel visiting China. Organization of advertising campaigns, events and workshops. Organization of participation to China fairs and exhibitions.

Marketing and promotion.

Assistance in communication, order processing, distribution, shipping and import related issues.

In addition, we may service local companies, no matter if showrooms, designers or architects studios, in their endeavour to enter the Italian imported furniture market by: Sourcing brands.

of

appropriate

products

and

Logistic assistance in Italy. Order processing. Communication.

Coordination for consolidation, shipping, and import related issues.

EffebiEx will be the right partner for the realization of turnkey projects. We will guide our customers through all the aspects of the fitting of Hotels, Resorts, Residences, Shops, Offices and Fairs & Exhibitions always looking for the best solutions. Our expertise ranges from preliminary design through completion of installation of furniture. We have an extensive background on coordinating project management that will enable us to handle any project. Regardless of its size and complexity, and to walk our customers through all the aspects of the work in progress, from the acquisition of information and site analysis, presentations, products specification, customization and cost estimates, architectural and design support/space planning on CAD, supply of all the furniture and accessories, on site installation including all the technical, electrical, hydraulic plants as guarantee our clients a professional and on-time installation. Moreover, with our extensive network of highly qualified installation companies, or in alternative, by sending our dedicated teams, EffebiEx can handle large or multiple facilities projects, and allow us to service corporate accounts anywhere in the world.

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