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Anonymous
anonymous.com.sg Anonymous Pte Ltd 18 Chiku Road Singapore 429430 (65) 6440 7330 info@anonymous.com.sg @madebyanonymous

2-3.

1.

1. Bracket Magazine Vol.05 2-3. Singapore Design Film Fesival 2013 Event Programme Tickets

A2/SW/HK
www.a2swhk.co.uk
2.

A2/SW/HK 1st Floor, 372 Old Street London EC1V 9LT +44 (0)20 7739 4249 info@a2swhk.co.uk

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3.

1. A2 Type Specimen Book 2. Penguin Books 3. Aperture Magazine Redesign 2013

Berg
bergstudio.co.uk Southblock Studio 107 60 Osborne Street Glasgow G1 5QH United Kingdom +44 (0) 141 271 4707 info@bergstudio.co.uk
2.

3.

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1. National Galleries of Scotland Event Promotion 2. Freytag Exhibition collateral 3. Little Black Book Identity

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Bibliothque
bibliothequedesign.com Bibliothque Design Ltd 1016 Scrutton Street London EC2A 4RU +44 (0) 20 7377 8060 studio@bibliothequedesign.com

1.

1. Design Museum - Super Contemporary Exhibition environment 2-3. Science Museum - Science of Aliens 2. Exhibition collateral 3. Signage

2.

Build
wearebuild.com Unit 15 Hiltongrove 1215 Hatherley Mews Walthamstow London E17 4QP +44(0)20 8521 1040 informyou@wearebuild. com
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4.

1.

1-4. Blood, Sweat & 11 Years 1 Exterior Signage 2 Print Collateral 3 Exhibition Invites 4 Exhibition interior

2.

Bureau Collective
bureaucollective.ch Bureau Collective Unterstrasse 34 9000 Sankt Gallen Switzerland
1.

+41 71 222 48 91 mail@bureaucollective.ch

1. Theater Abozeitung Promotional Poster 2. Theatre St.Gallen Salome poster

Design Bolaget
www.designbolaget.dk Designbolaget ApS Nrrebrogade 14B 2nd floor 2200 Copenhagen N
1-2. 3.

+45 3539 8715 info@designbolaget.dk

1-2. Kunsten Museum of Modern Art Anniversary Catalogues 3. Asmund Havsteen-Mikkelsen Exhibition catalogue

Design Project
www.designproject.co.uk Design Project Second Floor 80A York Street Leeds LS9 8AA United Kingdom +44 (0)113 234 1222 enquiries@designproject.co.uk

1.

1. Robert Horne Group Publication

Design Project www.designproject.co.uk

Andy Probert Director Interviewed by e-mail

Interview

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1-3. Influences 4-6. Re-bag project

 irstly, How would you describe the work that Design F Project produce? and do you think there is a project that you think sums up the studio? Its always difficult to describe your own work, but I'd say our approach is very much centred around clear, articulate communication with a modern typographic approach. I'm not sure any one project sums up the studio, as each project has its own particular design problem and subsequently this drives the appropriate solution. Every element of a project is considered; colour, language, format, production - the common thread running through this, is that everything is born out of research and a complete understanding of the individual clients requirements.
1. Why Not Associates - Typography Now 4.

Of the projects you've done, Which do you think was your favourite or most effectively answered the brief? and why? Again a very difficult question to answer, but I'd probably say the Re-Bag project, curated by Progress Packaging. This was all encompassing as a project and involved creating branding and communications to initially promote an exhibition held in London (promotional items, printed matter, packaging, exhibition branding and onscreen graphics). The project was all about sustainability and the environment - and how by designing graphics for a canvas bag could help create a mindset to encourage reusability. Our approach to this project seemed to tick all the right boxes when it comes to reusability - from designing a promotional bag (which could be used prior to the event - almost like ambient advertising) to creating clamshell packaging boxes which house each contributors bag as well as doubling up as a frame to display the bags at the exhibition. The catalogue also had an unfinished feel about it with untrimmed pages and exposed binding - hinting at the fact that production processes were kept to a minimum. The project is still talked about and bags are still requested even today - 6 years after the event took place (but sadly sold out).
2. Siobahn Kearney 5.

When studying/ starting your career in design, who were you influenced by? I remember seeing the early work of Why Not Associates - the Next Directory catalogues they produced in the early 1990s, seemed to look very different at the time. Also the work by Siobhan Keaney had an influence on my early work. The word 'website' didn't exist when I was a college, so you had to look harder for reference points by searching the library or looking at current design magazines that were available at the time. The book 'Typography Now' seemed to be the big thing when I was studying.

s it the same people you're influenced by now or have you I found new influences? if so who are these new influences? My influences have definitely changed since the early days studying and starting my career as a designer. Design influences over the years have included: Josef MullerBrockmann, Richard Paul Lohse, Helmut Schmid, Otl Aicher, Emil Ruder, Ken Garland, Milton Glaser, Total Design... the list goes on. Although I don't tend to always look at designers and find influence from other sources like the arts and music. I even collect out of print ephemera (which spans a whole host of topics).

What is your view of the phrase Form Follows Function? do you think it is relevant in design today or outdated, and why? Id say, Form Follows Function is very relevant across all design mediums - the physical form and functionality of a piece of communication (from a graphic design perspective) go hand in hand. Its also a process that needs to continually adapt depending on the specific design problem and requirement.

 inally, what are your influences outside of design that you F think have an effect on your practice? Id say we have quite a few influences outside the boundaries of graphic design which range from; music, art, architecture, fashion, film, furniture and photography.
3. Josef Muller-Brockmann 6.

Interview

Interview

Design Project www.designproject.co.uk

Interview

Design Project
www.designproject.co.uk

2. Bryan & Laura Davies Publication 3. Oblong Identity

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Experimental Jetset
www.experimentaljetset.nl Jan Hanzenstraat 37 1st floor 1053 SK Amsterdam The Netherlands
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3.

T +31 (0)20 4686036 experimental@jetset.nl

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1-4. Elysian Fields Exhibition Publication

Face
www.designbyface.com Face Creative SA de CV Vasconcelos 204-B, 2nd Floor Bosques del Valle San Pedro Garza Garca, NL 66250 Mxico. Telephone +52 (81) 8356 1001 hello@designbyface.com

2.

1.

3.

1. Face Identity 2-3. HighPark Identity

Feixen
www.feixen.ch Felix Pfffli Maihofstrasse 5 CH-6004 Luzern P: 0041 (0)79 565 98 35 post@feixen.ch

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2.

1. Fachklasse Promotional Material 2. Sudpol Poster

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Graphic Thought Facility

www.graphicthoughtfacility.com Graphic Thought Facility 2324 Easton Street London WC1X 0DS +44 20 7837 2525 info@graphicthoughtfacility.com

3. 1.

1. Science Museum - Who am I? Exhibit Interior 2-3. Gagosian Gallery Catalogues

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HelloMe
www.tillwiedeck.com HelloMe Glogauer Str. 5 1.Hinterhof,1.OG D-10999 Berlin +49 (0)178 408 62 90 hello(at)tillwiedeck.com

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1. Videoclub Delta Amacuro Promotional Material 2-3. Making Public Event Promotion

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Hey
heystudio.es C. Palau 4, 1-1 08002 Barcelona +34 936 762 400 hey@heystudio.es

1. Twist Poster 2-4. Graphic Design Walk Exhibition Posters

Hey
heystudio.es

Vernica Fuerte Creative Director Interviewed over skype

Interview

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1-2. Influences

How did you start your career in design? did you study? Yes I studied graphic design and a few years later a typography degree.

Where did you study? in Barcelona in Elisava university and the degree in Eina also in Barcelona.

When you have a particular style you focus in that style and its easier that no means that is faster. Of the projects youve done at Hey, which was your  favourite? or do you think was most succesful? It is difficult to say one, I like all the series from Gandules and also Film Commission Chile.

 nd when you were studying, did you have any particular A designers or studios that influenced you? Yes some but not a lot I was very ignorant that time I remember being fun of vince frost then when I started to work I started to explore in graphic design and know the past ages. All the graphic design in 1960-1970 aorund the world. When I was studying I liked to result the design projects very simply I discovered a world in that decade.

What is about them you think worked? and were they influenced by anything in particular? Gandules because its based on a theme that changes every year. it is a small festival in the CCCB and we try to solve it in a synthesis way. the second because was our first big identity project

Were your influences mainly Modernist? Yes, I prefer to look past more than the present. I have a large collection of vintage books.

4.Ikko Tanaka

3.Gandules

What influences you outside of design? and how does it affect the design you do? I think we are influences in everything we do not only graphic design Is super important to have your own like with distance from graphic design. a normal day life.

Any particular designers like Crouwel for example? ikko tanaka, this is my favourite. and of course saul bass, armin hofmann...a lot...

How would you describe the work you produce at hey? it is simple and we love to resolve it with geometry and powerful shapes.

How many of you work at hey? we are 3.

 hat is your view on the phrase form follows function? W do you think it is an outdated phrase or is still relevant  and why? Yes I think first is the idea and then the form. its 50-50

2. Saul Bass

4. Film Commission Chile

Interview

Interview

Hey
heystudio.es

Interview

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5-6. This is Now Posters 7. Hey Happ

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Heydays
heydays.no Heydays AS Vibes gate 17 0356 Oslo Norway (+47) 905 19 260 studio@heydays.no

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1-2. Heydays identity Stationary Set 3-4. Film Faktisk Identity

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Hunt&Co
www.huntand.co 93 Surrey Road North South Yarra, VIC 3141 Australia +61 3 9827 6692 hello@huntand.co @huntandco
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1. 3.

1-2. Process Journal Magazine spreads 3. Made Quarterly Magazine cover

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Julia
www.julia.uk.com 107.B Netil House 7 Westgate Street London, E8 3RL United Kingdom + 44 (0)20 3095 9717 info(at)julia.uk.com

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2.

1. In Your Home Book 2-3. Fourth Plinth Exhibition collateral

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Konst&Teknik
konst-teknik.se Rutger Fuchsgatan 9 11667 Stockholm Sweden +46 (0)8 559 22 633 information@konst-teknik.se
3.

1.  Pierro Gallery Exhibition catalogue 2.  Nevertheless, Faith in the air. Pamphlet 3. Tallin applied art Triennial Exhibition catalogue

2.

Lundgren+Lindqvist
www.lundgrenlindqvist.se Lundgren+Lindqvist Sockerbruket 17, Floor 06 SE-414 51 Gothenburg, Sweden +46 31 757 11 00 hello@lundgrenlindqvist.se

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1. The Healing Arts Promotional cards 2-3. Yrkshgskolan Goterbrg Signage

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MadeThought
www.madethought.com 9 Rathbone Place Fitzrovia London W1T 1HW United Kingdom +44 (0)20 7636 1287 info@madethought.com
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1-5. Design Miami 1. Bespoke Invite 2. Exhibition Catalogue & guide 3-5. Exhibition collateral

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Manual
manualcreative.com 2325 3rd Street, Suite 319 San Francisco, California, 94107 +1 415 932 6369 info@manualcreative.com

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3.

1-2. Wo Hing Identity 3. Loose Leaf Publication

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MARK
www.markstudio.co.uk 2nd Floor 22 Lever Street Manchester M1 1EA United Kingdom +44 0161 237 3712
3. 4.

1-2. Kevin Leighton Identity 3-4. Manchester Literature Festival Posters

1-2. Headbangers Call Posters 3. 2012 Calender Poster

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3.

Mash Creative
manualcreative.com n/a +44 (0) 788 153 7175 info@mashcreative.co.uk

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My Name Is
www.mynameis.fr 13 rue Lepic 75018 Paris France hello@mynameis.fr + 33 (0)1 75 42 80 97
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1. B.o.x Identity 2-3. Who is John Doe Photo book

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OK-RM
www.ok-rm.co.uk OK-RM, Studio 2.3, 15 Vyner Street London, E2 9DG United Kingdom 0208 981 9881 info@ok-rm.co.uk @OK_RM

1. Footnote to a project* Publication 2-3. Kaleidoscope Magazine

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1-2. About the Object Exhibition catalogue 3. Inhabiting Geometry Book

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Project Projects
projectprojects.com 161 Bowery, 2nd Floor New York, NY 10002 USA +1.212.509.0636 project@projectprojects.com

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Qubik
www.qubik.com Qubik Design 5 Cricketers Terrace Leeds, LS12 1ST United Kingdom +44 (0)113 226 0839 +44 (0)797 721 5868 studio@qubik.com

1. Thin Air Book 2. Avoid Flyer 3. Chums Exhibition catalogue

Qubik
www.qubik.com

Joe Gilmore Creative Director Interviewed via e-mail

Interview

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1-3. Influences 4-5. Chromatologies

Firstly, How would you describe the workthat you produce? and is there a projectthat you think sums up qubik? I guess the work that sums up what I do the most is the Chromatologies identity and fold-out poster I designed in 2010. Im still really happy with how that project turned out. The design solution is typographically-led, making a clear, but oblique reference to the study of colour. Key to the posters success in my opinion is also the use of materials. I sourced a stock called Chromalux from Fedrigoni which is gloss coated on one side and uncoated on the other. The gloss reproduces the bright colours really well and all the information relating to the festival is printed in black and white on the reverse.

 hat is your view of the phrase Form Follows Function? W do you think it is relevant in design today or outdated, and why? It ought to be relevant I think. Our role as designers is to communicate ideas using a mixture of type, graphics, images, materials and of course form. All of these are equally important to communicating the message. I like a lot of contemporary design, especially this aesthetic which I describe as amateur. Its actually quite difficult to achieve in principle, to be free enough and make something look amateur but also well designed. Some designers are better that others. But I worry that pretty soon it will look outdated. Most of the design I really admire is perhaps a little boring, but it will probably stand the test of time and will still look fresh in the future.

 hen studying/ starting your career in design, who were W you influenced by? I studied in the 80s and to be honest I didnt really know of any other designers apart from Peter Saville through records Id bought on Factory. Later in the late 90s I was really influenced by the work of The Designers Republic quite a bit.

4.Peter Saville 3.Werkkplaats Typografie

s it the same people youre influenced by now or have you I found new influences? if so who are these new influences? No Im really not influenced by those designers any more. I think my taste got more mature after this and I was drawn especially to Dutch designers like Karel Martens. I really admire the work that comes out of Werkplaats Typografie, it seems consistently free and engaging. There are so many designers who I like right now, James Langdon is an inspiration, also the font designer Radim Pesko.  f the projects youve done, Which do you think was your O favourite or most effectively answered the brief? and most importantly, why? Hmm same answer as 1. I guess. It uses the concept of chromatology in not such a direct way, I mean without forcing or illustrating the idea too much. Chromatology is the study of colour. I decided that filling all the text with a continuous colour gradient was a really nice way of answering the brief.

Finally, what are your influences outside of design that you think have an effect on your practice? I have interests in art and music. I have an art practice and I read a lot about art. I listen to a lot of electronic music and am interested in the history of electronic music and also current experimental practices. I am generally drawn to experimental media be it film, literature, art or music. I like things that push and test boundaries. My favourite book is Finnegans Wake by James Joyce probably the most difficult book ever written. I come across things like that and I am intrigued by it, I want to figure it out, to experience something totally original and new.

4. Chromatologies

2. James Langdon

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Interview

Interview

Qubik
www.qubik.com

Interview

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4-5. Sequence Film and video publication
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Qubik
www.qubik.com

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1-4. Audio 1. Signage 2-4. Print Collateral

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2. 4.

Red Design
www.red-design.co.uk Red Design Limited Studio 1, 11 Jew Street Brighton, BN1 1UT, UK +44 (0) 1273 704614 info@red-design.co.uk

1-2. Fash/ed Publication 3. Pixo Fan zine 4. SilverWare Fan zine 5. Pixo Spread

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Say What Studio

www.saywhat-studio.com 12 rue Ferdinand Duval, 75004 Paris +33 6 47 57 10 70 +33 6 70 45 30 39 sayhello@saywhat-studio.com

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1-2. Matthew Hilton Identity and marketing materials 3-5. lAtelier Camelia Identity

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Spin
spin.co.uk
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Studio 2 33 Stannary Street London SE11 4AA +44 (0)20 7793 9555 hello@spin.co.uk

1. Martino Group Identity and print collateral 2. Milieu Identity 3. Martino Group Stationary

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Studio Hi Ho
www.studiohiho.com Suite 2/589 Malvern Rd Hawksburn Village, VIC 3142 +613 8689 7989 hi@studiohiho.com

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1. Newkirk Invitations 2. Studio Museum Catalogue 3. Paper view Publication 4. United Bamboo Cat Calendar 2013
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Studio Lin
www.studiolin.org 164 west 25th Street, 11th floor NY, NY 10001 +1 646 266 1425 info@studiolin.org

1-2. Our Space Book 3. Boxpark

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3.

Studio Makgill
www.studiomakgill.com StudioMakgill, The Ironworks Cheapside, Brighton, BN1 4GD +44 1273 681111 gary@studiomakgill.com

1-2. Block Projects Identity and print collateral 3. Studio Worldwide 2011 Christmas card

3.

Studio Worldwide
www.studioworldwide.net +61 (0)4 6896 3224 joel@studioworldwide.net +61 (0)4 2210 1283 thijs@studioworldwide.net

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1. Optilus Font Specimen poster 2-3. Materia Sensible Exhibition posters 4. Toormix 11th Anniversary posters

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Toormix
www.toormix.com Bruc 91, 4a planta 08009 Barcelona (Spain) +34 93 486 90 90 info@toormix.com
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1-2. Sydney Design 2011 Event collateral 3-5. Formations Identity and printed collateral
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Toko
www.toko.nu Level 3 / Suite 304 19A Boundary Street Rushcutters Bay 2011 NSW, Sydney Australia +61 (0)4 136 133 81 Info(at)toko.nu

Triboro
www.triborodesign.com Triboro Design Solutions 239 Nassau Avenue Brooklyn, New York 11222 +1 718 389 7163 hi@triborodesign.com
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1-2. DIA 2011 Invitation 3. JK& Publication

Two Times Elliott 2xelliott.co.uk

Studio 112 Great Western Studios 65 Alfred Road London W2 5EU +44 (0) 20 3214 3133 Hello@2xElliott.co.uk @TwoTimesElliott
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1-2. Studio Identity Stationary 3-5. KnockOut Font Specimen publication

Wang Zhi Hong

cargocollective.com/wangzhihong @wangzhihong_com info@wangzhihong.com

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1. Ingenuity Follows Nature Posters 2-3. Book design 1. In Ei Raisan 2. The Forever War

Wire
www.wiredesign.com Wire Design 31 Hatton Garden London, EC1N 8DH 0207 404 7926 studio@wiredesign.com
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1. Cambridge University Engineering Design Interior graphics 2. Sidney Stringer Academy Prospectus 3. Leonard Cheshire Annual Review

OK-RM Project Projects Qubik Red Design Say What Spin Studio Hi Ho Studio Lin Studio Makgill Studio Worldwide Toormix Toko Triboro Two Times Elliott Wang Zhi Hong Wire

With special thanks to :

Andy Probert - Design Project

40.one
40 influential studios in one publication. simple as that. Anonymous A2/SW/Hk Berg Bibliothque Build Bureau Collective Design Bolaget Design Project Experimental Jetset Face Felix Pfaffli Graphic Thought Facility HelloMe Hey Heydays Hunt&Co Julia Konst&Teknik Lundgren+Lindqvist MadeThought Manual Mark Mash Creative My Name is

Vernica Fuerte - Hey Joe Gilmore - Qubik

40.one